Article Writing

Creativity with fun and active thinking is crucial for development of a child’s personality, and nothing
pleases children more than toys. “The potential possibilities of any child are the most intriguing and
stimulating in all creation.” As said by Ray L. Wilbur, third president of Stanford University is the
foundation with which the company TOY R US has operated since its inception.

Toy R US established itself as one of the largest retailers in the toy stores business, with selling
merchandizes through more than 1500 stores which are divided into 605 outlets in the international
market, 685 stores located within the united states of America. With 216 stores offering only the Babies
R us brand which is aimed at providing products related to the healthcare and enjoyment for children
ranging under the age of three.

The company took its first breath in the year 1948 with the father Charles Lazarus, who was determined
to establish it as the leading children’s company, Ty r us finally setup its first store in Washington DC.
There was unprecedented growth which enabled Lazarus to establish a supermarket in the year 1957
dedicated towards providing the clients with any and all available toys that were desired by the customers.
After witnessing tremendous growth TOY R US finally enlisted as public company in the year 1978,
providing that opportune moment for which they had worked for since 1948.

TOY R US expanded its operations working on the project of decentralization, they established stores
which gained them the title as the number one retailer in the market, however they were not able to
maintain which caused them to lose their position to Wal- Mart, TOY R US is still the pioneer in establishing
the video merchandizing market throughout the united states market.

Through considerable efforts, they were able to evolve into an 11-billion-dollar business, making them
one of the leading producers and sellers of TOYS.

The idea that they are no longer the number one retailer was not acceptable, so they have been constantly
trying to regain their position from Wal-Mart. Considering that new competitors have entered the toy
market, TOY R US has diversified its focus on to BABIES R US considering the potential with which they can
grow.

They are now aiming and working to become the largest and the most reputed store chain in the world
specializing baby products, which is primarily due to the fact that many manufacturers have entered the
toys market causing them to diversify their operations.

TOY R US can once more establish itself as the leading retailer, the only aspect which it needs to consider
is that of expanding to such markets that have the potential clients, otherwise there would be
considerable problems for their store chain operations.