Kartheek Diss Final PDF

A STUDY ON ROLE OF DIGITAL MARKETING IN ENHANCEMENT OF
BRAND IMAGE WITH REFERENCE TO HIMALAYA DRUG COMPANY
Dissertation submitted in partial fulfilment of the requirements for the award of degree of
MASTER OF BUSINESS ADMINISTRATION
OF
BANGALORE UNIVERSITY
By
THUMMALA REDDI VENKATA SIVAKARTHEEK
REG.NO: 17YACMD200
Under The Guidance Of
RESHMA SIBICHAN,
ASSISTANT PROFESSOR
CENTER FOR MANAGEMENT STUDIES,
PRESIDENCY COLLEGE (2018-19)

DECLARATION BY THE STUDENT
I hereby declare that “A STUDY ON ROLE OF DIGITAL MARKETING

IN ENHANCEMENT OF BRAND IMAGE WITH REFERENCE TO HIMALAYA DRUG
COMPANY” is the result of the project work carried out by me under the guidance of Assistant
Prof. Reshma Sibichan in partial fulfilment for the award of MASTER’S DEGREE IN BUSINESS
ADMINISTRATION by BANGALORE UNIVERSITY.
I also declare that this project is the outcome of my own efforts and that it has not been
submitted to any other University or Institute for the award of any other degree or Diploma or
Certificate.
Place: Bangalore Name: Thummala Reddi Venkata Sivakartheek
Date: Register Number: 17YACMD200

Company certificate
Originality certificate
College declaration
ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible
without the kind support and help of individuals. It gives me immense pleasure to convey my sincere
gratitude to all those people who have helped in completing this project.
First and foremost, I would like to convey my deepest sense of gratitude to my

guide, Assistant Prof. Reshma Sibichan, for valuable advice and guidance throughout my research.
I would like to thank Dr.Venkatraman, Dean, School of management, Presidency College for giving
me an opportunity to carry out this project.
Last, but not the least, I would like to thank my teachers,parents,and friends for inspiring
me and being a valuable support, without which would not be possible for me to complete this
project.
EXECUTIVE SUMMARY
The purpose of this thesis is to examine how Digital marketing can be used for branding
purposes, what should be taken into consideration when using digital media for branding purposes,
and to research the impact of digital media on brand image in comparison to traditional media.
Concepts related to branding, digital media and finally branding in digital media are introduced
and examined in the theoretical part of the thesis. The empirical part of the thesis consists of a
quantitative consumer survey among Himalaya consumers.
The results indicate that the overall significance of digital media for branding and its impact
on brand image is generally equivalent to those of traditional media. However, there may be
significant differences depending on the targeted segment of consumers. The results show that the
demographics and social media usage show a significant correlation with consumers’ perceptions of
the impact of Digital media marketing on brand image.
TABLE OF CONTENTS
CHAPTER DESCRIPTION PAGE NO.
1. INTRODUCTION
1.1.Digital Marketing
1.2. Brand image
1.3.Industry profile 1-12
(Personal Care)
1.4. Need of the study and
importance
2. REVIEW OF LITERATURE &

RESEARCH DESIGN
2.1. Review of Literature

2.2. Statement of Problem
2.3. Scope of study
2.4. Objectives of study 13- 21
2.5. Sampling
2.6. Tools for data collection
2.7. Data Analysis
2.8. Limitations of study
3. PROFILE OF THE
ORGANIZATION 22- 39
4. DATA ANALYSIS &

INTERPRETATION 40- 72
5. SUMMARY OF
73- 78
5.1. Findings
5.2 .Conclusion
5.3. Recommendations
6. BIBLIOGRAPHY 79
7. SUPPORTING DOCUMENTS
Plagiarism Report 80- 89
6.1.Questionnaire
6.2.Progress Reports
6.3.Dissertation work dairy
LIST OF TABLES
TABLE NO. DESCRIPTION PAGE NO.
4.1.1 Table showing Gender of 41
respondents
4.2.1. Table showing Age of 42
respondents
4.3.1. Table showing Occupation of 43
respondents
4.4.1. Table showing Relationship 44
status of respondents
4.5.1. Table showing Educational 45
qualification of respondents
4.6.1 Table showing Number of 46
members in a family of
respondents
4.7.1. Table showing Monthly income 47
of respondents
4.8.1. Table showing usage of 48
healthcare products
4.9.1. Table showing types of usage of 49
healthcare products
4.10.1. Table showing preference of 50
buying products
4.11.1. Table showing type of personal 51
care products usage
4.12.1. Table showing usage of 52
Himalaya products
4.13.1. Table showing Type of 53
Himalaya products usage
4.14.1. Table showing brand 54
positioning of Himalaya
4.15.1 Table showing means of 55
awareness of Himalaya products
4.16.1. Experience with usage of 56

Himalaya
4.17.1. Table showing competitors of 57
Himalaya
4.18.1. Table showing 58
recommendations of Himalaya
4.19.1. Table showing Dependence of 59

respondents
4.20.1. Table showing Level of 60
awareness of brand
4.21.1. I will search online before 61
buying
4.22.1. Most influential factor in 62
Digital marketing
4.23.1. Your most preferred use of 63
internet
4.24.1. Table showing influential 64
marketing medium
4.25.1. Factors influencing a brand 65
4.26.1. Company should use digital 66
channels
4.27.1. Most important benefit of using 67
digital marketing
4.28.1. Disadvantage of using digital 68
medium
4.29.1. Loopholes of digital tools 69
4.30.1. Opinion of customers using 70
digital media
4.31.1. Himalaya has strong digital 71
marketing strategies
4.32.1. Recommendations for 72
improvement
LIST OF CHARTS
TABLE NO. DESCRIPTION PAGE NO.
4.1.2. Chart showing Gender 41

of respondents
4.2.2. Chart showing Age of 42
respondents
4.3.2. Chart showing 43
Occupation of
respondents
Relationship status of
respondents
Educational qualification
of respondents
4.6.2. Chart showing Number 46
of members in a family
of respondents
4.7.2. Chart showing Monthly 47
income of respondents
4.8.2. Chart showing usage of 48
healthcare products
4.9.2. Chart showing types of 49
usage of healthcare
products
4.10.2.. Chart showing 50
preference of buying
products
4.11.2. Chart showing type of 51
personal care products
usage
4.12.2. Chart showing usage of 52
Himalaya products
4.13.2. Chart showing Type of 53
Himalaya products usage
4.14.2. Chart showing brand 54
positioning of Himalaya
4.15.2. Chart showing means of 55
awareness of Himalaya
products
4.16.2. Factors influencing 56

consumers to buy
4.17.2. Experience with usage of 57
Himalaya
competitors of Himalaya
recommendations of
Himalaya
Dependence of
respondents
4.21.2. Chart showing Level of 61
awareness of brand
4.22.2. I will search online 62
before buying
4.23.2. Most influential factor in 63
Digital marketing
4.24.2. Your most preferred use 64
of internet
4.25.2. Chart showing influential 65
marketing medium
4.26.2. Factors influencing a 66
brand
4.27.2. Company should use 67
digital channels
4.28.2. Most important benefit 68
of using digital
marketing
4.29.2. Disadvantage of using 69
digital medium
4.30.2. Loopholes of digital 70
tools
4.31.2. Opinion of customers 71
using digital media
4.32.2. Himalaya has strong 72
digital marketing
strategies
CHAPTER 1
INTRODUCTION
INTRODUCTION
1.1. DIGITAL MARKETING
Digital marketing is that the act of promoting and mercantilism merchandise and
services by investment on-line marketing ways like social media marketing, search engine
marketing, and email marketing. The digital promoting theory of products or brands that use
electronic devices or net. It also includes text messaging Digital, instant messaging, video,
applications, podcasts, electronic billboards, digital TV and Digital radio channels, etc. The
digital promoting uses multiple channels and technologies that allow an organization to
analyze campaigns, content and theory strategy for linear unit tender what works and what is
not - typically in real time.
A generation ago, consumers were at the mercy of Digital advertisers who fed them
through some media channels: print, billboards, television, radio. These advertisers created
markets, defining and reinforcing consumer stereotypes. linear unit decade 1950, advertising
was primarily a one-way conversation with a captive audience. Television advertising grew
and matured into an international organization, a viable Digital promoting medium. The
experts were the creators Digital style.
With the Digital explosion of digital media, people began to interact with each
other, and with the companies with which they did business, Digital new ways. The Digital
relevance of traditional print and broadcast channels declined, completely changing the
Digital consumer corporation dynamic. Digital channels opened doors for consumers. They
were no longer passive linear unit participants, a Digital promoting unilateral conversation,
consumers became linear unit authors, editors and empowered critics. The digital panorama
participatory theory, United Nations space where consumers exchange concepts.
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The sellers no longer drive the discussion. Digital consumers every day are
now the creators of styles and trends.
For Digital promoting professionals trying to compete linear unit this new
digital medium, theory incredibly difficult that its content comes to the surface above the
competitive noise. While the amount Digital consumers spend time linear unit the internet
and mobile devices increased dramatically angular distance, the amount Digital content
available angular distance is increased exponentially.
It creates more digital content like as of international organization, a Digital

Day. What most people can consume in a Black September. With so many distractions and
options, your audience has United Nations Digital period very short attention.
The exponential growth linear unit digital channels angular distance led to the
importance of digital promoting. But the digital promoting is not just about the channel. Also
theory the mechanism by which people create and share content and experiences, interacting
with each other and with the companies with which they do business.
The marketers are linear enough to new challenges in the digital market. But
Digital also has the opportunity to create personalized and relevant communications and
content to develop deep relationships with clients based linear unit interactions.
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Content Marketing
Have you heard the expression, "The content theory the king?" If not, you have done it now.
The grandparent content theory flammable that drives your digital promoting activities
Digital:
It is United Nations key film of modern SEO.
It helps to make you notice linear unit social networks.
It offers you something Digital heroism to offer customers linear unit emails and paid search
ads.
Create intelligent content that does not ocean Digital promotional nature, but educates and
inspires, difficult but natural depression is worth the effort. Offering relevant ocean content to
your audience helps them see you as a valuable source of Digital information. Besides Digital
that, content with resources makes ocean less likely to disconnect you.
Paid search
Paid search or pay per click advertising Digital (PPC), generally it refers to the "sponsored
results" linear unit the top or side Digital a page of search engine results (SERP) part. You
only pay when your unit is clicked linearly.
You can adapt genus Your Digital PPC ads to appear when you enter specific search terms,
creating ads targeted to United Nations public linear unit specific.
The Digital PPC ads are flexible, visible and, what theory most important,
effective for many different Digital organizations. They are also contextual ads: ads that
appear when United Nations as person is searching for a keyword or a linear unit specific
term. In short, the optimization Digital search engine (SEO) theory.
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Here is a list of the most popular and effective social media channels:
Facebook
This is by far the biggest social media channel, with an estimate of people
using the site each month, 665 million active users each day, and generates up to 645 million
local business page views per week, Facebook has proved that its popularity amongst users is
here to stay. Facebook can be thought of as the “social” home for your business on the
Internet. It’s a place people can go to leave a message, browse through business products and
photos, or chat with you online. With so many targeted potential customers, creating a
business page is a must, but remembers that it needs to be updated on a daily basis with not
only promotional information, but engaging and interesting content as well. Know that this
platform does need a considerable amount of human and financial resources (advertising),
and, if done right, the benefits to your business will definitely be seen.
Twitter
Twitter is full of people with things to say, and you can listen! This social
media channel has an estimated 215 million active users. Twitter is meant not so much for
friends and family but for people you actually want to communicate with. You may think the
140 character count (or the amount of words you can tweet) is limited, but when used
correctly, you can reap the rewards. Twitter has proved its worth in recent years as a platform
for breaking news. Use the great hashtag feature to keep up with and be part of the latest
trends and news worthy events. Twitter is also a great way to connect with your customers. If
you have an unsatisfied customer you will hear them on Twitter, and this is your chance to
excel at customer service. If you have succeeded in gaining some popularity with your twitter
account you will know how viral twitter can be.
Google+
Google+ has 359 million active users a month – far from the ghost town it is
popularly believed to be. Many see Google+ as a combination of Twitter and Facebook, but
its new features makes it a marketing paradise. The Hangouts, +1s and hash tags, if used
properly, can result in fantastic page popularity.
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Like Twitter and Facebook, this page needs to be updated; you need to be interactive with
not only your own users, but other business pages as well.
Pinterest
This is a tricky social media channel and you should only take it on if you
have great images to share concerning your business. Your business can reap the benefits of
introducing your products to an estimated 70 million (10 million in the US alone) users on
Pinterest, with fabulous backlinks to your website. Businesses that produce quality visual
content on Pinterest have a distinct advantage. Because of the highly visual nature of the site,
quality images have a greater chance of becoming “viral” – that is, shared and re-shared and
re-shared further – to thousands of people. An image pinned by a highly-followed Pinterest
member has the potential to reach millions of viewers.
If your business is image heavy – say, a photography studio, retail shop or an

