SCHOOL OF ARTS, SCIENCES AND EDUCATION

Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.

Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.

Goals: St. Dominic College of Asia aims to:

1. Prepare the students to become competent, productive, and socially responsible professional.
2. Actively promote research and the utilization of new technology for the enhancement of individual competencies.
3. Assume leadership role in addressing the concerns of the academic community towards improving their quality of life.

Core Values: S- Service D- Dynamism C- Competence A- Accountability

SDCA QUALITY OF LIFE FORMULA

1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.

BAC 100 Introduction to Communication Page 1 of 12

PROGRAM EDUCATIONAL OBJECTIVES (PEO):
Graduates of BA Communication are able to:
1. focus on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad
range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
2. equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on
the media professions.
3. find e m p l o y m e n t as public and corporate communication/information officers, social science and communication researchers/analysts,
communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners,
learning system designers, multimedia designers, and allied/related professions.

PROGRAM OUTCOMES

A. COMMON TO ALL PROGRAMS IN ALL TYPES OF SCHOOLS

The minimum standards for the BA Communication program are expressed in the following minimum set of learning outcomes:
1. The ability to engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice. (Philippine
Qualifications Framework or PQF level 6 descriptor)
2. The ability to effectively communicate orally and in writing using both English and Filipino.
3. The ability t o work e f f e c t i v e l y a n d independently i n multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
4. A recognition of professional, social, and ethical responsibility.
5. An appreciation of "Filipino historical and cultural heritage" (based on RA 7722)

B. Specific to the Bachelor of Arts in Communication Program

Graduates of BA Communication are able to:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
BAC 100 Introduction to Communication Page 2 of 12
 6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

C. Common to Social Sciences and Communication

Graduates of the Social Sciences and Communication programs are able to:
1. Understand and apply social science concepts and theories to the analysis of social issues;
2. Design and execute social research using appropriate approaches and methods; and
3. Practice professional and ethical standards in the fields of social sciences and communication.
4.
D. COMMON TO A HORIZONTAL TYPE AS DEFINED IN CMO 46 S. 2012
Graduates of professional institutions demonstrate a service orientation in one’s Profession.

E. Common to a SDCA Graduate (Based on SDCA Quality of Life Formula)

The SDCA graduates have the ability to:
a. apply critical and research skills using technological relevant resources/materials;
b. engage effectively in meaningful activities in a multi-cultural society; and
c. accomplish tasks independently and creatively, and express ideas articulately.

BAC 100 Introduction to Communication Page 3 of 12

COURSE CODE BAC 100
COURSE TITLE Introduction to Communication Media
UNITS 3
CONTACT HOURS TBA
PRE-REQUISITE None

INSTRUCTOR TBA
TEXTBOOK Tolentino, Rolando B. (2016). Communication and Media History

OTHER SUPPLEMENTAL Videos and seminars

MATERIALS Maslog, Crispin (1988). Philippine Communication: An Introduction. Manila: Pace Publication.
Teodoro, Luis V. and San Juan, Epifanio (2006). Mass Media Laws and Regulations in the Philippines. Manila: Center for
Research and Communication Foundation.
Verderber, Kathleen S. (2014). Communicate.

SPECIFIC COURSE INFORMATION

A. LEVEL OF COMPETENCY:
L – Facilitates learning of the competencies (input is provided and competency is evaluated)

B. COURSE DESCRIPTION

Overview of communication as a discipline, as a field of study, and as a profession; the communication process and its elements, history, growth and
development of communication media.

