CHAPTER I

THE PROBLEM AND ITS BACKGROUND

Introduction

Tourism is travel for recreation, leisure, religious, family or business purposes,

usually for a limited duration. It is commonly associated with international travel, but may
also refer to travel to another place within the same country. The World Tourism
Organization defines tourists as people "traveling to and staying in places outside their
usual environment for not more than one consecutive year for leisure, business and other
purposes". Tourism has become a popular global leisure activity. It can be domestic or
international tourism, both incoming and outgoing implications on a country's balance of
payments. Today, it is a major source of income for many countries, and affects the
economy of both the source and host countries, in some cases being of vital importance.

The government plays an important role in the tourism industry as the source of
funds in enhancing the infrastructures. As well as private institutions who help in
enhancing tourism in the country. The tourists who visit the tourist spots in the area also
play an important role in the tourism industry because they are the ones who contribute in
the protection of the environment or the surroundings of the place they are visiting. It is in
their hands on how they are going to maintain and enhance the beauty of the environment
of the place they are visiting. The community of the area is also part of promoting
ecotourism because they play as the role model of the tourists. These people are the ones
who set example in maintaining and preserving the beauty of the place.

As tourism is growing fast, it has involved from the several sectors, formal
informal, public private and national international. Initiatives in tourism industry is aimed
at creating awareness and cooperation among people, earning foreign currency, providing
the employment opportunities and thereby benefiting people, society, region and country.
Every promotion is aimed at creation accumulation of facilities, for ensuring the necessary
services for the efficient operation and best possible operation of the industry. For this
purpose, promoting is a must. Proper modes of promotion ensure proper growth,
competence and effectiveness.

1
 Businesses surrounding the tourist spot such as souvenir shops, restaurants, lodges,
etc. are of help in marketing the place. If the products or goods they sell in the shops or
they provide good services to the tourists then they will be the talk of the town, which
means that the place will be known for certain products and good quality of service.
Tourism is often seen as a global phenomenon with an almost incomprehensibly massive
infrastructure. Its importance is evident from the fact that its influence thoroughly
penetrates society, politics, culture and, above all, the economy. Indeed, this is the branch
of the global economy with the most vigorous growth. There exists a complex, interwoven
world-wide structure dedicated to satisfying the specific touristic needs of mobile
individuals, groups and masses. Since its inception, tourism has polarized; it reveals
numerous views ranging from the total approval of its potential for enriching self-
realization combined with recreation to critical rejection due to the belief that it causes
harm through the systematic dumping down of entertainment and avoidable environmental
destruction.

Rizal Province is located in the CALABARZON, just 16 kilometers east of Manila.

The province was named after the country's national hero, José Rizal. Tanay is a first class
municipality in the province of Rizal, Philippines. It is located 57 kilometres (35 mi) east
of Manila, although a typical commute between Manila and Tanay will take between one
to three hours depending upon traffic conditions. It contains portions of the Sierra Madre
Mountains and is bordered by Antipolo City in the northwest, Baras, Morong and Teresa
in the west, General Nakar (Quezon Province) in the east, and Pililla, Santa Maria (Laguna
province) as well as the lake Laguna de Bay in the south.

Daranak Falls came from the phrase “Dadanak ang dugo” it’s directly translated
“the spilling of blood” and is one of the flagship destinations of Tanay and is a popular
summer getaway for locals and tourists from in and out of the country. Daranak Falls
nestles calmly at the foot of the Tanay mountains, preserved with the natural vegetation,
complemented with enchanting waterfalls, ponds, and rivers cascading through elaborate
tropical trees and plants. This 14-meter high falls is truly a refreshing location.

2
 The researchers decided to conduct this study because the place can be develop.
The researchers use the place as a subject. Its features became not only a public concern
but also a point of concern for the tourism industry and in its locality.

Statement of the Problem

This study aimed to assess the tourism promotion of Daranak Falls in Tanay. Rizal,
Philippines.

Specifically, it sought to answer the following sub-problems:

1. What is the profile of the respondents in terms of:

1.1 Age
1.2 Gender
1.3 Civil Status
1.4 Educational Attainment
1.5 Occupation
2. What are the problems encountered by the respondents in Daranak Falls in Tanay,
Rizal, Philippines?
3. What are the strategies proposed to the Municipality of Tanay, Rizal about
enhancing the tourism promotion of Daranak Falls?

Significance of the Study

The study is important, as well as beneficial, to the following:

The Researchers. This research would help them to comply with the course
requirements and from the information gathered they can learn more about Promoting
Tourism.

Future Researchers. This study could be used as reference by future researchers

for they might acquire important data which can be used in related future research studies.

Students. It will assist them to know the importance and benefits of conserving a
tourism site and to know how to promote a tourism site.

3
 Faculty. It will help to gain more knowledge for Tourism subjects and also they
can promote it in the students.

Local Government Unit. It will help to improve the province’s economy, as

tourists have a great impact in terms of economics as its raises the popularity of a
destination that will attract arrivals of tourists.

Travelers. This study will provide information to the future travelers about the best
features of the site and the adventure coming from the activities that will enhance their
interest to visit such a pleasing and delightful location.

Scope and Delimitations of the Study

This study aimed to assess the tourism promotion of Daranak Falls in Tanay.
Rizal, Philippines. It deals with the discussion of the demographic profile of the
respondents according to age, gender, civil status, educational attainment and occupation;
the problems encountered by the respondents in Daranak Falls in Tanay, Rizal, Philippines;
the strategies proposed to the Municipality of Tanay, Rizal about enhancing the tourism
promotion of Daranak Falls. The duration of the research is from December 2016 to March
2017.

Operational Definition of Terms

Attraction. A quality or feature of something or someone that evokes interest,

liking.

Daranak Falls. Is one of the flagship destinations of Tanay and is a popular

summer getaway for locals and tourists from in and out of the country.

Destination. The place to which someone or something is going or being sent.

Environment. The surroundings or conditions in which a person, animal or plant

lives or operates.

Nature. Phenomena of the physical world collectively, including plants, animals

the landscape, and other features and products of the earth.

4
 Promotion. It is an activity that supports the furtherance of a cause, venture, or
aim. The publication of a product, a tourist destination, organization, or venture to increase
sales or public awareness.

Tourism. Is travel for recreation, leisure, religious, family or business purposes,

usually for a limited duration it is commonly associated with international travel, but may
also refer to travel to another place within the same country.

Tourism Industry. The business or industry of providing information,

accommodation, transportation and other services to tourists.

Tourism Promotion. Stimulating sales through the dissemination of information.

It means trying to encourage actual and potential customers to travel.

Tourist. A person who travels to a place for pleasure.

World Tourism Organization. Is the United Nations agency responsible for the
promotion of responsible, sustainable and universally accessible tourism.

Assumptions of the Study

This following assumptions are made regarding this study:

1. The instrument to be used will elicit reliable responses.

2. The respondents will fully understand the questions they will be asked.
3. The respondents will provide honest expressions of their knowledge.

5
 13

CHAPTER II

REVIEW OF RELATED LITERATURES AND STUDIES

This chapter presented the review of related literature and studies in relation with
the researchers’ chosen topic. The researchers gathered information locally and
internationally to further understand the study conducted.

