Anusha Project New-2

CONSUMERS PERCEPTION TOWARDS ALTO 2018
A STUDY ON “CONSUMER PERCEPTION TOWARDS

MARUTI ALTO IN ACCORDANCE WITH INDUS
MOTORS KONDOTTY”
PROJECT REPORT
Submitted to the University of Calicut in partial fulfillment of the degree in

Bachelor of Commerce
Submitted by
ANUSHA P K
(REG.NO:- VUAPBCM068)
Under the guidance of
Mr.SHAFEEQ RAHMAN K
(Assistant Professor, Department of Commerce)
MIC ARTS AND SCIENCE COLLEGE, ATHANIKKAL

VALLUVAMBRAM (PO) 673642, MALAPPURAM DISTRICT
2015-2018
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MIC ARTS AND SCIENCE COLLEGE
“Dedication to my beloved parents and teachers for

their support and to almighty for his blessing”
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DECLARATION
I ANUSHA P.K, here by declare that this project report entitled A STUDY ON
“CONSUMER PERCEPTION TOWARDS MARUTI ALTO IN
ACCORDANCE WITH INDUS MOTORS KONDOTTY” done under the
guidance and supervision of Mr. SHAFEEQ RAHMAN.K Assistant Professor in
Department of Commerce , MIC Arts and Science College, Athanikkal.
I also declare that I have not submitted this project report fully / partially for
the award of any degree / diploma / title or recognition of any university / institution
before.
Place: Valluvambram ANUSHA PK
Date: ………………
(Reg.No:VUAPBCM068)
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DEPARTMENT OF COMMERCE MIC ARTS AND SCIENCE

COLLEGE ATHANIKKAL VALLUVAMBRAM (PO) 673642
CERTIFICATE
This is to certify that the project entitled “A STUDY ON “CONSUMER
PERCEPTION TOWARDS MARUTI ALTO IN ACCORDANCE WITH
INDUS MOTORS KONDOTTY” is an authentic report prepared by ANUSHA PK

in the partial fulfillments for the award of degree in BACHELOR OF COMMERCE
(CUCBCSS) of Calicut University.
Place: Valluvambram Mr.ABDULRASHEED P
Date: ………………
Head of Department of
commerce
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CERTIFICATE
This is to certify that the project entitled A STUDY ON “CONSUMER
INDUS MOTORS KONDOTTY” submitted to the Calicut University in the partial
fulfillments of the degree in BACHELOR OF COMMERCE (CUCBCSS) is a
record of bonafide project work done by ANUSHA PK under my supervision and
guidance and no part of this project report has been submitted for the award of any
degree / diploma/ fellowship or other similar title to any University.
Mr.SHAFEEQ RAHMAN K
Signature of the Guide
Submitted to the viva voce examination held on .……………………………………

at the DEPARTMENT OF COMMERCE, MIC ARTS AND SCIENCE COLLEGE
ATHANIKKAL.
Place: Valluvambram
Date: ……………..
External Examiner
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ACKNOLEDGEMENT
“It takes a lot of effort to work your way through goal and having someone to guide
you and help you, is always blessing.”
At the completion of any project, I endeavor to express my sincere gratitude to

all who have supported and provided with the necessary guidance to do so, boundless
thanks to the Lord Almighty for the priceless blessing that showed on me.
I am greatly thankful to my guide Mr. SHAFEEQ RAHMAN K, Assistant

Professor, MIC ARTS AND SCIENCE COLLEGE, for every valuable suggestion
which directly influenced in the development of every step of my project.
I wish to convey my thanks to Dr. K ABDUL HAMMED Principal of MIC

ARTS AND SCIENCE COLLEGE for his interest shown in my work , general
guidance and encouragement for the completion of my project report .
I would like to thanks Mr. MOHAMMED ANWER GENERAL MANAGER

INDUS MOTORS KONDOTTY, for giving me an opportunity to undertake this
project in their esteemed organization.
I would like to thanks all respondents who were patient and co-operative in
providing the requisite information.
I am great full to my parents, relatives and friends with out who help and
support, this project would not have been completed
And have no words to thanks the god for profuse blessing.
ANUSHA P K
(Reg. No :- VUAPBCM068)
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CERTIFICATE
This is to certify that the project titled A STUDY ON “CONSUMER

INDUS MOTORS KONDOTTY”is an organization based study. Thus there is
attaining certificate from the organization.
Mr.SHAFEEQ RAHMAN
Assistant Professor Department of Commerce
Place: Valluvambram
Date:…………
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LIST OF CHAPTERS
SL.NO CHAPTERS PAGE NO:
1 INTRODUCTION 13
Introduction 14
Statement of the study 15
Scope of the study 15
Objectives of the study 16
Research methodology 16
Limitation of the study 18
Chapter plan 18
2 REVIEW OF LITERATURE 20
3 INDUSTRY AND 25
COMPANY PROFILE
4 DATA ANALYSIS AND 43
INTERPRETATION
5 FINDINGS, SUGGESTION 62
AND CONCLUSION
Findings 63
Suggestion 64
Conclusion 65
BIBILOGRAPHY 66
APPENDIX 68
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LIST OF TABLE
SL.NO NAME OF TABLE PAGE NO
TABLE 4.1 GENDER WISE 44

CLASSIFICATION
TABLE 4.2 CLASSIFICATION OF 45
RESPONDENTS
BASED ON AGE
TABLE 4.3 CLASSIFICATION OF 46
RESPONDENTS
BASED
ON OCCUPATION
TABLE 4.4 REASON FOR 47
PURCHESING MARUTI
ALTO
TABLE 4.5 CONSUMER 48
PERCEPTION
ABOUT THE
APPEARANCE OF THE
MARUTI ALTO
TABLE 4.6 CUSTOMER 49
FEEDBACK
ABOUT MARUTI ALTO
IN
MAINTAINING THE
BRANCH VALUE OF
MARUTI ( INDUS
MOTORS )
TABLE 4.7 AUTO GEAR 50
TRANSMISSION OF
MARUTI
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TABLE 4.8 PREFFERD COLOR OF 51

