PROJECT REPORT

ON
“TO STUDY THE CONSUMER BUYING PREFERNCE TOWARDS LAPTOPS ”

Submitted By
SUNIL KUMAR M R (3VY18MBA66)
SIDDHARTHA NAYAK (3VY18MBA58)

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

INTERNAL GUIDE’S
Mr, SANJAY PATANSHETTY
Dr. PREETI PATIL
Department of Studies in business Administration
Centre for PG studies
Kalaburagi 585-105

DEPARTMENT OF STUDIES IN BUSINESS ADMINISTRATION

CENTRE FOR PG STUDIES
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
KALABURGI 585-105
2019
 DECLARATION

We are sunil and siddhartha here by declare that the project report entitled “TO STUDY
THE CONSUMER BUYING PREFERNCE OF TOWARDS LAPTOPS”
under the guidance of Mr, SANJAY PATANSHETTY AND Dr. PREETI

PATIL faculty of M.B.A Department, “CENTRE FOR PG STUDIES,

VISVESVARAYA TECHNOLOGICAL UNIVERSITY,KALABURGI”

We also declare that this project work is towards the partial fulfillment of the
university regulations for the award of degree of Master of Business Administration by
Visvesvarayya Technological University, Belagavi.

We have undergone a mini project for a period of three weeks. we further declare that
this project is based on the original study undertaken by us.

PLACE: KALABURAGI Signature of the students

DATE: 1.

2.
 ACKNOWLEDGMENT

The satisfaction that accompanies the successful culmination of any task would be
incomplete without maintaining those who made it possible because success is the epitome of
hard work, determination, consultation and dedication. This list of thanks is heartfelt and only
begins to acknowledge those people to whom, one way or the other this owes its existence.

We would like to thank our Regional Director Dr. Basawaraj Gadgay and Course
Coordinator Dr. ShambhuLingappa B. and all teaching and non-teaching staff members and
well-wishers whose ideas, critical insights and suggestions have been valuable in the
preparation of the internship project report.

We express my sincere and heartfelt thanks to our internal guide mr, sanjay

patanshetty and dr. preeti patil Asst Professors VTU Regional Office, PG Centre,
Kalaburagi for those valuable time, guidance and encouragement throughout the process of
study.

Last but not least, we would like to extend my whole hearted thanks to our parents,
friends and well-wishers for their support and encouragement in the completion of this report.

SUNIL KUMAR M R (3VY18MBA66)

SIDDHARTHA NAYAK (3VY18MBA58)
LITERATURE REVIEW
The research made an attempt to collect information from the prior research and relevant
studies conducted in the area if consumer behaviour and so that important variable for the
study could be identified and analyzed the review of literature has been presented in a
summerized and precise manner.

Marketing management by Philip kotler :- the customer is always considered as a core of

business activity author discussed in this books that marketing is only one factor in attracting
and keeping customers. Peter F drucker observed that a company ‘ as first task is “ to create
customer” estimate will delivery the most value. The book highlighted consumer decision
making process and buying rules.

Consumer behaviour by Hawkins. Best coney and mukharji:- the authors of the book
discussed various factor effecting consumer behaviour for buying such as demographic and
social influences (family and hose hold), group influence, impact of advertising and internal
influences (learning ,perception, attitude etc.)

EXECUTIVE SUMMARY (INTRODUCTION)

The project has been a learning experience for me. At the same time enough scope to
implement my analytical ability.

Here we talk about the various types of the factors effecting vivo mobiles purchase and also
give an overview of consumer buying preference. All the topics have been covered in a very
systematic way. So language has been kept simple so that even a common man could
understood.

SCOPE OF THE STUDY

In This Study, The Experience And Expectation And Satisfaction Of The Customer Has Been
Analysed .To Find Out Factors That Influences The Customers To Buy The laptops. To
Identify The Necessary Change In Product Features And Customers Feeling About The
laptops. This Study Will Be Useful For The Company To Make Necessary Changes In Price,
Designs, Apps And Etc.

OBJECTIVE OF STUDY
Objective of the present survey is to develop awareness of branded laptop baseline

Estimate and determine popularity of different company ‘ s laptop I t suggests steps to be

initiated or strength in filed of demand in a region .
The key indicators are among the general population demand branded laptop and the
problems users

THE OBJECTIVE OF THIS PARTICULAR STUDY ARE

1. To know preference of different types of branded laptop by the people VTU college
students at KALABURGI .
2. To study which factor influence for choosing different types of branded laptops.
3. To know about the level of satisfaction towards different types of branded laptops.
4. To identify the preparation consumer towards laptop positioning strategy.
5. To know the consumer preference towards laptops in the present era.

