NATIONAL ECONOMICS UNIVERSITY

BUSINESS SCHOOL

MARKETING PLAN
SOUP

EBBA 10.2 : GROUP 3

Nguyễn Thị Kim Dung - 11181037
Anh Duong
Dung
Thuy Dung
Duc
 TABLE OF CONTENTS

1 Current Marketing Situation: ................. Error! Bookmark not defined.

1.1 Introduction ...................................... Error! Bookmark not defined.
1.2 Situation Analysis............................. Error! Bookmark not defined.
1.3 Microenvironment ............................ Error! Bookmark not defined.
1.4 Macro environment .......................... Error! Bookmark not defined.
2 SWOT Analysis: .................................... Error! Bookmark not defined.
2.1 SWOT Analysis ................................ Error! Bookmark not defined.
 Strengths: ............................................. Error! Bookmark not defined.
 Weaknesses:......................................... Error! Bookmark not defined.
 Opportunities: ...................................... Error! Bookmark not defined.
 Threats: ................................................ Error! Bookmark not defined.
2.2 SWOT Matrix: .................................. Error! Bookmark not defined.
3 Marketing, Corporate and Financial Objectives: .. Error! Bookmark not
defined.
4 Segmentation, targeting and positioning Error! Bookmark not defined.
4.1 Segmentation: ................................... Error! Bookmark not defined.
4.2 Target marketing strategy................. Error! Bookmark not defined.
4.3 Positioning ........................................ Error! Bookmark not defined.
5 Product Strategy ..................................... Error! Bookmark not defined.
5.1 Defining product............................... Error! Bookmark not defined.
5.2 Product support service .................... Error! Bookmark not defined.
5.3 Product life cycle .............................. Error! Bookmark not defined.
6 Pricing Strategies ................................... Error! Bookmark not defined.
6.1 Product Mix-Pricing Strategies: ....... Error! Bookmark not defined.
6.2 Price- adjustment Strategies: ............ Error! Bookmark not defined.
7 Promotion ............................................... Error! Bookmark not defined.
7.1 Advertising ....................................... Error! Bookmark not defined.
Sales Promotion ..................................... Error! Bookmark not defined.
7.2 Public Relations ................................ Error! Bookmark not defined.
7.3 Place/ Distribution ............................ Error! Bookmark not defined.
8 Reference list:......................................... Error! Bookmark not defined.
Soup is a primarily liquid food, generally served warm or hot (but may be cool or cold), that is made
by combining ingredients of meat or vegetables,… with stock, or water. Soup is a nutritious food for
all ages and very good for your health.

Advertising
+ Menu
- Choosing Friday is a lucky day. In every Friday , restaurant have a special soup so that
can attract the curiosity of customers.
- Patrons will be given a special soup on their birthday.
+ Facebook
- Having a official Fanpage aimed at introduct and update with customer about time, place ,
price ,...
- Spread our restaurant through famous and popular food review fanpage such as : Hội
review đồ ăn có tâm , foody Hà nội , hôm nay ăn gì , halo ha noi , here we go ,... by bringing
the beast services and dishes to customers so that they have the best and most satisfying
experience, from then becoming not only patron but also sharing restaurants for all around
to try.
+ Instagram
- Having a instagram account
- Update story everyday for followers
- Post food pictures about soups in menu and Update feedback from customers