Three Co-Located Events

The Conversation Begins Here!

APRIL 17-20, 2011 • BELLAGIO, LAS VEGAS

Mobile Cloud
Reach developers, Development Computing
Virtualization
Virtualization provides the
IT professionals and The business- Mobile application foundation for services-
driven mobile services are delivered
decision makers application market through public cloud,
oriented infrastructure, utility
pricing, and scalability as well
looking for products, is exploding, driving
mobile development.
private cloud and
hybrid services.
as a test environment for
mobile development.
services and solutions.

SPONSORSHIP OPPORTUNITIES
Top Reasons to Exhibit/Sponsor
• Meet face-to-face with an experienced, influential audience not usually accessible
• Generate targeted leads – developers, IT professionals and business leaders looking for
products and solutions
• High-impact outreach across 3 different markets – mobile, cloud and virtualization
• Ensure you’re the solution provider in front of
decision makers when they’re thinking about solutions
• Recruit best-in-class developers Who You’ll Meet
• See what your competition is offering • Mobile Developers
• Reach new customers at a low cost per lead • IT Professionals: Systems
Administrators, Architects,
Network Administrators
PRODUCED BY:
• Decision Makers:
CTOs, CIOs and CEOs
CONTACT:

Nicole Ozmai
720.227.1958
nicole.ozmai@penton.com

TheConversationBeginsHere.com
 WHY YOU NEED TO BE IN FRONT OF THIS AUDIENCE

Carriers Educate developers who are Offer cloud infrastructure services as

considering market platforms about providers, computing as a service,
carrier capabilities, benefits infrastructure as a service, hosting
services, and network services

Hardware vendors Provide information about selecting Provide information about selecting Provide information about selecting
and deploying hardware for testing and deploying hardware for cloud and deploying virtualization host
workloads infrastructure hardware for IT organizations

Phone hardware Educate developers about hardware

vendor benefits

Public cloud Market services to developers for Market services to IT shops looking Educate business leaders,
service providers back-end applications to migrate environment to—or IT managers, and developers on
develop applications for— cloud implementing infrastructure as a
services service, how these services use
virtualization, and how to use
virtualization to move workloads
off-premise to the cloud

Infrastructure Educate business leaders and Educate business leaders and

vendors development managers about development managers about
offering supporting infrastructure offering supporting infrastructure

Cloud identity Influence/ educate developers to Influence / educate all on the need
products/services produce products that leverage to adopt identity standards such as
identity standards and products OpenID, Oauth, & SAML

Mobile dev tools Educate developers and business

vendors leaders about new developer tools

Security vendors Educate business leaders and
developers about securing the
application—beyond the platform
Educate business leaders and IT
managers about trends in security
solutions for public and private cloud
implementations and provide real-
world case studies
Educate business leaders and IT
managers about security solutions
for virtualized environments

The Connections DevConnections: Other

Advantage Attendee Titles Software Development Director

Application Development Manager
The Connections brand has been Systems Project Teamleader
powering conferences for developers Database Designer Admin
and IT professionals for 10 years. CTO/IT Manager/System Analyst
Customers rely on Connections Software Architect
conferences to bring them great
% 0 5 10 15 20 25 30 35 40
educational value through deep-dive DevConnections:
sessions, inspirational keynote speakers Attendee Purchasing Authority
and creating valuable connections by Determine Need 11%
23% Purchase/Approve/
enabling networking. Our partners Authorize Solutions
exhibit and sponsor Connections Events
66% Specify or DevConnections:
because of the quality of our attendees Recommend
and the outstanding return on their Products Attendees Annual Budgets
investment. More than $10 Million 6%
13%
$5 Million - 12% Less than $100,000
Our attendees spend an average of
$9,999,999
seven hours on the exhibit floor often
$1 Million - 32%
walking through the expo area a dozen $4,999,999 37%
times or more! $100,000 - $999,999
Sponsorship Opportunities PLATINUM
$25,000
GOLD
$18,000
SILVER
$10,000
CONFERENCE INCLUSION
Full conference passes including meals, Exhibit Hall access, conference sessions/ keynotes, 4 3 2
and reception. Additional passes may be purchased at discounted price $895.
One technical speaking opportunity. 1 hour sessions that will compete with conference sessions. YES YES
One vendor session. Scheduled in early evening and will not compete with conference YES
sessions.
Interview with Connected Planet, DevProConnections, SQL Server or SharePoint Pro. YES
Sponsor logo rotating on slides during keynote walk-in. YES YES YES
Sponsor acknowledgement during keynote. YES
Sponsor name included on attendee conference bags. YES YES YES
Opening reception sponsor. Includes sponsor logo on reception napkins & bar table top cards. YES
Option to distribute gift and hang sponsor banner at reception.
Attendee lunch sponsor. Includes sponsor logo on napkins. YES
Sponsor banner in the conference area. 4’H X 20’L 4’H X 10’L
EXHIBIT HALL
Premier location exhibit booth space. 20’ X 20’ 20’ X 20’ 10’H X 20’L

Exhibit staff passes include 1 drink ticket for opening reception and two lunch tickets. 5 4 2
Booth package including electricity and an internet connection with one IP address. YES YES YES
Lead retrieval unit(s). 2 1
EVENT WEB SITE
Hot link to sponsor’s Web Site from the sponsor page of the event Web site. YES YES YES
Sponsor logo and solution description on the sponsor page of the event Web site. 200 WORDS 150 WORDS 100 WORDS
COLLATERAL INCLUSION
Opportunity to include one collateral item for inclusion in attendee bags. YES YES YES
Content limited to a CD/DVD or an 8 1/2” x 11” single page.
Content included on the conference CD. 15MB 10MB 5MB
Highlighted as a sponsor in the Exhibit Hall listing. YES YES YES
Booth highlighted in color in the Exhibit Hall floor plan. YES YES YES
Meeting room time slot. The room will be set for 15 people and there is no AV 2, 1 HOUR SLOTS 1, 1 HOUR SLOT
or internet in the room.
CONFERENCE MARKETING OPPORTUNITIES
Sponsor ad in show guide. Sponsor to provide artwork. Inside cover and inside back cover of INSIDE-COVER 2 PAGE COLOR 1 PAGE
show guide available to platinum-level sponsors on a first-come, first-served basis. 1-PAGE COLOR AD SPREAD COLOR AD
Option to provide one sheet of collateral for a hotel room drop. YES
POST SHOW MARKETING
Blind usage of the opt-in conference attendee list. Note: Mailing must be done through the YES YES
conference’s bonded mail house. As part of the conference’s privacy policy, attendees must
opt-in to receive information from sponsors.
Sponsor logo and company URL to be featured on a 1 page color ad in a post show issue of YES YES YES
DevProConnections Magazine. Sponsor logo and company URL will also be featured post- event
on DevConnections.com in the special “Thank You to our Sponsors” section.
CO-MARKETING
Connections banner advertisement and link on sponsor’s Web site from the date of signed YES YES YES
contract through April 17, 2011.

Exhibiting 10’ X 10’ Booth Space—$4,000 Please note:

• 10’ draped back wall and 3’ draped side rails • Two expo badges for booth personnel Exhibitors/Sponsors
• One company ID sign (7”H x 44”L) • Company and product listings in the official show must purchase carpet.
guide and the event Web site Event marketing and
• One 6’ draped table, two chairs and one wastebasket
• Free link from your company name on exhibitor’s list sponsorships are only
• 500-watt electrical outlet made available to
on event Web site to your company’s Web site
• One full-conference badge exhibiting companies