INTRODUCTION

Throughout the 21st century new fashion trends arises and many people are attracted. Beliefs
and culture have drastically changed. There are questions how fashion trend affects the self-
confidence of oneself and how people make ways to follow fashion trend. Fashion trends: a way
of developing an individual is timely issue that has a big impact to the lives of people.

Fashion trends come and go; meanwhile a society’s values are established and evolving
characteristic to their beliefs and culture. Fashion is just not an ambitious projected image of a
reinterpreted good old value to fulfill some function or agenda alike but rather a evocative and
refreshing concept worthy enough to be portrayed for society’s appreciation that makes us even
more instinctive. An individual starts seeking for a solution to reduce his dissonance or he
aspires to get better. As an expression of their feelings today’s youth endeavor to interpret
fashion trends and adopt the clothing style that suits their value and traits. It is trickle across
theory where the lure of aesthetic experience has given rise to everyday fashion and cognitive
engagement. Besides the traditional social agenda of fashion trends, it is the attitude of the
generation Z that has set forth the trend of anonymous style and self expression. Today’s
behavior is marked by self image and self expression paving the way for uniqueness and social
conformation. This is prevalent among today’s youth who is in the identity creation stage of
Erikson’s psychosocial development to look for trendy dress choices. Fashion trends has a very
big role in peoples daily livinng. Nowadays being on fashion is the basis of life status. Fashion
makes lot of changes in a persons personality. It gives motivation, increases self-confidence and
self-esteem. This research will increase the knowledge of the readers that regards in fashion
trends.

The researchers want to conduct this research for the readers that need information about the
topic.To give information regarding to Fashion Trend and how it affects an individual. This
research will be a guide to those who follow fashion trend. To also be aware in the timely issues
about fashion.

BACKGROUND OF THE STUDY

The research about fashion trend and how it affects an individual must be conducted in order to
give the needs of people and also knowledge about fashion. Fashion has a big effect on the
lives of people along with society as a whole by defining style and culture. As a way to express
personality and style, fashion plays a role in the lives of most people since it helps them fit in or
stand out from the crowd. Fashion also effects people through the media. Fashion is about
expressing your identity, showing someone who you are through your fashion choices and using
your clothes to tell someone something about you or for some people clothing is just about
comfort or utility but for others about expressing themselves.

Fashion has a important role in the society we the researchers believe that it must be studied to
increase our knowledge about it and also tha knowledge of others. Fashion is important in
society because it allows people to express their personality. Throughout the ages fashion has
been an important part of society and culture. As the human world developed so did the
practice of clothing and what people developed out of different materials to wear.

The most importan reason of conducting this study is for everyone to make themselves more
aware about fashion and trends. Also to know whats the difference between fashion and
trends. Trend generally denotes what is popular at a specific point in time while fashion signifies
popular and freshest styles of hair, clothing, decoration, or even behavior. This is seen as a
significant difference between fashion and trend.

Positive Effects of Fashion on Students

Nowadays most students mainly follow fashion trends to get a sense of identity and belonging
out of it. The way you dress gives an insight into your personality. Dressing in a "hip-hop
fashion" for instance conveys a certain type of personality that differs from other fashion trends,
and categorizes you in a certain group of people. It is very obvious that a person who dresses
this way draws an identity from it, he will most likely also adjust his behaviour or personality
more to fit into it; and as a result of this person often becomes more accepted by others who
are taking on the same identity "template" and follow the same fashion trend. Also, fashion is a
way you communicate visually about yourself. Teenage is the part of life when everyone wants
to look colourful and the best. No one wants to compromise with their personality at this age.
Positive effects of fashion on students include:

* Following your own fashion statement gives you a sense of free-thinking and you tend to
become more of an independent thinker.
 * Whatever you wear, if you think that you are looking best; it gives you a great sense of
confidence.

* Helps you connect with people of the same interests.

* Fashion seems like a magical fix for many problems like bullying and connecting with peers. It
has been observed that those dressed up smartly are always low on the target of bullies as they
think that a person with great fashion sense must be high on fashion and general abilities and
may retaliate and prove out to be a threat for them.

* Leads to an attractive personality and bonding with like-minded people

* It is a way of colourful living and exploring the diversity of life.

* Following their fashion at an early age tends to make them independent.

* Having a greater fashion sense can also land them into a job in the fashion industry.

Negative Effects of Fashion on Students

Besides the positive effects, there are also a lot of negative effects that are associated with the
fashion rage among the students. It is believed that fashion is corrupting the young minds and
they are constantly thinking about the new fashion trends and ways to get those trendy clothing
and accessories. It is obvious that the main task of the students is to study, and these days they
spend more time on fashion and hence are left out with limited time to study and also fashion
distracts them away from their studies. Things have changed a lot, earlier children used to
dream of becoming Scientists, DoDoctors or Engineers or even teachers, but the priority and
taste of the children of these days have changed a lot and most of them desire to enter into the
glamour world. A lot of youngsters these days find the fashion world better than any other job
and also think that it’s very easy to be a model or an actor and they can earn some huge money
as well as fame in this profession. In fact, it is a shame that one who is not fashion conscious
these days don't get much importance. These days one who looks trendy in the first appearance
takes away all the limelight. However other negative effects of fashion on students include:

* These days’ youth are becoming so obsessed with fashion that whole day they think only
about fashion and waste most part of their time and money on fashion, useful time which they
should be spending on studies.

* At study place also most of the time students spend checking out each other’s dresses and are
not able to study well.

