A Sample Cosmetics Store Business Plan Template

 Business Overview

A cosmetic, beauty and fragrance store is a retail outlet where different cosmetics, perfumes,
toiletries and personal grooming products et al are sold. Businesses in this line of business
include beauty supply stores, specialty cosmetics stores and fragrance stores et al

Starting a cosmetic, beauty and fragrance store is a very easy business to start and it is not so
capital intensive- especially if you choose to start on a small scale in a small community. Getting
the right brands that people want to buy and good stock keeping records are the secrets of
running a retail business such as cosmetics, beauty and fragrance store.

In recent times, it has been observed that the Cosmetics, Beauty and Fragrance Stores industry
shows a moderate level of market share concentration, with the leading brands (L Brands,
Sephora, Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc.) accounting
for over half of the available market share in the United States of America.

Industry concentration has increased in recent years due to rapidly increasing demand for
specialty beauty retailers like Sephora and Ulta Salon, Cosmetics and Fragrances Inc. Going
forward, the industry concentration is projected to continue increasing over the next five years as
consumer-spending levels rise and people turn to well-known, trusted stores for their fragrance,
beauty and cosmetics needs.

The Beauty, Cosmetics & Fragrance Stores Industry is a thriving sector of the economy of the
United States, United Kingdom, France, Italy, Nigeria and Canada and in most countries of the
world. Statistics has it that in the United States of America alone.

The Beauty, Cosmetics & Fragrance Stores Industry generates a whooping sum of well over $21
billion annually from more than 91,236 registered fast Beauty, Cosmetics & Fragrance Stores
scattered all around the United States of America. The industry is responsible for the
employment of well over 230,572 people.

Experts project the cosmetics industry to grow at a 4.7 percent annual rate. L Brands, Sephora,
Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc. are the leaders in The
Beauty, Cosmetics & Fragrance Stores Industry; they have the lion market share in the industry.

No doubt, expansive product selections and skilled employees have driven revenue for the
Cosmetics, Beauty and Fragrance Stores industries. So also with the increase in youth-targeted
cosmetics, the expansion of male-specific products and of course the reformulation of anti –
aging products have given specialty beauty stores a new collection of cosmetics, beauty and
fragrance products to offer customers. Going forward, per capita disposable income will continue
to rise and the revenue generated from this industry will also enjoy positive growth.

If you are contemplating to start your own cosmetics, beauty and fragrance store business in the
United States, you should endeavor to carry out a thorough market survey and feasibility studies.
Despite the fact that this line of business is a thriving and profitable venture, if you get some key
factors wrong before starting your own cosmetics, beauty and fragrance store business, then you
are likely going to struggle to stay afloat.

But over and above, cosmetics, beauty and fragrance store business is a thriving and profitable
business especially if you are creative and ready to take on the available market within the
location where your business.

Cosmetics Retail Store Business Plan – Executive Summary

Spotless Cosmetics, Beauty & Fragrance Stores is a standard and licensed cosmetics, beauty and
fragrance store business that will be based in Carson City – Nevada, USA. We have been able to
secure a corner piece property (store facility) where we intend to launch our first cosmetics,
beauty and fragrance store before venturing out to opening our store outlets cum franchise in
strategic locations all around Nevada and key cities in the United State of America.

Our business goal as a standard and licensed cosmetics, beauty and fragrance store business is to
become the number one choice of residence in the whole of the communities where we intend
opening our stores. We are set to retail a wide range of hair care and shower products, cosmetics,
skin care products, fragrances, nail care products, deodorant and shaving products, sun care,
baby care and other related product set al from different manufacturers both from the United
States of America and from other countries. We have been able to secure permits from all
relevant departments in the State of Nevada to run the business.

Spotless Cosmetics, Beauty & Fragrance Stores is set to redefine how neighborhood based
cosmetics, beauty and fragrance store business should be run, not just in Carson City – Nevada,
but also in the whole of the United States of America. This is why we have put plans in place for
continuous training of all our store keepers and other back office staff members at regular
interval.

No doubt the demand for hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products is not going to plummet any time soon, which is why we have put plans in place
to continue to explore all available market around the communities where we intend opening our
chains of stores. In the nearest future, we will ensure that we create a wide range of distribution
channels via franchising. With that, we know we will be able to maximize profits in our business.

Our strongest selling point at Spotless Cosmetics, Beauty & Fragrance Stores is the unique
strategy of ensuring that we have hair care and shower products, cosmetics, skin care products,
fragrances, nail care products, deodorant and shaving products, sun care, baby care and other
related products et al from different manufacturers both from the United States of America and
from other countries at all times in our stores.

