RAVINDER R.

RATHORE
H.No.1086, Sector – 8, First floor, Faridabad (HR) – 121006
Mobile - +91 9350650905 Email: ravindra_rathore@hotmail.com , Ravi_rathore@hotmail.com

MANAGER MARKETING- GARMENT INDUSTRY

MBA/ Qualified in Advanced LAN and UNIX engineering/ Proven expertise in developing business in fiercely competitive market

PROFILE: A distinguished career of 13 years’ with comprehensive experience in garments

export/Merchandizing/marketing with renowned business houses. Successful track record in managing
world famous brands-“HAGGER”, ”NIKE”, “FMG”,“PVH”, “OLDNAVY” & “GAP”. Proven capabilities in
designing innovative strategies to create powerful brand image and strong positioning across the
continents. Demonstrated strengths in merchandizing and in building productive relations with buying
houses to generate fresh and repeat business opportunities. Proficient in total order management right
from procurement of yarn, fabric development and sampling till final desptach. Excellent planning and
cross-functional coordination skills applied effectively to ensure orders execution within specified quality
and delivery parameters. A brief of some of my key strength areas is appended here below:

Merchandizing Export order processing Buying house relations

Sampling/Quality management Business Development Strong Interpersonal skills

 Sincere, focused and result oriented with capability to perform under tight work schedules.
 Cogent written and verbal communication skills.
 Good exposure to system study and software development.
PROFESSIONAL EXPERIENCE:
SPL INDUSTRIES LTD., FARIDABAD (HR) SEPT 04 –
PRESENT
A reputed name in garment industry managing premium brands like “HAGGER”, “Federated
Merchandising Group” & “GAP”.
MANAGER MARKETING
 Spearheading marketing operations of the company with special emphasis to management of
world-renowned ‘HAGGER’ brand.
 Formulated innovative marketing strategies to position the brand attuned to market conditions and
capture reasonable market share.
 Established quality parameters to be observed in choosing the fabric, production, finishing and
packing to deliver consistent quality in the product.
 Maintained perfect coordination with production, quality control and other depts. to ensure
systematic order management for scheduled delivery.
 Established productive business relations with key accounts for regular and repeat business.
 Led, guided and motivated a team of sales professionals and closely monitored their performance
to ensure realization of agreed business targets.

MARAL OVERSEAS LTD. (100% EOU UNIT) KARGOAN (M.P.) MAR03 – SEPT 04
A reputed company of LNJ Bhilwara group accredited with developing widely acclaimed brands with
enviable market share across all potential markets of the world.
MANAGER MERCHANDISING
 Successfully managed premium brand “NIKE” contributing around 40% to LNJB (MARAL) Group’s
total business-as leader of NIKE TEAM.
 Planned and coordinated entire range of activities pertaining to yarn procurement, fabric
Development and processing.
 Built and nurtured business relations with buying houses and established regular interaction/ co-
ordination with them from Sampling to production stage.
 Maintained close follow up with all internal departments to take stock of all activities – sampling,
garment production till shipment of the consignment.
 Arranged for preparation of all necessary documentation needed for effecting Shipments.

SPL INDUSTRIES LTD. NOV-1997- FEB

03
MANAGER MERCHANDISING
 Assumed overall responsibility to manage premium garment brands “Federated Merchandising
Group”, “GAP”, for garments contributing a total business of $20 m annually.
 Spearheaded business development activities and generated fresh opportunities in India/Nepal.
 Coordinated and controlled yarn procurement, fabric development and processing of the fabric
within defined parameters. Systematically maintained follow up with factories in INDIA and NEPAL
right from sampling stage till final dispatch.
 Developed cordial business relations with buying houses and established credibility as a reliable
supplier of quality products.
 Facilitated conducting study and development of system in co-ordination with the EDP Department
using Backend technology – ORACLE8i and Front End Developer2000.
Software supervision and visualizing the following:
i. A Production and planning control system wherein the management can review production status
for a capacity of 15000 garments/days.
ii. A marketing system wherein all the merchandiser’s have all the records feed-in and all the
information is related from PPC-Production - Documentation – Accounts.
iii. Visualize of an interactive website enabling our clients worldwide to access and review our status,
place orders.

MARAL OVERSEAS LTD. (100% EOU UNIT), KARGOAN (M.P.) APRIL 1993 – OCT 1997

EXECUTIVE (PLANNING)
 Drawn up complete operational plans viz. Complete Planning of Order from Yarn to Garment
Dispatch. Production planning for the Month, Planning fabric/ Consumption, Order Scheduling &
Line Planning. Coordinated scheduling of trims/ Embellishments Orders.
 Formulated norms of materials consumption to minimize process wastages. Arranged sewing line
balancing as per style operation.
 Generated various MIS reports covering vital information for perusal of Sr. Management.

EDUCATION AND PROFESSIONAL DEVELOPMENT

MBA (Marketing) Part Time - Devi Ahilya University, Indore (M.P.) 1995.
Advance Lan Engineering (Spec. in TCPIP over Unix)- CMS Institute, Mumbai – 1994.
Unix Engineering from CMS Institute, Mumbai – 1994
PG Diploma in commercial Computer Applications (Ist Position in University)
Devi Ahilya University, Indore (M.P.) 1992.
(Project: PAYROLL MANAGEMENT SYSTEM -ON Unix)
Graduation - Devi Ahilya University, Indore (M.P) 1991.
Good Knowledge of ORACLE 8i, DEVELOPER 2000 & FORMS 8.0.
Date of Birth: 28 August 1968
Passport No. : B 1686493
CTC – 45,000/- PM
REFERENCES: Available on request