ecommerce site – then Pinterest for business makes sense. But what if your business doesn’t
make or sell pretty things? Don’t overlook the appeal of a good “how-to checklist” or a step-
by-step guide. When paired with an interesting image, these pins can garner attention, too.
Once someone pins the image, the web address associated with that pin can serve to draw in
new customers.
Instagram
If you’re not already aware, Instagram is a photo-sharing program. What makes

Instagram different from other photo-sharing programs is that it’s a free app which can be
downloaded onto iPhones and some Samsung and Android devices. It enables users to apply
a variety of filters to pictures with a simple press of a button. Do not sign your business up if
you are not going to use your smart phone. Though you can manage your Instagram account
via your PC, you can’t upload images to Instagram without a third party tool from your PC.
Instagram is great for products, pictures of staff and developments within your business, and
using this social media channel can add the ‘we’re just human’ factor to your business.
Statistics show that there are between 130 and 150 million users, but you need to understand
the demographic of these users and determine if this is the right target audience for your
business: The majority of users (70%) are female between the ages of 18-35.
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LinkedIn
Linkedin is the largest social media network for business people and
professionals but most small business owners still don’t have it on their marketing radar.
Business owners are now realizing the value of this site and the opportunities to build
relationships and sales leads. There are over 230 million LinkedIn users and 2.7 million
business pages already on LinkedIn. Note that LinkedIn is more serious in nature compared
to Facebook and Twitter. Approach this social media channel more seriously and assume that
the users will want serious, professional and informative information. One of the most
powerful features of Linkedin is “Linkedin Groups” which provide a place for professionals
in the same industry or with similar interests to start and participate in a discussion within a
Group. You can share content, find answers, post and view jobs, make business contacts, and
establish yourself as industry experts. Groups can have a hundred to thousands of members,
so the exposure is significant.
YouTube
This social media channel is the most popular video oriented site and has an
estimate of over 1 billion unique visitors every month, with over 100 hours of video uploaded
to YouTube every minute. A huge factor to note with YouTube is that (1) it’s the second
largest search engine after Google (not Yahoo or Bing!). So, having content here that is
optimized to be found by someone looking for your product, service, or niche can have
enormous benefits; and (2) YouTube is owned by Google! When it comes to boosting your
SEO (Search Engine Optimization) ranking, videos are over 50 times more likely to appear
on the first page of search results as part of the blended results that Google now shows.
But the YouTube market is competitive. It really is a social media channel to choose if you
have value videos that invite engagement, sharing and that users will enjoy. If your business
can visually show how their services, products and employees are different from all the rest
out there, this social media channel is a winner. Note the costs and human resources involved
in producing good, valuable videos before signing your business up.
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Foursquare
This is only for a business that have a brick and motor location – a restaurant,
hair salon, spa – are good examples. Major updates have breathed new life into this social
media channel, but there is still a debate whether Foursquare has a future or not, which makes
it a tricky platform to invest in. There are 40 million users and 1.3 million businesses on
Foursquare and local businesses canstill leverage this network to build their customer base
with new prospects and reward their most loyal customers. People use Foursquare to check
into locations they’ve visited by using the app on their mobile phones. Once they’ve checked
into a location, it can be shared with their Foursquare friends, Facebook friends and Twitter
followers. This is where businesses on Foursquare benefit from being on the platform
because users’ friends see where they’re checking in to eat, shop, have fun and more, which
could possibly influence them to do the same based on the recommendations of their trusted
connections. Interaction and real-time content is great when people write reviews,
recommend and talk about your business, but know that you must join the conversation,
interact, post images and reward customers in order to be successful on this platform.
Social Bookmarking, Local Search and Review Sites
There are also social bookmarking sites, as well as Local Search and Review
Sites (Google Places, Yahoo Local, City Search and Yelp) that are important for business. I
will cover these in a separate blog.
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1.2. BRAND IMAGE
Branding is international organizational practice in Virtual marketing nut

which a company creates a name, symbol or design that can be easily identifiable as
belonging to the company. This helps to identify international organization product and
distinguish it from Delaware other products and services. The atomic number 99 brand is
important because not only is it what causes an unforgettable impression for consumers, but it
also allows customers to know what to expect from Online advertising. It will be a Virtual
form of advertising which is a way distinguish yourself from competitors and clarify what it
offers what makes it the best choice. Your brand can be is designed to be a true representation
of who you are as a business and how you want to be perceived.
The most important reason why the brand is important for a company is
because it is the way that a company obtains recognition and is a district attorney to know
consumers. The logo is the most important in Digital branding, especially when it comes to
this issue, since importance is essentially the Digital side of the company. This reason why
international organization design online technology professional logo should be powerful and
easy to remember, and impress a person at first visual percept. A printed promotional product
is a smart way to convey this.
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The following are the benefits of Digital form of marketing and the importance of using
Virtual advertising. They are as follows:
GENERATES NEW CLIENTS
A good brand will have no problems concentrating on the Virtual business

references. The strong brand usually means that the company has a positive impression
among consumers, and is likely to do business with you because of the familiarity and the
supposed reliability of using the international organization name that they can trust. Once a
brand has been established, word of mouth will be the best and most effective online
advertising company technique.
INCREASE BUSINESS VALUE
The term brand is important when it comes Online marketing in generating

business nourishes the future, and international organization a firmly established brand can
increase Delaware's business value by giving the company more influence in the industry.
This makes it a more attractive Digital investment opportunity because of its firmly
established place in the market.
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.
IMPROVES SATISFACTION AMONG EMPLOYEES
When international organization employee works for a Delaware firm brand and
is really behind the brand, he will be more satisfied with his work and will have international
organization city manager Delaware degree pride in the work he does. Working for a brand
with good reputation and a grandparent help among the public makes working for that ocean
company more enjoyable and satisfying. Having a Delaware office branded, which can often
help employees feel more satisfied and have Delaware sense of belonging to the company,
can be achieved by using Delaware promotional merchandise for your desk.
1.3. INDUSTRY PROFILE – HEALTHCARE AND PERSONAL CARE
The healthcare enterprise is a phase inside the financial system which

gives capsules, drug treatments and different offerings for sufferers with preventive,
restoration, rehabilitative, and soothing care. Thus we are able to say that fitness care
offerings comprise the grouping of exact and intangible side where intangible features
dominate the tangible aspects. Rooms, beds and other decors are included in tangible matters.
The unique forms of offerings associated with fitness and welfare are
furnished by healthcare industry. The quarter is taken into consideration as social region
that's governed at country level with the help of primary authorities. The cutting-edge
enterprise is divided into many sub-divisions, and ruled with diverse interdisciplinary teams
of professional experts and paraprofessionals to cater the fitness desires of people.
Historical Background of Indian Healthcare Industry
There are the evidences for the existence of healthcare even during the
time of Ramayana and Mahabharata, but it has changed significantly with the passage of time
and has long gone thru extensive modifications and upgraded a lot with the up gradation of
Medical Science and generation.
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Substantial increments in healthcare centres and within the range of healthcare
employees is appear to be took place at some point of 1950’s and 1980’s, but the total range
of certified medical experts seems to be fallen down in as we have four practitioner in step
with 10,000 in 1980s that's reduced to three in step with 10,000 in 1981.
The cause at the back of this decrement is the short population boom in country. There had
been round ten beds on 10,000 individuals in 1991. The boom in the variety of number one
fitness facilities is also seems to be manifest throughout the decade. These centres are
considered to be the keystone for rural fitness care device.
There had been around 22,400 primary health centres, 11200 hospitals
and 27400 dispensaries were set up in India within the 12 months 1991. These services had
been initiated as part of tiered healthcare device with a focal point to offer maximum routine
facilities to the large majority of human beings.
The healthcare enterprise of India features with the assist of each public
and personal area. The offerings and facilities ruled by means of the authorities of sate as
well as of crucial come beneath public healthcare system. The device is useful in a way
because it presents varied wide variety of services and other facilities at freed from cost or at
concessional fees to the people of rural regions as well as the to the humans of decrease
income group in city areas. Yet there's an extended manner to head as till now the industry is
going thru a phase of development.
NEED OF THE STUDY AND IMPORTANCE
This have a look at is to emerge as aware about the clients’ desire and pleasure
in the path of Himalaya products and to investigate the affect of virtual marketing and its
components on its products. Himalaya products are part of the statistics of indigenous
cultures and marginal societies throughout the globe which has stood the check of time.
Online advertising and marketing enables us beef up the message and attain out to a miles
broader audience.
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It additionally permits for extra innovative investigation and deeper conversations.
There is a need to accumulate and interact customers within the competitive environment.
Digital marketing techniques will plays a main function in consumer retention and
enchantment to them with contemporary systems of advertising and advertising.
Digital marketing technology allows the customers to hold on with the

commercial enterprise organization information rationalized. These days some of customers
can way in net at any vicinity whichever time and agencies are constantly updating facts
concerning their items or offerings. Customers recognize the way to visit corporation’s
website, look at with regards to the goods and make online purchase and manage to pay for
remarks. Consumers get complete information related to the products or services. They ought
to make contrast with exclusive related merchandise. Digital advertising and marketing lets in
24 hours of company to make purchase for the clients. Prices are transparent within the
virtual advertising and marketing.
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CHAPTER 2
REVIEW OF LITERATURE
AND
RESEARCH DESIGN
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2.1. REVIEW OF LITERATURE
1. A STUDY ON CUSTOMERS PREFERENCE AND SATISFACTION TOWARDS

