TABLE OF CONTENTS

TITLE PAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i

APPROVAL SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii

TABLE OF CONTENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . iii

LIST OF TABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v

LIST OF FIGURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi

CHAPTER I.

I. THE PROBLEM

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Statement of the Problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Significance of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Scope, Delimitation and Limitation of the Study . . . . . . . . . . . . . . . . 6

II. REVIEW OF LITERATURE

Conceptual Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Related Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

Synthesis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

Conceptual Framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Hypothesis of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Definition of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

III. RESEARCH METHOD AND PROCEDURE

Research Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Respondents of the Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

 Data Gathering Instruments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Data Gathering Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

Statistical Treatment of Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

IV. PRESENTATION, ANALYSIS AND INTERPRETAT1ON

OF DATA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65

V. CONCLUSION AND RECOMMENDATION

Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103

Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . 104

Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107

BIBLIOGRAPHY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

APPENDICES

Appendix A-B Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 109

Appendix C Questionnaires . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

CURRICULUM VITAE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

 LIST OF TABLES

Title Page

1. Distribution of Respondents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
2. Scoring . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
3. Characteristics of Awareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
4. Characteristics of Acceptability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
5. Characteristics of Attainability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60
6. Characteristics of Relevance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
7. Assessment on the Awareness of the respondents to the Vision
of the University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
9. Assessment on the Acceptability of the Respondents to the Vision
of the University . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
10. Assessment on the Attainability of the Respondents to the Vision
of the University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
11. Assessment on the Relevance of the Respondents to the Vision
of the University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
12. Assessment on the Awareness of the respondents to the Mission
of the University. . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
13. Assessment on the Acceptability of the Respondents to the Mission
of the University. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
14. Assessment on the Attainability of the Respondents to the Mission
of the University 78
15. Assessment on the Relevance of the Respondents to the Mission
of the University 80
16. Assessment on the Awareness of the Respondents to the CAS Goal
of the University 82
17. Assessment on the Acceptability of the Respondents to the CAS Goal
of the University 84
18. Assessment on the Attainability of the Respondents to the CAS Goal
of the University 86
19. Assessment on the Relevance of the Respondents to the CAS Goal
of the University 88
20. Assessment on the Awareness of the Respondents to the Program Objectives
of CAS 90
21. Assessment on the Acceptability of the Respondents to the Program Objectives
of CAS 92
22. Assessment on the Attainability of the Respondents to the Program Objectives
of CAS 94
23. Assessment on the Relevance of the Respondents to the Program Objectives
of CAS 96

24. Summary of Composite Mean ( Awareness ) 97

25. Summary of Composite Mean ( Acceptability) 98

26. Summary of Composite Mean ( Attainability ) 99

27. Summary of Composite Mean ( Relevance ) 100

28. Proposed Information, Education Communication (IEC) 102