RESPONDENT
TABLE 4.9 LEVEL OF 52
PERFORMANCE
TABLE 4.10 LEVEL OF 53
SATISFATION OF
MILEAGE
TABLE 4.11 SATISFATION OF 54
FEATURES OF THE
CAR
TABLE 4.12 THE INTERIAL 55
DESIGN OF THE
MARUTI ALTO
TABLE 4.13 AWARNESS OF READ 56
USERS MANNUAL OF
THE CAR
TABLE 4.14 USERS OF SEAT BELT 57
TABLE 4.15 LEVEL OF BASIC 58
MECHANISM
TABLE 4.16 LEVEL OF PRICE 59
REDUCTION
TABLE 4.17 TO KNOW THE 60
SELECTION OF THE
MARUTI ALTO
TABLE 4.18 TO KNOW TEST 61
DRIVE OVER THE
MODEL
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LIST OF GRAPH
SL.NO NAME OF GRAPH PAGE NO
GENDER WISE 44
GRAPH 4.1 CLASSIFICATION
CLASSIFICATION OF 45
GRAPH4.2 RESPONDENTS
BASED ON AGE
CLASSIFICATION OF 46
GRAPH4.3 RESPONDENTS
BASED
ON OCCUPATION
REASON FOR 47
GRAPH.4 PURCHESING MARUTI
ALTO
CONSUMER 48
GRAPH4.5 PERCEPTION
ABOUT THE
APPEARANCE OF THE
MARUTI ALTO
CUSTOMER 49
FEEDBACK
ABOUT MARUTI ALTO
GRAPH.6 IN
MAINTAINING THE
BRANCH VALUE OF
MARUTI ( INDUS
MOTORS )
AUTO GEAR 50
GRAPH4.7 TRANSMISSION OF
MARUTI
PREFFERD COLOR OF 51
GRAPH 4.8 RESPONDENT
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LEVEL OF 52
GRAPH4.9 PERFORMANCE
LEVEL OF 53
GRAPH4.10 SATISFATION OF
MILEAGE
SATISFATION OF 54
GRAPH4.11 FEATURES OF THE
CAR
THE INTERIAL 55
GRAPH4.12 DESIGN OF THE
MARUTI ALTO
AWARNESS OF READ 56
GRAPH4.13 USERS MANNUAL OF
THE CAR
GRAPH4.14 USERS OF SEAT BELT 57
GRAPH4.15 LEVEL OF BASIC 58
MECHANISM
LEVEL OF PRICE 59
GRAPH4.16 REDUCTION
TO KNOW THE 60
GRAPH4.17 SELECTION OF THE
MARUTI ALTO
TO KNOW TEST 61
GRAPH4.18 DRIVE OVER THE
MODEL
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CHAPTER 1
INTRODUCTION
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INTRODUCTION
There has been a potential rise in the demand for four-wheelers in India. To add to
this there are a number of four wheeler industries offering various models of four-
wheelers in the different segments and as a result the competition very fierce .In order
to survive in the competitive market and stay on top it is necessary for the four-
wheelers companies to provide quality products and services at competitive prices.
The Indian consumers have also changed greatly and demand much more at
lesser prices . The Indian consumers expect the Indian four-wheeler companies to
match the international standards and provide better quality of product at highly
competitive prices.
With the fuel prices on the rise the Indian consumers would expect products
that offer them a value for their money and a products that is low on maintenance ,
economical on the fuel aspect and durable.
Due to the above reasons a markets survey was conducted for INDUS
MOTORS in order to determine the specific areas where it could improve in order to
its consumes and areas where it could improve in order to enhance customers
satisfaction and increase customer needs.
The respondents were asked questions to determine the consumer perception

on MARUTI ALTO in accordance with INDUS MOTORS.
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STATEMENTS OF THE PROBLEM
The projects is mainly concerned with the consumer perception towards

MARUTI ALTO with reference to Indus Motors. The study would help to
determine the customers perception of MARUTI .
The study has been undertaken to understand the factors affecting the
changes in marketing structure and operation at car manufacturing industry. The
understanding of customer’s perception is a very difficult and vital task for the
organization. Satisfaction levels of customers on different parameters of MARUTI
ALTO Recent year’s competition had increased a lost and this would help and
improve the quality of services.
SCOPE OF THE STUDY
In the present society, the study of consumer perception towards MARUTI ALTO is
most important. Because of its uses, the customer of MARUTI ALTO is increasing
day by day.
At present scenario the are many producers of cars in automobile industry,

but the MARUTI ALTO is different in the field of auto mobile. Because of their
performance and many other features. Customers are very interested to purchase
MARUTI ALTO that’s the reasons behind the study.
The scope of the study is limited only to the customers of Indus Motors Kondotty
,Kerala and the study is concerned with recognize the marketing principles of car
manufacturing industry.
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• The study helps in knowing the customers satisfaction level.
• This study helps to know the perception of customers towards Marui

Alto.
• This study helps to make changes in the marketing aspects of the

particular car.
OBJECTIVES OF THE STUDY
• To understand consumer perception on MARUTI ALTO.

• To understand various models and features of MARUTI products.
• To understand satisfaction level of consumers on MARUTI ALTO.
• To understand the consumer perception on the safety features of
MARUTI ALTO.
• To understand the promotional activities under taken by MARUTI for
promotion of ALTO 800.
RESEARCH METHODOLOGY
Research methodology is a systematic way to solve the research problem it

also helps to find out the way for the research problem. It is the description ,
explanation and justification of various methods of conducting research. The present
study I designed as a descriptive one by using both primary and secondary data.
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METHODS OF DATA COLLECTION
Primary Data
Primary Data is collected by personally interviewing the owners of all the MARUTI
ALTO.
Secondary Data
The secondary data includes data from various external and internal sources of the
organization. The secondary data is collected from company news letters ,magazines
and company website.
Tools of Data Collection
The data is collected by using structured questionnaire from the selected Respondent.
POPULATION STUDY :
Sample size: since the population of the selected locations for the research is very
large and all the respondents could not be interviewed due to practical difficulties,
only selected samples have been taken up for the study. Sample size of the study is
100 . Here it is used convenience sampling technique for collection of primary data.
TOOLS FOR ANALYSIS
For the study, the tools like ,tables ,charts and simple percentage are used for
analyzing data.
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PERIOD OF THE STUDY
The primary data for the study has been collected during the period from February
1 to February 21 .
LIMITATIONS OF THE STUDY
The limitations in conducting the market research were as follow:
• There is only a limited sample size of 100 respondents and conclusions

have to be drawn based on these 100 respondents.
• The market research was conducted only a limited geographical region
(with in showroom) ,hence the views of respondents form distant places
are ignored.
• A limited time period was allotted to complete the questionnaire and
hence a more
In-depth research could not be conducted.
• Most of the customer were busy in there own works .They are not ready
to fill the questionnaire.
CHAPTER PLANS
* CHAPTER -1 INTRODUCTION:
It includes Introduction about industry and product, Statement of problem,

objectives of the study, scope of the study, Research methodology, sources of data,
sample design , tools of data collection, tools of analysis, duration of the study,
period of the study, area of study, limitations of the study and chapter plans.
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* CHAPTER-2 REVIEW OF LITERATURE:
It includes words related to current knowledge and substantive

findings, as well as theoretical and methodological contribution to a particular topic
(consumer satisfaction).
* CHAPTER-3 INDUSTRIAL PROFILE:
It includes industrial profile, Nature of products, Major car

manufactures in India , some of the major characteristics of India car industry,
Present status of Indian car manufacturing industry, market of Indian car
manufacturing industries, Indus motors kondotty, corporate profile, Organization
structure , Maruti udyog limited, objectives of maruti udyog limited, Maruti in India,
Profile of maruti vehicles.
* CHAPTER-4 ANALYSIS AND INTERPRETATION;
The fourth chapter makes a detailed analysis of demografic variable