There is hardly any customer who would visit our candy store who would not see the kind of
products that they are looking for and who would want to come back and make more purchase –
we take delight in welcoming repeated customers over and over again.
Spotless Cosmetics, Beauty & Fragrance Stores will at all times demonstrate her commitment to
sustainability, both individually and as a firm, by actively participating in our communities and
integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our
customers’ needs precisely and completely. We will cultivate a working environment that
provides a human, sustainable approach to earning a living, and living in our world, for our
partners, employees and for our customers.

Our plan is to position our cosmetics, beauty and fragrance store business to become the leading
brand in the whole of Carson City – Nevada, and also to be amongst the top 2 cosmetics, beauty
and fragrance store brand in the whole of Nevada within the first 5 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because
we have done our research and feasibility studies and we are enthusiastic and confident that
Carson City is the right place to launch this type of business before spreading to other cities all
across the State of Nevada.

Spotless Cosmetics, Beauty & Fragrance Stores is a family business that is owned by Mrs. Peace
Osteen and her immediate family members. Mrs. Peace Osteen has a B.Sc. in Business
Administration, with well over 10 years of experience in the retailing industry, working for some
of the leading brand in the United States. Although the business is launching out with just one
outlet in Carson City – Nevada, but there is a plan to open other outlets all around key cities in
the United States of America.

 Our Product and Services

At Spotless Cosmetics, Beauty & Fragrance Stores we will be involved in retailing cosmetics,
retailing perfumes, retailing toiletries, and retailing personal grooming products et al from
different manufacturers both from the United States of America and from other countries.

Our intention to start Spotless Cosmetics, Beauty & Fragrance Stores is to maximize profit from
the cosmetics, beauty and fragrance stores retailing industry and we will do all that is permitted
by the law in the US to achieve our corporate aim and ambition. Here are the products that will
be found in our stores;

 Hair care and shower products

 Cosmetics
 Skin care products
 Fragrances
 Nail care products
 Deodorant and shaving products
 Sun care, baby care and other products
Our Vision Statement

Our vision as a standard cosmetic, beauty and fragrance store business is to become the number
one choice in the whole of Carson City and also to be amongst the top 2leading cosmetics,
beauty and fragrance stores in the State of Nevada before our 5th anniversary.

 Our Mission Statement

Our mission is to build a highly successful, profitable all round business; a cosmetic, beauty and
fragrance store business that will grow from one store to chains of stores in different locations all
around Nevada and other key cities in the United States of America. We want to become a one
stop cosmetics, beauty and fragrance shop.

 Our Business Structure

We are aware that the success of any business depends on the foundation on which the business
is built on, which is why we have decided to build our cosmetics, beauty and fragrance store
business on the right business foundation.

As a matter of fact, we are set out to build a cosmetics, beauty and fragrance store business that
will favorably compete with some of the leading brand in the industry such as L Brands,
Sephora, Sally Beauty Holdings Inc. and Ulta Salon, Cosmetics and Fragrances Inc. in the
United States of America and Canada.

We want to build a business of dedicated workforce who will go all the way to ensure that our
customers are satisfied. In other to achieve this, we aware that it takes a business with the right
employees and structure to achieve all what we have set to achieve, which is why will be putting
structures and standard operating processes in place that will help us meet our clients demand
and run the business on auto pilot. The success of our cosmetics, beauty and fragrance store
business will be anchored on the team not on any individual.

With the nature of cosmetics, beauty and fragrance store business we intend running and the plan
to open chains of stores in various locations all around Nevada and key cities in the US, we are
only expected to employ more than it is required to run a conventional cosmetics, beauty and
fragrance store business. In view of that, we have decided to hire qualified and competent hands
to occupy the following positions;

 Chief Executive Officer (Owner)

 Store Manager
 Human Resources and Admin Manager
 Merchandize Manager
 Sales and Marketing Manager
 Accountants / Cashiers
  Customer Services Executive
 Cleaners

Roles and Responsibilities

Chief Executive Officer – Owner:

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values, strategies, and
objectives; assigning accountabilities; planning, monitoring, and appraising job results;
developing incentives; developing a climate for offering information and opinions;
providing educational opportunities.
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for fixing prices and signing business deals
 Responsible for providing direction for the business
 Creates, communicates, and implements the organization’s vision, mission, and overall
direction – i.e. leading the development and implementation of the overall organization’s
strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization
 Reports to the board

Admin and HR Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Maintains office supplies by checking stocks; placing and expediting orders; evaluating
new products.
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in professional
organizations.
 Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to job
accomplishments.
  Defining job positions for recruitment and managing interviewing process
 Carrying out staff induction for new team members
 Responsible for training, evaluation and assessment of employees
 Responsible for arranging travel, meetings and appointments
 Oversees the smooth running of the daily office activities.