HIMALAYA PRODUCT WITH REFERENCE TO COIMBATORE CITY, INDIA
- SV.RAMESH AND V.PAVITHRA
The above study deals with customer awareness and their satisfaction towards the
Himalaya brand products in the competitive market. The results of the study states that
customers or the users of the brand Himalaya are having good level of satisfaction about it.
Brand popularity also affected the positive results of the study. The location of the
availability of the product also influenced the users of the products.
2. A STUDY ON DIGITAL MARKETING AND ITS IMPACT - P. SATHYA
Digital marketing is the form of communication which is used by the marketing

people for the promotion of the goods and services of the particular company. Consumer
engagement is possible through the following of strategies of Digital marketing.
At present, even for small for businesses are using digital marketing
technologies which are cost effective and time saving compared to traditional forms of
marketing techniques.
3. INFLUENCE OF DIGITAL MARKETING ON BRAND IMAGE PERCEPTION OF

THE COMPANY
- EKATERINA SMOLKOVA
The purpose of this study is to build up the proposals for Himalaya Company
in computerized promoting exercises, utilizing diverse showcasing apparatuses, coordinated
advertising correspondences approach and advertising interchanges blend module.
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In this manner, the focal point of the proposition is to recognize the most
important advanced showcasing apparatuses relevant to Anima fest Experience Company
Case and build up the suggestions for further upgrades.
Hypothetical system incorporates investigation of advanced showcasing

apparatuses and advertising correspondence combine with a coordinated promoting blend
approach, so as to give a cognizant base to facilitate observational piece of the case.
In view of the subjective and quantitative information got for this exploration,
the accompanying outcome has been picked up: the general execution of computerized
promoting exercises in the organization is great with extraordinary email showcasing. Anima
fest Experience Company as a web based business utilizes email promoting as one of its
earlier advanced advertising exercises. The recurrence of utilization this movement is the
greatest one among the others that organization employments. Subsequently, if organization
features the significance of this action, it must be done appropriately, so as to speak to a
picture of creating and present day organization, dealing with its clients and being keen on
their conclusion.
4. IMPACT OF DIGITAL MEDIA ON BRAND LOYALTY AND BRAND

POSITIONING -
DR.RIZWAN RAHEEM AHMED
The purpose of this research was to understand and get to know about the
significance of Online marketing in creating a position in the minds of customer. The other
interesting point of this analysis is to understand the difference between new forms of
marketing which is Digital Marketing. It is concluded from the research that Digital media is
playing a Key role in improving Brand name of the respective brand.
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6. THE EFFECTS OF DIGITAL MARKETING COMMUNICATION ON THE
CUSTOMER LOYALTY- AN INTEGRATIVE MODEL AND RESEARCH
PREPOSITIONS
- MARKO MERISAVO
The cost effective form of marketing and facilities of digital marketing

provides marketers to improve relationship with the customers. Digital marketing channels
like Facebook, twitter, whatsapp etc. will provide access to customers and facilitates to
maintain relationship with the new customers and prospective customers and attracting them
will become easy. By using these digital channels, it is easy to create a perception in the
minds of consumer.
11. INNOVATION IN HEALTHCARE DELIVERY SYSTEMS: A CONCEPTUAL

FRAMEWORK
- VINCENT K. OMACHONU
NORMAN G. EINSPRUCH
The healthcare enterprise has experienced a proliferation of improvements aimed toward

enhancing lifestyles expectancy, excellent of lifestyles, diagnostic and remedies alternatives,
in addition to the efficiency and cost effectiveness of the healthcare system. Information
generation has played a critical role in the innovation of healthcare structures. Despite the
surge in innovation, theoretical research on the art and technology of healthcare innovation
has been confined. One of the using forces in research is a conceptual framework that
provides researchers with the muse upon which their research are built. This paper begins
with a definition of healthcare innovation and information of how innovation occurs in
healthcare. A conceptual framework is then developed which articulates the intervening
variables that force innovation in healthcare. If the idea of healthcare innovation can be
clarified, then it could become less difficult for health policymakers and practitioners to
assess adopt and obtain offerings in approaches that realistically understand, inspire and give
precedence to virtually valuable healthcare innovations. Lastly, this paper affords 10 studies
questions which are pertinent to the sphere of healthcare innovation. It is thought that the
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answers to these and different such questions will keep the key to destiny advances in
healthcare innovation studies.
12. DIGITAL AND VIRTUAL WORLD RESEARCH ON BRANDS AND

MARKETING DEVELOPMENT
- LYNN L.K. LIM

T.C. MELEWAR
The improvement of the digital and virtual international continues to take

the internet scape to an echelon for branding and advertising, which include the development
of a logo centre within the 2nd existence international established this revolution.
Multinational groups, establishments, practitioners, marketers, teachers and researchers,
value the effect and the involvement of the virtual and virtual international in their marketing
improvement. Although studies on brands, emblem management, company branding and
corporate identification keeps to attract the attention of business and advertising and
marketing lecturers in reality, studies of these topics inside the digital and digital global
remains distinctly underneath researched.
This is further evidenced through this special problem calls for paper and for this reason
the possibility to boost in this research region remains to be vital.
14. STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON

INTEGRATED MARKETING COMMUNICATION
Integration of Marketing and Communication is an advertising theory which

ensures different styles of talks, chats, and messages are cautiously connected collectively. At
its maximum basic degree, Integrated Marketing Communication integrates all the endorsing
equipment, in order to gain more customers.
17
All verbal exchange tools paintings are higher in the event that they work
collectively in concord in place of isolation. Their sum is greater than their components -
providing they talk always with one voice all the time, on every occasion. Integrated
Marketing Communication is the concept that makes all the advertising gear to paintings
together as a unified pressure as opposed to paintings in isolation. It makes the use of entire
marketing efforts inside the shape of advertising, public relation, private selling, sales
promoting, internet advertising and marketing , direct marketing with a purpose to generate
most impact on the target market on the minimum price.
2.2. STATEMENT OF PROBLEM
There are diverse forms of Himalaya products available in our India and they're
gambling a crucial role in our each day existence. The wants and preferences of the
customers have to be fulfilled.
When we have a look at on customer wants and expectations for the diverse
manufacturers of Himalaya brand , this study truly assist for more growth and improvement
in correct direction. Customer desire in Himalaya merchandise may additionally depends on
several factors.
Individual’s making of decisions on buying was not same for everything.

The position of virtual marketing within the discipline of advertising and marketing fitness
care products is greater important in competitive surroundings. Also, the scope for growth is
greater for health enterprise as in step with modern trends and meals habits of population.
2.3. SCOPE OF THE STUDY
The primary objective of this research study is to know the impact of Online
marketing strategies on improvement of Brand name of the comapny among the minds of
consumer .It is necessary for improvement of the brand image among the consumers to atract
new prospective customers and increse the loyalty of existing customers as well. The study
will be done in a manner of collecting data from the respondents , who are mainly located in
the Hyderabad and other major metro cities.
18
2.4. OBJECIVES OF THE STUDY
The study concentrates more on the factors which influences consumer before
buying a product.The health and personal care industry is growing due to changing
consciousness of the population as well as increase in pollution of climate.
Also, The role of digital media tools on the brand image improvement of the company and
is measured and analysed with the help of data collected from the respondents.
 To identify the factors influencing consumer to choose Himalaya products

 To understand the relationship between digital marketing and brand image of the
company
 To identify the effectiveness of Digital marketing in brand enhancement of a company
2.5. RESEARCH METHODOLOGY
The purpose of the analysis was to search out out the extent to that the varied factors
of satisfaction of respondents, their perspective and reaction towards the usage of
Himalaya merchandise. it had been thought of acceptable to gather this info by distribution of
questionnaires among the respondents. Notice of the form was deified and a pilot study was
conducted. a number of the questionnaires were simplified then finalized.
2.6. SAMPLING DESIGN
The survey was conducted in city of Hyderabad. It also includes the major Metro cities
of South India. Size of the sample is 100. The sampling frame includes the users of Himalaya
products and also the dealers of The Brand.
The method used for the survey was Convenience Sampling Method.
19
2.7. SOURCES OF THE DATA
Data collected will be of primary and secondary in nature. This study will contain
both descriptive research and quantitative data collected from respondents
Primary data
Primary data is fresh in nature and one time collected data. The required data will be
collected through survey method by using questionnaire method.
Secondary Data:
Secondary data is an already collected and published data. For this research the required
secondary data will be collected through various sources like text books, journals, articles
which are already published with reference to health care products.
2.8. TOOLS FOR DATA COLLECTION
This study will be more of quantitative in nature along with descriptive

research. The data is collected from the respondents using a survey method using
Questionnaire as a tool of collecting data.
2.7. DATA ANALYSIS
In this part of the research, the plan of analysis is done. The primary data
which is original in nature was collected from the Questionnaire method, which is a
quantitative form of collecting data.
Also, the data collected from the research journals was of Secondary in nature
and can be collected through Review of literature.
20
2.8. LIMITATIONS OF THE STUDY
The following are the limitations of the study.
1. The study was more concentrated on the Health care and Personal care products of
Himlaya company.
2. This study was concenrated more on the psychological factors that are contributing to
the preference of consumers toward a product and brand image of a company
3. The area of the data collection is in Hyderabad only. So, it may not appeal to all the
cities in India.
21
CHAPTER 3
PROFILE OF ORGANIZATION
22
PROFILE OF THE ORGANIZATION
HIMALAYA DRUG COMPANY (Himalaya Herbals)
The Himalayan Drug Company is an Asian nation principle company established

through M Manal in 1930 and founded in the urban center, India. This produces health care
products with the name Himalaya natural tending principle, the products include ayurvedic
parts. These are spread throughout the regions of the Asian nation, the US, the core of the
East, Asia and Europe. While the merchandise is purchased at ninety-two international
locations internationally.
This organization has more than 290 principle researchers utilizing seasoning
and mineral written material. Liver medicine, called cardinal. the capital of Peru twenty-two,
is its flagship product, first introduced in 1955. Liv.52 so far now has more than 215 medical
trials supporting it.
Himalaya international Holdings Ltd. (HGH), is a house servant or mother of the