And analytical variable among consumers.
* CHAPTER-5 SUMMERY, FINDINGS, SUGGESTIONS AND .
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CHAPTER 2
REVIEW OF LITERATURE
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REVIEW OF LITERATURE
A literature review is a text of scholarity paper which includes the current knowledge
including substantive findings, as well as theoretical and methodological contribution
to a particular topic. The main review of literature about consumer satisfaction is
listed below.
1-SREEKUMAR P (2007):
Customer attitude and customer perceived value can be improved by

managing customer interaction under the wider perspective of company.
Understanding the various experiences points especially under the complex
environment of many outsourced functions and managing them with the use of
relevant IT TOOLS can ensure increase customers attraction and long-term
profitability.
2-KELLY WHITNEY (2006):
Customer’s advocacy and customers satisfaction is the typical

measurement around customer’s satisfaction of service delivery are c customer
advocacy or customer loyalty is typically very different and there are questions
around willingness to repurchase and willingness to recommend you to others.
3-A SARINGAPANI (2006):
It is a proven fact that cost of retaining customer is much lower than

acquiring a new one and it helps the industry not only building relationship also
financial returns.
4-JIHYE PARK (2005):
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Searching for information is key stage of a customer’s decision making

process and may include a search for both internal and external information. As the
perceived risk of a purchase decision increase, customers search for more information
in order to cope with uncertainties about the potential positive or negative
consequences.
5-MILSON (2003):
Found that several authors maintain that is nothing short of folly to teach
rules and marketing staffs the fewer points of quality control of the manufacturing
process.
6-ALVIN AB-RAHAM AND ANIL NAIN (2003):
In their title “customer statement redesign “improves customer’s

satisfaction and reduces cost. Utility companies always target to provide better
services and solution to their customers.
7-PEYTON RM (2003):
In this working paper submitted at the allied academies international

conference presented a comprehensive review of the literature on various customer
satisfaction and dissatisfaction theories proposed the literature are specifically prior
to the 1990s. this review focuses on the major components of the decision making
process , also address the measurement related issues relevant to this body of
literature.
8-ADRIAN THOMPSON (2002):
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The consumer feels valued wanted and loved when:

A. encourages face to face dealing.
B. responds to messages promptly and keeps your customers informed.
9-HUBERT RAMPERSAD (2001):
What the company thinks its consumers wants is necessarily the same as what
the company thinks it has to offer. It is not necessarily the same as what the company
actually offers is not necessarily same as how the customers experience that is not
necessarily the same as what the customers really wants.
10-RAMAPRASAD (2001):
Information about the opinion of the customers regarding a product or

service of essential importance and can be obtained in several ways ,such as
customer survey , phone interview and customers panel discussion .it is also
important to measure customer orientation continuously .
11-SMITH MARSHALL (2000):
Customer satisfaction measures the customer’s perception of how well the

company delivers in critical success factors and dimensions of the business. This
usually include factor like service promptness, staff responsiveness and
understanding the customers problems.
12-WILLIANT HOM (2000):
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Presents two broadly classified customers satisfaction models viz macro and
micro models, which place the customer satisfaction among asset of related
constructions in marketing research and micro models, which theorize the elements
of customer’s satisfaction. The paper also gives various models of customer
satisfaction from the perspective of the market research discipline.
13-VAVRA TG (1997):
In his books suggests specify programmed to improve the measurement of

customers satisfaction in an organization. The another describe five critical skills
required for this task viz sampling or customer participant selection, questionnaire
design , interviewing or survey administration , data analysis , and quality function
deployment building action plans.
14-HELSTEAD HACTMAN (1994):
Fond that customer satisfaction is a transaction. Specific affective response

results from the customers. Comparison of product performance to some pre purchase
standards.
15-WEBROOK AND OLIVER (1991):
Described consumer satisfaction is a post choice evaluative judgment

concerning specific purchase selection.
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CHAPTER 3
INDUSTRY AND COMPANY PROFILE
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INDUSTRY PROFILE
INTRODUCTION
Car manufacturing Industry in India has witnessed a tremendous growth in recent

years and is all set to carry on the momentum in the foreseeable future. Indian
automobile industry has come a long way since the first car an on the streets of
Bombay in 1898. Today, automobile sector in India is one of the key sectors of the
economy in terms of the employment. Directly and indirectly it employs more than
10 million people and if we add the number of people employed in the auto
component and auto ancillary industry then the number goes even higher.
Since transportation is the nerve centre of every other industry, the well being of the
automobile industry is a good indicator of the health of the economy. Economic
studies have shown that every truck manufactured creates anywhere between eight
to twelve jobs and a bus would create around seven, which would include sales
people, drivers, mechanics etc.
Economic progress is indicated by the amount of goods and services produced which
give the impetus for transportation and boost the sale of vehicles. Increase in
automobile production has a catalyst effect by indirectly increasing the demand for a
number of raw materials like steel, rubber, Plastics, Paint etc.
NATURE OF PRODUCTS
• Passenger cars.
• Sports Utility Vehicles (SUV)
• Sedan.
• Hatchbacks etc.
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MAJOR CAR MANUFACTURERS IN INDIA
• Hindustan Motors.
• Maruti Udyog.
• Fiat India Private Ltd.
• Ford India Ltd.
• General Motors India Pvt. Ltd, Honda Siel Cars India Ltd. Hyundai
Motors India Ltd.
• Skoda India Private Ltd.

• Toyota Motors.
SOME OF THE MAJOR CHARACTERISTICS OF INDIAN CAR
INDUSTRY
• Fourth largest commercial vehicle market in the world.

