The organic markets in India are to a great extent spread over the nourishment and drinks,

wellbeing and health, excellence and individual consideration and material ventures. The most
astounding development is seen in the organic nourishment portion, trailed by material, excellence
and individual consideration. The current Indian domestic showcase is evaluated at INR40,000
million which is probably going to increment by INR100,000 million — INR120,000 million by
2020 with a comparative increment in markets. There are dedicated e-commerce websites selling
organic food. Organizations are likewise opening up little stand at shopping centres crosswise over
real metropolitan urban areas. Despite the fact that India has the most elevated number of ranchers
right now occupied with organic cultivating at 8,35,000. As far as all out territory under organic
development, India positions at ninth position with 1.49 million hectares.

Currently, Indian organic market is retailer-driven and aggregator-powered and there is a need to
make it consumer-driven and farmer-powered. The substantial growth of this sector is attributed
to an expanding urban population base, rising health concerns, growing consumer spending on
food products and deterioration of food quality. Customers in India are wanting to turn totally
organic in their food propensities. Non-accessibility of organic products of the soil is as yet a worry
and there is requirement for more grounded inventory network. Organic refreshments like tea have
the most noteworthy esteem share pursued by pulses and dairy items.

As far as competitive landscape is concerned, there are a bunch of players working in the
household organic space giving by the drove space for new players to make classification initiative.
To prevail in this market companies requires a correct seed to have a guard organic collect. This
requires a total and sorted out store network.