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Abdul Moeed

Senior Account Manager


Cuoco

+92-333-4655005 a.moeed.b@gmail.com linkedin.com/in/moeedabdul

A driven, open minded, creative and successful marketing professional with a strong sense of dedication and
commitment, over 5 years of progressive experience in marketing and public relations. Tenacious in building
brands, new business, securing customer loyalty and forging strong relationships with business partners.

NOVEMBER 2017 to: PRESENT


SENIOR ACCOUNT MANAGER
OrientmMccann Pakistan, Lahore, Pakistan

AREAS OF EXPERTISE  Handling and Managing marketing for MCB Bank’s Corporate Communication, Mitchells and Samsol
International
Key Account Management, Strategic Marketing  Planned and executed several corporate campaigns for MCB Bank: Corporate Campaign 2018, Women’s
Positioning, Brand Management, Needs Assessment Day, !4th August, New Year and Defense Day
and Product Education, Marketing Strategies, Social  Helped in successful launching of different products for MCB Bank: Burqraftaar Remittance, Asaan
Media Marketing, Public Relations Remittance Account, Lite Remit and SME banking which lead to an increase in review by 5%

NOVEMBER 2016 to: November 2017

ACCOUNT MANAGER
Interflow Communication (Pvt.) Ltd, Lahore, Pakistan
EDUCATION
 Direct development of interactive, direct marketing, media, creative, sales promotion and PR strategies
-May 2011, London Metropolitan University, London, for the company’s clientele
Master of International and Business Marketing  Responsible for design, development and implementation of marketing, brand and product development
strategies
- Aug 2009, University of the Punjab, Lahore, Bachelor  Key member of strategic management team developing and implementing growth strategies, which
of Business and Technology (BBIT) resulted in year on revenue increase by 10%

NOVEMBER 2015 to: November 2016


ACCOUNT MANAGER
PROFESSIONAL DEVELOPMENT OrientmMccann Pakistan, Lahore, Pakistan
- Incubated at Plan9 - 2013, Pakistan’s largest  Spotted trends, identified key findings and added insight/draft conclusion when analyzed qualitative
government funded tech startup. findings
 Handled budgets, managed campaign costs, invoiced clients and wrote client reports
 Worked with the account director to brief media, creative and research staff and assisted with
- Startup Cup Pakistan -2013, US AID funded formulation of marketing and brand strategies
competition for tech startups.  Presented alongside agency colleagues, the campaign ideas and budget to the client
 Meet and liaisoned with clients to discuss and identify their brand advertising requirements

SEPTEMBER 2014 to: NOVEMBER 2015

COMPUTER LITERACY CLIENT SERVICE MANAGER


Kollaage Concepts, Lahore, Pakistan
MICROSOFT OFFICE  Devised monitoring strategies, generated data requests and client reports on trends
95%  Analyzed competitive budget spend & compared competitor OOH activity reporting
 Devised national & regional plans, provided campaign reviews, budget analysis and value additions
 Assisted the media planning team with campaign media buying and planning.
SEO & SMO
MAY 2013 to: DECEMBER 2014
80%
CO-FOUNDER/CMO
ELECTRONIC COMMUNICATION Courtpiece (Rung), Lahore, Pakistan
95%  Planned and executed communication campaign strategies and approaches for specific initiatives,
competitions and associated analysis & reporting
 Create and analyze A/B and multi-variant test results to provide recommendations based on user data
 Designed and prepared monthly newsletter of the activities of the game, along with drafting press
release
OTHER INFORMATION  Made and managed the marketing strategy for the games promotional purposes, both traditional and
digital
Date of birth: June 14, 1986
MAY 2011 to: DECEMBER 2013
Residence: 506-G DHA Phase 6 Lahore, Pakistan
Relocation availability: Yes MANAGER MARKETING OPERATIONS
Novelty Soft Inc, Lahore, Pakistan

 Managed leads and lead scoring process


 Analyzed consumer centric data trends around marketing efforts
 Inform campaign and creative decisions by analyzing historical campaign performance.
 Assess online marketing performance by benchmarking against historical metrics.
Abdul Moeed  Managed and maintained marketing system and drive recommendations for new and emerging
technologies and modern marketing methods.
Senior Account Manager

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