• 11th largest passenger car market in the world.
• Expected to become the world’s third largest automobile market by 2030,
behind only China and the US.
PRESENT STATUS OF INDIAN CAR MANUFACTURING INDUSTRY
Indian Car manufacturing has matured in last few years and offers differentiated
products for different segments of the society. It is currently making inroads into the
rural middle class market after its inroads into the urban markets and rural rich. In
the recent years Indian automobile sector has witnessed a slew of investments. India
is on every major global automobile player’s radar.
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Indian Car manufacturing industry is also fast becoming an outsourcing hub for
automobile companies worldwide, as indicated by the zooming automobile exports
from the country. Today, Hyundai, Honda, Toyota, GM. Ford and Mitsubishi have
set up their manufacturing bases in India.
In the initial years after independence Indian automobile industry was plagued by
unfaourable government policies. All it had to offer in the passenger car segment
was a 1940s Morris model called the ambassador and a1960s Suzuki-derived
model called the Maruti 800. The automobile sector in India underwent a
metamorphosis as a result of the liberalization policies initiated in the 1991.
Measures such as relaxation of the foreign exchange and equity regulations,

reduction of tariffs on imports, and refining the banking policies played a vital role
in turning around the Indian automobile industry. Until the mid 1990s, the Indian
auto sector consisted of just a handful of local companies. However, after the sector
opened to foreign direct investment in 1996, global majors moved in. Automobile
industry in India also received an unintended boost from government auto emission
regulations over the past few years. This ensured that vehicles produced in India
conformed to the standards of the developed world.
Before independence India was seen as a market for imported vehicles. The
assembling of cars manufactured by General Motors and other leading brands was
the order of the day. Indian auto industry focused on servicing, dealership, financing
and maintenance of vehicles. Manufacturing started only after a decade.
Indian Car manufacturing has matured in last few years and offers
differentiated products for different segments of the society. It is currently making
inroads into the rural middle class market after its inroads into the urban markets and
Page | 28
rural rich. In the recent years Indian automobile sector has witnessed a slew of
investments. India is on every major global automobile player’s radar.
Indian Car manufacturing industry is also fast becoming an outsourcing hub for
automobile companies worldwide, as indicated by the zooming automobile exports
from the country. Today, Hyundai, Honda, Toyota, GM, Ford and Mitsubishi have
set up their manufacturing bases in India. Due to rapid economic growth and higher
disposable income it is believed that the success story of the Indian automobile
industry is not going to end soon.
MARKET OF INDIAN CAR MANUFACTURING INDUSTRIES
Although India has been much discussed in recent years, and has been the recipient
of major foreign investment in its automotive industry, it in many ways not received
the attention of the world’s other major developing country, China-but this is about
change.
With the world’s second largest and fastest-growing population, there is no denying
India’s potential in both economic and population terms and the effect it will have on
the auto industry in the years to come. The country is already off to a good start, with
a well-developed components industry and a production level of one million four-
wheeled vehicles a year. India also has substantial strength in mass production
techniques and is particularly well served in the fields of research and development
and software design. The implications, market drivers and scope of a future massive
Indian vehicle market are covered in the India Strategic Market Profile.
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INDUS MOTORS, KONDOTTY
Indus Motor Company Private Limited, (trade name, Indus Motors) is the top
ranking Maruti Dealer in India. The Company having its registered office at Indus
House, Chakorathukulam, Calicut and Corporate Office at Thevara, Kochi was
incorporated on 11th July, 1984. The business life of the company is started by
starting their Ist Dealership in Calicut in the Year 1986. The sale of Maruti vehicle
is soundly boosted by marketing intelligence of the Indus Motors. Indus maintains
the No. 1 dealer position continuously for the last five years. Based on the recent
business reports, the company delivers one Maruti Car in every 13 minutes.
The company will assist the customer from the time of choosing vehicle model,
colour, finding the best finance option that suits them. They will constantly keep the
customer update about their vehicle status until the delivery of the Vehicle is done.
In case of servicing of vehicles, the company is at their service , with options of
collecting vehicle from doorstep and once the works over deliver it back to the
customer. They have Maruti on road Service in case customer’s vehicle gets
breakdown on the way. Their Maruti skilled technician will come to the location
where and rectify the problem or if it is a major work that has to be attended at the
worship the vehicle will be towed to the nearest Service Station.
CORPORATE PROFILE
OUR PROFILE
Indus Motor Company Private Limited, (trade name, Indus Motors) is the top
ranking Maruti Dealer in India. The Company having its registered office at Indus
House, Chakorathukulamm, Calicut and Corporate Office at Thevara Kochi was
incorporated on 11th July, 1984. The business life of the company is started by
starting their Ist Dealership in Calicut in the Year 1986. The sale of Maruti vehicle
Page | 30
is soundly boosted by marketing intelligence of the Indus Motors. Indus maintains

the No. 1 dealer position continuously for the last five years. Based on the recent
business reports, the company delivers one Maruti Car in every 13 minutes.
The company will assist the customer from the time of choosing vehicle model,
colour, finding the best finance option that suits them. They will constantly keep the
customer update about their vehicle status until the delivery of the Vehicle is done.
In case of servicing of vehicles, the company is at their service , with options of
collecting vehicle from doorstep and once the works over deliver it back to the
customer. They have Maruti on Road Service in case customer’s vehicle gets
breakdown on the way. Their Maruti skilled technician will come to the location
where and rectify the problem or if it is a major work that has to be attended at the
worship the vehicle will be towed to the nearest Service Station.
MOTORS
Motor if it is a major work that has to be attended at the workshop the vehicle will
be towed to the nearest Service Station.
OUR VISION
Transform Indus into World Class Dealership
Forever No.1 in India
Delighted customers and Delighted Employees
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OUR MISSION
We will pursue the development of out financial and human resources through
diversified business activities, in an ethical and socially responsible manner and in
pace with the advancements of the day.
We will uphold a professional code of conduct in the pursuit of our goals and are
committed to taking up social responsibilities as a corporate citizen by dedicating a
significant share of out productive surpluses for espousing social causes that would
benefit our employees, their families and the society at large.
MARUTI UDYOG LIMITED
Mariti Udyog Ltd. Is a publicity listed company in India. It is leading 4 wheeler

automobile manufacture in south Asia. Suzuki Motor Corporation of Japan has the
controlling stake million cars. It is largely credited for having brought in an
automobile revolution to India. To this day it is the market leader in India in its
segment.
Maruti Udyog Ltd. Is one of the India’s leading automobile manufacture and the
market leader in the car segment, both in terms the volume of vehicles sold and
revenue earned. Now India’s largest automobile company is Maruti udyog Ltd. It
was established in February 1981 through an act of parliament, to meet the demand
of personal mode of transport caused by the lack of efficient public transport system.
The company a joined venture with Suzuki; of Japan has been a success story. Like
no other in the annual of the Indian automobile industry. Suzuki motor company was
chosen from seven prospective partners, world wide. A license and a joint venture
agreement where signed between government of India and Suzuki motor corporation
of Japan in October 1982.
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MARUTI SUZUKI IN INDIA
Type Public
Traded as BSE 532500

NSE MARUTI
BSE SENSEX constituted
industry Automotive
predecessor Maruti udyog limited
founded 1981
headquarters New delhi
Area served India
Key people R C Bhargava (chairman) Kenichi

Yukawa(md &ceo)
Products Auto mobiles
Production output 1,568,603 units
Revenue 796,060 million(RS)
Operating income 101,272 Million (RS)
Net income 77,326 Million(RS)
Total assets 519,605 million(RS)
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Total equity 370,905 million(RS)
Number of employees 40,000
Parent Suzuki motors corporation
Website www.maruti Suzuki.com
OBJECTIVE OF MARUTI UDYOG LIMITED
• Modernization of India automobile industry

