Term Paper

on
SALES AND PROMOTION OF INFINITY CARD – DR360
Submitted to
Amity University Uttar Pradesh

In partial fulfilment of the requirements for the award of the degree

of
MBA

in
MARKETING & SALES
by
Raj Prixit Rathore

A0102218078

Under the guidance of

Dr. Garima Kohli Malik

Associate Professor

Department of Marketing & Sales

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY UTTAR PRADESH

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 Declaration

I, Raj Prixit Rathore, student of MBA (M&S 2020) hereby declare that the project titled
“SALES AND PROMOTION OF INFINITY CARD – DR360” which is submitted by me
to Department of Marketing and Sales, Amity Business School, Amity University Uttar
Pradesh, Noida, in partial fulfilment of requirement for the award of the degree of Master of
Business Administration in Marketing & Sales, has not been previously formed the basis for
the award of any degree, diploma or other similar title or recognition.

The Author attests that permission has been obtained for the use of any copyrighted material
appearing in the Dissertation / Project report other than brief excerpts requiring only proper
acknowledgement in scholarly writing and all such use is acknowledged.

Raj Prixit Rathore

A0102218078

MBA – M&S 2020

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 FACULTY GUIDE CERTIFICATION

This is to certify that Mr. Raj Prixit Rathore, student of Masters of Business Administration
– M&S at Amity Business School, Amity University, Noida, Uttar Pradesh, has completed her
summer Internship report on “A study on Sales and Promotion of Infinity Card – DR360”
AT Dream Rewards Pvt Ltd., under my supervision and guidance.
The report has been check for plagiarism and is within limits of acceptance.

Mrs. Garima Kohli Malik

Associate Professor
Department of Marketing & Sales

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 ACKNOWLEDGEMENT

I accept the opportunity to express my gratitude to all of them who I some other way helped
me to accomplish this challenging venture in Dream Rewards 360, Sultanpur. No measure
of composed articulation is sufficient to demonstrate my profound feeling to appreciate them.
I am extremely grateful and pay my gratitude to my Industry guide, Mr. Himanshu Gautam
and my Faculty guide, Mrs. Garima Kohli Malik, Amity Business School, for their profitable
guidance and motivation on completion of this project in its presently.
I am very thankful to Mr. Himanshu Gautam for his everlasting support and direction on the
ground on which I have procured a new field of knowledge.
A special appreciative “Thank You” in accorded to all staff of Dream Rewards 360 for their
positive support.
I also recognize a profound feeling of love and a deep sense of reverence towards my parents
who has constantly upheld me ethically and has always supported my morally.
At last but not least gratitude and appreciation goes to the greater part of my companions who
helped me to finish the task report.

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 Table of Contents

• Introduction
• Literature Review
1. Sales Promotion
2. Marketing Mix
3. Sales Promotion
4. Purpose of Sales Promotion
5. Objectives of Sales Promotion
6. Consumer Promotion Tools
7. Business Promotion Tools
• Industry Profile
1. A Look into the Indian Economy and Service Industry
2. Service sector in India
• Company Profile
• Research Design
1. Title of the Study
2. Statement of the Problem
3. Objectives of the Study
4. Scope of the Study
5. Limitations of the Study
• Research methodology
• Result and Analysis
• Findings
• Conclusion
• Limitation and Future Research
• References
• Annexure

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 Table of Figures

1. Figure 1 - Represent the gender of marketing Executive

2. Figure 2 - Represent the age of the respondents
3. Figure 3 - Represent that respondents are current member of Infinity Card
4. Figure 4 - Represent whether the potential respondents will buy the infinity card or
not
5. Figure 5 - Represents overall respondent rated the card
6. Figure 6 - Represents the company on following components
7. Figure 7 - Represents that the price of the membership card is valid or not
8. Figure 8 - Represents company could launch a new card in lesser price with less
service
9. Figure 9 - Represents that customer wants to recommend this card to your friends or
relative.

Tables

1. Table 1 - Representing overall respondent rated the Infinity card

2. Table 2 - Representing rating of service offered by DR360 in each sector
3. Table 3 - Representing company performance on following component.
4. Table 4 - Representing company on following component.

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 ABSTRACT

The motive of this have a look at is to understand the modern-day country of consumer delight
with the “Infinity Card” and the impact of promotional activities at the purchasing behaviour
of customers.
After initial observations in office and communication with customers, a survey questionnaire
changed into fashioned to decide consumer demographic, current member behaviour, mind-set
in the direction of agency offerings, website and many others., new purchaser behaviour and
patron conduct in the direction of employer’s promotion. to begin with, the questionnaire
changed into randomly mailed to the present purchaser. Secondly, it became filled by means
of the new target purchaser approached through us. The pattern length become further
calculated and the end result turned into therefore analysed to lower the errors.
sample information of Infinity Card for Dream Rewards 360 is one hundred questionnaires.
information was coded and analysed the use of SPSS. The effects of SPSS have been reviewed
and analysed to determine the observe of the hassle.
The studies results observed that human beings are not satisfied with charge of this membership
as it is too excessive. organisation want to work on their “merchandising” and website need to
informative and attractive.

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