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Chapter 1
1.1Introduction
China uses next-generation speed cameras to catch speedy drivers. These roadside
cameras can catch unruly drivers. The camera network is enabled with artificial
intelligence, which can differentiate by spotting minute differences between the cars.
The camera system facilitated with artificial intelligence is a part of the ‘Sky Net’
operation that is China’s anti-corruption program mainly aimed to track down
fugitives. It is estimated that there are 170 million surveillance cameras in China. By
2020, the country expects to possess 570 million surveillance cameras to help develop
a database that will recognize any citizen within three seconds, which assist in
security surveillance market growth in the country.
Rise in need of safety in high risk areas, growth in transition from analog surveillance
to IP cameras and integration of internet-of-things has fueled the growth of the
security surveillance market size. However, factors such as high investment cost in
data storage technologies and lack of professional expertise in handling IP cameras
have hampered the market growth. Furthermore, increase in trends toward
development of smart cities is expected to offer lucrative opportunities for market
expansion.
Segmentation
The global security surveillance market analysis is analyzed based on system type,
component, application, and region. Based on system type, the market is classified
into analog surveillance, IP surveillance, and hybrid surveillance. Based on
component, the market is divided into hardware, software, and services. The
hardware segment is further sub segmented into camera, monitor, storage and
accessories. In addition, the software segment is bifurcated into security analytics and
security management software. On the basis of application, the security surveillance
market is categorized into commercial, military & defense, infrastructure, residential
and others. Based on region, it is analyzed across North America, Europe, Asia-
Pacific, and LAMEA along with their prominent countries.
The key security surveillance market leaders profiled in the report include
HKVISION, Ltd., Bosch Security System, Honeywell Security Group, Dahua
Technology, FLIR, Panasonic, Avigilon, Axis Communication, Infinova, and
PELCO. These key players adopt several strategies such as, new product launch and
development, acquisition, partnership and collaboration and business expansion to
increase the security surveillance market share during the forecast period.
Top Impacting Factors
The factors such as rise in need of safety in high risk areas, growth in transition from
analog surveillance to IP cameras, integration of internet of things in surveillance
system, high investment cost, lack of professional expertise in handling IP cameras,
and increase in trends of the development of smart cities are expected to significantly
affect the growth of the global security surveillance market. These factors are
anticipated to either drive or hamper the market growth.
Public safety is of top priority in the world. Public safety agencies are investing in
numerous new technologies to ensure efficiency. This includes smart applications to
securely connect radio networks to users carrying smartphones and other devices,
security surveillance devices that can be worn to increase safety and accountability
for officers and citizens as well as purpose-built mobile applications to improve the
management of daily workflows. With the surge in crime rates, antisocial behavior,
and terrorist attacks, the government has introduced new technologies and strategies
to ensure public safety and security. It has become necessary to improve the system
and responses for catastrophic attacks and to find safe, cost-effective, and feasible
solutions. This feature adds traction to the market growth and offers lucrative
opportunities for the security surveillance market globally.
There is an emerging trend of urbanization across the globe. In India and in various
parts of Asia-Pacific, the adoption of Internet of Things (IoT) forms the basis of smart
city development. Smart cities rely on the integrated use of Big Data, IoT, and other
technologies for creating actionable insights and better decision-making. From smart
meters to smart homes, the value that IoT brings lies in the quality of the information
it captures and the utility of the service that it offers. Video-based smart city
applications include traffic control and traffic monitoring. Surveillance camera can
detect the movement of vehicles and humans on the roads and provide data related to
congested areas, peak time traffic hours, foot traffic count, vehicular count, and can
even manipulate traffic control systems which drives the growth of security
surveillance market. This analytical data forms the basis of smart cities initiatives.
With increase in innovations among CCTV manufacturers, the technology can be
used for other purposes. Citizens will be able to track parking spots in their area and
allow traffic authorities to direct traffic through the most efficient routes. Such
features of security surveillance system in smart cities development offer lucrative
opportunities for the growth of the security surveillance industry.