• Protection of fuel efficient, low cost, high quality vehicles to conserve scare
resources.
• Protection of large number of motor vehicles, which are necessary for

economic growth.
MARUTI IN INDIA
On 4th December 1983 the prime minister of India, Indira Gandhi released the first
car by handling over the keys of Maruti 800 to Mr. Haspal Sing of Delhi.
With many international automobile setting bases in India. Maruti expect intence
competition in the coming years. Maruti revolutionalized the way Indians looked at
car. If welcome the transition from a seller market to a buyers market. In this
environment, only those firms will service, which have a strong supplies base, a wide
spread sales and after network and able to offer a large number of quality variance a
reasonable proce.
Page | 34
Maruti udyog Ltd is the first and only one car company in the world in terms of both
market share and in the Id power customer satisfaction study. It is also the dry car
company in the world to be top in a raw (2000, 2001, 2002 and 2003)
PROFILE OF MARUTI VEHICLES
Maruti Udyog Ltd, a company in collaboration with Suzuki Motors of Japan and
launch. Maruti 800 models are first in 1984. It has all the attraction of the common
man, with only Rs. 56000/- cost and could give petrol milage of about 22.25 KMPL.
Maruti became the first Indian company who cross the production over two million
in a year.
After years, Indian automobile market becomes floded with several models of car
big and small like Hyundai Motors and Daewoo Motors of korea, Opel of Germany,
Ford of USA, Fiat of Italia, Tata of India, Honda and Mistubishi of Japan, etc…
MAJOR VEHICLES OF MARUTI SUZUKI
MODEL CATEGORY
1.Maruti 800 Mini
1. Alto 800 Mini
2. Alto K10 Mini
3. Wagonr Mini
4. Estilo Compact
5. A Star Mini
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6. Omni Van
7. Ritz Compact
8. Swift Compact
9. Dzire Compact
10. Sx4 Mid size
11. Ciaz Mid size
12. Baleno Compact
13. Celerio Compact
14. Ertiga Utility vehicle
15. Brazza Utility vehicle
16. Scross Utility vehicle
17. Eecco Van
18. Ignis Compact
The largest selling car from Maruti 800. In the order they are launched.
Maruti 800 : Launched in 1983, largest selling car in India till

2004.
Maruti Omni : Launched in 1984.
Maruti Gypsy: Launched in 1985.
Page | 36
Maruti 1000: Launched 1990.

Maruti Zen: Launched in 1993, with a force lift in 2003.
Production ended in 2006.
• Maruti Esteem: Launched in 1994.
• Maruti Wagon-R: Launched in 1999, modified 2006,
• Maruti Bolero: Launched in 1999, production ended late 2006/early 2007.
• Maruti Alto: Launched in 2000. Currently the largest selling car in

India.
• Maruti Grand vita: Launched in 2003.
• Maruti Grand Vitra XL-7.
• Maruti Versa: Launched in 2004.
• Maruti Swift: Launched in 2005.
• Maruti ZEN Estilo: Launched in 2006.
• Maruti Swift Diesel: Launched in 2007.
• Maruti Suzuki SX4: Launched in May 2007
• Maruti Grand Victa Sports Utility Vehicles: Launched in july 2007.
• Maruthi ciaz 2012
• Maruthi baleno 2014
• Maruthi breeza 2016
Page | 37
ORGANIZATION STRUCTURE
MANAGING PARTNER
General Manger
Administration Manger
HR
Sales Mgr. Service Mgr. Spare Parts Mgr. PDI Mgr. Finance Mgr.
Supervisor Asst. Mgr PDI
Office staff. Mechanics. Sales, Accountant PDI Asst,
Accountant Mgr. Sales Mgr.
Accountant Asst. Mgr. Marketing Mgr.
Showroom Mgr.
Sales executives
Office Staff.
Page | 38
MARUTI UDYOG LIMITED

Mariti Udyog Ltd. Is a publicity listed company in India. It is leading 4 wheeler
automobile manufacture in south Asia. Suzuki Motor Corporation of Japan has the
controlling stake million cars. It is largely credited for having brought in an
automobile revolution to India. To this day it is the market leader in India in its
segment.
Maruti Udyog Ltd. Is one of the India’s leading automobile manufacture and the
market leader in the car segment, both in terms the volume of vehicles sold and
revenue earned. Now India’s largest automobile company is Maruti udyog Ltd. It
was established in February 1981 through an act of parliament, to meet the demand
of personal mode of transport caused by the lack of efficient public transport system.
The company a joined venture with Suzuki; of Japan has been a success story. Like
no other in the annual of the Indian automobile industry. Suzuki motor company was
chosen from seven prospective partners, world wide. A license and a joint venture
agreement where signed between government of India and Suzuki motor corporation
of Japan in October 1982.
OBJECTIVE OF MARUTI UDYOG LIMITED
• Modernization of India automobile industry

• Protection of fuel efficient, low cost, high quality vehicles to conserve scare
resources.
• Protection of large number of motor vehicles, which are necessary for

economic growth.
Page | 39
MARUTI IN INDIA
On 4th December 1983 the prime minister of India, Indira Gandhi released the first
car by handling over the keys of Maruti 800 to Mr. Haspal Sing of Delhi.
With many international automobile setting bases in India. Maruti expect intence
competition in the coming years. Maruti revolutionalized the way Indians looked at
car. If welcome the transition from a seller market to a buyers market. In this
environment, only those firms will service, which have a strong supplies base, a wide
spread sales and after network and able to offer a large number of quality variance a
reasonable proce.
Maruti udyog Ltd is the first and only one car company in the world in terms of both
market share and in the Id power customer satisfaction study. It is also the dry car
company in the world to be top in a raw (2000, 2001, 2002 and 2003)
PROFILE OF MARUTI VEHICLES
Maruti Udyog Ltd, a company in collaboration with Suzuki Motors of Japan and
launch. Maruti 800 models are first in 1984. It has all the attraction of the common
man, with only Rs. 56000/- cost and could give petrol milage of about 22.25 KMPL.
Maruti became the first Indian company who cross the production over two million
in a year.
After years, Indian automobile market becomes floded with several models of car
big and small like Hyundai Motors and Daewoo Motors of korea, Opel of Germany,
Ford of USA, Fiat of Italia, Tata of India, Honda and Mistubishi of Japan,
etc…
Page | 40
The largest selling car from Maruti 800. In the order they are launched.
Maruti 800 : Launched in 1983, largest selling car in India till

