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BUSINESS PLAN
ONWERS: AGEL C.P
“ SPORT SHOES ”
Sport Shoes" Sports Shoes is one of the shoe stores that provides various types of sports
shoes, ranging from small to large sizes, from home production to international branded
products, and from cheap to the most expensive.
Vision :
• Being a big company that is respected, profitable and has a
dominant role in this shoe business.
Mission :
• Produce appropriate profits to support the development of the
company.
• Producing various types of shoe models that are related to the desires
of consumers with quality,
• price and quality that are highly competitive through professional
management for customer satisfaction.
• Establishing cooperative partnerships with mutually beneficial
suppliers and suppliers.
• Become the best shoe company.
Aim :
• Able to compete with other business people
• Produce maximum profits
• Able to provide various models of shoes needed by consumers
Target
The increasingly rapid world of sports and the emergence of many new types of sports
make shoes an important role in supporting these activities. So much the role of shoes in sports
makes people start to see a gap for this small business.
The variety of sports and awareness of the importance of health makes this need to be
the main thing to support. I personally want to open this business with flexibility that might not
exist in other stores such as low prices and convenient materials that can be used at all times.
One important element in appearance is in terms of shoes. Besides being useful for
protecting feet, it also functions as a fashion. The appearance of neat shoes will add value to
the wearer. Someone who sees a neat appearance will give respect to the wearer and feel
comfortable with him.
In developing this leather shoe manufacturing business, there are factors
that influence the development or failure of this business, namely:
a. The number of sports shoes manufacturing businesses in the Malang region
b. Leather shoe product innovation is a strength to be a differentiator.
c. Promotional activities are important because many similar businesses have developed.
d. There are special facilities for customers who do not have other businesses.
e. Good packaging procedures to add aesthetic value to shoes.
f. Friendly service can be the main capital to attract consumers to come back to the store.
Friendly service will also enhance the company's image in the eyes of consumers so that
consumers are expected to come again to buy shoes.
Marketing plan
1.Targetting
The target market is sports lovers, residents around the business environment, and all
people in the community
2. Marketing Program
a. Service level
In terms of store service we provide services for the convenience of violation in
selecting an item.
b. Pricing
The price to be charged is the price that is estimated to be affordable by the
surrounding community. After calculating it quite carefully, we finally set it as
the initial price, which is a table of prices for the product services offered. As
for the next price will be with further developments.
c. Promotional activities
• Make pamphlets containing new products that will be pasted each month.
• Conduct advertisements in the internet world through both social networking
sites and forums.
• Making catalogs on fashion that are up-to-date in our store.
Cost Structure
Production costs per year consist of:
2. Miscelalaneous exspense
· Electricty Rp. 12.000.000,-
· Insurance Rp. 11.000.000,-
· Transportation Rp. 6.500.000,-
· Administration Rp. 4.500.000,-
· tax Rp. 2.750.000,-
· Maintenance of buildings and equiment Rp. 6.000.000,-
Amount of other cost Rp. 42.750.000,-
Other costs
1. Electricity Rp . 12,000,000, -
2. Insurance Rp . 11,000,000, -
3. Transportation Rp . 6,500,000, -
4. Administration Rp . 4,500,000, -
5. Tax Rp . 2,750,000, -
Total production capital Rp . 36,700,000, -
TOTAL CAPITAL (EXPENDITURE) Rp . 703,700,000, -
Income
Sales various shoes Rp . 960,000,000, -
TOTAL INCOME Rp . 960,000,000, -
In calculating break-even analysis we first determine the total amount of the initial investment.
Initial Investment = Total Fixed Cost + Variable Toatal Cost Amount
= IDR 67,000,000.00 + IDR 600,000,000.00
= Rp. 667,000,000.00
Then we determine the net income every month. Here we use the lowest net income value of
Rp.503,000 per month with the lowest price of Rp. 6,000.
Then the capital turning point (BEP) will occur in the 9.9 month - 10 month month
If our prices vary so it is not impossible we will return the capital faster than 10 months.