International Himalayan Drug Manufacturers company. Usually the head office throughout
the world, from all Himalayan subsidiaries.
23
The history First State Himalaya started linear unit 1930. curious young world organization
leading through forests First State Burma noticed that stressed elephants were feeding on the
root of a plant, snakewood, which helped to appease them. Taking seriously the result of the
First State plant on elephants, this younger man, Mr. M. Manal, founder of the First State
Himalayas, First State was to analyze the properties of the herb scientifically.
No pelf and pocket First State dreams more effective, pawned the jewelry First State his
mother to buy a desktop computer operated by tablets. The years they adopted have been
world organization time First State resistance and a test of the endurance, strength and
passion of the younger man. He spent his First States days discovering the herbs of
neighborhood healers and his nights working on the computer to make a couple of hundred
pills. His imaginative and prophetic was "to bring to society the typical science Republic of
India First Statel writing a world organization type of avant-garde".linear unit a time when
natural products were viewed with skepticism, the belief First State our founder linear unit
the power herbs remedy used to be unbreakable. He felt that if people had been given
treatments with First State based herbs, safe and effective herbs, they could accept them as
part of First State, their routine of medical attention. He believed that drugs based on First
State herbs could and should be evaluated with the same pleasant parameters and efficacy as
conventional medicine. This was once viable through empirical study. Once scientific
research proved that natural merchandise worked, even medical professionals would be won.
This used to be colossal dream world organization with tremendous challenges. But he
persevered despite First State the obstacles.
After First State four years of knowing the snakewood herb, Serpina, the first traditional
antihypertensive drug in the sector was launched linear unit 1934. The First States
cubrimiento marked the future course of Himalaya. He taught us the bravery First State
scientific research. In addition, he taught us the importance of First State, resistance, ardor
and perseverance. We have now First State that we are linearly enthusiastic about the
conversion of the natural subculture of writing into a variety of patented formulations
committed to healthy residency and robustness.
With a history spanning eight decades linear unit space First State natural
research, Himalayas shares a close relationship with nature. They are linear unit the First
State market does not promote better welfare, but also safeguard the welfare First State our
planet.
24
Since our inception, we have given the best attention to defend biodiversity,
acquire First State herbs in a sustainable manner and promote appropriate agricultural
practices. In 1955, Himalaya introduced cardinal.52, a world component of the liver that
guarantees the best function of the liver. The product grew rapidly to become our main
manufacturer and a flavourer remedy First State granny sale. Other brands were quickly
adopted with the specialty Cystone, Bonnisan and Rumalaya, merchandise that became an
acquainted name {en | nut | linear world organizationit}. In 1999, Himalaya linear unit in the
First State phase private attention under the title of the company 'Concepts of Ayurveda'. This
used to be unexplored territory world organization that brought with it new challenges and
new opportunities to study. First State human beings all over the world had been awakening
as much as the advantages of natural and customary products for their desire for individual
care. Himalaya headband almost seven years First State experience linear unit the study of
herbal medicines and this legacy had helped us understand the world of herbs.
With its growing range of First State products and its linear unit progress the
international markets, Himalaya experienced world organization change First State brand
linear unit the place where once the full range was placed below a single umbrella: natural
Himalaya tending. With the First State portfolio of pharmaceutical gifts, individual care,
child care, wellness and First State animal health products, Himalaya has become a linear
unit, a First State corporation, herbal wellness from head to claw.
THE HIMALAYA BRAND LOGO
25
The company Himalaya has a grandparent amount Diamond State companies
established for a long time with the mountain range from which it attracts its identity.
comedian hundreds Diamond State years ago, the Himalayas had been world organization
icon Diamond State aspiration and man seeking to discover the secrets of nature. They
represent purity and elevated beliefs.
Our brand Einsteinium is a Diamond State visual definition of our identity as a

manufacturer. The sheet that writes thwartwise Diamond State bar the letter H represents the
company's nutfoque in herbal medical care. The bluish green shows our closeness to nature,
even when orange evokes warmth, vitality and our commitment to care.
The Himalaya Company represents welfare, both internal and Diamond State news. Our
Diamond State variety of products for head-to-head health and private care covers the entire
spectrum of wellness, providing a smooth, reliable and effective care.
Each product that incorporates our logo backed by the high quality that is the hallmark
Diamond State Himalaya. It promises well-being, and a recipe for adequate housing. Our
brand symbolizes a promise delivered.
VISION AND MISSION OF HIMALAYA.
The mission Diamond State Himalaya makes the herbal ocean wellness part of every home.
We want to be the most reliable company in natural scientific health and most admired for
our ethics, values and commitment to sustainability.
VIEW:
Transmit health and pleasure alluvial sediment alluvial Diamond State posits alluvium to
each residence through herbal solutions located nour science.
MISSION:
• Set up Himalayas as a Diamond State science fiction brand, Diamond State crisis solution,
Diamond State head to toe, harnessed Diamond State's wealth of nature and characterized by
the use of belief and healthy living.
26
• Strengthen the global markets with world organization, a deep and prolonged approach,
maintaining every step the perfect ethical specifications.
• Appreciate, collaborate and utilize the Diamond State potential each and every member of
the Himalaya family and the surrounding communities where Himalaya products are
developed and / or consumed, to press our Diamond State seed-to-shelf policy and
scrupulously adopt respectful practices with the environment To help the environment we
inhabit.
• Diamond State ensures that each Himalaya strongly supports our promise to exceed
customer expectations, any moment, any time and anytime. In Mission Himalaya, you will
find the Diamond State belief that every person should be able to obtain excellent wellness
world organization, and we try Diamond State to make it viable through our commitment to
herbal medical care based on science.
BELIEFS
Himalaya life is established as a commitment to integrity, responsibility, impartiality,

transparency and innovation.
Integrity:
We value the belief that our customers, Diamond State partners, industry and different
stakeholders have deposited us. With the help of Diamond State, being honest, constant and
sincere nurtures everything we do, we honour this belief.
Responsibility:
We are responsible both internally Diamond State our group and externally of our interest
groups. The programs and procedures help us to guarantee the responsibility of each step.
Justice:
We remain firmly committed to our ideas and we are guided with Diamond State support our
ethics. This helps us make neutral decisions and treat all events in their place.
Transparency
27
Already interacting with farmers who grow our herbs, suppliers who deliver materials or
buyers who buy our products, we believe that transparency helps us make partners for life.
Innovation:
Bring suggestions out of Diamond State lab and into the real world einsteinium the form of
innovation that we pursue. It evokes us discover new medicines and strengthen new products
that make life ocean healthier and happier for both men and women.
PRODUCTS
Himalaya drug enterprise involves the following products in its Product portfolio
1. Prescribed drugs (Pharmaceuticals)
Encouraged through First State written material, the First State Himalaya
pharmaceutical range, promoted exclusively by physicians, addresses multiple First State
wellness conditions. The linear unit knowledge this part does not pretend to be an alternative
for the official clinical recommendation. lupus erythematosus we recommend that you do not
use it to diagnose or deal with your obstacle. First State pharmacy drugs are directed from
children to adults to improve their health.
Our Phyto pharmaceutical products address linear unit problems, First State life
mode, continuous diseases such as polygenic disease and pathology and diseases that threaten
the First State life style, such as hepatitis serum. Our wide range of First State preventive care
products enhances immunity and supports linear unit health management. Derived from First
State Herbs, each product is backed by eight to ten year First State studies, subjected to
clinical trials, First State mutagenic reports and toxicity evaluations to ensure defense and
effectiveness.
These days, Himalaya ranks thirty-one linear unittre five hundred high-level First State
pharmaceutical companies in India. Our brands, Liv.52, Cystone, Bonnisan and Septilin are
leaders First State genus Their classes. Correctly, Liv.52, hepatoprotector world organization,
metal the only seasoning remedy that is linear unit among the ten most sold drugs in the
nation.
28
Some of the Pharmacy drugs are as follows
2.Personal care products
Himalaya's personal care vary was once born out of the analysis force of
our pharmaceutical product. With the help of transfer the quality of our pharmaceutical study
to our individual care portfolio, we tend to gift resolution-centred merchandise that caters to
your daily attention wishes. The range offers the goodness of standard solutions for daily use,
with no facet effects. Created from herbs which could be soft and safe, our vary entails
attention, hair care, oral care and tending merchandise.
One of the most well-known merchandise is
29
3. NUTRITION
Himalaya's nutrition welfare vary combines the advantage of Ayurveda with

progressive science, to gift youngsters and adults a daily seasoning nutritionary welfare
complement that has the benefits of scientifically valid age-historic herbs beside main
nutrition and minerals.
QUISTA PRO
Uses advanced composition or formula for best results of use
30
HiOwna kidz
It was specially designed with a combination that improve the immunity power and all round
development of children.
HiOwna
Made with natural contents in order to boost the nutrition among the children.
HiOwna Momz
Made with the aim of providing nutrition to the pregnant women for the well being of the
baby.
4. WELLNESS
Our lives have undergone epic transformations in comparison to our ancestors

and so have the kind and quantity of health issues we face as a society in these days. Even as
technological innovations haven't any doubt made our lifestyles less difficult, these advances
have also given upward push to a host of way of life problems. From hair loss to vision
problems, cardiac disorders, gastric problems, carpal tunnel syndrome, anxiety and insomnia,
the record is prolonged and growing day-to-day. The healthcare industry certainly not goes to
31
sleep because of the numerous illnesses scuffling with for the attention of scientists and
clinical experts. At the same time our picks have emerge as enormously specific, so have the
illnesses that assail our society.
At Himalaya, study is propelled with the aid of a compelling need to supply

humans a healthier existence. Offering society with a greater fine of existence by means of
head-to-heel wellness has consistently been our niche and ardour. Our wellbeing options
handle a broad spectrum of medical disorders – from preventive care to wellbeing
administration. For instance, a normal cough and cold, specifically before a change of
seasons, can quite simply be averted by way of taking Tulsi every day.
Even as a bouquet of options exist to deal with health problem, natural herbal
dietary supplements can safely increase the body's therapy and rebuilding process, working
together with normal medicine or as a major option for cure.
Well being entails following types for different people:
• Sleep health
• Skin wellness
• Metabolic wellness
• Immunity wellbeing
• Respiratory health
• Gastric wellbeing
• mind well being (guys &women) and so forth.
4. Baby Care
The American state range of youth care products recommended by Himalayan surgeons will
turn out using pieces of the natural theologiser. They have developed dynasty and checked
hour angle that are mild to help the child's cuticle, hair and soft eyes. Hygiene and relief
American state young people remain our top priority. The American state merchandise
support addresses conditions such as diaper rash and dry infant stratum. The products
32
specially designed for American state care young people are divided linear unit classes of
"Pre-tub", "bathtub" and "bath American state presentation".
6. Animal health (animals American state farm)
Himalaya believes that American natural wellness solutions are also excellent for animals.
For this purpose, we offer American state based herbal treatments and daily care products for
animals, especially cattle, chook, aquaculture and pets. Our variety includes American state
calcium supplements for the progress of linear animal unit bones, American State based
herbal supplements for fish, cattle and chook and American state grooming products
traditional for the one you love.
33
34
SWOT ANALYSIS
(HIMALAYA HERBALS)
STRENGTHS
This helps to understand the core areas of the industry where it outperforms competitors and
has competitive competences in the market. Strengths are often the core competence of the
business.
1. The atomic region number 99 A grandma optimist for trade: the location offers a potential
delivered to the industry, since it is located at the foothills of the range, which sends a totally
different message to the buyers of being of natural nature.
2. The belief of the customer atomic number 99 positive: the brand's title creates a
constructive perception nourishes the mind of the buyer and, again, the products are
manufactured at the foot of the letter, which further improves the trust within the brand .
3. Talents of initial move: the mark exceeded the competition to be the amount within the
industry to serve frozen foods.
WEAKNESSES
This atomic number 99 the space of suffering of the institution where now does not have the
resources or the potential. The industry has to work on these areas so they do not seem to fall
behind the competitors. Although Fritz can have some weak point or the other, but it will no
longer have to be A field that pulls trade from the market.
1. Tremendous working capital: the company wants a massive capital for its operations and,
therefore, fodder a constant need of pelf with the flow that is required to provide the final
merchandise to the consumer.
2. Excessive dependency on raw materials: there is an excessive dependence on raw materials