Foreign Literature

For the developing countries, ecotourism is often promoted as an ideal means of

reconciling economic growth with environmentally sustainable development however
nature-based tourism depends on natural resources such as forests, mountains, rivers and
lakes. Most ecotourism activities take place on public lands or waterways, but are
supported by a network of locally owned businesses. The many businesses offering or
supporting nature-based or ecotourism activities reveal the importance of it to the people
living in the area. The project focused on determining existing and potential ecotourism
activities, and identifying a set of key personal, environmental, economic and social factors
needed for successful ecotourism operations, including barriers to their success. We wanted
to gain a deeper understanding of the nature-based tourism industry and the factors
affecting the success of individual nature-based tourism businesses. (Starmer-smith,2004)

Apart from the natural resources the emergence of tourism studies within the area
must be related to its history, the relationship should not be limited to simply understanding
the notion of tourism development in any location rather, the analysis of the history of
tourism in a location should provide an understanding of the place (destination) in relation
to its contemporary culture, society, economy and environment over time. (Walton, 2005)

In line with Walton (2005), observation that “a key role of history in tourism studies
is to challenge or complicate disarmingly simple stories about the past through detailed and
carefully documented research in archives as well as published texts‟, the element of
history in tourism studies appears in form of statistical records or a linear chronology of
tourism development. The essential practice within history using sources of historical data
is also found in tourism research, not only in the form of statistical records but also in the

6
form of personal documents and oral narratives (Towner, 2005). Moreover, tourism
research has been presented in different forms such as government reports or travel writing
(Walton, 2005).

Finally, there is the conceptualization of history being used as a tourism

commodity. (Walton, 2005) argues that with this perspective “history tends to be reduced
to a scattering of attractive tales, traditions and vignettes”.

Walton (2005) further explains that history is used “for the purpose, as part of
systematic projects in the creation of national or regional identity and distinctiveness”.
Thus, historical commodities in the form of cultural identities, historical events and
historical heritages have functioned to promote and to develop tourism industry. Within
this aspect, historical legacy has become a mechanism for economic regeneration in tourist
destinations as discussed above, the role of history in tourism studies or vice versa has been
addressed by several authors

(Walton, 2005). Rather than a research focuses only on the implication of tourism
development on local cultural conditions. However, it does not address the core concern of
this paper. Tourism history is a study of a tourist destination because of the reinforcement
between local cultural conditions and tourism processes.

The potential and opportunity of individuals to move from one place to another
become safer, more cost efficient and less chaotic. Today, tourism is a global industry that
continues to bloom with the passing of years. It has become a major force in global trade
and has been responsible for the serious rise and fall of many economies around the world.
For many developing countries, it has replaced agricultural products as being the major or
most important source of revenue for the country, emerging as a new motivation for the
economic growth, given its ability to generate much needed foreign exchange and
employment. Over time, tourism has portrayed its potential to be an efficient and always
growing source of revenue for a country, as well as possible contributor to the overall well-
being livelihood of the local people. Governments that take tourism seriously tend to focus
their efforts on enhancing the highways and roads leading to villages and remote areas of
the country. Many of the services and facilities used by visitors are provided by the private
sectors, but the public sectors at all levels (national, regional, and local) are also becoming

7
involved in the tourism industry in different ways (such as planning, infrastructure
provision, and economic regeneration. Watson and Kopachevsky are arguing that the
tourist experiences cannot be properly understood unless we take into account for the larger
context and setting in these encounters taken place, Bittner claims that service
infrastructure is housed within the larger macro-environment or ‘physical plant’ of the
destination. (Wen-Hsiang Lai and Nguyen Quang Vinh, 2012)

This role refers to the active promotion of the city, area or region. It involves a
forceful agenda of what to do in the area and where to stay. Essentially this role is about
stimulating tourist demand and often seeks to increase visitor expenditure in a defined area
(Gitelson & Perdue, 1987). Commercial activities associated with this function are
common and include the provision of booking services and local retail of the region’s
products. Following Gartner (1993) this function can be seen as providing an overt, induced
information source which is trustworthy and not excessively self-serving. The efforts
towards accrediting visitor centres and guaranteeing the quality of their services is essential
to maintain the assurance of unbiased representation of the information provided (Fodness
& Murphy, 1999; Hobbin, 1999).
Robin and Brent (2001) address that tourism destination marketing has traditionally
been heavily oriented towards the promotion function. On the other hand, Poon (1993)
points out that destination marketing organizations should focus on achieving greater
destination competitiveness, which implies that the needs for destinations and stakeholders
take a more strategic perspective in tourism planning, development and marketing.
However, the marketing activities taking place by destination marketing organizations are
mainly centered on the promotion of the destination as a whole (Lewis et al., 1995). Hassan
(2000) argues that to maintain tourism competitiveness, the destination management
should be focused on a systematic examination of unique comparative advantages that
provide a special long-term appeal to the target travel customer segments. Crouch and
Ritchie (1999) state that the destination marketing management contains the factors of
enhancing the appeal of the core resources and attractors, strengthening the quality and
effectiveness of the supporting factors and resources, and best adapting to the constraints
imposed by the situational conditions.

8
 The most trend in the tourism industry is what we called “Ecotourism” which refers
to travel that combines preserving the natural world and sustaining the well-being of the
human cultures that inhabit it. In general, ecotourism is differs from traditional tourism in
two main aspect: First, ecotourism openly promotes environmentally friendly travel and
seeks to ensure that visitors do not disturb the natural environment of flora and fauna, nor
do they leave behind rubbish and hazardous materials, which can disrupt the delicate
ecosystem. The second aspect of ecotourism is that it seeks to promote “sustainable”
tourism. Tourism that destroys the natural environment, or that leads to the disappearance
of local human cultures and values is not compatible with ecotourism. (Mowforth and
Munt, 2003)

Local Literature

The Philippines offers diverse tourism activities and destinations for tourists with
various inclinations. The competitive advantages of the country are its ambiance and
natural attractions that are excellent for rest and recreation. Its tropical climate is perfect
for outdoor recreational activities. Being an archipelago, the coastline of the country is
spiced up with thousands of natural coves and beaches that offer tourists great satisfaction
and relaxation. For cosmopolitan pleasures, the major cities of the country offer giant
malls, cinemas, shopping arcades, restaurants, hotels, gaming establishments, fashion
boutiques and golf courses. The country’s various government agencies are conducting
continuous product development activities to promote tourist destinations. (A.M
Alejandrino, 2002)

As the Philippines has a natural competitive advantage in tourism because of the

warmth of its people and its natural wonders that are yet to be fully harnessed, the
government recognized tourism as a major contributor to the generation of foreign
exchange earnings, investments and revenues, and to the growth of country’s output.
Efforts to assess economic significance of tourism in the Philippines have been carried out
since 1988.