* Fashion policing in school often leads to groups.

 * In order to follow the style statement of their celebs, teenagers often pick up their smoking
styles also.

* As well as the financial repercussions of getting too involved in fashion, a student who spends
his or her time worrying about the latest trends and styles are being distracted from the
primary objective of a student: To study.

* Students try to buy almost all new fashionable products as a result of keeping their good
image on others. However, such a big loss of the money leads to a heavy financial burden on the
parents. Even some people who do not afford to supply the basic needs prefer buying such
expensive products.

* To fit into skin-tight dresses, girls often start dieting which can distract them away from
studies.

* Students are not well known to the side effects of some chemical products like hair colour and
bleach and a lot of time use then which lead to allergic reactions that can cause pimples or
some severe reactions.

* The desire to look nice can take over life and money.

* If you become really obsessed with fashion clothing then it is also possible that you may feel
anxiety, depression or eating disorders when you are not dressed up to the mark.

STATEMENT OF THE PROBLEM

This research aims to know the the Fashion trends: A way of developing an Individual

This study seeks to answer the following questions:

What are the demographic profile of the respondents in terms of:

 Age
 Sex

Male and female 16-21 years old

1. What are the reasons why an indivudual cope up with trends in fashion ?

2. What is an indivudual's perception when it comes to fashion trends ?

3. What are the factors that affect an individual's confidence in terms of fashion trends ?

4. How does an individual manage their confidence ?

 5. How does a person make way to be on trend ?

THEORETICAL FRAMEWORK

FASHION THEORY: A CONCEPTUAL FRAMEWORK

George B. Sproles, Purdue University

[George B. Sproles is Assistant Professor, School of Home Economics, Purdue University.]

For centuries the phenomena of fashion behavior have been the varied subject of social
analysts, cultural historians, moral critics, academic theorists, and business entrepreneurs.
Spanning decades and centuries of changing fashions, literally thousands of commentaries
focusing on the vagaries and nuances of fashion behavior have been published. Taken
collectively, this major body of analytical commentary and anecdotal opinion describes fashion
as a complex, diffuse, often perplexing, highly visible characteristic of civilizations. More
importantly, however, the core of this literature may be integrated into a basic structure of
interrelated concepts of fashion behavior. These concepts comprise the "state of the art" in the
contemporary development of fashion theory.

Particularly in the most recent decades, consumer investigators from a variety of academic
disciplines have taken an increasing interest in describing the unique patterns of consumer
fashion behavior. In terms of comprehensive theory development, these efforts have been
relatively modest. With respect to the development of principles of consumer fashion behavior,
the product has been more substantial. However, the contemporary status of fashion theory
development is largely an amorphous network of creative ideas, rather than a structured and
interrelated set of concepts, constructs, and principles.
 The purpose of this paper is to construct an integrated conceptual framework for a
contemporary theory of consumer fashion behavior. The central objective of this development
is to define basic constructs and structured concepts which delineate a contemporary theory of
fashion. Three conceptual frameworks form the basis of this development:

1. The Generalized ConcePt of Fashion. Fashion may be defined as a broadly based

behavioral phenomenon evidenced in a variety of material and non-material contexts. A

generalized definition of fashion is constructed to reflect the generalized concept of fashion
represented in a wider realm of non-material as well as consumer behavioral phenomena.

2. Fashion: An Object and a Process. "Fashion" may be conceptualized both as an object and as
a behavioral process. The critical characteristics of a fashion, both as an object and a process,
are defined.

3. The Mechanisms of the Fashion Process. The fashion process may be mechanistically
characterized as a process of social influence and diffusion. The conceptual basis of the fashion
process mechanism is developed based on perspectives from the classical and contemporary
literature.

The emphasis of this conceptual framework is on concept definition and structuring. An

integrative and comprehensive theory of consumer fashion behavior, based in part on concepts
contained in this paper, has been constructed by King and Sproles (forthcoming).

CONCEPTUAL PARADIGM
 INDEPENDENT VARIABLE DEPENDENDENT VARIABLE

The different fashion trends that arises in the

21st century

1.1 it boost self confidence

1.2 it develop self esteem

1.3 it motivates an individual Fashion trends: A way of developing an

Individuals
1.4 it makes them comfortable

1.5 keeps on trend

 Scope and Limitations

The scope and limitation should include the following:

 This research Fashion trend and how it affects an individual aims to study the
positive and negative effects of trends. The goal of this research is to help peoples
that lacks in knowledge about Fashion trend.
 The Informations in this research study is gathered in reliable sources such as
libraries and trusted Websites.
 The population or universe from which the respondents are selected is random
sampling.

SIGNIFICANCE OF THE STUDY

It is anticipated that the results of this research would give substantial benefits to the following.

Millennial- this research will help the millennial people. Despite of being modern, its helps them
to be on trend.

Old people-this research will help the old people whose not on trend to be on trend.

Next generation-this research will help the next generation to keep on trend.

Researchers- this research will help the researchers to answer their different questions.

Teenagers-this research will help the teenagers to keep on trend.

DEFINITION OF TERMS

Millennials- (also known as generation Z) are the generational demographic cohort following
generation X the people who ara born in the 21st century

Confidence-the feeling of belief that one can rely on on someone or something ; firm trust

Trend-is what's hip or popular at a certain point in time

Personality-the combination of characteristics or qualities that form an individual's distinctive
character

Generation X- is the demographic cohort following the body boomers and preceding the
millennials