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PRPOSAL

BUSINESS PLAN
ONWERS: AGEL C.P

“ SPORT SHOES ”

ADRESS LINE : 13 MAYJEND PANJAITAN STREET


PENANGGUNGAN, KOJEN MALANG
TELEPPHONE: 085607179693
FAXS EMAIL: AGELC21@GMAIL.COM
General Company Description

Sport Shoes" Sports Shoes is one of the shoe stores that provides various types of sports
shoes, ranging from small to large sizes, from home production to international branded
products, and from cheap to the most expensive.
Vision :
• Being a big company that is respected, profitable and has a
dominant role in this shoe business.
Mission :
• Produce appropriate profits to support the development of the
company.
• Producing various types of shoe models that are related to the desires
of consumers with quality,
• price and quality that are highly competitive through professional
management for customer satisfaction.
• Establishing cooperative partnerships with mutually beneficial
suppliers and suppliers.
• Become the best shoe company.
Aim :
• Able to compete with other business people
• Produce maximum profits
• Able to provide various models of shoes needed by consumers

Target
The increasingly rapid world of sports and the emergence of many new types of sports
make shoes an important role in supporting these activities. So much the role of shoes in sports
makes people start to see a gap for this small business.
The variety of sports and awareness of the importance of health makes this need to be
the main thing to support. I personally want to open this business with flexibility that might not
exist in other stores such as low prices and convenient materials that can be used at all times.
One important element in appearance is in terms of shoes. Besides being useful for
protecting feet, it also functions as a fashion. The appearance of neat shoes will add value to
the wearer. Someone who sees a neat appearance will give respect to the wearer and feel
comfortable with him.
In developing this leather shoe manufacturing business, there are factors
that influence the development or failure of this business, namely:
a. The number of sports shoes manufacturing businesses in the Malang region
b. Leather shoe product innovation is a strength to be a differentiator.
c. Promotional activities are important because many similar businesses have developed.
d. There are special facilities for customers who do not have other businesses.
e. Good packaging procedures to add aesthetic value to shoes.
f. Friendly service can be the main capital to attract consumers to come back to the store.
Friendly service will also enhance the company's image in the eyes of consumers so that
consumers are expected to come again to buy shoes.

Products and Services


I produce shoes with handmade and material found from Indonesia itself. The material
used tends to be light and simple but firm. Also adapted for all groups from children,
adolescents to adults. The choice of color is quite bold but still looks sporty and elegant. For
motives there tends to be no group for women or men, more so that all women or men can use
it.
I offer this product so that sportsmen can be more comfortable exercising with the shoes
lightly. Combined with current tastes at affordable prices and the work of the hand. This
product does not mess with the design and material obtained. All ingredients are strong and
last a long time.

Marketing plan
1.Targetting
The target market is sports lovers, residents around the business environment, and all
people in the community
2. Marketing Program
a. Service level
In terms of store service we provide services for the convenience of violation in
selecting an item.
b. Pricing
The price to be charged is the price that is estimated to be affordable by the
surrounding community. After calculating it quite carefully, we finally set it as
the initial price, which is a table of prices for the product services offered. As
for the next price will be with further developments.
c. Promotional activities
• Make pamphlets containing new products that will be pasted each month.
• Conduct advertisements in the internet world through both social networking
sites and forums.
• Making catalogs on fashion that are up-to-date in our store.

Cost Structure
Production costs per year consist of:

1. Initial production capital

Early Renovation & Interior Design Rp. 600.000.000,-

wholesale shoe shopping Rp. 20.000.000,-

Soft Opening Fees and Initial Promotions Rp. 5.000.000,-

first-year employee salary Rp. 60.000.000 ,-

Total Production Capital Rp. 685.000.000,-

2. Miscelalaneous exspense
· Electricty Rp. 12.000.000,-
· Insurance Rp. 11.000.000,-
· Transportation Rp. 6.500.000,-
· Administration Rp. 4.500.000,-
· tax Rp. 2.750.000,-
· Maintenance of buildings and equiment Rp. 6.000.000,-
Amount of other cost Rp. 42.750.000,-

Whole total cost production (1 + 2)


Amount of production capital Rp. 710,000,000, -
total other costs Rp. 42,750,000, -
Total Rp. 667,250,000
Financial Estimates

INVESTATION AMOUNT (RP)


Cost permanent
1. Depreciation building and equipment Rp . 7,000,000, -
2. Salary employee Rp . 60,000,000, -
Total Rp . 67,000,000, -

Variable / production costs


Wholesale shoes wholesaler Rp . 600,000,000, -
Total Rp . 600,000,000, -

Other costs
1. Electricity Rp . 12,000,000, -
2. Insurance Rp . 11,000,000, -
3. Transportation Rp . 6,500,000, -
4. Administration Rp . 4,500,000, -
5. Tax Rp . 2,750,000, -
Total production capital Rp . 36,700,000, -
TOTAL CAPITAL (EXPENDITURE) Rp . 703,700,000, -

Income
Sales various shoes Rp . 960,000,000, -
TOTAL INCOME Rp . 960,000,000, -

PROFIT / LOSS PROJECTION


(BENEFITS) Rp . 960,000,000, -
Total Revenue Rp . 703,700,000, -
Total capital / expenditure
TOTAL CLEAN BENEFITS Rp . 256,300,000, -

Projection of Cash Flow


For our store, the gross profit projection is 30% of income. On average for our store,
we will be able to sell around 950 million more per year, so that if we take an annual net profit
of around 250 - 300 million per year. So, in the second year, we have been able to return the
capital. And in years 3, 4 and so on, we just need to collect profits and most likely we use to
expand outside the region.
BEP analysis

In calculating break-even analysis we first determine the total amount of the initial investment.
Initial Investment = Total Fixed Cost + Variable Toatal Cost Amount
= IDR 67,000,000.00 + IDR 600,000,000.00
= Rp. 667,000,000.00
Then we determine the net income every month. Here we use the lowest net income value of
Rp.503,000 per month with the lowest price of Rp. 6,000.
Then the capital turning point (BEP) will occur in the 9.9 month - 10 month month
If our prices vary so it is not impossible we will return the capital faster than 10 months.

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