9
 Tourism is a powerful force in the socio-economic development of many countries,
both mature industrial economies and developing economies. The opportunities that
tourism presents encourage entrepreneurship and stimulate business. Tourism-related
industries spawn or give impetus to other industries. Hotels, restaurants, and shops spur the
construction industry; restaurants create demand for farm products and agricultural
produce; and souvenir shops and retail establishments in the area promote the handicraft
industry. The resultant expansion or improvement in infrastructure such as roads, airports,
seaports, transportation systems, and in a cleaner environment bring in foreign investments
in the form of more and better resorts and support amenities like hotels, restaurants, and
entertainment establishments. (Lagman, 2008)

Tourism is a key element of the Philippine economy. According to the World

Tourism Organization, its contribution to the Gross National Product averages 8.8 percent.
It brings in the much-needed foreign exchange into the country. The Philippine Chamber
of Commerce and Industry (PCCI) highlight tourism as key industry for the country’s
economic development. As such, it is coordinating the private sector’s initiative and the
government program to leapfrog the growth of the tourism industry. The Philippines has
timeless competitive advantages. It is near North Asia, which is composed of the rich
sources of tourists: China, Taiwan, Japan, South Korea, and Hong Kong. The country has
world-class natural attractions, like the world-famous Boracay beaches and Taal Lake.

The opportunities that tourism presents encourage entrepreneurship and stimulate

business. Tourism-related industries spawn or give impetus to other industries. Hotels,
restaurants, and shops spur the construction industry; restaurants create demand for farm
products and agricultural produce; and souvenir shops and retail establishments in the area
promote the handicraft industry.
The resultant expansion or improvement in infrastructure such as roads, airports,
seaports, transportation systems, and in a cleaner environment bring in foreign investments
in the form of more and better resorts and support amenities like hotels, restaurants, and
entertainment establishments. (Lagman, 2008)

10
 The Philippines has a rich and diverse array of tourist attractions derived from its
natural and cultural heritage, yet not all are fully recognized or exploited. Official
promotion showcases the coast and long sandy beaches on both South China Sea and
Pacific shores, the four kilometer White Beach on Boracay Island portrayed as one of the
best in the world. In addition to relaxing coastal vacations, usually at self-contained
integrated resorts, opportunities are advertised for reef, scuba and wreck diving as well as
snorkeling, surfing, sailing and swimming with whales. Terrestrial ecosystems, flora and
fauna and mountainous landscapes support non-marine ecotourism and adventure tourism
of various sorts. (Henderson, 2011)

Foreign Studies
Ryan (2012) showed that the majority of impoverished people living in rural areas
depend on agriculture and similar practices to survive. Over the past century, countries like
Argentina have depleted 2/3s of its native forests. These forests had once provided homes
to millions of organisms, but are now rapidly losing biodiversity. This interrelated problem
has sparked a variety of solutions, one of which is ecotourism. Ecotourism should conserve
species richness and improve the socio-economic state of the community. Since Argentina
largely utilizes ecotourism in the southern part of the region, it should be expected that the
poverty rate for this area would also be low due to the inclusion of locals in ecotourism
programs. Based on previous knowledge of the study area, it was hypothesized that
ecotourism and adventure tourism would help preserve biodiversity but have no effect on
poverty levels. Based on the current results, the increase in tourists to Los Glaciares
National Park was statistically significantly (P=.004) and there was an observed increase
in bird species richness after ecotourism became popular. Although there was a decreasing
trend in poverty, this can be attributed to Argentine’s economic crisis in 2001 and the global
economic crisis in 2008-2009. Ecotourism has been proposed to help alleviate poverty and
conserve biodiversity, but this can only be done through sustainable practices, community
interaction, and policy reform.

11
 Tran and Do (2011) confirmed that Ecotourism is a new concept in the tourism
industry of Vietnam, which essentially developed since past 20 years. However, Vietnam’s
cultural and natural potential for ecotourism with many specific attractions and diversified
ecology. Among other destinations, Can Gio has emerged as a new ecotourism destination
with the unique mangrove forest, multiform fauna and flora species along with a nice
beach. Can Gio mangrove forest has been recognized in the world biosphere reserve list of
UNESCO. Since ecotourism was quickly developed in Can Gio, it brought many benefits
to local community and natural environment. However, it also caused numerous negative
impacts for natural resources, ecology and local environment.

McKoene (2011) demonstrated that globally, we are witnessing growing

environmental destruction, particularly to the natural resource bases of underdeveloped
countries. If ecotourism can generate profits for local economies, while protecting and
conserving the natural resource base of that community, it could be a strong alternative for
numerous countries. Evidence suggests that the ecotourism industry has been expanding at
a rapid rate in recent decades (Dasenbrock 2002). It is important to understand the positive
and negative ecological impacts of the industry as this rapid growth rate continues. The
main objective of this study is to highlight the strengths and weaknesses of the ecotourism
industry in Costa Rica with regard to environmental impacts. Costa Rica has been selected
as a focus country to examine these impacts due to its strong reputation as an ecotourism
destination and because it’s economy has been increasingly fuelled by ecotourism. Using
in-depth interviews conducted with four Costa Ricans, the strengths and weaknesses of
ecotourism in Costa Rica as it relates to the environment are revealed.

Local Studies

Aniel, et al. (2013) proved that in terms of attractions and activities, the Doña
Remedios Trinidad was assessed by the respondents as “Acceptable” The assessment of
the respondents of Doña Remedios Trinidad as an ecotourism destination in terms of
attraction and activities was found to have a significant difference. As the result of the
study about the recommendation that may offered in Doña Remedios Trinidad as Eco-
Tourism destination was acceptable.

12
 Bautista (2015) It could be observed that the respondents from the Mount Arayat
National Park rated its activities as Acceptable with an overall mean of 3.52. It could be
observed that there no significant difference among the assessment of the respondents on
the ecotourism activities offered by Mount Arayat National Park. As to problems
encountered by the respondents to the ecotourism activities offered by Mount Arayat
National Park, the main problems are lack of life guards in pool areas and no safety gears
for rent for climbers.

Theoretical Framework

Jafari’s Four Platform Model (1989, 2001) contends that the post-World War II
evolution of the global tourism sector has been both influenced and described by the
sequential appearance of the ‘advocacy’, ‘cautionary’, ‘adaptancy’ and ‘knowledge-based’
platforms or perspectives. While they apply to tourism as a whole, these platforms provide
a useful framework for understanding the emergence and development of sustainable
tourism in particular, bearing in mind that each platform builds on its predecessors. The
appearance of each new platform, moreover, does not mean that the preceding platforms
disappeared or became less influential, with Jafari (2001) emphasizing that all four
platforms coexist within the contemporary global tourism sector.

(1)Advocacy Platform The first platform to appear in the post-war period is

characterized by strong support for tourism. The appearance and dominance of this pro-
tourism perspective in the 1950s and 1960s reflected the convergence of several facilitating
factors during that era. These included the emergence of a strong middle class in the more
developed world with a growing proclivity to travel for recreational purposes, the return of
peace and stability to much of the world following World War II and the Korean War and
the introduction of technological innovations that reduced the real cost of travel, making
more destinations accessible to a larger market. Tourism, especially for the newly
independent but impoverished countries of the South, was touted as a benign avenue to
economic development that would be sustained by an inexhaustible supply of tourism
resources such as beaches, local culture and scenery.

13
 (2)Cautionary Platform Several factors contributed in the late 1960s and early
1970s to the emergence of the cautionary platform, which basically argues that unregulated
tourism development eventually culminates in unacceptably high environmental, economic
and sociocultural costs for the residents of destinations, who have the most to lose as a
result of these costs. A major factor was the intensification of tourism development in many
places (assisted by planners and officials supportive of the advocacy approach) and within
less developed regions in particular, to a level where the negative impacts became
increasingly evident. Concurrently, ‘dependency theory’ and other neo Marxist
commentaries provided a convenient framework within which these impacts, and the
international tourism system in general, could be contextualized. Focusing especially on
the pleasure periphery, the dependency theorists contended that tourism, like plantation
agriculture in a previous era, was a means through which the developed core regions
continued their exploitation and domination of the ‘underdeveloped’ periphery (Hills and
Lundgren, 1977; Britton, 1982). It is through this logic that Finney and Watson (1975)
consider tourism as ‘a new kind of sugar’, while Harrigan (1974) accuses tourism of
perpetuating the master–slave relationships of slavery.

