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MB - 105
INDIAN BUSINESS ENVIRONMENT
1. Complex
2. Interdependence
3. Dynamic
4. Inter-relatedness
5. Impact
6. Uncertainty
Structure of Business Environment
Internal Environment Factors
• Value System
• Mission and Objective
• Human Resources
• Unions
• Organisation Structure
• Physical Resource
• Corporate Culture
External Environment Factors
• Micro Indicators
Customers, prospective investors, competitors,
suppliers
• Macro Indicators
Economical, political, technological, social, legal
and demographic
Significance of Business Environment
1. Customer Focus
2. Strategy Formulation
3. Public Image
4. Continuous learning
5. Giving Direction for Growth
6. Coping with Changes
Five Force Competitive Structure of Industry
1. Threat of New Entrants
Common Barriers are:
• Government Policy
• Economies of Scale
• Product Differentiation
• Monopoly Elements
• Capital Requirements
2. Rivalry among Existing Competitors
Factors influencing the intensity of rivalry
1. Number of Firms and their Relative Market Share,
Strengths etc.
2. State of Growth of Industry
3. Fixed or Storage Costs
4. Product Switching Costs
5. Exit Barriers
6. Diverse Competitors
3. Threat of Substitutes
The threat of substitute products depends
on:
• Tourism
• Food Processing
• Health Care
• Manufacturing
• Technology
Public Vs Private Sectors
BASIS FOR
PUBLIC SECTOR PRIVATE SECTOR
COMPARISON
1. Meaning The section of a nation's economy, The section of a nation's economy,
which is under the control of which owned and controlled by
government, whether it is central, private individuals or companies is
state or local, is known as the Public known as Private Sector.
Sector.
2. Basic To serve the citizens of the country. Earning Profit
objective
3. Raises money Public Revenue like tax, duty, penalty Issuing shares and debentures or by
From etc. taking loan
4. Areas Police, Army, Mining, Health, Finance, Information Technology,
Manufacturing, Electricity, Education, Mining, Transport, Education,
Transport, Telecommunication, Telecommunication, Manufacturing,
Banking, Insurance, etc. Banking, Construction,
Pharmaceuticals etc.
5. Benefits of Job security, Retirement benefits, Good salary package, Competitive
working Allowances etc. environment, Incentives etc.
6. Basis of Promotion Seniority Merit
7. Job Stability Yes No
Economic Reforms
Forms of Privatization
•Domestic Investments
Causes:
• Increase in Government Spending
• Increase in money supply in the economy
• Population growth
• Price rise in the international market
Impact of Inflation on Business Sector