Centralized Customer Information Project

Introduction:

A lot of information being captured by CARD MRI are very useful in continuous innovation in the product
and services being offered to our valued clients. However, these information/ data are stored in per
institution server thus, difficult to consolidate. This results to inconsistency in data capture and
management.

The major dilemmas of the information stored in per database are the inaccuracy of data being captured
from field level. Some of these are incomplete customers’ information, data which are not yet available
in system and data/ information are already available but manually compiled (hardcopy).

WHAT IS CENTRALIZED CUSTOMER INFORMATION?

Centralized Customer Information is a central repository for clients’ information, CARD MRI staff
personal and employment data and offices/branches addresses and establishments’ date. It maintains
all the useful data in making microfinance operations more efficient. Centralized CIF enables to Head
Office User to enter and manage existing customer information from the database. Since, customer
information can be retrieved/ edited from a central database; this information does not have to reenter
at the different branch database.

Impact/Business Value:

In order for a business to transform this data to become usable, cleansing or refinement process are
needed. Cleanse and complete data can enable to identify and prioritize business problems which can
be solved with analytics, to then formulating concrete data questions to model these exact business
problems, and finally, translating the data answers into actionable insights and recommendations to
formulate a business solution.

In line with this, Centralized CIF Projects’ activities are as follows:

Roles and Responsibilities:

Responsible Person Activities Recommendation

Generate data from all system (CARD
eSystem, T24, CMS, LOMS and others)
Prepare inventory of existing data:
Data Analyst (CIF  If complete – verify the accuracy of data
Team) to respective branch
 If incomplete – return or contact to
respective branch for data completion
For Operations - Revised KYC
Form or Membership Form for
some data/ information are not
yet available
For CMIT – Creation of identified
Fields needed in CIF for branch
encoding purposes
(see Data Inventory)
Responsible Person Activities
Send generated data for confirmation to
Data Analyst (CIF respective branch and seek for “Data
Team) Certification”
Initiate and load in Identity Management
Facility the tagging of CID
Data Control Center Assist Data Analyst in the data generation
(DCC) Officer (for CARD Bank and NGO only)
Data Control Center  Reconcile generated data of Data Analyst
(DCC) Manager vs. Actual consolidated report
 Conduct assessment on the data for
upload
Account Officer For Existing Clients – Seek new membership
form, Aplikasyon sa Pagiging Kasapi (APK) or
KYC Form
For new clients recruit – Ensure
completeness and accuracy of information
being fill out by clients.
Unit Manager  Verify the accuracy and completeness of
handled clients’ information
 Signed the “ Data Certification” letter
Area Manager Ensure full compliance of all Units’ handled
and conduct random cross checking/
verification between system and hard copy
submitted by clients.
Regional Director Ensure full compliance of all Units’ handled
and conduct random cross checking/
verification between system and hard copy
submitted by clients.
Teller Encode all information in form submitted by
branch
Inform branch if data is incomplete
Bookkeeper Perform inventory and monitor encoded data
of Teller
Recommendation
Create official formal letter for
“Data Certification” and file this
per folder per institutions
Tagging should be in alphabetical
order
Create a monitoring tracker per
database
Should be accomplished in 2 wks
Propose 1st five top awardees
per Region for completeness of
customer information (to set
addt’l criteria to motivate branch
to comply all necessary
requirement)
Target – 100% of total clients
Target – 20% of total clients per
Unit
Target – 10% of total clients per
Unit
For CMIT – Refer to Data Needed
and tagged as mandatory field in
system
Report Card – include in the
accuracy of encoded data in his/
her KPI matrix
Responsible Person Activities Recommendation
Compliance Officer Ensure 100% checking and inventory of total
submitted KYC/Membership Form vs. Total
Clients per Unit
DATA PRIVACY:
 Check all clients’ waiver are complied and
signed by clients
 Ensure availability of CNDA and data
sharing agreement between CMIT and FIs
CMIT System Access:
 Provide and assess User Access for Data
Analyst
 Ensure that require fields in CIF data
needed are complete
 Develop and host all the needed provision
for the required servers and infratrusture
 Ensure Data Security and compliance to
Data Privacy Act