(3)Adaptancy Platform The cautionary platform identified the potential negative

impacts of tourism, but did not articulate models of tourism that would avoid these effects
and actually realize the array of benefits described by the supporters of the advocacy
platform. The appearance in the late 1970s and early 1980s of discussion on perceived
solutions marks the beginning of the adaptancy platform, a perspective aligned
ideologically with the cautionary platform that is so called because it espouses tourism that
is adapted to the unique sociocultural and environmental circumstances of any given
community.

(4)Knowledge-based Platform According to Jafari (2001), several factors gave rise

in the late 1980s and 1990s to what he terms the ‘knowledge-based’ platform. One of these
was the growing realization among tourism stakeholders that the sector had evolved into
an enormous global industry and that the alternative tourism espoused by the adaptancy
platform is not a practical or even appropriate option for the many destinations already
dominated by mass tourism, which ‘is here to stay’. Alternative tourism, accordingly, is at

14
best only a partial solution to broader problems of global tourism. Secondly, it became
increasingly apparent that any mode of tourism in any destination gives rise to both positive
and negative impacts, suggesting that the ideologically polarized advocacy, cautionary and
adaptancy platforms offer a limited and biased world view of an increasingly complex
global tourism sector that defies such simplistic analysis. What is required, according to
Jafari, is a holistic, systematic approach that utilizes rigorous scientific methods to compile
the knowledge needed to properly assess and manage the tourism sector. He argues that
tourism stakeholders, and academics in particular, have started to pursue the
‘scientification’ of the field and that this is increasingly manifest in the introduction of
tourism into university curricula, increased funding of tourism-related research and the
proliferation of peer-reviewed tourism and hospitality journals.

In this context, it is untenable to contend (as with the adaptancy platform) that
small-scale tourism is inherently superior to large-scale tourism or vice versa (as with the
advocacy platform). Rather, the decision as to what mode(s) of tourism is best for a
particular destination should be based on a sound scientific analysis of its characteristics
and the subsequent implementation of appropriate planning and management strategies.

15
 Conceptual Framework

The conceptual framework followed the Input-Process-Output (IPO) system, as

shown in Figure 1 on the next page, which guided the researchers in conducting their
study.

Input (I) consists of the researchers’ personal observation and reading materials
such as books, magazines, journals and internet. It also includes the assessment of the
respondents in Daranak Falls and problems encountered.

Process (P) includes the analysis from distribution of survey questionnaire,

gathering the data and analyzed evaluation of the assessment and interpreted the results.

Output (O) The Municipality of Tanay will have a better plan and to enhance or
develop their tourism promotion in Daranak Falls in Tanay, Rizal, Philippines.

16
 Input
\\
Profile of the
respondents.
Problems encountered.
Assessment of the
respondents in Daranak
Falls.
Reading materials such
as books, magazine,
journals and internet.
Figure 1. The Conceptual Paradigm of the Study
Process
Data gathering through
distribution of survey
questionnaire,
gathering of data and
analyzed evaluation of
the assessment and
interpreted the results.
Feedback
17
Output
The Municipality
of Tanay will have
a better plan and
to enhance or
develop their
tourism promotion
of Daranak Falls
in Tanay, Rizal,
Philippines.
 CHAPTER III

METHODS OF RESEARCH

Research Design

The study utilized the descriptive method as its research design. The principal aim
in using the descriptive method is to describe what is, describing, recording, analyzing and
interpreting conditions that exist. (Best and Kahn 2006)

Population and Sample

The respondents were sampled and described as the selected variables presented in
the study. The researchers used the purposive sampling in the selection of the respondents
needed in the study, purposive because the respondents were chosen on the basis of their
knowledge on the information desired.

Table 1

Population of the Respondents

Respondents Frequency Percentage

Local Tourists 100 100
Total 100 100

Table 1 shows the population of the respondents. The local tourists got a frequency of
one hundred (100). Equivalent to one hundred percent (100%).

Data Gathering Instrument

This study used the survey method in order to gather necessary data. The
questionnaires is the primary research instrument to be used to gather data. Informal
interview and observations were also used in the study.

18
Data Gathering Procedure
The following are the procedures in gathering data:
1. Sought permission and approval through our Adviser for the purpose of the study.
2. Presented the survey instrument questionnaire to the thesis adviser.
3. Incorporated all reaction, comments, suggestions and recommendation as regards
the validity of the instruments.
4. Obtain a permit/approval letter from the office of the Mayor and from the Province
Tourism Office of Tanay, Rizal before performing the survey.
5. Reproduced survey questionnaires.
6. Administered the instrument to the respondents.

Statistical Treatment of Data

The researchers employed a percentage ranking as statistical treatment of the data
obtained from the respondents:
1. Frequency. This was used in computing the number of respondents by age, sex,
civil status, and occupation.
2. Percentage Distribution. It was used to indicate the ratio of proportion of the
frequencies and the different variables to describe the respondents.
Formula: %= (f/n) 100
Where:
% = refers to the percentage
f = refers to the frequency of an item response
n = refers to the number of respondents
100 = constant

19
3. Weighted Mean. This was used to show the point around which majority of the
respondents tends to cluster or to converge.
Formula:

̅=
𝒙 f1x1+f2x2+f3x3+f4x4+f5x5_
f1+f2+f3+f4+f5
or

_∑fx
̅=
𝒙
∑f
Where:
x̅ = Weighted arithmetic mean.

∑fx = Sum of all the product of f and x where f is the frequency of each score and
x weight of each score.

∑f = Sum of all the respondents tested.

20
 The study made use of the Likert Rating Scale where the following descriptions
and values are used:

For the assessment of the questionnaire: “All the problems encountered by the
respondents in Daranak Falls. The following presents the description and the rating scale:

Definitely Agree (DA)………………….. 5

Agree (A)………………………………... 4
Fairly Agree (FA)...…………………..… 3
Disagree (D)………………...…………... 2
Definitely Disagree (DD)……………….. 1

For the questionnaire: “Assessment in choosing a level of satisfaction in the

strategies in Promoting the Tourism Industry of Daranak Falls in Tanay, Rizal,
Philippines.” The following presents the description and the rating scale:

Excellent (E)…………………………….. 5
Very Good (VG)………………………... 4
Good (G)………......…………………..… 3
Fair (F)……………………...…………... 2
Poor (P)………………...……………….. 1

21
 CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter deals with the presentation, analysis and interpretation of results of the
study on The Tourism Industry of Daranak Falls in Tanay, Rizal Philippines: An
Assessment. The research problems enumerated in Chapter 1 serve as the guide for the
presentation, analysis and interpretation of data.

