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Hadi Purnomo
Fakultas Ekonomi, Universitas Kristen Immanuel (UKRIM) Yogyakarta
ABSTRACT
The main concern in this study is whether the characteristics of the supplier will be
able to trigger confidence and trust relationship with commitment. Modern Retail Supply
Chain (MRSC) in this case is a term used for a new paradigm in the retail supply chain, a
concept that puts retailers as a point or a link in the distribution channel. Supplier and retailer
relationships are a lot of factors studied in marketing research. Research on the relationship
between the two terms is also done in regard to the operation of supply chain management.
The research was conducted at the particular retailers, shop owners in Yogyakarta in
particular.
Hypothesis testing in this research used regression analysis and regression analysis
moderation. The results showed that only 3 hypotheses were supported among 5 of them.
Those hypotheses are: (1) there is a positive effect between the cycle time with confidence
(2) there is a positive effect between behavioral uncertainty with confidence (3) there is no
positive effect among potential opportunism by the trust, (4 ) there is a positive effect of trust
with commitment, (5) supply chain partner's specific asset investments did not moderate the
relationship between trust and commitment.
Pemasok
Manufaktur Konsumen
Pemasok
Distributor Konsumen
Sumber : Heizer dan Render (2000)
Gambar 2
Model Penelitian
Behavioral Uncertanity
(BU) Trust Commitment
Potential
Opportunism (PO)
Gambar 3
Hubungan antar Variabel
B
H2 H4
H3
A C
H1
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta T Sig.
1 (Constant) 7.565 1.649 4.588 .000
H3
A C
Tabel 4
Hasil analisis regresi
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 8.308 1.349 6.160 .000
No Hipotesis Hasil