2004.
Maruti Omni : Launched in 1984.
Maruti Gypsy: Launched in 1985.
Maruti 1000: Launched 1990.
Maruti Zen: Launched in 1993, with a force lift in 2003.
Production ended in 2006.
• Maruti Esteem: Launched in 1994.
• Maruti Wagon-R: Launched in 1999, modified 2006,
• Maruti Bolero: Launched in 1999, production ended late 2006/early 2007.
• Maruti Alto: Launched in 2000. Currently the largest selling car in

India.
• Maruti Grand vita: Launched in 2003.
• Maruti Grand Vitra XL-7.
• Maruti Versa: Launched in 2004.
• Maruti Swift: Launched in 2005.
• Maruti ZEN Estilo: Launched in 2006.
• Maruti Swift Diesel: Launched in 2007.
• Maruti Suzuki SX4: Launched in May 2007
• Maruti Grand Victa Sports Utility Vehicles: Launched in july 2007.
Page | 41
• Maruthi ciaz 2012
• Maruthi baleno 2014
• Maruthi breeza 2016
Page | 42
CHAPTER 4
DATA AND INTERPRETATION
Page | 43
ANALYSIS AND INTERPRETATION
TABLE 4.1
GENDER WISE CLASSIFICATION
Category No. of Respondents Percentage
Male 62 62%
Female 38 38%
Total 100 100%
GRAPH 4.1
GENDER WISE CLASSIFICATION
Male
Female
Inference:
From the above table 4.1 as chart 4.1 shows Most of the people (62%) owning a
Maruti Alto are male. It even attracting comparative percentage of female consumer
also (38%), it is because the design of the car even gives driving comfort to the ladies.
Page | 44
TABLE 4.2
Classification of respondents based on age
Category No of Respondents Percentage
18-25 15 15%
25-35 45 45%
35-45 28 28%
Above 45 12 12%
Total 100 100%
GRAPH 4.2
classification of respondents based on age

Series1, 25-35,
45%
Series1, 35-45,
28%
18-25
25-35
Series1, 18-25, 35-45
15% Series1, Above 45,
Above 45
12%
Inference:
Most of the people (45%) owning a maruti alto fall in the age group of 25-35 which
means that the maruti released maruti alto that concentrate mainly on style 28 % of
represents belonging the age group of 35-45 as a result which it has attracted young
men and Woman, Who wish to spend their time in attractive hatchbacks.
Page | 45
TABLE 4.3
classification of respondents based on occupation
Category No of Respondents Percentage
Employees 56 56%
Student 15 15%
Business 22 22%
Others 7 7%
Total 100 100%
GRAPH 4.3
classification of respondents based on occupation
Employees
Student
Series1,
Employees, 56% Business
Others
Series1, Business,
Series1, Student, 22%
15% Series1, Others,
7%
Inference
: Most of the respondents contracted were employees (56%) who owns Maruti
Alto, Business People (22%) must be targeted more with Maruti cars. Students (15%)
were the one owning Maruti Alto for its style, power, and mileage and convenience.
Page | 46
TABLE 4.4
Reason for purchasing Maruti Alto
Price 25 25%
Technology 20 20%
Mileage 35 35%
Style/Looks 10 10%
Brand Image 10 10%
Total 100 100%

GRAPH 4.4
Reason for purchasing Maruti Alto
Series1, Mileage,
35%
Series1, Price,
25%
Series1, Price
Technology
, 20%
Technology
Mileage
Style/Looks
Series1, Series1
, Brand
Brand Image
Style/Looks
, 10% Image , 10%
Inference:
Most of the respondents preferred Maruti Alto because of mileage of the vehicle
(35%). Many of the respondents said they selected on the basis of the price (23%).
Some of the respondents said they selected on the basis of brand image (10%).
Page | 47
TABLE 4.5
Consumers Perception about the appearance of the Maruti Alto
Classy 10 10%
Sporty 17 17%
Beautiful 46 46%
Attractive 27 27%
Total 100 100%
GRAPH 4.5
Consumers Perception about the appearance of the Maruti Alto

Series1,
Beautiful, 46
Series1 ,
Classy
Attractive, 27
Sporty
Series1, Sporty, Beautiful
17
Attractive
Series1, Classy,
10
Inference:
Most of the respondents (46%) people feels Maruti Alto is very beautiful. And even
attractive (27%) and Sporty (17%).
Page | 48
TABLE 4.6
Customer feedback about Maruti Alto in maintaining the brand value of

Maruti (Indus Motors)

Maintaining 68 68%
Not Maintaining 32 32%
Total 100 100%
GRAPH 4.6
Showing Customer feedback about Maruti Alto in maintaining the brand

value of Maruti (Indus Motors)
Series1, Not
Maintaining,
32%, 32%
Maintaining
Series1, Not Maintaining
Maintaining ,
68%, 68%
Inference:
A major share of people (68%) is agreeing that Mruti is maintain its value of brand
in their product (Maruti Alto). But a considerable share of people (32%) is not
agreeing that Maruti is maintaining its value of brand in its product.
Page | 49
TABLE 4.7
Auto gear transmission of MARUTI
Opinion No. of Respondent Percentage
Yes 68 68%
No 32 32%
Total 100 100%
GRAPH 4.7
Auto gear transmission
No. of Respondent
32
Yes
No
68
Inference:
Most of the respondent (68 %) said that auto gear transmission variants is high .some
of respondents said that no auto gear transmission variant (32 % ).
Page | 50
TABLE 4.8
Preferred color of respondent
Category Number of Percentage

respondents
Midnight black 10 10%
Ecru beige 10 10%
Fire brick red 30 30%

Superior white 8 8%
Blue blaze 20 20%

Silky silver 22 22%
Total 100 100%
GRAPH 4.8
Preferred color of respondent
Number of respondents
35
30
25
20
15 Number of respondents
10
0
Midnight Ecru beige Fire brick Superior Blue blaze Silky silver
black red white
Page | 51
Inference :
A greater percentage of people (30%) is lined up for the catchy and attractive “Fire
brick red” color and even a huge consumer line (22%) also like to go for “Silky
silver” color. A very low response for the Superior white (8%).
TABLE 4. 9
LEVEL OF PERFORMANCE
OPINION NO.OF PERCENTAGE

RESPONDENT
HIGHLY 58 58%
SATISFIED
SATISFIED 26 26%
NEUTRAL 10 10%
DISSATISFIED 6 6%
TOTAL 100 100%
GRAPH 4. 9
LEVEL OF PERFORMANCE
NO.OF RESPONDENT
70
60
50
40
30
20
10
0
HIGHLY SATISFIED SATISFIED NEUTRAL DISSATISFIED
NO.OF RESPONDENT
Page | 52
Inference :
Most of the respondent (58 % ) are highly satisfied and many respondent are
satisfied.(26%)very few respondents were either not satisfied or highly dissatisfied
(6%)performance of Maruti alto.
TABLE 4.10
LEVEL OF SATISFACTION OF MILEAGE
Options No. of respondent Percentage
HIGHLY SATISFIED 75 75%
SATISFIED 10 10%
NEUTRAL 10 10%
DISSATISFIED 5 5%
TOTAL 100 100%
GRAPH 4.10
LEVEL OF SATISFACTION OF MILEAGE
80 No. of respondent
70
60
50
40
30 No. of respondent
20
10
0
HIGHLY SATISFIED NEUTRAL DISSATISFIED
SATISFIED
Page | 53
Inference :
Most of the respondent(75%) are highly satisfied. only 10% and 5% people is
dissatisfied these facts.
TABLE 4.11
SATISFACTION OF FEATURES OF THE CAR