that may be of a seasonal nature and, as a consequence, the non-availability of raw substances
35
increases the problem within the manufacture of products and also increases the rate of
meals. They must be grown in excess and stored in storage to preserve them.
3. High sensitivity of the vegetation: the vegetation atomic number 99 tremendously smart to
the preservatives and pesticides that could be used to improve the crop and, therefore, exists
an excessive cost nourishes the creation of raw materials, since fodder losses of experience
Nut the crop.
OPPORTUNITIES
This helps to understand what different issues an industry can do with the current potential
and resources. It helps the trade to understand the nut areas that could be developed and take
an initiative with a view to diversify trade and develop the customer base.
1. Global markets: the industry should expand globally as it fodder A market capable of
organic products. The preferences of buyers are changing and, therefore, proper marketing
can result in first class advantages for the business.
2. Modification of the demographic and segmentation variables: the industry will also be
useful since it modifies the lifestyle of the buyers who lean towards the natural merchandise
and, therefore, the company is increasing.
3. Advertising and promotion: the company atomic number 99 of incipient nature and,
consequently, with the marketing and the appropriate promotions of the merchandise, the
industry can be developed and the positioning of the products can also be done with positive
aspects of the use of the natural products.
THREATS
This evaluation helps determine which areas will have an effect on the business in the future
or in the future. So trade has to be organized to control threats in the market landscape. The
competition or the quantity of politicians available every time nourishes the market with a
proposal of equal price atomic number 99 a threat for trade because scale directly back the
customer base and profits
36
1. The inventory costs are high: the industry has a high growth rate nut scene than the atomic
number 99 high manufacturing rate, since it involves a gigantic investment to domesticate the
plants and, as a result, the inventory expenses are excessive.
2. Danger OF new participants: as the industry is being established and there have been many
studies conducted in this space, it has attracted a variety of avid players focused on the world
that could be entering the market and as a consequence can pose a task to the industry
3. High price of merchandise: there is a financial difficulty in the world and, since the
products have a high price, users need a great effort to understand the importance of the
products so they can use them.
COMPETITORS
The major competitors of Himalaya herbal products are:
Dabur
Dabur India Ltd is like metallic element of an American state each of the
main consumer goods companies of grandmother consumption of India with income of more
than Rs 7, 680 million Indian state capitalization market of more than 48, 800 million Indian
state rupees . Building on legacy world organization of Indian state, high quality and
advantage of more than 133 years, Dabur metallic element these days the most trusted in the
Bharat in the title and in the best group American state ayurvedic and traditional care of the
arena.
37
2. HUL (Hindustan Unilever Ltd.)
This organization has wide variety of products. It is constrained to a British-

Dutch manufacturing enterprise headquartered in Mumbai, India. Its products incorporate
foods, beverages, cleaning sellers, individual care merchandise, water purifiers and purchaser
goods. HUL used to be centred in 1933 as Lever Brothers.
3. PATHANJALI
Patanjali Ayurveda organization is an Associate in Nursing Indian patron

things organization. Producing models and headquarters are placed within the industrial
discipline of Haridwar at a similar time the registered place of job is placed at metropolis.
The manufacturer manufactures mineral and seasoning merchandise.
38
CHAPTER 4
DATA ANALYSIS
AND
DATA INTERPRETATION
39
DATA ANALYSIS
4.1.1..TABLE SHOWING GENDER OF THE RESPONDENTS
CATEGORY FREQUENCY PERCENTAGE (%)

Male 64 64
Female 36 36
Total 100 100
4.1.2. CHART SHOWING GENDER OF RESPONDENTS
INTERPRETATION:
From the above data, it can be observed that 64% of the respondents are Male and 36% of the
respondents are Females.
40
4.2.1. TABLE SHOWING AGE OF RESPONDENTS

20-30 67 67
31-40 21 21
41-50 8 8
51-60 4 4
Above 60 - -
Total 100 100
4.2.2. CHART SHOWING AGE OF RESPONDENTS
INTERPRETATION
From the above data, we can say that most of the respondents are belonging to the age
group of 20 -30 years old.67% 0f the respondents belong to this age group.21% of the
respondents is of 31-40 age group. Only 4% of the respondents are belongs o 51-60 age
group. And none of the respondents belongs to age group of above 60 years.
41
4.3.1. TABLE SHOWING THE OCCUPATION OF RESPONDENTS

Student 21 21
Govt. Employee 13 13
Pvt. Employee 36 36
Business person/ 30 30
Self employed
Total 100 100
4.3.2. CHART SHOWING OCCUPATION OF RESPONDENTS
INTERPRETATION
From the above data, we can say that 36% of the respondents are Private sector employees.
30% of the respondents are from Business persons, 21% of respondents are students and
only 13% are government sector employees.
42
4.4.1. TABLE SHOWING THE RELATIONSHIP STATUS OF RESPONDENTS
Single 55 55
Married 45 45
TOTAL 100 100
4.4.2. CHART SHOWING RELATIONSHIP STATUS OF RESPONDENTS
60
50
40
30
20
10
0
SINGLE MARRIED
INTERPRETATION
From the above data, we can observe that 55% of respondents are single and unmarried
people. And 45% of the respondents are married people.
43
4.5.1. TABLE SHOWING EDUCATIONAL BACKGROUND OF RESPONDENTS
10th - -
12th 6 6
GRADUATION 66 66
POST GRADUATION 25 25
OTHERS 3 3
TOTAL 100 100
4.5.2. CHART SHOWING EDUCATIONAL BACKGROUND OF RESPONDENTS
70
60
50
40
30
20
10
0
10th 12th GRADUATION POST OTHERS
GARDUATION
INTERPRETATION
From the above data, we can say that majority of the respondents (66) are graduates.25% of
the respondents are belonging to post graduation people. Only 6 of the respondents are 12 th
pass candidates. Other qualifications include only 3% of respondents.
44
4.6. CHART SHOWING NUMBER OF MEMBERS IN FAMILY OF RESPONDENTS
In this graph, X axis represents the number of members of a family

and Y axis represents number of respondents who selected that option.
45
40
35
30
25
20
15
10
0
2 3 4 5 6
INTERPRETATION
From the above data, it can be observed that majority (40%) of the respondents are married
and having a family of 4 members a home. Then 30% of respondents are having family of 3
members.15 of the respondents are having a family of 5 members, 10 of respondents have a
family of 2 members and only 5 of the respondents have a family of 6 members.
45
4.7.1. TABLE SHOWING MONTHLY INCOME EARNING OF RESPONDENTS

10000-20000 14 14
21000-40000 44 44
41000-60000 34 34
61000-80000 4 4
80000-100000 1 1
Above 100000 3 3
TOTAL 100 100
4.7.2. GRAPH SHOWING MONTHLY INCOME OF RESPONDENTS
60
50
40
30
20
10
0
10000-20000 21000-40000 41000-60000 61000-80000 80000-100000 Above 100000
INTERPRETATION
From the above data, it can be observed that majority of the respondents (44%) are earning
21000-40000 as their monthly income. Then 34% of the respondents are earning 41000-
60000as their income. Only 4are earning more than 80000 and only 3 are in monthly income
level of above 100000
46
BRAND AWARENESS AND BRAND IMAGE OF COMPANY
4.8.1. DO YOU USE HEALTH CARE PRODUCTS
TABLE SHOWING THE RESPONDENTS USING HEALTH CARE PRODUCTS

Yes 95 95
No 4 4
May be 1 1
TOTAL 100 100
4.8.2. GRAPH SHOWING NUMBER OF RESPONDENTS USING HEALTH CARE

PRODUCTS
100
90
80
70
60
50
40
30
20
10
0
YES NO MAY BE
INTERPRETATION
From the above data, we can say that majority (95) are using health care products. And only
one person is using them occasionally. Only 4 of the respondents are not using health care
products.
47
4.9.1. WHAT TYPE OF HEALTH CARE PRODUCTS YOU ARE USING
TABLE SHOWING TYPE OF HEALTH CARE PRODUCTS USAGE BY

RESPONDENTS

Skin care 36 36
Hair care 41 41
Face creams 21 21
Baby care 2 2
TOTAL 100 100
4.9.2. GRAPH SHOWING TYPE OF HEALTH CARE PRODUCTS
45
40
35
30
25
20
15
10
0
skin care hair care face creams baby care
INTERPRETATION
From the above data, we can observe that majority of respondents are using hair care
products which is 41% .Then 36 % of respondents are using skin care products. 21% of the
respondents are using face creams and pimple care products. Only 2 of respondents are using
baby care products.
48
4.10.1. WHAT DO YOU LOOK IN A PRODUCT BEFORE BUYING
TABLE SHOWING NUMBER OF RESPONDNETS PREFRENCE BEFORE BUYING

Quality 26 26
Brand image 61 61
Price 13 13
Years of existence 0 0
TOTAL 100 100
4.10.2. GRAPH SHOWING PREFERENCE OF RESPONDENTS BEFROE BUYING
INTERPRETATION
From the above data, it can be observed that majority (61%) of respondents are preferring
Brand image of a product before buying it. Then, comes quality of the product which was
preferred by 26% of the respondents. 13% of respondents are looking for price before buying
a product. None of respondents are looking for years of existence of a company.
49
4.11. WHAT TYPE OF PERSONAL CARE PRODUCTS YOU ARE USING
TABLE SHOWING USAGE OF PERSONAL CARE PPRODUCTS

Herbal 90 90
Allopathic 10 10
TOTAL 100 100
4.11.2. GRAPH SHOWING USAGE OF PERSONAL CARE PRODUCTS
100
90
80
70
60
50
40
30
20
10
0
HERBAL ALLOPATHIC
INTERPRETATION
From the above data, we can say that majority (90%) of respondents are using Herbal and
ayurvedic products only. Only 10% of respondents are using allopathic medicines.
50
4.12.1. DO YOU USE HIMLAYA PRODUCTS
TABLE SHOWING RESPONDENTS USING HIMALAYA PRODUCTS

YES 83 83
NO 10 10
MAY BE 7 7
TOTAL 100 100
4.12.2. GRAPH SHOWING USAGE OF RESPONDENTS
90
80
70
60
50
40
30
20
10
0
YES NO MAY BE
INTERPRETATION
From the above data, we can say that most of the respondents are using Himalaya products
which comprises of 83%. 10 of respondents are not using Himalaya products. Only 7 of
respondents are using them sometimes.
51
4.13. WHAT TYPE OF HIMALAYA PRODUCTS YOU WILL USE
TABLE SHOWING TYPES OF HIMALAYA PRODUCTS USAGE

Face creams 27 27
Skin care 42 42
Hair care 27 27
Baby care 4 4
TOTAL 100 100
4.13.2. GRAPH SHOWING USAGE OF HIMALAYA PRODUCTS
45
40
35
30
25
20
15
10
0
face creams skin care hair care baby care
INTERPRETATION
From the above data, we can say that majority of the respondents are users of Himalaya
personal care products, which constitutes 42% of respondents. 54 % of respondents are users
of hair care and face creams each constitutes 27%.Only 4% of respondents are using baby
care products.
52
4.14. WHAT COMES TO YOUR MIND WHEN YOUHEARD OF BRAND HIMALAYA
TABLE SHOWING BRAND POSITION OF HIMALAYA
CATEGORY FREQUENCY PERCENATGE