Presentation of Results
1. What is the profile of the respondents in terms of:
1.1 Age
Table 1.1

Frequency and Percentage Distribution of the Respondents according to Age

Age Frequency Percentage

17 and below 9 9%
18-25 43 43%
26-30 14 14%
31-39 18 18%
40-50 15 15%
50 and above 1 1%
Total 100 100%

Table 1.1 shows that out of 100 respondents, 43 or 43% belongs to 18-25 age group
and 18 or 18% belongs to 31-39 age group. While 40-50 age group have 15 or 15%, the
26-40 age group got 14 or 14%. The 9 or 9% belongs to 17 and below age group and the
age group of 50 and above got 1 or 1%. This indicates that the most of the respondents are
in the early adult years.

22
 1.2 Gender

Table 1.2

Frequency and Percentage Distribution of the Respondents according to Gender

Gender Frequency (f) Percentage (%)

Male 43 43%
Female 57 57%
Total 100 100%

Table 1.2 shows the frequency and percentage of the respondents of the study
according to gender that female got 57 or 57% while the male got 43 or 43% out of 100
respondents. The results shows that majority of the respondent are female than male.

1.3 Civil Status

Table 1.3

Frequency and Percentage Distribution of the Respondents according to Civil Status

Civil Status Frequency (f) Percentage (%)

Single 66 66%
Married 30 30%
Widow 4 4%
Separated 0 0%
Total 100 100%

Table 1.3 shows the frequency and percentage of the respondents according to civil
status shows that the Single got the frequency of 66 or 66%, married got the frequency of
30 or 30% and Widowed got the frequency of 4 or 4%. Lastly the separated got a frequency
of 0 or 0%. The results shows that majority of respondents are single.

23
 1.4 Educational Attainment

Table 1.4

Frequency and Percentage Distribution of the Respondents according to

Educational Attainment

Educational Attainment Frequency (f) Percentage (%)

Elementary Graduate 2 2%
High School Graduate 42 42%
College Graduate 52 52%
Master’s Degree 4 4%
Doctorate Degree 0 0%

Total 100 100%

Table 1.4 shows the frequency and percentage of the respondents according to
educational attainment. The elementary graduate got the frequency of 2 or 2%; the high
school graduate got the frequency of 42 or 42%; the college graduate got the frequency of
52 or 52% and the master’s degree got the frequency of 4 or 4%. Lastly the doctorate degree
got a frequency of 0 or 0%. The results shows that majority of the respondents are college
graduates followed by high school graduates.

24
 1.5 Occupation

Table 1.5

Frequency and Percentage Distribution of the Respondents according to Occupation

Occupation Frequency (f) Percentage (%)

Professional
10 10%
(Registered Professional)
Government Employed 16 16%
Private Employed 28 28%
Entrepreneur
21 21%
(business owners)
Unemployed
25 25%
(including students)
Total 100 100%

Table 1.5 shows that there are 10 respondents equivalent to 10% who are registered
professionals; 16 respondents, which is 16% who are employed in the government; 28
respondents equivalent of 28% who are privately employed; 21 respondents, which is 21%
are business owners or entrepreneur; 25 respondents equivalent of 28% who are
unemployed. The results shows that majority of the respondents are privately employed
followed by unemployed and entrepreneur.

25
 2. What are the problems encountered by the respondents in Daranak Falls in
Tanay, Rizal, Philippines?
Table 2
The Average Weighted Mean of the Respondents Regarding the Problems
Encountered in Daranak Falls
All The Definitely Agree Fairly Disagree Definitely AWM,
Problems Agree Agree Disagree Verbal
Encountered (DA) (A) (FA) (D) (DD) Interpretatio
5 4 3 2 1 n
f fx f Fx f fx f fx f Fx AWM VI
1. Improper
waste disposal 27 135 44 176 18 54 9 18 2 2 3.85 A
and waste
management
2. Availability 35 175 40 160 22 66 2 4 1 1 4.06 A
of Lifeguard
3. Provision
for the safety 22 110 46 184 18 54 3 6 1 1 3.95 A
and security of
the tourist
4. Condition of 28 140 37 148 18 54 13 26 4 4 3.72 A
the Facilities
5. Means of 15 75 29 116 42 126 13 26 1 1 3.44 FA
Transportation
6. Availability 17 85 42 168 30 90 9 18 2 2 3.63 A
of Cottage
7. Tourist 20 100 31 124 28 84 18 36 3 3 3.47 FA
Guide Attitude
8. Availability
of safety gears 18 90 36 144 32 96 8 16 6 6 3.52 A
for mountain
climbing
9. Free
Internet/ 56 280 29 116 13 39 2 4 0 0 4.39 A
Wi-Fi/
Cellphone
Signal
10. Parking lot 33 165 33 132 24 72 8 16 2 2 3.87 A
space

OVERALL WEIGHTED MEAN 3.79 A

26
 Table 2 shows that all the respondents agree that they have problems in the
following: item 9 which is “Free Internet/Wi-Fi and Cellphone Signal” supported by the
obtained average weighted mean value of 4.39; item 2 which is “Availability of Lifeguard”
supported by the obtained average weighted mean value of 4.06; item 10 which is “Parking
Lot Space” supported by the obtained average weighted mean value of 3.87; item 1 which
is “Improper Waste Disposal and Waste Management” supported by the obtained average
weighted mean value of 3.85; item 4 which is “Condition of the Facilities” supported by
the obtained average weighted mean value of 3.72; item 6 which is “Availability of
Cottage” supported by the obtained average weighted mean value of 3.63; item 3 which is
“Provision for the safety and security of the tourist” supported by the obtained average
weighted mean value of 3.55; item 8 which is “Availability of safety gears for mountain
climbing” supported by the obtained average weighted mean value of 3.52 in. All the
respondents fairly agreed in the item 6 which is “Availability of Cottage” supported by the
obtained average weighted mean value of 3.47 and item 5 which is “Mean of
Transportation” supported by the obtained average weighted mean value of 3.44.

Table 2 shows the overall weighted mean of the respondents as 3.79 which is
indicate that majority of them choose Agree in the All The Problems encountered in
Daranak Fall in Tanay, Rizal, Philippines.

27
 3. What are the strategies proposed to the Municipality of Tanay, Rizal about
enhancing the tourism promotion of Daranak Falls?
Table 3
The Average Weighted Mean of the Respondents Regarding the Strategies
Proposed to the Municipality of Tanay, Rizal

Excellent Very Good Fair Poor AWM, Verbal

Good Interpretation
Strategies (E) (VG) (G) (F) (P)
5 4 3 2 1
f fx f fx f fx f fx f fx AWM VI
1.Advertisement
through Social 19 95 16 64 31 93 29 58 5 5 3.15 G
media, Magazine,
Newspaper and
etc.
2. 18 90 14 56 39 117 21 42 8 8 3.13 G
Accommodation
3. Customer
Service 14 70 26 104 39 117 18 36 3 3 3.30 G
4. Offer of
discounts, perks, 22 110 17 68 22 66 31 62 8 8 3.14 G
and other
promos/packages/
entrance fee
5.Hospitality/
Friendliness of 31 155 28 112 27 81 14 28 0 0 3.76 VG
local people/staffs
6. Cleanliness of
the destination 17 85 29 116 35 105 14 28 5 5 3.39 G
7. Brochures and 15 75 17 68 29 87 30 60 9 9 2.99 G
flyers
8. Souvenirs 13 65 20 80 38 114 26 52 3 3 3.14 G
9.Activities
(Mountain and 19 95 24 96 30 90 29 52 8 8 3.27 G
Rock Climbing,
Camping and etc.
10. Amenities 14 70 27 108 34 102 19 38 6 6 3.24 G
and Services