C. PRE-REQUITIES None
CO-REQUISITES
D. COURSE
CLASSIFICATION Core Courses in BA Communication
(Required/Elective/Selected
Elective)

BAC 100 Introduction to Communication Page 4 of 12

SPECIFIC GOALS FOR THE COURSE
PROGRAM OUTCOMES
By the end of four (4) years, graduates have the
ability to:
PO1 - Define and access information needs;
assess and organize information and
knowledge; produce, share and utilize
information and knowledge
PO2 - Communicate in different formats and
platforms (print, broadcast, and online)
PERFORMANCE INDICATORS
PO1 - Efficient accessing and gathering of need-
based, accurate, authentic, and reliable
information through print, broadcast, and
online sources, research, and other
Investigative techniques.
- Skillful selection, analysis, organization,
and presentation of essential information
in the development and production of
print broadcast and online stories.
PO2 - Clear and effective writing for
different formats and platforms.
COURSE OUTCOMES
At the end of the semester, the students will be able
to:
1. Gain knowledge in the basics and the history
of Communication
2. Grasp the importance of Communication in the
daily lives on a personal, society, organization,
nation building and to the world.

INSTITUTIONAL PLAN
CONTENT/ TEACHING-LEARNING ASSESSMENT RESOURCES
WEEK NO. LEARNING OUTCOMES
TOPIC ACTIVITIES TASKS TOOLS NEEDED
 Define the Communication: an At the end of the lesson the
communication introduction student must be able to: Tolentino, Rolando B.
1  Introduce the Participation Rubrics (2016). Communication
beginnings of Early beginnings of  Better appreciation in class and Media History
communication communication of the beginning and discussion
 The six history of
information Communication
revolution
 Where mass
media began
 To provide Brief history of Better appreciation of the In-class
2 information on the Philippine Mass beginning and history of discussion Tolentino, Rolando B.
beginnings of Communication Communication (2016). Communication

BAC 100 Introduction to Communication Page 5 of 12

 communication in the 1. Spanish Period and quiz and Media History
Pilippins starting 2. American
from the Spanish occupation Rubrics
period to present 3. Japanese occupation
4. Post-war period
Martial law period
 To present the Communication and  Understanding and In-class
3 importance of Society recall of information discussion Tolentino, Rolando B.
communication in the  Political Role  Better research skills and quiz Rubrics (2016). Communication
society  Economic Role  Enhanced Verbal and Media History
 Social Role
 Communication Communication Skills
& Development
 To know the Philippine  Understanding the Each group
4 important role models Communication recall of the will discuss Tolentino, Rolando B.
and personalities that Situationer: information their initial Rubrics (2016). Communication
crafted Philippine Media Facts  Clear understanding gathered and Media History
communication that and Figures of tasks documents
we know today
Actual
assessments
about the
presented
documents

Recitation /
quiz
 Prelim exams  Assessment of Written exam Actual written
5 knowledge assessments Tolentino, Rolando B.
Rubrics (2016). Communication

BAC 100 Introduction to Communication Page 6 of 12

 and Media History

PRELIMINARY EXAMINATION

 Students to showcase I. Print Media  Teamwork and clear  Group

7 communication skills History of Print understanding of report Tolentino, Rolando B.
and research by media in the Phils tasks (2016). Communication
classroom reporting  Enhanced verbal and Illustrate Rubrics and Media History
Different types: non-verbal points
 Newspapers in TV communication skills
 Tabloids
 Reaching new
readers thru
magazine

Comics (local &

foreign)
 Students to showcase II. Broadcast  Teamwork and clear  Libr
8-9 communication skills media understanding of ary Tolentino, Rolando B.
and research by tasks research (2016). Communication
classroom reporting Different types:  Enhanced verbal and  Grou Rubrics and Media History
 Fundamentals of non-verbal p research
Radio Broadcasting communication skills
 Programming in Out-of-the
Radio Broadcasting classroom
activity
 Students to showcase III. Television  Teamwork and clear  Group/clas
10 - 11 communication skills History of TV in the understanding of s Tolentino, Rolando B.
and research by Phils. tasks presentatio (2016). Communication
classroom reporting  Different types of  Enhanced verbal and n and Media History