Store Manager:

 Responsible for managing the daily activities in the store

 Ensures that proper records of goods are kept and our racks and warehouse does not run
out of products
 Ensures that the store facility is in tip top shape and goods are properly arranged and easy
to locate
 Interfaces with third – party suppliers (vendors)
 Controls goods distribution and supply inventory
 Supervises the workforce in the cosmetics, beauty and fragrance store sales floor.

Merchandize Manager

 Manages vendor relations, market visits, and the ongoing education and development of
the organizations’ buying teams
 Helps to ensure consistent quality of cosmetics, beauty and fragrance products on our
rack
 Responsible for the purchase of goods and products for the organizations
 Responsible for planning sales, monitoring inventory, selecting the merchandise, and
writing and pricing orders to vendors
 Ensures that the organization operates within stipulated budget.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data
generated by customer purchases
 Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
  Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Develops, executes and evaluates new plans for expanding increase sales
 Documents all customer contact and information
 Represents the company in strategic meetings
 Helps to increase sales and growth for the company

Accountant / Cashier:

 Responsible for preparing financial reports, budgets, and financial statements for the
organization
 Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensures compliance with taxation legislation
 Handles all financial transactions for the organization
 Serves as internal auditor for the organization

Sales Girls and Sales Boys

 Sells our cosmetics, beauty and fragrance products to our customers

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
client with a personalized customer service experience of the highest level
 Through interaction with customers on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the human resources and admin manager in an
effective and timely manner
  Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. to ensure accurate and helpful information is supplied to
customers when they make enquiries

Cleaners:

 Responsible for cleaning the store facility at all times

 Ensures that toiletries and supplies don’t run out of stock
 Cleans both the interior and exterior of the store facility
 Handles any other duty as assigned by the store manager.

Cosmetics Store Business Plan – SWOT Analysis

Because of our drive for excellence when it comes to running a standard cosmetics, beauty and
fragrance store business, we were able to engage some of the finest business consultants in
Carson City – Nevada to look through our business concept and together we were able to
critically examine the prospect of the business and to access ourselves to be sure we have what it
takes to run a standard cosmetics, beauty and fragrance store business that can compete
favorably with leading brand such as L Brands, Sephora, Sally Beauty Holdings Inc. and Ulta
Salon, Cosmetics and Fragrances Inc. in the United States of America and Canada.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and
also the threats that we are likely going to be exposed to in Carson City – Nevada and also in
other cities that we intend opening our chains of stores.

Here is a preview of what we got from the critically conducted SWOT Analysis Spotless
Cosmetics, Beauty & Fragrance Stores;

 Strength:

Our location, the business model we will be operating on (selling franchise and opening chains
of stores in various locations), varieties of payment options, wide range of hair care and shower
products, cosmetics, skin care products, fragrances, nail care products, deodorant and shaving
products, sun care, baby care and other related products et al from different manufacturers both
from the United States of America and from other countries and our excellent customer service
culture will definitely count as a strong strength for Spotless Cosmetics, Beauty & Fragrance
Stores.

 Weakness:

A major weakness that may count against us is the fact that we are a new cosmetics, beauty and
fragrance store outlet and we don’t have the financial capacity to compete with multi – million
dollars cosmetics, beauty and fragrance stores like L Brands, Sephora, Sally Beauty Holdings
Inc. and Ulta Salon, Cosmetics and Fragrances Inc. when it comes to retailing cosmetics
products at a rock bottom prices.
  Opportunities:

The fact that we are going to operate our cosmetics, beauty and fragrance store in one of the
busiest streets in Carson City – Nevada provides us with unlimited opportunities to sell our
cosmetic products to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what
our potential clients will be looking for when they visit our cosmetics, beauty and fragrance
store; we are well positioned to take on the opportunities that will come our way.

 Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing / spending power. Another
threat that may likely confront us is the arrival of a new cosmetics, beauty and fragrance store or
even a supermarket that retails cosmetics in same location where ours is located.