OVERALL WEIGHTED MEAN 3.24 G

28
 Table 3 shows that the respondents generally assessed item 5 which is
“Hospitality/Friendliness of local people/staffs” very good supported by the obtained
average weighted mean value of 3.76; item 6 which is “Cleanliness of the Destination” as
good supported by the obtained average weighted mean value of 3.39; item 3 which is
“Customer Service” as good supported by the obtained average weighted mean value of
3.30; item 9 which is “Activities(Mountain and Rock Climbing, Camping and etc.)” as
good supported by the obtained average weighted mean value of 3.27; item 10 which is
“Amenities and Services” as good supported by the obtained average weighted mean value
of 3.24; item 1 which is “Advertisement through Social media, Magazine, Newspaper and
etc.” as good supported by the obtained average weighted mean value of 3.15; item 4 which
is “Offer of discounts, perks, and other promos/packages/entrance fee” and item 8 which
is “Souvenirs” as good supported by the obtained average weighted mean value of 3.14;
item 2 which is “Accommodation” as good supported by the obtained average weighted
mean value 3.13; item 7 which is “Brochures and flyers” as good supported by the obtained
average weighted mean value of 2.99.

Table 3 shows the overall weighted mean of the respondents as 3.24 which is
indicate that the majority of them choose Good in the Strategies Development Proposed to
the Municipality of Tanay, Rizal about Daranak Falls.

29
 CHAPTER V

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

This chapter presents, analyzes and interprets the data gathered in creating
summary of the study, conclusion and recommendation with connection to the objective of
the study.

Summary of Findings

1. The significant findings of the study are; as to the profile of the respondents in terms of
age, respondents belong to 18-25 age groups. Majority of the respondents were female and
single; the majority belonged to the college graduate groups followed by high school
graduate groups. Those who visited the place were mostly of the respondents are privately
employed, unemployed-the students, and business owners.

2. The respondents regarding in all the problems encountered in Daranak Falls has an
overall weighted mean of 3.79 and all the most computed weighted mean fall under the
verbal interpretation of “Agree.” All the respondents agreed the Daranak Falls in Tanay,
Rizal had the following problem: The free Wi-Fi or cellphone signal got a weighted mean
of 4.39 and availability of life guard got a weighted mean of 4.06.

3. The respondents generally assessed item 7 which is “Brochures and flyers” as good
supported by the obtained average weighted mean value of 2.99.The overall weighted mean
of strategies development proposed to the municipality of Tanay, Rizal about enhancing
the tourism promotion of Daranak Falls has an overall weighted mean of 3.24 falls under
the verbal interpretation of “Good.”

30
Conclusions

Based on the findings of the study the following conclusions were drawn:

1. Majority of the respondents are young adults, female, single and college graduates.
Those who visited the Daranak Falls were mostly, private employed, business
owners and students.
2. All respondents agreed that the Daranak Falls as a tourist spot had many problems.
The officials managing the tourist spot should have plans to solve the problems
mentioned in this study.
3. The strategies to improve the tourism in Daranak Falls were noted good by the
respondents.

Recommendations

Based on the conclusions, the following recommendations are presented:

1. The Municipality of Tanay, Rizal should request for more radio/signal towers in
order to provide greater signal coverage for the reason of in case of emergency or
accidents, it will be easier to report the incident to request medical assistance.
2. There is a need to increase the number of life guards to ensure the safety of the
tourists.
3. The brochures and flyers should be improved by adding some information about
the entrance fee, the prices of different type of cottages and the rules and regulations
in the venue.

31
 BIBLIOGRAPHY

A.M. Alejandrino. (2002). Ecotourism in the Philippines.

http://www.parasnis.net/update181004/e_publi/gplinkeco/22chapter20.pdf

Aniel, Mara Vanessa D., Manalansan, Desery E., Navarette, Roscel M., Ramos, Zen Anne
D. et al. (2013) Doña Remedios Trinidad as an Ecotourism Destination: An Assessment,
Unpublished (Undergraduate Thesis) Eulogio “Amang” Rodriguez Institute of Science and
Technology

Battara. (2012). Tourist Information. http://tanay.gov.ph/for-visitors/tourist-

information/local-attractions/daranak-falls

Bautista, Janill B., Palaganas, Jelene Mia Margarette A. et al. (2015) Ecotourism Activities
Offered by Mount Arayat National Park: Its Acceptability, Unpublished (Undergraduate
Thesis) Eulogio “Amang” Rodriguez Institute of Science and Technology

Best and Kahn. (2006). Introduction to Research Methods. Assessment in Research, p.22

Brent, R. (2001). A framework for an industry supported destination marketing information

system. Tourism Management, 23, 439-454. http://dx.doi.org/10.1016/S0261-
5177(02)00007-9

Crouch, Geoffery I and Brent J R Ritchie (1999), "Tourism. Competitiveness, and Societal
Prosperity.," Journal of Business Research, 44, 137-52

Fodness, D., & Murphy, B. (1999). A model of tourist information search behaviour.
Journal of Travel Research, 37, 220-230

Forgas,J.P (2006), Hospitality, Travel, and Tourism, Business Science

Reference: IGI Global,Inc. United States of America.

Gartner, W. (1993) Image formation process. Journal of Travel and Tourism Marketing
2(2/3), 191-216.

32
Gitelson, R.J., & Perdue, R.R. (1987). Evaluating the role of state welcome centres in
discriminating travel related information in North Carolina. Journal of Travel Research,
25(1), 15-19.

Hassan, Salah S. (2000), "Determinants of Market Competitiveness in an Environmentally

Sustainable Tourism Industry" in Journal of Travel Research, 38 (3), 239-245.

Henderson. (2011). TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY

JOURNAL OF TOURISM Volume 6, Number 2, Autumn 2011, pp. 159-173

Hobbin, S. (1999). Accreditation of Queensland visitor information centres: A consumer-

based perspective. Journal of Vacation Marketing, 5(4), 387-399

Jafari, J. (2001). Scientification of tourism. In V. Smith & M. Brent (eds.), Hosts and guests
revisited: Tourism issues of the 21st century (pp. 28- 41). Elmsford: Cognizant.

Lagman, O; (2008), the Philippine Tourism Industry: Adjustments and Upgrading: An

Assessment: Dela Salle University: Manila, Philippines.

Lewis, P. G., & Meadows, A. J. (1995). Canadian tourist information and the UK: plans
and perceptions.

Manu, Isaac and Kuuder, Conrad-J.Wuleka (2012) Community-Based Ecotourism and

Livelihood Enhancement in Sirigu, Ghana University for Development Studies
Department of Ecotourism and Environmental Management Nyankpala Campus, Tamale-
Ghana

Mowforth and Munt. (2003). Tourism and Sustainability: Development and New Tourism
in the Third World

Poon, A. (1993). Tourism, technology and competitive strategies. C.A.B.International,

Wallingford Oxon.