BAC 100 Introduction to Communication Page 7 of 12

 TV shows, variety non-verbal
shows, situation communication skills Class Rubrics
comedies, drama,  Appreciation of the discussion
talk show, etc. role of TV
 The business of TV
 TV ratings
 Cable vs.
broadcast
12  Midterm exams  Assessment of Written exam Actual
knowledge written
assessments Rubrics
MIDTERM EXAMINATION
 Students to showcase IV. Cinema  Creativity  Library
13 -14 communication skills  History of Cinema in  Understanding of film research Tolentino, Rolando B.
and research by the Philippines industry  Group (2016). Communication
classroom reporting  Fundamentals of  Enhanced writing research Rubrics and Media History
 To understand what Film skills
is The English  Audience  Understanding films Film viewing
Freedom of  Producer social role and value
Transmuta
Information Act  Director tion
orientation
 Actors Tables
 Scriptwriters
 Movies & Moral
Values
 To personally explain V. Mass Media and  Realization of the true  Group
15 - 16 the moral and ethical Social Issues impact of mass media in report Tolentino, Rolando B.
issues faced by mass Assessing the impact of society Rubrics (2016). Communication
media and it’s role to Mass Media Enhanced writing skills Reaction and Media History
the society (children,  TV and Children’s paper
women and adults, behavior

BAC 100 Introduction to Communication Page 8 of 12

 etc.)  TV and Violence
 Mass Media and
Policies
 Mass Media
reflecting culture and
values
 Multi-culturalism &
mass media
Gender issues
and mass media
 To present the laws Law & Regulation  Awareness of the laws  Individual
17 and regulations that  Freedom of the governing mass media reporting Tolentino, Rolando B.
covers Mass media press Rubrics (2016). Communication
not only in the  Censorship Class and Media History
Philippines but of the  Libel law discussion
world,  Privacy law
 Child-on-the
line protection
act
FINAL EXAMINATION

COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)

1.1. For Prelims

Each group will choose a public figure given by the professor. They need to create a twenty minute investigative documentary by checking the
background of that person using techniques of actual data gathering. Each team must focus on the moral part of their respective subject based on the
reality of investigative news in an accurate, fair, comprehensive and clear manner.

BAC 100 Introduction to Communication Page 9 of 12

 1.2. For Mid Terms and Finals
Each team will choose a public figure within the campus, with approval of the professor, and background that person using techniques and documents
discussed in class and in the power point and video seminars The 30 minute investigative documentary project will have three parts – a two-page outline
document explaining why the person is important and detailing their strategy for finding information; a written 5-8 page carefully organized report or
story memo that reflects the results of that strategy; and finally a journalistic feature article on the subject.

The story memo will include exactly what information each group found, how they found the information, specifically where did they found it (example:
website locations, court documents, land records, names of human sources, library documents etc.), any dead-ends they encountered, and a strategy for
discovering more about the person. Each team’s investigative journalistic documentation should describe fully, in compelling literary and hard-hitting
story form, the results of their investigation and why those results are important to everyone. These criteria include techniques, sources, thoroughness,
resourcefulness and effective writing of the investigative profile. The back grounding piece is due at mid-semester while the final investigative
documentation will be presented during the last week of final grading period.

2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output ( Portfolio of major activities in Number Theory)

Grading System

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

A. TERM GRADE

Class Standing 60%

Recitation /Assignments/ 20%
Seatwork
Quizzes/ Long Test 20%
Oral Presentation of Paper/ 20%

BAC 100 Introduction to Communication Page 10 of 12

 Projects/ OBE Related Output

Periodic Examination 40%

100%
B. SEMESTRAL GRADE

The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)

Classroom Policies

On Attendance.
All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.

On ID/ Uniform
Students should always wear their ID inside the campus.
Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.

On Cleanliness/ Others
Students should help in the maintenance of cleanliness and orderliness inside the classroom.
Electronic gadgets or materials (cellular phone, MP3, laptops, etc.) not related to learning and without prior approval from instructors are not allowed to be
used while in class.

BAC 100 Introduction to Communication Page 11 of 12

Prepared by: / Date: Endorsed by: / Date: Approved by: / Date

ROMEO P. GONZALVO JR.

Faculty Member
Reviewed by: / Date:

DR. MARY NELLIE T. ROA DR. NILDA W. BALSICAS

Dean Vice President for Academics
JERICA V. DIONEDA and Research
SASE Librarian

ROMEO P. GONZALVO JR.

Program Chair

BAC 100 Introduction to Communication Page 12 of 12