Introduction

Strategy management is a sort of development and methodology of an objectives in the

organization. (Freeman, 2010) In other terms according to strategic management could know as
the combination component of different stages; which is strategic analysis, strategic formulation,
strategic implementation and strategic evaluation & control. (Omalaja, M. A.; Eruola, O. A., 2011).
In Strategy and Structure, Alfred D. Chandler, Jr described the strategy as "determining a
company's fundamental long-term objective and goals and adopting actions and allocating
resources to accomplish those goals." (Nickols, 2016) Thus, strategic management is meant to
denote the management concern the development in a strategic vision, set of objectives, formulate
and implement the strategic that introduce the measure of the deviation to achieve organization
strategy, to obtain better efficiency and a competitive advantage for their organization. (Choo, C.
W.; Bontis, N., 2002)
Strategic Management Process Development

Strategic Analysis

Strategic Formulation

Strategic Implementation

Strategic Evaluation/ Control

Each company has a strategic management process development. It is a way for managers to
envision and implement strategies that deliver sustainable competitive advantage. The four stages
of strategic management are including strategic analysis, strategy formulation, strategy
implementation, and strategy evaluation and control. First, strategy analysis is review in the
external aspect where it identified on what is going on in the environment in the organization future
terms. (Morrison, 2011) Then, strategy formulation is a route determining and instituting the
specific goals, mission, vision and objective as well as goal of the organization to identify the best
plans available for the vacant alternative approaches to achieve them. (Anastasia , 2017) Thus,
strategy implementation after the strategy formulation also the SWOT analysis which is essential
in the aspect of the organization accomplishment on how this strategy could reach the preferred
objectives and goals where they generally focus on the whole organization. (Lorette, 2018) The
last strategies which is strategy evaluation and control is alike with the formulation strategy
process due to the effectiveness and also the effectiveness of the inclusive plans of accomplishing
the desired result. (Junega, 2019)

Strategic Analysis is a strategy that offers the forthcoming entrepreneur with a speculation of
sharp depiction in a situation that embraces both internal and external environment analysis.
(Sotiriadis, 2018) strategic analysis occurs in a change of commerce and viable situation. Whereas,
Internal analysis usually affects to the strength and weakness of a firm but for external analysis or
environment it only affects to the analysis of threat and opportunities in the firm as both are
analyzed together. (Zott & Amit, 2013) External environmental analysis has a general environment
and a competitive environment. The PESTLE framework is often used to analyze the general
environment, while Porter's 5 Forces frameworks are used for competitive environment analysis.

In strategy formulation, information obtained through PESTEL and SWOT analysis should be
used to identify clear goals and develop targeted plans to achieve goals based on the company's
strengths and weaknesses. For example, an organization can begin to prioritize goals and develop
individual strategies for each goal. In short, strategy development is the process by which an
organization can achieve the most appropriate and sensible course of action to achieve its goals.
(University, 2019)

Implementation is the implementation of the required strategies to achieve the goals that have
been set. The most important aspect of the implementation strategy is clear communication with
stakeholders inside and outside the organization. To assure success, everyone should understand
their specific tasks, roles, and permissions.

Managers need to evaluate and control due to changes in external and internal conditions. The
strategic evaluation includes measuring performance and collecting feedback. Strategic control is
timely access to relevant information about changing environments and company performance and
corrects as necessary. (University, 2019)
SUNWAY UNIVERSITY

This study will be analyzing on choosing an education company the objective of Malaysia's
Sunway university is to cultivate students with solid academic foundation and ability to face the
world. Many of the university students have performed well. They have won many awards in the
world or in the international arena. Not only have they obtained bachelor's and master's degrees
from well-known universities abroad, but today most of them are employed in well-paid jobs in
local or multinational companies. Sunway University has a solid background of listed company
Sunway Group. The campus of Sunway University is vast and magnificent. The university has
modern and humanized teaching facilities and student hostels. The university curriculum also fully
and fully meets the employer's requirements for future highly knowledgeable and skilled personnel.

Its mission is through continuous improvement, innovation, dedication, care, mutual respect and
teamwork, and the courage to shoulder responsibilities and unswervingly improve quality and
service in pursuit of excellence, financial self-reliance and professionalism. The university will
focus on improving knowledge dissemination and application and supporting the desire to become
a Regional Centre for excellence in education. (Official Website．Sunway University)

The founder of Sunway university was founded by Tan sri dato seri dr Jeffrey cheah, AO in
Petaling Jaya, Malaysia. Sunway was established on 25th july 1987. Schmotter, J. W. (1999).
According to QS world university ranking Sunway university are the 751-800. On the Asian
university ranking falls on number 232 in the year of 2019. (Malaysia ． Ranking Web of
Universities) The closest competitor with Sunway university is Berjaya. Berjaya already been one
of the top competitor of Sunway. This Berjaya company has been competes in the field of IT
services industry, and has around 15,722 more employees as compare to Sunway. However,
Sunway has success achieve an excellent achievement and has been recorded. An outstanding
result on AUSMAT high achiever award ceremony 2019. AUSMAT stand for Australian
Matriculation. AUSMAT in the year of 2018 an outstanding achievements, they came to receive a
certificate and book prize. There are around 214 students achieving the Australian tertiary
admission rank on 90 and above. This achievement including 2 Special Awards for all the top
student by having those highest examination mark in Business Management.
Based on the current issue from The Star news at 22 April 2019. According to the star news, after
high school exams through barriers gradually reduced, most students will eventually turn their
attention to registration that best suits their individual needs, plans and expectations of higher
education. The university score in the overall student life experiences and support are up to 91.2%
and 92.4%, respectively. The results of the two indicators Sunway uni become the leader in
Malaysia. Hassan, F. H., & Sheriff, N. M. (2006)