Ryan, Rachel (2012) The Effects of Ecotourism and Adventure Tourism in the Santa Cruz
Province, University of Argentina

33
Starmer-Smith, C. (2004) Ecofriendly tourism on the rise. Daily Telegraph Travel, 6
November 2004.

Tran, Ly and Do, Quynh Anh (2011) Impact of Ecotourism A Study on the Environmental
Impact of Ecotourism in Can Gio Mangrove Biosphere, Viet Nam Kerava Unit Laurea,
University of Applied Sciences-Kerava

Towner, J & Wall, G (2005), Annals of Tourism Research, Pages 1-174

Walton,J.K (2005), Tourism: The Key Concepts. Ashgate Publishing, Stanford,
California.

Wen-Hsiang and Nguyen Quang Vinh. (2012). How Promotional Activities and Evaluative
Factors Affect Destination Loyalty: Evidence from International Tourists of Vietnam.
http://www.ccsenet.org/journal/index.php/ijms/article/viewFile/22435/151

34
 APPENDICES

Appendix A
Letter to Conduct the Study

January 13, 2017

Hon. Rex Manuel C. Tanjuatco
Mayor
Tanay, Rizal

Dear Sir:
We are the students of The University of Manila in M.V. Delos Santos St., Sampaloc,
Manila. We are currently undertaking a research entitled, “Promoting The Tourism
Industry of Daranak Falls In Tanay, Rizal, Philippines” in partial fulfillment of the
requirements for the Degree of Bachelor of Science in Hotel and Restaurant
Management.
In this regard, we would like to request permission from your office to allow us to
conduct our study in Daranak Falls and administer the survey questionnaires to the
respondents in Brgy. Tandang Kutyo, Tanay, Rizal.
Rest assured that the data we will gather will be treated with confidentiality.
Attached here with are the sets of questionnaires.
Thank you very much.
Respectfully yours,

Researchers: _________________
Leader: Arvin C. Delos Reyes
_________________
Asst. Leader: Dale Martell S. Cruz
Members:
Justine Natan S. Agustin Maricris A. Moreno
Mark Vladimir V. Cruz El-jane E. Ramilio
Odessa Marie I. Cordova Rica Mae V. Torres
Ryan Christian V. Mirano Gina P. Victoria
Noted by:
___________________
Dr. Lourdes Sabile
Research Adviser

35
 Appendix B
Letter for the Respondents
January 14, 2017
Dear Respondents,

The undersigned are conducting a thesis study entitled “Promoting The Tourism
Industry of Daranak Falls In Tanay, Rizal, Philippines” in partial fulfillment of the
requirements for the Degree of Bachelor of Science in Hotel and Restaurant
Management.
In view of this, may we request you to be one of our respondents in this study. Rest
assured that the data we will gather will be treated with confidentiality and will be used
solely for the purpose of this study.
Attached here with are the questionnaires you’re going to answer.
Thank you very much.
Respectfully yours,

Researchers: _________________
Leader: Arvin C. Delos Reyes
_________________
Asst. Leader: Dale Martell S. Cruz
Members:
Justine Natan S. Agustin Maricris A. Moreno
Mark Vladimir V. Cruz El-jane E. Ramilio
Odessa Marie I. Cordova Rica Mae V. Torres
Ryan Christian V. Mirano Gina P. Victoria

Noted by:
__________________
Dr. Lourdes Sabile
Research Adviser

36
 Appendix C
Waiver
January 12, 2017

Dr. Lourdes Sabile

Dean of College of Education
The University of Manila
546 M.V. Delos Santos St., Sampaloc Manila

Dear Dr. Sabile:

I would like to inform you that permission is hereby granted to my son/daugther,

______________________ to participate to their research in Brgy. Tandang Kutyo,
Tanay, Rizal, Philippines on January 14, 2016 entitled “Promoting The Tourism
Industry of Daranak Falls in Tanay, Rizal, Philippines” in partial fulfillment of the
requirements for the Degree of Bachelor of Science in Hotel and Restaurant
Management.
However, if despite all the efforts taken, untoward incidents beyond their control occur
that I will not hold The University of Manila as well as their Research Adviser to take
responsibility.
Thank you very much and God Bless!

_______________________________________
Parent/Guardian’s Printed Name with Signature

________________________________________
Date:

Noted by:

______________________
Dr. Lourdes Sabile
Research Adviser

37
 Appendix D
Survey Questionnaire
Part I: Profile of the Individual respondent

Direction: Please put a check (/) mark that corresponds to your choice.

Name: ________________________________(Optional) Gender:____ Male

____Female

Age: Civil Status:

_____Single _____Widow
_____17 and below _____31-40
_____Married _____Separate
_____18-25 _____40-50
_____26-30 _____51 and
above

Educational Attainment:

_____Elementary Graduate _____Master’s Degree

_____High School Graduate _____Doctoral Degree
_____College Graduate

Occupation:

_____ Professional (Registered _____ Self-employed (business owners)

Professional)
_____ Government Employed _____ Unemployed (including students)
_____ Private Employed

38
Part II: 5 4 3 2 1
All The Problems Encountered Definitely Agree Fairly Disagree Definitely
Agree Agree Disagree
1. Improper waste disposal and waste
management
2. Availability of lifeguard
3. Provisions for the safety and security
of the tourists
4. Condition of the Facilities
5. Means of Transportation
6. Availability of cottages
7. Tourist Guide Attitude
8. Availability of safety gears for
rock/mountain climbing
9. Free Internet/Wi-Fi/Cellphone Signal
10. Parking Lot Space

39
Part III: 5 4 3 2 1
Excellent Very Good Fair Poor
Strategy
Good
1. Advertisement through Social Media,
Magazine, Newspapers and etc.
2. Accommodation
3. Customer service
4. Offer of discounts, perks, and other
promos/packages/Entrance Fee
5. Hospitality/Friendliness of local
people/staffs
6. Cleanliness of the destination

7. Brochures/Flyers
8. Souvenirs
9. Activities (Mountain and Rock
Climbing, Swimming, Camping and
etc.
10. Amenities and Services

40
 Appendix E
Picture in Action

41
42
43
44
45
 CURRICULUM VITAE
Delos Reyes, Arvin C.
215 Javier II St., Baritan Malabon City
0926-446-8007
Arvin0106@hotmail.com

Objective: To be in a position where I can maximize my potentials as a productive and

active individual giving quality performance at all times for the attainment of the goal of
the organization I aim to be part of and to be able to contribute in the organization which
will help to improve my individual skills and talent in my chosen field.