RESPONDENT
YES 45 45%
NO 55 55%
TOTAL 100 100%
GRAPH 4.11
SATISFATION OF FEATURES OF THE CAR
PERCENTAGE
55 45
55
I nference :
Most of the respondents(55%) said that overall features (style/looks)should
be include and technology should be changed. Many of them (45%)said
that satisfied feature of MARUTI ALTO.
Page | 54
TABLE 4.12
THE INTERIAL DESIGN OF THE MARUTI ALTO
Category Number of respondents Percentage
HAPPY 27 27 %
VERY HAPPY 18 18 %
NEUTRAL 12 12 %
DISATISFIED 43 43 %
TOTAL 100 100 %
GRAPH 4.12
INTERIOR DESIGN OF MARUTI ALTO
50
40
30
20
10
0
HAPPY VERY HAPPY NEUTRAL DISATISFIED
Inference:
Most of the consumers (43%) like to have an adequate increase in leg space. A
consumer even goes for an increase in Leg space in their car. Other wise (27%)
respondents are happy.
Page | 55
TABLE 4.13
AWARENESS ON READ USERS MANNUAL OF THE CAR
OPINION NO.OF RESPONDENT PERCENTAGE
YES 70 70%
NO 30 30%
TOTAL 100 100%
GRAPH 4.13
AWARENESS ON READ USERS MANUAL OF THE CAR
NO.OF RESPONDENT
70
60
50
40
70 NO.OF RESPONDENT
30
20
30
10
0
YES NO
Inference:
Most of the respondents (70%) people read users manual of the car. Some of the
respondents said that they couldn’t read the users manual of the car.
Page | 56
TABLE 4.14
USERS OF SEAT BELT
YES 80 80%
NO 20 20%
TOTAL 100 100%
GRAPH 4.14
USERS OF SEAT BELT
No.of respondent
20
YES
NO
80
Inference:
A good percentage of (80%) have greater respond’s to the passenger comfort and
driving comfort of the car. They are using seat belt should be avoided for major
accident.
Page | 57
TABLE 4.15
KNOWING LEVEL OF BASIC MECHANISM
YES 75 75%
NO 25 25%
TOTAL 100 100%
GRAPH 4.15
LEVEL OF BASIC MECHANISM
No.of respondent
25
YES
NO
75
Inference::
Most of the respondents(75%) people know the basic mechanism of the car for
breakdown.
Page | 58
TABLE 4.16
LEVEL OF PRICE REDUCTION
OPINION NO.OF RESPONTANT PERCENTAGE
YES 86 86%
NO 14 14%
TOTAL 100 100%
GRAPH 4.16
LEVEL OF PRICE REDUCTION
No. of respondent
NO 14
NO.OF RESPONTANT
YES 86
0 20 40 60 80 100
Inference:
From the table 19, it is revealed that 86 % of consumers given price reduction as the
part of MARUTI promotion, while not give 14% consumers have no any price
reduction.
Page | 59
TABLE4.17
TO KNOW THE SELECTION OF THE MARUTI ALTO

RESPONDENTS
TV 25 25%
ADVERTISEMENT
PEAR GROUP 18 18%
NEWS PAPER 22 22%
WEBSITES 35 35%
TOTAL 100 100%
GRAPH 4.17
THE SELECTION OF THE MARUTI ALTO
NO.OF RESPONDENTS
40
35
30
25
20
35 NO.OF RESPONDENTS
15
25
10 22
18
5
0
TV PEAR GROUP NEWS PAPER WEBSITES
ADVERTISEMENT
Inference:
From the table 20 it is revealed that 35% of respondent come out to know from
websites,25 % from the TV advertisement,22% from newspaper, 18%from pear
group.
Page | 60
TABLE 4.18
TO KNOW TEST DRIVE OVER THE MODEL

RESPONDENTS
YES 64 64%
NO 36 36%
TOTAL 100 100%
GRAPH 4. 18
TEST DRIVE OVER THE MODEL
No.of respondent
36
YES
64 NO
Inference :
From the table 4.19 , it is no sold that 64 % of consumers are given a test drive
before promotion and 36% are not given test drive over the model demanded.
Page | 61
CHAPTER 5
SUMMARY , FINDINGS , SUGGESTIONS
Page | 62
FINDINGS
• Most of the people purchase Maruti Alto because of its mileage is 35%.
• From the data analysis, it revealed that the majority of the respondents are
belongs to the age group of 26-35(45%)
• Most of the respondent said auto gear transmission variants.

• Majority people respond that price reduction as the part of maruti promotion.
Majority of the owners of Maruti Alto are very satisfied with their car is 75
%.
• Most of the respondents says that Maruti Alto is looking beautiful is 46 %.

• Majority of the people says that Maruti Alto is maintain the brand value of
Maruti (Indus Motors).
• Most of the respondents said that the auto gear transmission variants is high
• Majority of people says that the read users Manual of the car is good
• Majority people respond that price reduction as the part of maruti promotion.
Fire brick red is the favourite color of any respondents
• Most of respondent said that seat belt fastened in order for the air bag to
function in crash of major accident.
• Majority of the people respond that the style / look of MARUTI ALTO must
be varied.
• Majority of the respondents said that they are purchased the Maruti car by
showing ends through website.
Page | 63
SUGGESTIONS
• Increase of advertisement in media like television, magazine, sign board etc

to increase the customer awareness.
• Use social media to set wide covers.

• Sales process, availability of required models and colors should be improved.
• Interior design and features of the car needs to be increase.

• Some color offered by the company like superior white take long time for
delivery.
• Use social media to sent wide covers.