This study includes the analytical depiction of the global security surveillance
market forecast along with the current trends and future estimations to determine
the imminent investment pockets.
The report presents information regarding the key drivers, restraints, and
opportunities.
The current market is quantitatively analyzed from 2017 to 2025 to highlight the
financial competency of the industry.
Porter’s five forces analysis illustrates the potency of the buyers and suppliers in
the industry.
1.2Company Profile
Indian domestic market throbbed with new opportunities in the last decade of the 20th
century and in this fiercely competitive mid-90s marketing milieu, Fortune Marketing
Pvt Ltd, appeared on the horizon. And thereafter, the story has been replete with
constant evolution and elevation, glories and achievements, one after another. Merely
a Delhi-based IT-trading company of 1994 has enlarged into an out-and-out
distribution company for electronic security and computer hardware products with a
solid pan-Indian presence and appeal.
An ISO 9001:2008 company, with its main office settled in Delhi, Fortune today
distributes more than 500 products, provided by some top-tier global brands, through
its channel literally becoming a one-stop-source for different security-surveillance
and IT-requirements with an absolute supremacy in IP CCTV-products, Biometric
products, Access Control, Computer Hardware and Peripherals, Data Storage
Solutions, Networking, Mobile Accessories, Audio and Multimedia products and
Software products.
With floating its very own brands like Enter, producing a range of hardware devices
like Peripherals, Networking, Add-on Cards, Multimedia, CCTV and VDP and
Raidstore, providing high-end yet affordable and flexible storage-options for varied
IT-requirements, Fortune has always added a new dimension to its vision.
Seagate, a top-notch international brand for storage-devices has been conferring
Rookie of the Year award on Fortune in recognition of its trading accomplishments
since the inception of the tie-up. After initially sharing the distributorship of Norton
products, thanks to its result-centric efforts, Fortune acquired their exclusive national
distribution-rights from Symantec, a renowned global brand.
Fortune has always captured the essence of the demands of the market. Venturing into
electronic security and grabbing the solo distinctive countrywide distributorship of
Secureye, a nonpareil worldwide brand, was a clincher. Creative, Zoook, Tenda, HP
Flash Drive and PNY are other globally distinguished brands on board with Fortune
to provide with a variety of product-verticals.
Fortune today has 22 Branches across the country to cover PAN India market and
every single branch of the company is adequately primed and arranged to execute
total sale and post-sale support. A regular availability of different products coupled
with swift operations and logistics and proficient back-end work-force are embedded
in every centre’s work-routine. Engineers and technicians are always keen to tackle
and correct defects in products to provide customers and channel-partners with the
brand-aligned quality of service.
Fortune Marketing Pvt. Ltd greatly values its reputation as a distribution company of
higher echelons with keeping products of immaculate quality in its channel, having
cross-functional collaboration among employees and rendering service of the highest
order.
1.2.1 Products
Fortune today caters to a largest range of product portfolio in the country. With over
500 products in the portfolio, Fortune has today become the one stop shop for most of
the IT requirements, With a vision to give Channel, OEM, System Integrator value
for their money.
1.2.2 Logistic
All the branches are fully equipped to handle complete sales and post sale activities.
Sufficient stocks are available at each branch to cater to local demand. Also all the
branches are equipped with 24 Hrs availability of Internet connectivity vide
broadband connectivity.
Fortune over a period of time has developed a fully operational and competent
technical team, who is capable to provide complete pre and post sale support to the
customers.
Fully operational service center located at Delhi HO has complete infrastructure and
strength of over more then 100 Engineers, capable of handling all kinds of products,
Fortune delivers best post sales service to the customer.
1.2.5 Distribution
Fortune today distributes more than 500 products, provided by some top-tier global
brands, through its channel literally becoming a one-stop-source for different
security-surveillance and IT-requirements with an absolute supremacy in IP CCTV-
products, Biometric products, Access Control, Computer Hardware and Peripherals,
Data Storage Solutions, Networking, Mobile Accessories, Audio and Multimedia
products and Software products.