Personal Data:
Nickname: Arvin
Age: 20
Birthday: January 6, 1997
Civil Status: Single
Height : 5’10
Sex: Male
Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Malabon National High School (2009-2013)
Primary: Amang Rodriguez Elementary School
Experiences:
 WATERFRONT MANILA PAVILION HOTEL AND CASINO
United Nations Avenue, Ermita,Manila 1000,Metro Manila (2016
 EMIRAMONA GARDEN HOTEL
Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 THE BUFFET INTERNATIONAL CUISINE
#41 Commonwealth Ave., Diliman, Quezon City, Philippines (2015)
 ACATOUR Café AND RESTAURANT
The University of Manila (2013)

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.
____________________
Arvin C. Delos Reyes

46
Cruz, Dale Martell S.
Area 5 Unit 7, Upper Nawasa Commonwealth,QC
0905-695-0517
DMartellcruz@yahoo.com

Objective:To contribute my skills and leadership in business industry and to learn those
different fields of management also by serving a good quality and standard services in
business world!
Personal Data:
Nickname: Dale
Age: 20
Birthday: november,20,1996
Civil Status: Single
Height : 5’10⅓
Sex: Male

Education Background:
Tertiary Education: The University of Manila (2013-present) 4th year Bachelor of Science
in Hotel and Restaurant Management
Secondary Education : North Fairview High School (2009-2013)

Seminars:
1). TGI-Fridays Bartending- Makati Glorietta 5, (September 18, 2016)
2). Pan Pacific Hotel Manila- malate manila (October 26, 2016)
Experiences:
Classic Savory Restaurant = 300 hours of on the job training (04/23/15)
Emiramona Garden Hotel, Tagaytay City = 7 days of on the job training (11/23/14)

I hereby certify that all the information above are true and correct to the best of my
skills,knowledge and beliefs

_________________
Dale Martell S. Cruz

47
Agustin, Justine Natan S.
#103 Lacson St. Tondo Manila
+639364229278 /9540789
justgusta@gmail.com

Objective: To be a part of an institution where I can provide excellent service and

enhancing it in the same time to maintain quality work life.

Personal Data:
Nickname: Justine
Age: 19
Birthday: March 19, 1997
Civil Status: Single
Height : 5’7
Sex: Male

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Dr. Juan G. Nolasco High School (2009 - 2013)
Primary: Teodoro R. Yangco Elementary School (2003-2009)
 EMIRAMONA GARDEN HOTEL
Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 SHAKEY’S PIZZA PARLOR
#Rodriguez Bldg. 1350 Espana St. Cor. Moret St., Bgy 459, Zone 045 Sampaloc,
Manila (2015)
 ACATOUR Café AND RESTAURANT
The University of Manila (2013)

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.
_____________________
Justine Natan S. Agustin

48
MARK VLADIMIR V. CRUZ
318 Everlasting St. Brgy. NBBS Navotas City
+639076193199
markvladimir.cruz@yahoo.com

Objective: To ensure growth for the company. And I would like to have the opportunity
how my skills and abilities can be improved for a better career in this field.

Personal Data:
Nickname: Mark
Age: 20
Birthday: July 13, 1996
Civil Status: Single
Height : 5’7
Sex: Male

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Kaunlaran High School (2009-2013)

 EMIRAMONA GARDEN HOTEL

Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 SHAKEY’S PIZZA PARLOR
SM MANILA

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.
_____________________
Mark Vladimir V. Cruz

49
Cordova, Odessa Marie I.
1514 Mel Alcalde St. Tondo Manila
09978830916
dessariecordova@gmail.com

Objective: I am looking for an opportunity in a reputed organization where I can

complement my skills and contribute in the most effective manner. I want to become an asset and
effective individual to serve and entertain different range of guest in the most ethical manner
Personal Data:
Nickname: Odessa
Age: 19
Birthday: June 29, 1997
Civil Status: Single
Height : 5’1
Sex: Female

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Dr. Juan Nolasco High School (2009-2013)
 EMIRAMONA GARDEN HOTEL
Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 SHAKEY’S PIZZA PARLOR
G/F SLK Building 1312 G. Masangkay Cor Benavidez St.Tondo Manila

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.

______________________
Odessa Marie I. Cordova

50
Mirano, Ryan Christian V.
M.V De Los Santos St. Sampaloc, Manila
0995-1353-727
miranoryan@gmail.com

Objective:Seeking a challenging career with a progressive organization that provides an

opportunity to capitalize my skills and abilities in the field of Hotel and Restaurant
Management. (BSHRM)

Personal Data:
Nickname: Ian
Age: 19
Birthday: June 04,1997
Civil Status: Single
Height :5’5
Sex:Male

Education Background:
Secondary Education : Sta.Catalina National High School (2009-2013)
Tertiary Education: The University of Manila (2013-present)
Experiences:
Burgoo American Bar and Restaurant = 300 hours of on the job training (04/23/15)
Emiramona Garden Hotel, Tagaytay City = 7 days of on the job training (11/23/14)
I hereby certify that all the information above are true and correct to the best of
my skills,knowledge and beliefs

____________________
Ryan Christian V. Mirano

51
Moreno, Maricris A.
2044 Kapalaran Street Litex Road Commonwealth Quezon City
0909-2320148
morenz.cris@yahoo.com

Objective: To acquire a long-term employment in a company where I can enhance my

capabilities, experiences and talents to the fullest potential and to secure a position that offers job
opportunity, career development and financial stability.

Personal Data:
Nickname: Cris
Age: 25
Birthday: August 6, 1991
Civil Status: Single
Height :5’3
Sex:Female

Education Background:
Secondary Education : Commonwealth High School
Tertiary Education: The University of Manila (2013-present)
Experiences:
NETCORP PLUS MERCHANDISING & PROMO CORP.
RB Building #47 Cordillera St., Mandaluyong CityPromodiser
February 2011 – June 2011
HOME WORLD
SM Faiview
Sales Utility Clerk
June 2012 – November 2012
I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.

__________________
Maricris A. Moreno

52
Cordova, Odessa Marie I.
1514 Mel Alcalde St. Tondo Manila
09978830916
dessariecordova@gmail.com

Objective: To obtain a position that will effectively utilize my skills and knowledge and further
enhance them to contribute to my development as a person and to be able to be part of a team
whose development I can contribute to as a member in preparation for my future career.
Personal Data:
Nickname: Jing
Age: 20
Birthday: January 29, 1997
Civil Status: Single
Height : 5’0
Sex: Female

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Mariano Memorial High School (2009-2013)
 EMIRAMONA GARDEN HOTEL
Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 Acatour Café and Restaurant
University of Manila

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.

__________________
El-jane E. Ramilo

53
TORRES, RICA MAE V.
1000, D Santiago St., Balic Balic, Sampaloc Manila
09474276785
torresrmv24@gmail.com

Objective: To bring out the best of my capabilities for professional growth and for the
company as well.
Personal Data:
Nickname: Rica
Age: 20
Birthday: December 24, 1996
Civil Status: Single
Height : 5’4
Sex: Female

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: T.R. Yangco Catholic Educational Institute (2009-2013)

 EMIRAMONA GARDEN HOTEL

Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 Acatour Café and Restaurant
University of Manila

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.

__________________
Rica Mae V. Torres

54
VICTORIA, GINA PARANGUE
Address: 1329 C. Torres BugallonTondo, Manila Brgy. 209 Zone 19
09214587207
vgina003@gmail.com

Objective: Seeking a competitive and challenging environment where I can serve your
organization and establish a career for myself and to develop and enhance my personality
by having a sufficient skills and experience that can help to achieve my goal to be a
professional person in the field I have chosen.

Personal Data:
Nickname: Gina
Age: 19
Birthday: June 3, 1997
Civil Status: Single
Height : 5’3
Sex: Female

Education Background:
Tertiary: The University of Manila (2013-present) 4th year Bachelor of Science in Hotel
and Restaurant Management
Secondary: Florentino Torres High School (2009-2013)
 EMIRAMONA GARDEN HOTEL
Arnolus Rd., Brgy. Maitim II East Tagaytay City, Philippines (2015 & 2016)
 Acatour Café and Restaurant
University of Manila

I hereby certify that all the information above are true and correct to the best of
my skills, knowledge and beliefs.

_______________
Gina P. Victoria

55