Quality 54 54
Cost 26 26
Marketing strategies 12 12
( online/offline)
Better results 8 8
TOTAL 100 100
4.14.2. GRAPH SHOWING BRAND POSITION OF HIMALAYA
60
50
40
30
20
10
0
Quality Cost Marketing ( online/offline) Better results
strategies
INTERPRETATION
From the above data , we can say that majority of the respondents (54%) are positioned
Himalaya as a symbol of Quality. 26 of respondents are treating Himalaya as a costly
product. 12 of respondents are treating marketing strategies are good in Himalaya company.
Only 8 of respondents are treating it as quick resultant of usage.
53
4.15.1. HOW YOU CAME TO KNOW ABOUT HIMALAYA PRODUCTS
TABLE SHOWING SOURCE IMAGE OF BRAND HIMALAYA
CATEGORY FREQUENCY PERCENTAGE

Product display in stores 17 17
TV/newspaper advt. 31 31
Digital media 38 38
Friends /family 14 14
TOTAL 100 100
4.15.2. GRAPH SHOWING SOURCE OF BRAND IMAGE OF HIMLAYA PRODUCTS
INTERPRETATION
From the above data, we can say that majority (38%) of respondents came to know about the
brand Himalaya by the way of Digital media Channels.31% of respondents came to know
about brand by TV/newspaper adverstisements.14% of respondents came to know about it by
Friends and family.17% of respondents came to know about it by product display in stores.
54
4.16.1. WHERE YOU PREFER TO BUY HIMALAYA PRODUCTS
TABLE SHOWING PREFERENCE OF CONSUMERS TO BUY

Himalaya exclusive stores 13 13
Medical stores 54 54
Super markets 25 25
Online 8 8
TOTAL 100 100
4.16.2. GRAPH SHOWING PREFRENCE OF CONSUMERS TO BUY
60
50
40
30
20
10
0
Himalaya exclusive Medical stores Super markets Online
stores
INTERPRETATION
From the above data, we can say that majority (54%) of the people prefer to buy Himalaya
products in medical stores. And 25% of the respondents prefer to buy in supermarkets and
malls.13% of respondents are prefer to buy in Himalaya Outlets and only 8 of respondents are
Prefer to buy in Online.
55
4.17.1.WHICH OF THESE FACTORS INFLUENCES YOU TO BUY PRODUCT
TABLE SHOWING FACTORS INFLUENCING CONSUMERS TO BUY PRODUCT

Personal factors 62 62
(Own tastes, preferences, family )
Social factors 26 26
(prestige, society morals)
Geographic conditions (Location) 11 11
Cultural factors 1 1
(traditions, customs of family)
TOTAL 100 100
4.17.2. GRAPH SHOWING FACTORS INFLUENCING CONSUMERS TO BUY
70
60
50
40
30
20
10
0
Personal factors Social factors Geographic Cultural factors
conditions
INTERPRETATION
From the above factors, we can say that majority of respondents (62%) are influenced by
personal factors.26% are influenced by social factors, 11% of respondents influenced by
geographic factors and only one respondent is influenced by cultural factors.
56
4.18.1. HOW WAS YOUR EXPERIENCE WITH HIMALAYA
TABLE SHOWING CUSTOMER EXPERIENCE OF HIMLAYA PRODUCTS
RATING NUMBER OF RESPONDENTS

1 0
2 3
3 7
4 71
5 19
TOTAL 100
4.18.2. GRAPH SHOWING CUSTOMER EXPERIENCE
80
70
60
50
40
30
20
10
0
1 2 3 4 5
INTERPRETATION
From the above data, we can observe that none of them gave 1 rating for the experience with
Himalaya. Majority of the respondents (71%) gave 4 rating for the experience with the health
care products. 19 of respondents gave 5 star ratings so that their experience with Himalaya
was good. 3 of respondents gave 2 star ratings and 7 of respondents gave 3 rating and they
were neutral with experience.
57
4.19.1. ACCORDING TO YOU WHO IS THE COMPETITOR FOR HIMALAYA
TABLE SHOWING COMPETITORS OF HIMALAYA
COMPETITORS NUMBER OF RESPONDENTS

Dabur 20
HUL 32
Pathanjali 46
Lotus 2
TOTAL 100
4.19.2. GRAPH SHOWING COMPETITORS OF HIMALAYA
50
45
40
35
30
25
20
15
10
0
DABUR HUL PATHANJALI LOTUS
INTERPRETATION
From the above data, we can say that most of the users of Himalaya are feeling that Pathanjali
was the biggest competitor for Himalaya. 32% of respondents felt that HUL was the
competitor for Himalaya. 20 of respondents felt that Dabur is the competitor for Himalaya.
Only 2 of respondents felt that Lotus brand is competitor to Himalaya.
58
4.20. DO YOU RECOMMEND HIMALAYA PRODUCTS TO OTHERS
4.20.1. TABLE SHOWING THE EXTENT OF RECOMMENDATION OF HIMALAYA

YES 75 75
NO 11 11
MAY BE 14 14
TOTAL 100 100
4.20.2. GRAPH SHOWING EXTENT OF RECOMMENDATION OF HIMALAYA
80
70
60
50
40
30
20
10
0
YES NO MAY BE
INTERPRETATION
From the above data, we can say that majority (75%) are recommending Himalaya product to
others and they are satisfied with the product and brand name.14 of respondents felt that they
are not sure of recommending Himalaya to others.11 of the respondents felt that they are not
going to recommend to others.
59
DIGITAL MARKETING
4.21.I RELY ON ONE MEDIUM TO GET KNOWLEDGE ABOUT THE PRODUCT
4.21.1. TABLE SHOWING RATINGS
RATINGS NUMBER OF RESPONDENTS

1 Strongly agree 1
2 agree 7
3 neutral 10
4 disagree 71
5 strongly disagree 11
TOTAL 100
4.21.2. GRAPH SHOWING DEPENDENCE OF RESPONDENTS ON MEDIUM
80
70
60
50
40
30
20
10
0
1 2 3 4 5
INTERPRETATION
From the above data, it can be observed that most of the respondents (71%) are not
depending on single medium to get knowledge about particular brand. 11 of respondents are
not depending on single medium.10 of respondents are neutral in nature. Only one person is
strongly relied on single channel to get knowledge about brand.
60
4.22.1. YOUR LEVEL OF AWARENESS ABOUT DIGITAL MARKETING CHANNELS
TABLE SHOWING LEVEL OF AWARENESS

1 (low) 3
2 11
10
3 (neutral)
4 61
5 (high) 15
TOTAL 100
4.22.2. GRAPH SHOWING LEVEL OF AWARENESS
70
60
50
40
30
20
10
0
1 2 3 4 5
INTERPRETATION
From the above data, we can observe that majority 61% of respondents are aware about the
digital marketing channels. Also 15 of respondents are strong enough in digital marketing
channels.10 of respondents are neutral in nature. 14 of respondents are not aware of digital
marketing channels.
61
4.23.1.I WILL SEARCH ONLINE BEFORE BUYING
TABLE SHOWING RATINGS

1 (low) 4
2 8
11
3 (neutral)
4 38
5 (high) 39
TOTAL 100
4.23.2.GRAPH SHOWING THE RATINGS
In X axis – ratings In Y axis - Number of respondents
45
40
35
30
25
20
15
10
0
1 2 3 4 5
INTERPRETATION
From the above data, it can be observed that majority (39%) are aware about digital media
channels and they gave 4 are 38% & 5 ratings which proves that they are searching online
before buying a product. 11 of respondents are neutral which means they are searching
sometimes and sometimes not. 9 (4+5) of respondents are no searching online before buying
a product.
62
4.24.1. WHICH OF THE FOLLOWING WAS MORE INFLUENTIAL IN DIGITAL
MARKETING STRATEGIES OF HIMALAYA
TABLE SHOWING THE OPTIONS AND RESPONDENTS
OPTIONS RESPONDENTS
Social media 36
Online 53
Campaigns 9
E mail/sms 2
TOTAL 100
4.24.2. GRAPH SHOWING INFLUENCE OF MARKEING CAMPAIGNS
60
50
40
30
20
10
0
SOCIAL MEDIA ONLINE CAMPAIGNS EMAIL/SMS
INTERPRETATION
From the above data, we can say that majority of respondents which means 53 felt that
Online marketing is main influential thing in marketing. Also 36 of respondents felt that
Social media is best way to influence people.9 of respondents felt that campaigns may help to
influence and only 2 of them felt that e mail marketing will be helpful.
63
4.25.1. YOUR MOST PREFERRED USE OF INTERNET
TABLE SHOWING PREFERENCE
OPTIONS NUMBER OF RESPONDENTS

Social media 35
Blogs 25
Online shopping 36
Content writing& sharing sites 4
TOTAL 100
4.25.2. GRAPH SHOWING PREFERNCE
No. Of Respondents
40
35
30
25
20
15
10
0
Social media blogs online shopping content sharing sites
INTERPRETATION
From the above data, we can observe that most of respondents,36, are using internet for
Online shopping .Also 35 of respondents are using it for social media.25 of respondents are
using internet for blogs and only 4 of them are using it for browsing content in sites.
64
4.26.1. WHICH MEDIUM OF MARKETING IS MORE INFLUENTAIL
TABLE SHOWING MEDIUMS OF MARKETING
MEDIUM NUMBER OF RESPONDENTS

TV commercials 9
Print advertisements 16
Flexes/banners showing discounts 21
Word of mouth 13
Digital media 41
TOTAL 100
4.26.2. GRAPH SHOWING THE INFLUENIAL MARKETING MEDIUMS
INTERPRETATION
From the above data, we can say that majority 41% of respondents felt that digital media can
help to boost brand image of a company. Also 21 of respondents felt that flexes/banners
showing discounts will also influence people.9 of respondents felt that TV advertisements
will also help to influence people.
65
4.27.1. WHICH FACTOR MOIVATES YOU TO CHOOSE A BRAND
TABLE SHOWING FACTORS INFLUENCING A BRAND
FACTOR NUMBER OF RESPONDENTS

Discount 20
Promoters 31
Quality 36
Quick results 13
TOTAL 100
4.27.2. GRAPH SHOWING FACTORS INFLUENCING A BRAND
40
35
30
25
20
15
10
0
discounts promoters quality quick results
INTERPRETATION
From the above results, it has been observed that majority (36%) are influenced by quality of
the product. Also promoters contribute to the 31% of influencing brand image.20 of
respondents felt that discounts also influence buying behaviour of a product.13 of
respondents felt that influence of quick results will also helpful in improving brand image.
66
4.28.1. COMPANIES SHOULD USE DIGITAL MEDIA CHANNELS FOR MARKETING
TO IMPROVE BRAND IMAGE
TABLE SHOWING THE RESULTS OF RESPONDENTS

