1.

A Product system is a group of diverse but related items that function in a compatible
manner.
2. 3. A product mix consists of various product lines.A Product mix is the set of all products
and items a particular seller offers for sale. 
3. 4. ConsistencyDepth Length Width A company’s of a product mix has a certain :- 
4. 5. The width of a product mix refers to how many different product lines the company
carries. Product line and length Product width
5. 6. The length of a produt mix refers to the total numbers of items in the mix. We can also
talk about the average length of a line. This is obtained by dividing the total length by the
no. of lines.
6. 7. The depth of a product mix refers to how many variants are offered of each product in
the line. The average depth of a company’s product mix can be calculated by averaging
the no. of variants within the brand groups.
7. 8. The consistency of the product mix refers to how related the product lines are in end
use,prodution requirments ,distribution channels ,or some other way.
8. 9. These four product mix dimensions permit the company to expand its business in four
ways. It can add new product lines,thus widening its product mix. It can lengthen each
product line.it can add more product variants to each product and deepen its produt mix.
finally a company can pursue more product line consistency.to make these product and
brand decisions,It is useful to conduct product line analysis.
9. 10. Dr. Varghese Kurien former chairman of GCMMF the man behind the success of
Amul. Overseas market Mauritius, UAE, USA, Bangladesh, Australia.  Spurred the
white revolution of India, which has made India the largest producer of milk and milk
product in the world.  Jointly owned by 2.6 million milk producer in Gujarat.  A brand
name managed by Gujarat Co-operative Milk Marketing Federation(GCMMF)  Formed
in1946,is dairy co-operative movement in India. 
10. 11. Name 1. Brand Name: “Amul” is the acronym of “Anand Milk Union Limited”. 2. The
Logo: 3. The Tagline / Slogan: “The taste of India” 4. The Jingle: Utterly, butterly,
delicious…..Amul. 5. The Character / Mascot: The Amul moppet has been the mascot of
Amul since 1967, sporting a young girl in red polka dot frock with 'utterly butterly
delicious’ jingle. 6. The URL: www.amul.com Brand Element URL Logo Character /
Mascot Jingle Tagline/ Slogan Keller Brand Elements Model
11. 12. Cheese Cooking Desert Health Drink •Amul pasteurized processed cheese •Amul
cheese spreads •Amul emmentel cheese •Amul pizza mozzarella cheese •Gouda cheese
•Amul ice cream •Amul shrikhand •Amul mithaigulabjamun •Amul chocolates •Amul lassi
•Amul basundi •Amul pure ghee •Amul cooking butter •Amul malaipaneer •Utterly
delicious pizza •Mastidahi •Nutramul •Amul shakti health food drink
12. 13. Bread Spread Milk Drinks Powder Milk Fresh Milk •Amul fresh milk •Amul gold milk
•Taza double toned milk •Amul liteslim and trim milk •Amul fresh cream •Amul shakti
toned milk •Amul calciplus Amul spray infant milk food •Amul instant full cream powder
•Sagar skimmed milk powderr •Sagar tea coffe whitener •Amul dairy whitener •Amul
koolmilkshake •Nutramul energy drink •Amul koolflavouredbot tled milk •Amul
mastispiced buttermilk •Amul koolthandai. •Margarine Amul butter •Amul lite •Delicious
table
13. 14. Product for diabetic people - India’s First Pro-Biotic Wellness Ice cream Product for
youth - Amul launched Chocolate milk under brand name of ‘Amul Kool Koko’ targeting
the youth  Amul never forgot its “primary customer” - Amul collects 447,000 ltrs of milk
from 2.12 million farmers (many illiterate)  & Sugar Free Delights For Diabetics
14. 15. Product for the urban class - Amul launched emmental, gouda and pizza mozzarella
cheese Product for the price sensitive India - Low Priced Amul Ice Creams and
affordable ‘sagar’ whitener  Product for the health conscious - Amul Launched “low fat,
low cholesterol bread spreads” 
15. 16. The Company has over 16,000 employees and has an annual turnover of around
Rs.25,206 crores (financial year 2012 - 2013).With over 35 brands spanning 20 distinct
categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants
etc..The Company is a part of the everyday life of millions of consumers across India. 
 Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods
Company with a heritage of over 80 years in India and touches the lives of two out of
three Indians. 
16. 17. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Lever
Brothers first commenced operations in India in the summer of 1888, when crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were
shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving
Consumer Goods (FMCG). In 1956, it became known as Hindustan Lever Limited, as a
result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd. Hindustan Unilever Limited was established in 1933 as Lever
Brothers India Limited by Lever Brothers. 
17. 18. Third bullet point here Group A Group B Class 1 82 85 Class 2 76 88 Class 3 84
90Second bullet point here First bullet point here 
18. 19. Third bullet point hereSecond bullet point here First bullet point here Task 1 Task
2 Group A Task 1 Task 2 Group B Task 1 Task 2 Group C