Cosmetics Retail Business Plan – MARKET ANALYSIS

 Market Trends

Cosmetics, beauty and fragrance store cum retailing business has been in existence for as long as
human started trading goods, which is why you can easily find mom and pop shops scattered all
around world. In most cases, those people that you find running mom and pop business in a very
small scale in a street corner may not have the education that would want them to aspire to run
the business on a large scale.

Just like in any retailing business, it is common to find cosmetics, beauty and fragrance stores
locating their business in a location with the right demographic composition and a place that is
visible to their target market.

Lastly, it is a common trend to find cosmetics, beauty and fragrance stores that are determined to
stay top if the game retail a wide range of hair care and shower products, cosmetics, skin care
products, fragrances, nail care products, deodorant and shaving products, sun care, baby care and
other related products et al from different manufacturers both from the United States of America
and from other countries.

With that, they can be considered a one stop cosmetics, beauty and fragrance shop and if they
retail in rock bottom prices, then they are going to stay atop for a long time.

 Our Target Market

As a matter of fact, the cosmetics, beauty and fragrance stores industry has one of the widest
ranges of customers; everybody on planet earth has one or more things that they would need
from cosmetics, beauty and fragrance store- be it an adult or a kid. It is difficult to find people
around who don’t patronize cosmetics, beauty and fragrance stores.
In view of that, we have positioned our cosmetics, beauty and fragrance store to service the
residence of Carson City – Nevada and every other locations where we intend opening our
chains of cosmetics, beauty and fragrance stores. We have conducted our market research and we
have ideas of what our target market would be expecting from us.

We are in business to retail a wide range of cosmetics, beauty and fragrance products to the
following groups of people;

 Households
 Bachelors and Spinsters
 Corporate Executives
 Business People
 About to wed couples
 Expectant Mothers
 Sports Men and Women
 Students
 Tourists

Our Competitive Advantage

A close study of the cosmetics, beauty and fragrance stores industry reveals that the market has
become much more intensely competitive over the last decade. As a matter of fact, you have to
be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other
leading cosmetics, beauty and fragrance stores in Carson City – Nevada and throughout the
United States.

Spotless Cosmetics, Beauty & Fragrance Stores is launching a standard cosmetics, beauty and
fragrance store that will indeed become the preferred choice of residence of Carson City –
Nevada. Our cosmetics, beauty and fragrance store is located in a corner piece property on a
busy road directly opposite one of the largest residential estates in Carson City – Nevada. We
have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide range of cosmetics, beauty and
fragrance products available in our store at all times. It will be difficult for customers to visit our
store and not see the product that they are looking for.

One of our business goals is to make Spotless Cosmetics, Beauty & Fragrance Stores a one stop
cosmetics, beauty and fragrance shop. Our excellent customer service culture, various payment
options and highly secured facility will serve as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among the
best within our category (startups cosmetics, beauty and fragrance stores) in the industry
meaning that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives. We will also give good working conditions and
commissions to freelance sales agents that we will recruit from time to time.

Cosmetics Retail Business Plan – SALES AND MARKETING STRATEGY

 Sources of Income

Spotless Cosmetics, Beauty & Fragrance Stores is in business to retail a wide range of cosmetics,
beauty and fragrance products to the residence of Carson City – Nevada. We are in the cosmetics,
beauty and fragrance stores industry to maximize profits and we are going to go all the way out
to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of cosmetics, beauty and
fragrance products at affordable prices.

We will retail products such as;

 Hair care and shower products

 Cosmetics
 Skin care products
 Fragrances
 Nail care products
 Deodorant and shaving products
 Sun care, baby care and other products

Sales Forecast

One thing is certain when it comes to cosmetics, beauty and fragrance stores, if your store is well
stocked and centrally positioned, you will always attract customers cum sales and that will sure
translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Carson City – Nevada and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first six
month of operations and grow the business and our clientele base.

We have been able to critically examine the cosmetics, beauty and fragrance stores industry and
we have analyzed our chances in the industry and we have been able to come up with the
following sales forecast. The sales projection is based on information gathered on the field and
some assumptions that are peculiar to startups in Carson City – Nevada.
Below are the sales projection for Spotless Cosmetics, Beauty & Fragrance Stores, it is based on
the location of our business and other factors as it relates to candy stores start – ups in the United
States;

 First Fiscal Year-: $240,000

 Second Fiscal Year-: $450,000
 Third Fiscal Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there wouldn’t be any major economic meltdown and there won’t be any major competitor
offering same products and customer care services as we do within same location. Please note
that the above projection might be lower and at the same time it might be higher.