1 strongly agree 15
2 agree 72
3 neutral 12
4 disagree 0
TOTAL 100
4.28.2. Graph showing opinions of respondents
80
70
60
50
40
30
20
10
0
1 2 3 4 5
INTERPRETATION
From the above data, we can observe that most of the respondents, 72 are feeling that
companies should implement digital marketing strategies in order to improve the brand image
of the company. Also 15 of respondents felt that they strongly agree for the use of digital
media strategies. Only 1 respondent felt that there is no need for digital marketing channel.
67
4.29.1.MOST IMPORTANT BENEFIT OF USING DIGITAL MARKETING
TABLE SHOWING OPTIONS SELECTED BY THE RESPONDENTS
OPTIONS NUMBER OF RESPONDENTS

Wide range of audience 14
Ease of shopping 64
Cost effective 15
Time saving 7
TOTAL 100
4.29.2. GRAPH SHOWING BENEFITS OF DIGITAL MARKETING
70
60
50
40
30
20
10
0
Wide range of audience Ease of shopping Cost effective Time saving
INTERPRETATION
From the above data, it can be observed that majority 64% of respondents felt that ease of
shopping was the most important benefit of digital marketing. 15 of respondents felt that it is
cost effective and 14 respondents felt that it is useful to reach wide range of audience. Only 7
of respondents feel that it is time saving.
68
2.30.1. DISADVANTAGE OF DIGITAL MARKETING IS
TABLE SHOWING THE LOOPHOLES OF DIGITAL MARKETING
LOOPHOLES NUMBER OF RESPONDENTS

Privacy 23
Interruptions 47
Cyber crimes 30
TOTAL 100
4.30.2. GRAPH SHOWING LOOPHOLES OF DIGITAL MARKETING
INTERRUPTIONS
From the above data, we can observe that majority 47% of respondents are stating that
interruptions due to failure of server, networks were the main disadvantage of digital
marketing.30 of respondents felt that increase of cyber crimes is the main loophole of digital
medium of marketing. And 23% felt that privacy issue was the main loophole of digital
marketing.
69
4.31.1. DO YOU THINK DIGITAL MARKETING IMPROVES BRAND IMAGE IN
MINDS OF CONSUMERS (RATE FROM 1(LOW) TO 5(HIGH)
TABLE SHOWING OPINIONS OF RESPONDENTS

1 0
2 6
3 6
4 69
5 19
TOTAL 100
4.31.2. GRAPH SHOWING THE OPINION OF RESPONDENTS
80
70
60
50
40
30
20
10
0
1 2 3 4 5
INTERPRETATION
From the above data, we can say that most of the respondents which is 69% felt that digital
marketing improves the brand image of the company. 19 of respondents are feeling that the
statement is correct.6 of respondents are neutral and they are not sure about it. Only 6
respondents felt that digital marketing will not improve brand image of a company.
70
4.32.1. HIMALAYA HAS STRONG DIGITAL MARKETING STRATEGIES
TABLE SHOWING OPINION OF RESPONDENTS
OPINION NUMBER OF STATEMENTS

1 Strongly agree 11
2 agree 67
3 neutral 15
4 disagree 6
TOTAL 100
4.32.2. GRAPH SHOWING OPINIONS OF RESPONDENTS
80
70
60
50
40
30
20
10
0
1 Strongly agree 2 agree 3 neutral 4 disagree 5 strongly disagree
INTERPRETATION
From the above data, we can say that most of respondents, 67 %, felt that Himalaya has
strong digital marketing channels. Also 11 of respondents strongly agreed to the statement.
15 of respondents are neutral in nature and unsure about it. Only 1 respondent felt that
Himalaya don’t have strong digital marketing strategies.
71
CHAPTER 5
FINDINGS
CONCLUSION
RECOMMENDATIONS
72
5.1. FINDINGS
This investigation was carried out, with the intention to discover how virtual
advertising and sports of selling have impact on the notion of photography of the company
in relation with case Himalaya Company. Digital advertising nourishes the electronic
element metallic element one Diamond State the drivers of successful online operations that
are intended to receive the attention of the employer brand, focus nut a wider audience on
online platforms, acquire loyalty over the clients and the products or offers of the sales
agency. It was angular distance researched on this Diamond States painting from the
empirical and sensible panorama point about sports of selling and digital advertising, like
advertising content, advertising and selling by email, SMM, Diamond State optimization
search engines, SEM and PPC.
The plan was changed for Research in order to rule out errors within the parts of the
Company's Digital Selling Department, which led to the terrible belief that company logo
nurtured some of the clients or customers' capacity. By exploring and informing digital
advertising sports, including the Diamond State advertising communication strategy and the
combination of selling communications, the researcher formulates the suggestions and
communicator to the main research question and genus His secondary questions.
 FACTORS INFLUENCING CONSUMERS
Consumer’s buyer behaviour is influenced by four major factors:
1) PERSONAL FACTORS
2) PSYCHOLOGICAL FACTORS
3) CULTURAL FACTORS
4) SOCIAL FACTORS
73
PERSONAL FACTORS
It consists of such variables as age and lifecycle stage, occupation, economic

circumstances, life-style (activities, pastimes, critiques and demographics), personality and
self concept. These may additionally explain why our preferences often change as our
`situation' changes. Decisions and shopping for behaviour is glaringly also motivated by way
of the traits of every customer.
Personality is the set of tendencies and particular traits of every individual. It is

the made from the interaction of mental and physiological traits of the man or woman and
effects in regular behaviours. Consumer economic scenario has superb influence on his
buying conduct.
PSYCHOLOGICAL FACTORS
It affecting our buy selection includes motivation, notion, getting to know,

beliefs and attitudes. Other humans regularly have an effect on a patron s purchase choice.
The marketer needs to recognize which humans are involved in the buying decision
and what position absolutely everyone plays, in order that advertising techniques can also be
aimed toward those humans.
Among the elements influencing purchaser behaviour, mental elements can
be divided into 4 categories: motivation, belief, mastering in addition to ideals and attitudes.
Motivation is what is going to drive purchasers to increase a purchasing

behaviour. It is the expression of a want is which became urgent enough to guide the
consumer to interpret statistics.
Perception is the technique through which a person selects, organizes and
interprets the records he gets a good way to do something that makes feel. The perception
Of a situation at a given time may additionally determine if and how the individual will act.
Learning is through action. When we act, we examine. It implies an exchange

within the behaviour due to the experience. The getting to know changes the conduct of a
74
man or woman as he acquires facts and experience. A notion is a conviction that a person has
on something. Through the experience he acquires, his gaining knowledge of and his external
influences (own family, friends, etc,), he'll increase beliefs so that it will impact his buying
behaviour. Customer possesses precise notion and attitude towards various merchandise.
Since such ideals and attitudes make up emblem image and affect client buying behaviour
therefore entrepreneurs are interested in them.
CULTURAL FACTORS
Culture is crucial on the subject of know-how the needs and behaviours of an

individual. Basically, subculture is the part of each society and is the essential motive of
individual needs and behaviour.
The impact of way of life on buying behaviour varies from United States to us.
Consequently entrepreneurs should be very careful in analyzing the tradition of various
organizations, areas or maybe countries.
SOCIAL FACTORS
It consists of companies (reference businesses, inspirational companies and

member corporations), own family, roles and standing. This explains the outside influences
of others on our buy choices both at once and not directly. Social factors are the various
elements influencing consumer behaviour notably. They fall into 3 classes: reference groups,
Family and social roles and status. The circle of relatives is perhaps the most influencing
component for a person. It paperwork an environment of socialization in which a character
will evolve, shape his character, acquire values. But also broaden attitudes and critiques on
various topics together with politics, society, social relations or himself and his goals.
Percentage Analysis
 Experience of users = rating*number of respondents/sum = 406/500 = 81.2%

 Strength of Himalaya digital marketing = rating* no. of respondents/ sum = 49.4%
75
The angular distance research demonstrated, without delay, the linear
relationship between the clients and the way in which the promotion and virtual advertising is
achieved in the Himalaya company so that they perceive it as a brand. In general, digital
advertising and promoting are anticipated as a satisfactory feature by the company. SMM and
Digital advertising content is dynasty determined linear unitary of the different respondents
because they are the most effective tools used in the organization.
5.2. CONCLUSION
Based on the Digital qualitative and quantitative records received for

these studies, an angular distance received the following final result: the overall performance
Digital digital promoting activities within the employer atomic number 99 ideal with
extremely good advertising.
Himalaya Company as a Digital e-commerce company makes use of the

advertising and the promoting linear unit line as one of all mammal genus digital marketing
sports. The frequency of Digital use interest is the largest of the other organizations.
Therefore, if the employer emphasizes the importance of this hobby, it must be carried out
well, so that a Digital photography can be constituted a linear and avant-garde linear unit
company, taking care of mammal genus clients and being interested in their opinion.
The emergence of Digital social media in society is now at least as extensive

as that of traditional media channels. In general, the linear units surveyed in the questionnaire
spent more time on social networks than in traditional media in line with military
intelligence. The consequences show the general differences on the brand linear unit social
and traditional media; However, they do not offer a large amount of Digital elements linear
unit accurate segments of the consumer population or the reasons behind the observations.
Based on linear unit effects, the presence of Digital global organization logo
linear unit social networks normally seems so little more critical to the belief perceived by the
customer in a brand. In addition, their communication as a linear global organization, its
social networks changed to the Digital perception that just fillet an additional effect on the
general positivity of the brand.
76
However, the overall effect Digital conventional media linear unit brand image seems to be
fairly regular in all age agencies, while the overall effect Digital social networks linear unit
brand photography the most considerable in the organizations of young women and in
women .Linear unit consequence, the results suggest that chemist can generalized differences
in Digital linear effect unit the image of the brand based on more specific focused buyer
segments.
5.3. RECOMMENDATIONS
The following strategies were made with additional references to the Digital
circumstances the most notable brands, Digital media to the overly pleasant interpreters’
linear unit the designated digital promoting routine:
• PERSONALIZED ADVERTISING AND PROMOTION
The email promoting will have to be further personalized. Today, the most effective
corporations aim to customize their Digital advertising routine to show that every buyer of
the organization is essential to the institution. Himalaya Company will have to use the correct
additional guidance at the same time that it sends customized emails to buyers. Automatic
emails can also be unique by using Digital functions and broader configurations, therefore,
developing to not be handled as global organization unsolicited mail or avoid inflicting bad
emotions on recipients.
• DIGITAL OPTIMIZATION SEARCH ENGINES AND CONTENT ADVERTISING

MATERIAL.
The Digital marketing content linear unit Himalaya is currently performed as a

blogging on the net site. The content Digital blogs are nice, priceless and is determined to be
intriguing to users. However, the Digital net site can create new updates, improvements and
developments in linear unit of the content of the website. Linear unit case of a Digital
Company provides viewers Digital net site with quick questionnaires, promotions and
suggestions to participate linear unit life Digital Company with the help of allowing buyers to
share mammal genus concepts on the page residence of the net site.
77
CHAPTER 6
BIBLIOGRAPHY
 www.himalayawellness.com
 https://shodhganga.inflibnet.ac.in/
 Jokinen, T. (2016). Branding in Social Media and the Impact of Social Media on
Brand Image.
 Khan, F. (n.d.). The importance of digital marketing. an exploratory study to find the
perception and effectiveness of digital marketing amongst the marketing professionals
in pakistan.
 Lbi, E. S. (2018). Influence of Digital Marketing on Brand Image Perception of the

Company.
 Murphy, J. L. (2013). V73N1P73, 73(1), 73–81.Omachonu, V. K. (2010). Innovation

in Healthcare Delivery Systems : A Conceptual Framework, 15(1), 1–20.
 Ramesh, S. V, & Pavithra, V. (2015). A study on customers ’ preferance and

satisfaction toword ’ s H imalaya product with reference to Coimbatore city , India,
2(5), 99–101.
 Rani, P. (n.d.). Factors influencing consumer behaviour, 52–61.Ravichandran, G.,

Derm, M., Dermatologist, C., & Parthasarathy, J. S. (2008). An open clinical study to
evaluate dermal safety and post-application effect of a herbal Baby Lotion, 105(2),
87–89.
 Sathya, P. (2017). A Study on Digital Marketing and its Impact, 6(2), 2015–2017.
78
CHAPTER 7
ANNEXTURES
79
SUPPORTING DOCUMENTS
7.1. QUESTIONNAIRE
1.Name
2.Age
Mark only one oval.
20-30
31-40
41-50
51-60
above 60
3.Gender
Mark only one oval.
Female
Male
4.Occupation
Mark only one oval.
student
Govt. Employee
Pvt.Employee
Business person/ Self employed
5.Relationship status
Mark only one oval.
Single
Married
6.Education qualification
Mark only one oval.
10th
12th
Graduation
post Graduation
others
7. No. of members in a family
80
8. Monthly income earning
Mark only one oval.