RESEARCH METHODOLOGY
This Project is prepared with the help of practical knowledge as well as theoretical
knowledge and a crumb of advises and suggestions from the concerned professors.
As far as practical is concerned all the information about the companies are available
on the internet. theoretical part is taken from the text book, magazines and
newspapers available regarding this subject. And other recent happening in
marketing is taken from magazines and newspapers. Overall this mission has been
completed with the combination of all those things and it had been with the best of
my facts and information.
According to Clifford Woody:
“ Research comprises defining and redefining the problem, formulating hypothesis
or suggested solutions;collecting,organising and evaluating the data.Making
deductions and research conclusions; and a last carefully testing the conclusions to
determine whether they fit the formulating hypothesis. Research is thus an original
contribution to the existing stock of knowledge making for its advertisement. It is
pursuit of truth with the help of study, observation, comparison and experiment. In
short the search for knowledge through objective and systematic method of finding
solution to problem is research.

RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a
manner that aims to combine relevance to the Research purpose with economy in procedure.
In fact the research design is the conceptual structure within which Research is conducted: It
constitutes the blueprint for the collection measurement and analysis of data. It must be able
to define clearly what they want to measure and must find adequate methods for measuring it
along with a clear cut definition of population wants to study .
SAMPLING DESIGN
A sample design is a definite plan for obtaining a sample from the sampling frame, it refers to
technique or procedure the researcher adopt in selecing same sampling unit from which
interference about the population is drawn. sampling type used is simple random sample
technique.

POPULATION AND SAMPLE SIZE

A decision has to be taken concerning sampling unit before selecting sample. The population
for this study includes the people of vtu students of kalaburgi city. Were understand for the
study. Sample size of the research is considered as 100 students.

DATA COLLECTION
Both primary and secondary data has been collected for the study, both play vital role at the
time of analysis to give a suitable recommendation to the existing problems, primary data
played major role, also secondary data is necessary to give proper support to primary data.

 Primary data has been collected through the help of questionnaire

 Secondary data has been collected from internet and print media.
We are the students of VTU college sunil m r and siddharth nayak Pursuing M. B. A. I
am currently doing a survey regarding“ STUDY OF CONSUMER BUYING PREFERENCE
TOWARDS LAPTOP WITH SPECIAL REFERENCE TO VTU COLLEGE KALBURGI“Please spend
your precious time by filling up this qustionnaire. Your feedback will be kept Confidential
your answer or valuable of my research Thank your kind cooperation.

1 Name :_________________
2 Age

a)18-25

b)26-30

c)30-35

3. Gender

a) male b) female

4. Occupation

a) student

b) Employee

c) Business

d) other _______________

Q1. Do you agree that laptop in an essential gadget of laptop ?

a) Agree b) storngly agree c) neither agree or dis agree d ) dis agree

Q 2. Do you choose your laptop on the basis of advertising of various media ?

a) Yes b ) no

Q3. Which type of laptop do you prefer ?

a) Gaming laptop b) normal laptop c ) portable laptop

Q3.Do you prefer to purchase that brand of laptop which offer any special promotion
scheme

Or discount ?

a) Yes b ) no
Q4. Which of following reason motivates you buy the laptop ?

a) Fashion trend
b) Friends following
c) Convince for connectivity
d) Depends on price
e) Other __________________

Q5. How important is the design and style of a laptop to you in comparison to its
functionality ?

a) Extremely important
b) Very important
c) Fairly important
d) Not important
Q6.what minimum feature do you expect from your laptop ?

a) USB type charger

b) Full HD screen 4k display
c) Better beck up
d) Graphic cord
e) Other _______________________
Q7. which operating system do you consider to buy a new laptop ?

a) I phone operating system

b) Dos
c) Windows system
d) Linux

Q8. Do you prefer to purchase laptop brand who after sale services is good ?

a) Yes b ) no
Q9. Which brand of laptop are you having ?

a) Apple
b) HP
c) Dell
d) Lenovo
e) Others

Q10.how did you get to know about your current laptop ?

a) T . v advertisement b) magazine/ news paper

b) Friend d) Exiting customer
c) Other____________
Q11. Since how long are using your current laptop ?

a) Less then one year

b) 1-2 year
c) 2-3 year
d) More then 3 year

Q12.What is your budget for laptop ?

a) Less then 20000

b) 20000- 30000
c) 30000-40000
d) Above – 40000
Q13.How frequently do you change your laptop ?

a) Every 6 month
b) Every year
c) Every 2 year
d) At any time
Q14.Price of your laptop ?

a) Expensive b) Reasonable
Q.15 comfort level of your laptop is ?

a) more comfortable b ) less comfortable

Q16. Are you comfortable by using an outdated version laptop ?

a) Yes b) no
Q17.bettery Efficiency of your laptop is

a) Satisfactory b) not – satisfactory

Q18.which kind of processor would you like to have in our laptops ?

a) Intel b) AMD
Q19. Which kind of graphic card would you like to have in our laptop ?

a) AMD b) NVIDIA GEFORCE

20Q FOR WHICH LAPTOP YOU LIKE TO PREFER GIVE RANKS ACCORDINGLY?

BRAND SPEED PROCESSOR BATTERY RAM ROM

APPLE
HP
DELL
LENOVO
ACER

21.would you like suggest any improvement made in our laptops?

a. Yes b. No.

22. if it is …

Suggestion___________________________________________________
________________________________________________________________