 Marketing Strategy and Sales Strategy

Before choosing a location for Spotless Cosmetics, Beauty & Fragrance Stores, we undertook a
thorough market survey and feasibility studies in order for us to be able to be able to penetrate
the available market and become the preferred choice for residence of Carson City – Nevada. We
have detailed information and data that we were able to utilize to structure our business to attract
the numbers of customers we want to attract per time.

We hired experts who have good understanding of the cosmetics, beauty and fragrance stores
industry to help us develop marketing strategies that will help us achieve our business goal of
winning a larger percentage of the available market in Carson City – Nevada.

In other to continue to be in business and grow, we must continue to sell the cosmetics, beauty
and fragrance products that are available in our store which is why we will go all out to empower
or sales and marketing team to deliver.

In summary, Spotless Cosmetics, Beauty & Fragrance Stores will adopt the following sales and
marketing approach to win customers over;

 Open our cosmetics, beauty and fragrance store in a grand style with a party for all.
 Introduce our store by sending introductory letters alongside our brochure to
organizations, households and key stake holders in Carson City – Nevada
 Ensure that we have a wide range of cosmetics, beauty and fragrance from different
brands at all times.
 Make use of attractive hand bills to create awareness and also to give direction to our
cosmetics, beauty and fragrance store
 Position our signage / flexi banners at strategic places around Carson City – Nevada
 Position our greeters to welcome and direct potential customers
 Create a loyalty plan that will enable us reward our regular customers
  Engage on road shows within our neighborhood to create awareness for our cosmetics,
beauty and fragrance store.

Cosmetics Shop Business Plan – Publicity and Advertising Strategy

Despite the fact that our cosmetics, beauty and fragrance store is well located, we will still go
ahead to intensify publicity for the business. We are going to explore all available means to
promote our business.

Spotless Cosmetics, Beauty & Fragrance Stores has a long term plan of opening chains of stores
in various locations all around Nevada and key cities in the United States which is why we will
deliberately build our brand to be well accepted in Carson City before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers
over but to effectively communicate our brand. Here are the platforms we intend leveraging on to
promote and advertise Mama Jay Candy Stores;

 Place adverts on community based newspapers, radio stations and TV stations.

 Encourage the use of word of mouth publicity from our loyal customers
 Leverage on the internet and social media platforms like; YouTube, Instagram,
Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote
our business.
 Ensure that our we position our banners and billboards in strategic positions all around
Carson City – Nevada
 Distribute our fliers and handbills in target areas in and around our neighborhood
 Contact corporate organizations, households, landlord associations and schools by calling
them up and informing them of Spotless Cosmetics, Beauty & Fragrance Stores and the
products we sell
 Advertise our cosmetics, beauty and fragrance store business in our official website and
employ strategies that will help us pull traffic to the site
 Brand all our official cars and vans and ensure that all our staff members and
management staff wears our branded shirt or cap at regular intervals.

Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail business like cosmetics, beauty and
fragrance stores, it is normal for consumers to go to places (retail outlets) where they can get
cosmetics, beauty and fragrance products at cheaper price which is why big player in the
cosmetics, beauty and fragrance stores industry like L Brands, Sephora, Sally Beauty Holdings
Inc. and Ulta Salon, Cosmetics and Fragrances Inc.et al will attract loads of consumers. Products
in their stores are tagged with the cheapest price you can get anywhere in the United States.
We know we don’t have the capacity to compete with L Brands, Sephora, Sally Beauty Holdings
Inc. and Ulta Salon, Cosmetics and Fragrances Inc. but we will ensure that the prices of all the
cosmetics, beauty and fragrance products that are available in our store are competitive with
what is obtainable amongst cosmetics, beauty and fragrance stores within our level.

 Payment Options

The payment policy adopted by Spotless Cosmetics, Beauty & Fragrance Stores is all inclusive
because we are quite aware that different customers prefer different payment options as it suits
them but at the same time, we will ensure that we abide by the financial rules and regulation of
the United States of America.

Here are the payment options that Spotless Cosmetics, Beauty & Fragrance Stores will make
available to her clients;

 Payment via bank transfer

 Payment with cash
 Payment via POS
 Payment via online bank transfer
 Payment via check
 Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make
payment for farm produces purchase without any stress on their part. Our bank account numbers
will be made available on our website and promotional materials to clients who may want to
deposit cash or make online transfer for the purchase of products from our stores.