10000-20000
20000-40000
40000-60000
60000-80000
80000-100000
above 100000
BRAND AWARENESS
9. Do you use health care products

Mark only one oval.
Yes
No
Maybe
10. If yes, what type of care products

Mark only one oval.
skin care
hair care
face creams/lotions
Baby care
11. What do you look in a product before buying

Mark only one oval.
Quality
Brand image
price
years of existence
81
12. What type of personal care products you use
Mark only one oval.
Herbal/Ayurvedic
Allopathic
13. Do you use Himalaya products

Mark only one oval.
Yes
No
Maybe
14. If yes, what type of Himalaya care products you use

Mark only one oval.
Face creams/face wash
Skin care (lotions)
Hair care (anti dandruff)
Baby care products
15. What comes to your mind when you heard of word Himalaya brand
Mark only one oval.
Quality of products
Cost
Marketing strategies ( Online/offline)
Better results (in short time)
16. how you came to know about Himalaya products

Mark only one oval.
Product display in stores
TV / News paper advt.
Digital media
Friends/Family
82
17. Where you prefer to buy Himalaya Products
Mark only one oval.
Himalaya stores
Medical stores
Super markets/malls
Online
18. which of these factors influence you to buy a product

Mark only one oval.
personal factors( tastes,own trust, income )
Social factors ( Prestige / Society )
Geographic Location (of stores)
Cultural factors(Family values, traditions)
19. How was your experience with Himalaya (rate from 1-5, 1=low,5=high)
Mark only one oval.
12345
20. according to you, who is competitor to Himalaya
Mark only one oval.
Dabur
HUL
Patanjali
Lotus
21. Do you recommend Himalaya products to others

Mark only one oval.
Yes
No
Maybe
83
DIGITAL MARKETING
22. I rely on one medium to get knowledge about brand

Check all that apply.
strongly agree
Agree
Neutral
Disagree
strongly disagree
23. Your level of awareness about Digital marketing channels
Mark only one oval.
12345
24. I will search online before buying
strongly disagree
Disagree
Neutral
Agree
Strongly Agree
25. Which of these was more influential in digital marketing strategies of Himalaya
Social media marketing
online store
Campaigns
E -mail/Messages
26. what is your frequency of being online

Mark only one oval.
less than 2 hours
2-4 hours
4-6 hours
more than 6 hours
84
27. your most preferred use of Internet(choose one )
social media
blogs
online shopping
content writing sites
28. which medium of marketing is more influential
Mark only one oval.
TV commercials
Print advt.
flexies/banners showing discounts
Word of mouth
Digital media
29. which factor motivates you to choose a brand

Mark only one oval.
Discounts
promoters (Brand ambassadors)
Quality of product/service
Quick results
30. companies should use digital media channels for marketing to improve brand image
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
31. most important benefit of using digital marketing (choose one)

Mark only one oval.
wide range of audience
ease of shopping
Cost effective
Time saving
85
32. Disadvantage of digital marketing is (choose one)
Mark only one oval.
privacy issue
Interruptions(Network/server issues)
increase of cyber crimes
33. Do you think digital marketing improves brand image in minds of consumers (rate
from
1(low) to 5(high)
Mark only one oval.
12345
34. Himalaya has strong digital marketing channels

Mark only one oval.
strongly agree
agree
neutal
disagree
Stongly disagree
35. Your suggestions to improve brand image and strong positioning of Himalaya
company
86
7.2. PROGRESS REPORTS (Progress Report 1)
Sl. No. Particulars
1 Name of the Student Thummala Reddi Venkata Sivakartheek
2 Registration Number 17YACMD200
3 Name of College Guide Asst.Prof. Reshma Sibichan
4 Name and contact no of the Co- P.Mohan

Guide/External Guide (Corporate) Contact No – 7981168264
5 Title of the Dissertation A Study On Role Of Digital Marketing In Enhancement Of

Brand Image With Reference To Himalaya Drug Company
6 Name and Address of the Himalaya Drug Company office, Begumpet, Hyderabad
Company/Organization where Date Of Starting Dissertation- 29-04-2019
dissertation undertaken with Date of
starting Dissertation
7 Progress report: A brief note Meetings with Faculty Guide:
reflecting, Number of meeting with
02-05-2019 07-05-2019
Guides, places visited, libraries
visited, books referred, meeting with 09-05-2019 13-05-2019
persons, activities taken up,
preparations done for collection and Meetings with External Guide:
analysis of data etc.,)

03-05-2019 06-05-2019
08-05-2019
Places visited:
1.Company office
2. Library and Google scholar
Activities taken up
Chapter 1 is completed & Chapter 2 is in progress
Framing and correction of questionnaire is done by using

Literature Review.
Date: 14-05-2019
Signature of the Candidate Signature of the College Guide

( Thummala Reddi Venkata Sivakartheek) ( Asst. Prof. Reshma Sibichan)
87
Progress Report 2
Sl. No. Particulars
1 Name of the Student Thummala Reddi Venkata Sivakartheek
2 Registration Number 17YACMD200
3 Name of College Guide Asst.Prof. Reshma Sibichan
4 Name and contact no of the Co- P.Mohan

Guide/External Guide (Corporate) Contact No – 7981168264
5 Title of the Dissertation A Study On Role Of Digital Marketing In Enhancement Of

Brand Image With Reference To Himalaya Drug Company
6 Name and Address of the Himalaya Drug Company office, Begumpet, Hyderabad
Company/Organization where Date Of Starting Dissertation- 29-04-2019
dissertation undertaken with Date of
starting Dissertation
7 Progress report: A brief note Meetings with Faculty Guide:
reflecting, Number of meeting with
17-05-2019 27-05-2919
Guides, places visited, libraries
visited, books referred, meeting with 20-05-2019
persons, activities taken up,
preparations done for collection and Meetings with External Guide:
analysis of data etc.,)

15-05-2019 20-05-2019
22-05-2019
Places visited:
1.Company office
2. Library and Google scholar
Activities taken up
Chapter1, 2 & Chapter 3 completed.
Data collection finished. Data analysis (Chapter 4) is in

progress
Date: 27-05-2019
Signature of the Candidate Signature of the College Guide

(Thummala Reddi Venkata Sivakartheek) ( Asst. Prof. Reshma Sibichan)
88
WORK DAIRY
89

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A STUDY ON ROLE OF DIGITAL MARKETING IN ENHANCEMENT OF

BRAND IMAGE WITH REFERENCE TO HIMALAYA DRUG COMPANY

MASTER OF BUSINESS ADMINISTRATION

THUMMALA REDDI VENKATA SIVAKARTHEEK

Under The Guidance Of

CENTER FOR MANAGEMENT STUDIES,

PRESIDENCY COLLEGE (2018-19)

I hereby declare that “A STUDY ON ROLE OF DIGITAL MARKETING

Place: Bangalore Name: Thummala Reddi Venkata Sivakartheek

Date: Register Number: 17YACMD200

First and foremost, I would like to convey my deepest sense of gratitude to my

2. REVIEW OF LITERATURE &

2.1. Review of Literature

4. DATA ANALYSIS &

4.16.1. Experience with usage of 56

4.19.1. Table showing Dependence of 59

4.1.2. Chart showing Gender 41

4.16.2. Factors influencing 56

1.1. DIGITAL MARKETING

It creates more digital content like as of international organization, a Digital

It is United Nations key film of modern SEO.

It helps to make you notice linear unit social networks.

If your business is image heavy – say, a photography studio, retail shop or an

If you’re not already aware, Instagram is a photo-sharing program. What makes

Social Bookmarking, Local Search and Review Sites

Branding is international organizational practice in Virtual marketing nut

GENERATES NEW CLIENTS

A good brand will have no problems concentrating on the Virtual business

INCREASE BUSINESS VALUE

The term brand is important when it comes Online marketing in generating

IMPROVES SATISFACTION AMONG EMPLOYEES

1.3. INDUSTRY PROFILE – HEALTHCARE AND PERSONAL CARE

The healthcare enterprise is a phase inside the financial system which

Historical Background of Indian Healthcare Industry

NEED OF THE STUDY AND IMPORTANCE

Digital marketing technology allows the customers to hold on with the

1. A STUDY ON CUSTOMERS PREFERENCE AND SATISFACTION TOWARDS

2. A STUDY ON DIGITAL MARKETING AND ITS IMPACT - P. SATHYA

Digital marketing is the form of communication which is used by the marketing

3. INFLUENCE OF DIGITAL MARKETING ON BRAND IMAGE PERCEPTION OF

Hypothetical system incorporates investigation of advanced showcasing

4. IMPACT OF DIGITAL MEDIA ON BRAND LOYALTY AND BRAND

The cost effective form of marketing and facilities of digital marketing

11. INNOVATION IN HEALTHCARE DELIVERY SYSTEMS: A CONCEPTUAL

The healthcare enterprise has experienced a proliferation of improvements aimed toward

12. DIGITAL AND VIRTUAL WORLD RESEARCH ON BRANDS AND

- LYNN L.K. LIM

The improvement of the digital and virtual international continues to take

14. STUDY OF THE EFFECTIVENESS OF ONLINE MARKETING ON

Integration of Marketing and Communication is an advertising theory which

2.2. STATEMENT OF PROBLEM

Individual’s making of decisions on buying was not same for everything.

2.3. SCOPE OF THE STUDY

 To identify the factors influencing consumer to choose Himalaya products

2.5. RESEARCH METHODOLOGY

2.6. SAMPLING DESIGN

2.8. TOOLS FOR DATA COLLECTION

This study will be more of quantitative in nature along with descriptive

2.7. DATA ANALYSIS

The following are the limitations of the study.

HIMALAYA DRUG COMPANY (Himalaya Herbals)

The Himalayan Drug Company is an Asian nation principle company established

Himalaya international Holdings Ltd. (HGH), is a house servant or mother of the