Resume

PRASHANT GANDHI

My Blog: www.demystifyingcopywriting.blogspot.com
My Recommendations: http://www.linkedin.com/references?mrs=

Key skills:
• Experienced in writing impactful communication pieces and experiential strategies that outperform, first
time, every time
• Extensive experience in online branding and Direct Marketing campaigns
• Exposure in creating Mall/Retail activation campaigns

• Versed in copyediting and proofreading

Professional Experience:
• Creative at Iris Nation, since August, 2010
Brands:
Coke, adidas, Sony Ericsson, RedTape, Microsoft, Centum U, MTS, AlphaOne Amritsar
Highlights:
Wrote the Facebook and mobile app for ‘Coke Take Me Home’ Campaign
Conceptualized ‘True Blue Experience’ – a pan-India Campaign for Adidas
Created and conceptualized show windows and POP/POS materials for adidas and other clients
Wrote ‘MTS ka Double Doze Offer’ micro-site for the all-India campaign
Created web banners and made qualitative improvements in the new RedTape site
Actively participated in creation of the ‘Sony Ericsson Shop with Kareena’ Diwali Campaign

• Senior Copywriter & Strategist, Timeus Interactive February, 2010 till July, 2010
Brands:
British Council of India, Microsoft, Novell, NEC, Bajaj Capital, Global School Partnerships
Highlights:
Commended for creating a unique presentation for Microsoft Anti-piracy Summit, Singapore
Generated 3 times the registrations for Microsoft Virtual Tech Days with only 2 eDMs
Conceptualised, wrote and managed creation of the Video Tour for promoting British Council of
India’s new website – was quite challenging as it was the first Video Tour I created, and the first
that Timeus had ever made
Actively write pitch presentations and to-market strategies for Timeus

• Senior Copywriter at Wunderman, a WPP Company, from September 2007 until October, 2009
Brands:
Oberoi, Trident Group of Hotels, Airtel, ING Vysya, Harvard Business School, Business Octane,
Moolchand,
Dura-Line, Mail Today, and India Today Book Club
Also, wrote communication strategies for various businesses, as well as new pitches
Highlights:
 Commended for my work on Airtel with a reward that helped the company improve the business
eight-fold, in a year
Mr. David Sable, Vice Chairman & Chief Operating Officer, Wunderman, New York applauded the
blog written by me www.demystifyingcopywriting.blogspot.com that helps budding copywriters
learn all about Direct Marketing Copywriting
Appointed the Administrator (Wunderman University) for the Delhi Branch and helped each
member of my team to learn the essentials of Direct Marketing
Successfully completed 21 programs at Wunderman University

• Copywriter at Rai Foundation - The largest network of professional colleges in India, from March
2007 until August 2007
Highlights:
Helped the organisation build a new strategy to reach out to their prospective students by
highlighting the “Successful Students” using the slogan “Real Success, Real People.” that
generated a 3-fold increase in business

• Freelance copywriter with Client’s First (New Jersey, US), Philips Design, Airtel, Italics a.k.a
www.ContentwritingIndia.com, & TCSAI (www.elance.com) among other regional clients

• Manager Branding & Communications at Chandigarh Polytechnic for Women from September 2002
until November 2004

Highlights:
Created brand differential by relating the college with empowerment of women
Taught Mass Communications & Advertising to students
Orchestrated PR Events, while writing Advertising Campaigns, and Brochures of the Institute

Educational Qualification:
• Pursuing One year Diploma in Research & Analytics from MICA

• One year Diploma in Mass Communications, from Panjab University

• Proficient in Desktop Publishing, Visualizing, Computer Applications, and using Internet both as a source
and as the medium of communication
• Bachelor in Arts, from Panjab University, Chandigarh

• One and half years Diploma in Food and Beverage Service from Food Craft Institute, Sector 42,
Chandigarh
• Ten Plus Two from Guru Nanak Public School, Sector 36, Chandigarh

• Matriculation from St. John's High School, Sector 26, Chandigarh

Personal Details:
Name: Prashant Gandhi
Date of Birth: 01-04-1980
Nationality: Indian
Marital Status: Married
Permanent Address: House No. C1/47
Ardee City, Sector 52
 Gurgaon, Haryana
Mobile: 9911623239
Email Address: mymail2prashant@in.com