 Start – Up Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of
capital as you would need to ensure that your employees are well taken care of, and that your
facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost analysis
for starting a cosmetics, beauty and fragrance store business; it might differ in other countries
due to the value of their money. These are the key areas where we will spend our start – up
capital;
  The Total Fee for Registering the Business in the United States of America – $750.
 Legal expenses for obtaining licenses and permits as well as the accounting services
(software, P.O.S machines and other software) – $3,300.
 Marketing promotion expenses for the grand opening of Spotless Cosmetics, Beauty &
Fragrance Stores in the amount of $3,500 and as well as flyer printing (2,000 flyers at
$0.04 per copy) for the total amount of $3,580.
 Cost for hiring Consultant – $2,500.
 Insurance (general liability, workers’ compensation and property casualty) coverage at a
total premium – $2,400.
 Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of
$53,300.
 Cost for Shop remodeling (construction of racks and shelves) – $5,000.
 Other start-up expenses including stationery ($500) and phone and utility deposits
($2,500).
 Operational cost for the first 3 months (salaries of employees, payments of bills et al) –
$60,000
 The cost for Start-up inventory (a wide range of hair care and shower products,
cosmetics, skin care products, fragrances, nail care products, deodorant and shaving
products, sun care, baby care and other related products et al from different
manufacturers both from the United States of America and from other countries.) –
$75,000
 Storage hardware (bins, rack, shelves, food case) – $3,720
 Cost for store equipment (cash register, security, ventilation, signage) – $3,750
 The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs,
Sound System, tables and chairs et al): $4,000.
 The cost of Launching a Website: $600
 The cost for our opening party: $3,000
 Miscellaneous: $10,000

We would need an estimate of $350,000 to successfully set up our cosmetics, beauty and
fragrance store in Carson City – Nevada. Please note that this amount includes the salaries of all
the staff for the first month of operation.

Generating Funding / Startup Capital for Spotless Cosmetics, Beauty & Fragrance Stores
Spotless Cosmetics, Beauty & Fragrance Stores is a family business that is solely owned and
financed by Mrs. Peace Osteen and her immediate family members. We do not intend to
welcome any external business partners, which is why we have decided to restrict the sourcing of
the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

 Generate part of the start – up capital from personal savings

 Source for soft loans from family members and friends
 Apply for loan from my Bank

N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan
from family members $20,000) and we are at the final stages of obtaining a loan facility of
$250,000 from our bank. All the papers and document have been signed and submitted, the loan
has been approved and any moment from now our account will be credited with the amount.

Cosmetics Shop Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business
close shop.

One of our major goals of starting Spotless Cosmetics, Beauty & Fragrance Stores is to build a
business that will survive off its own cash flow without the need for injecting finance from
external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our
products a little bit cheaper than what is obtainable in the market and we are well prepared to
survive on lower profit margin for a while.

Spotless Cosmetics, Beauty & Fragrance Stores will make sure that the right foundation,
structures and processes are put in place to ensure that our staff welfare are well taken of. Our
company’s corporate culture is designed to drive our business to greater heights and training and
re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of six years or more. We know that if
that is put in place, we will be able to successfully hire and retain the best hands we can get in
the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed
 Opening of Corporate Bank Accounts: Completed
 Securing Point of Sales (POS) Machines: Completed
 Opening Mobile Money Accounts: Completed
 Opening Online Payment Platforms: Completed
 Application and Obtaining Tax Payer’s ID: In Progress
 Application for business license and permit: Completed
 Purchase of Insurance for the Business: Completed
 Leasing of facility and remodeling the shop: In Progress
 Conducting Feasibility Studies: Completed
 Generating capital from family members: Completed
 Applications for Loan from the bank: In Progress
 Writing of Business Plan: Completed
 Drafting of Employee’s Handbook: Completed
 Drafting of Contract Documents and other relevant Legal Documents: In Progress
 Design of The Company’s Logo: Completed
 Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In
Progress
 Recruitment of employees: In Progress
 Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office
appliances and CCTV: In progress
 Creating Official Website for the Company: In Progress
 Creating Awareness for the business both online and around the community: In Progress
 Health and Safety and Fire Safety Arrangement (License): Secured
 Opening party / launching party planning: In Progress
 Compilation of our list of products that will be available in our store: Completed
 Establishing business relationship with vendors – suppliers of cosmetics, beauty and
fragrance products: In Progress