• Most of the customers preferred new Maruti Alto with more mileage and
resale value so it has to be improved.
• Care technology appearance has to improve, because most of the customers

are not satisfied with technology.
Page | 64
CONCLUSION
With the number of cars being offered by the companies on the rise it is necessary
for Maruti to offer a better quality of Maruti Alto being produced which are durable
and cost effective.
The Indian consumers have also changed greatly and demand much more at lesser
prices. The Indian consumers expect the Indian car manufacturing companies to
match the international standards and provide better quality of products at highly
competitive prices.
The overall satisfaction towards the offered Maruti Alto is credible but there still a
few dissatisfied customers who complain of maintenance problems and lack of good
designs. As a result Maruti would have to incorporate these minute changes in their
products in order to increase the customer satisfaction levels.
Page | 65
BIBLIOGRAPHY
Page | 66
BIBLIOGRAPHY
Book
• Kotler, Philip “marketing management” Prentice Hall India Pvt. Ltd New
Delhi(1999) .
• Marketing Management SMT.U.SREEVIDHYA & SMT.T. SHAMMERA.
• Kothari C.R “Research Methodology Methods and Technologies”

Viswaprakasam Pvt. Ltd. New Delhi (1996) .
Website
• www.Indusmotors.com
• www.MarutiUdyogltd.Com
• www.wikipedia.com
Magazine
 Fast track
 Top Gear
 Car India
 Auto Car
Page | 67
APPENDIX
Page | 68
QUESTIONNAIRE
Dear respondent,
I am currently pursing for B.com degree course in MIC arts

and science college , as part of my curriculum I required to do a project
work “ A STUDY ON CUSTOMER TOWARDS, MARUTI ALTO 800
WITH SPECIAL PERCEPTION ”
I am humbly requested you to special for minutes filling up

these questionnaire whatever information provided by you will be kept
confidential and used only for the purpose of my study .
1) NAME :…………………………………………………
2) AGE :
3) GENDER:
4) What made you Purchase MARUTI ALTO ?
Price Technology
Mileage Style
5) What’s your perception about the appearance of MARUTI ALTO ?
Classy Sporty
Beautiful Attractive
6)What made you think MARUTI ALTO is worth buying for the tagged
price ?
Engine configuration Exterior mark

Maintenance
Page | 69
7) Does the MARUTI ALTO maintain its brand value in your evaluation?
Maintaining Not maintaining
8) Do you prefer auto gear transmission variants in MARUTI ?

Yes No
9)Which color variant of MARUTI ALTO do you think is the most

attractive ?
Superior white Silky silver

Fire brick red Blue blaze
Ecru beige Midnight black
10)Have you used any other MARUTI product- if yes , which are ?
Yes No
11)Are you satisfied with the performance of your MARUTI ALTO ?
Highly satisfied Satisfied

Neutral Dissatisfied
12) Are you happy with the mileage of the car ?
Highly satisfied Satisfied
Neutral Dissatisfied
13) Are you satisfied with features of the car ?
Yes No
Page | 70
14) Are you happy with the exterior design of MARUTI ALTO ?
Happy Very Happy
Neutral Dis satisfied
15) Have you read users manual of the car ?
Yes NO
16) Are you aware that seat belt should be fastened in order for the airbag
to function in case of major accident ?
Yes No
17) Do you know the basic mechanism of your car and how to fix in case
of any break down ?
Yes No
18) Do you know at which speed does your car deliver maximum mileage
and maximum maintanance ?
30 – 40 40 – 60 60 – 80
19) Which are the get free items did showroom promise you as part of
their promotion ?
Interior or Exterior fits Others
AC Gold
Page | 71
20) Have you been given any price reduction as part of MARUTI
promotion ?
Yes No
21) How you came to know about MARUTI ALTO 800 ?
TV advertisement Pear group

News Papper Website
22) Have you get any chance for test drive before promotion ?
Yes No
Page | 72

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CONSUMERS PERCEPTION TOWARDS ALTO 2018

A STUDY ON “CONSUMER PERCEPTION TOWARDS

Submitted to the University of Calicut in partial fulfillment of the degree in

(Assistant Professor, Department of Commerce)

MIC ARTS AND SCIENCE COLLEGE, ATHANIKKAL

“Dedication to my beloved parents and teachers for

Place: Valluvambram ANUSHA PK

DEPARTMENT OF COMMERCE MIC ARTS AND SCIENCE

This is to certify that the project entitled “A STUDY ON “CONSUMER

PERCEPTION TOWARDS MARUTI ALTO IN ACCORDANCE WITH

INDUS MOTORS KONDOTTY” is an authentic report prepared by ANUSHA PK

Place: Valluvambram Mr.ABDULRASHEED P

DEPARTMENT OF COMMERCE MIC ARTS AND SCIENCE

Submitted to the viva voce examination held on .……………………………………

At the completion of any project, I endeavor to express my sincere gratitude to

I am greatly thankful to my guide Mr. SHAFEEQ RAHMAN K, Assistant

I wish to convey my thanks to Dr. K ABDUL HAMMED Principal of MIC

I would like to thanks Mr. MOHAMMED ANWER GENERAL MANAGER

And have no words to thanks the god for profuse blessing.

DEPARTMENT OF COMMERCE MIC ARTS AND SCIENCE

This is to certify that the project titled A STUDY ON “CONSUMER

Assistant Professor Department of Commerce

SL.NO CHAPTERS PAGE NO:

SL.NO NAME OF TABLE PAGE NO

TABLE 4.1 GENDER WISE 44

TABLE 4.8 PREFFERD COLOR OF 51

SL.NO NAME OF GRAPH PAGE NO

The respondents were asked questions to determine the consumer perception

STATEMENTS OF THE PROBLEM

The projects is mainly concerned with the consumer perception towards

SCOPE OF THE STUDY

At present scenario the are many producers of cars in automobile industry,

• The study helps in knowing the customers satisfaction level.

• This study helps to know the perception of customers towards Marui

• This study helps to make changes in the marketing aspects of the

• To understand consumer perception on MARUTI ALTO.

Research methodology is a systematic way to solve the research problem it

METHODS OF DATA COLLECTION

Tools of Data Collection

TOOLS FOR ANALYSIS

PERIOD OF THE STUDY

LIMITATIONS OF THE STUDY

The limitations in conducting the market research were as follow:

• There is only a limited sample size of 100 respondents and conclusions

It includes Introduction about industry and product, Statement of problem,

* CHAPTER-2 REVIEW OF LITERATURE:

It includes words related to current knowledge and substantive

* CHAPTER-3 INDUSTRIAL PROFILE:

It includes industrial profile, Nature of products, Major car

* CHAPTER-4 ANALYSIS AND INTERPRETATION;

The fourth chapter makes a detailed analysis of demografic variable

* CHAPTER-5 SUMMERY, FINDINGS, SUGGESTIONS AND .

Customer attitude and customer perceived value can be improved by

2-KELLY WHITNEY (2006):

Customer’s advocacy and customers satisfaction is the typical

3-A SARINGAPANI (2006):

It is a proven fact that cost of retaining customer is much lower than

Searching for information is key stage of a customer’s decision making

6-ALVIN AB-RAHAM AND ANIL NAIN (2003):

In their title “customer statement redesign “improves customer’s

In this working paper submitted at the allied academies international

8-ADRIAN THOMPSON (2002):

The consumer feels valued wanted and loved when: