KAYLI QUIRK

Fernandina Beach, FL | kq000263@georgiasouthern.edu | (912) 286-1415

Public Relations & Communications

Results-driven and motivated communications and public relations professional with experience
in development of internal and external communications materials, including key messaging,
branding, blog posts, website copy, reports, and other content. Create targeted media strategies
that promote brand and market positioning. Develop and implement outreach communication
plans targeting consumer and business media and industry-relevant organizations that support
strategic objectives.

CORE PROFICIENCIES
Social Media Management | Communications | Journalism | Promotional Campaigns
Graphic Design | Public Relations Research | Crisis Management | Event Planning | Bilingual

EDUCATION AND COMMUNICATIONS ACTIVITIES

Bachelor of Science, Public Relations (05/2018)
Georgia Southern University, Statesboro, GA
Volunteer, English to Speakers of Other Languages (ESOL) Program,
Office of Leadership & Community Engagement (01/2016 to 05/2016)
Member, Public Relations Student Society of America (12/2015 to 12/2017)

▪ Carter’s Southeastern Landscaping: Generated marketing strategies and social media

content (06/2018 to 10/2018)
▪ Georgia History Festival: Assisted in event planning and execution (12/ 2017 to 05/2018)
▪ National Organization of Women, Georgia Southern University Chapter: Managed social
media (07/2017 to 05/2018)
▪ Georgia Southern University: Presented for clients through public relations courses
(01/2016 to 05/2016)

PROFESSIONAL EXPERIENCE
PUBLIC RELATIONS INTERN | Georgia Historical Society, Savannah, GA 12/2017-05/2018
▪ Collaborated in creation and disposition of press releases, media advisories, editorial
calendars, website content, and publicity.
▪ Evaluated effectiveness of media campaigns and identified methods to improve future public
relations media campaigns.
▪ Utilized various programs in production of press releases and media campaigns, including
Microsoft Office Suite, Adobe InDesign, and Adobe Photoshop.
▪ Researched and updated media lists, drafted press materials and social media posts,
participated in team strategy and brainstorm sessions, tracked media coverage and tabulated
news clips, and monitored and analyzed social media traffic.
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▪ Performed extensive social event planning, communicating with local media outlets on
behalf of Society.
▪ Managed online presence through sites including Facebook, twitter, and Instagram.

PUBLIC RELATIONS & COMMUNICATIONS INTERN | Wild Wing Café, Statesboro, GA

09/2016-12/2017
▪ Completed relevant projects around product badging, branding, website content and
development, marketing campaigns, SEO, product marketing, and other related business-
support assignments.
▪ Wrote press releases and feature stories for external resources.
▪ Managed social media venues, including Facebook, Twitter, Instagram, and Snapchat.
▪ Collaborated in development of marketing strategies and social media analysis.
▪ Researched and identified relevant influencer targets in traditional and social media.
▪ Supported media relations work, including pulling media lists, drafting pitches, and
identifying opportunities.

PRSSA MANAGING BLOG EDITOR | Georgia Southern University, Statesboro, GA 05/2016 to

05/2017
▪ Directed editorial content and daily operations for Public Relations Student Society of
America blog, Progressions., owning and evolving brand voice and creative strategies.
▪ Built, managed, and motivated in-house copy team as well as outsourced network of editorial
and content resources.
▪ Generated story ideas, assigned and edited content, commissioned stories and art, and
supervised editorial staff and freelancers.
▪ Took orders from waitstaff and guests. Processed financial transactions using POS system.
▪ Oversaw production schedules and editorial calendar, managing projects from development
to drafting to designing and editing across electronic format.
▪ Advised media subcommittees and attended conferences on behalf of Progressions
management.