Advertising Rubric                                

Name: _________________ Teacher: Mrs. Witt

Date: Class:

Description: Students will create an advertisement for a future product.

NEEDS
EXCELLENT - S AT I S FA C T O R Y
GOOD - 3 IMPROVEMENT
4 - 2
- 1

The project The project shows The work is an The work is a

shows significant some evidence of extensive minimal collection
evidence of originality and collection and or rehash of other
originality and inventiveness. rehash of other people's ideas,
inventiveness.The people's ideas, products, and
Originality
majority of the products, and images. There is
content and many images. There is no evidence of
of the ideas are little evidence of new thought.
fresh, original, new thought or
and inventive. inventiveness.

The writing is The writing is The writing is The writing is

legible, clear, and legible and clear mostly legible and illegible and/or
grammatically with few clear with some unclear. The
Writing correct. The grammatical errors. grammatical writing is
writing entices The writing entices errors. The writing unenticing or full
the consumer. the consumer. is somewhat or grammatical
enticing. errors.

The The advertisement The advertising is The advertisement

advertisement is is aesthetically pleasing and is a is unoriginal and is
an aesthetically pleasing/creative/or satisfactory not an example of
Presentation
pleasing, creative, original and a good example of the the chosen format.
Format
and original example of the chosen format.
example of the chosen format.
chosen format.

The The advertisement The advertisement The chosen

advertisement is a good example uses the advertising
uses the chosen of the use of the advertising technique is not
Advertising
advertising advertising technique followed or no
Technique
technique technique. satisfactorily, but advertising
creatively and not creatively. technique exists.
well.