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In our everyday life we use a plenty of things that brings aesthetic in life through the application of new

technologies to cultural and lifestyle preferences. Through those things provides convenience and they
are the things that we usually use as part of our daily life.

The use of technology can enhance the beauty of daily living and also it ameliorate the things that we
have, the gift of technology (tuglungan mo)

The things that we usually use came from the other country (tuglungan mo ulit).

The things that commonly use are Clothe, Food, Pharmaceutical, Textiles, Cosmetics, and New

In 1887, the Kanebo was formed as the Tokyo Cotton Trading Company, based in Kanegafuchi, Tokyo.
Their actual operation of the spinning raw cotton into thread began in 1889. The company adopted
trademark, and it was taken from a cross-section drawing of a thread spindle found in a British report
about spinning machinery. In the year 1893, the company changed its name to Kanegafuchi Spinning
Company and instituted emblem connected to a temple bell and the Kanegafuchi name. The Kanebo
Fiasco Ltd., is one of the well-known producer and distributer of premium cosmetics, toiletries, textiles,
men’s and women’s fashion merchandise, and food products.

The important milestone of Kanebo’s early years included the launch of their new operations, including
the weaving of cotton textile; this began in the completion of the Hyogo plant in 1905. The company
then turned to the spinning and marketing of silk, the opening of the spinning plant in Kyoto Japan was
in 1908 and the raw silk reeling factory in 1921. In 1905, the company provide for its employees by
establishing the Kanebo Mutual Aid (now Health Insurance Association). They also open a free medical
clinic in 1983. After the 1923 Kanto earthquake the original plant in Kanegafuchi was ruined but the
company did not rebuild it.

During the 1920’s and 1930’s the Kanebo expanded their distribution and launched new businesses
ventures. Their international trade began with the establishment of the South American Colonial
Company in 1928 and extended to the United States in 1935. In Japan, the Kanebo Service Company
created in 1931 to manage retail stores throughout the country. In 1936 the company established a
production of woolen yarn, chemical fiber, and flax fiber. The company launched the Kanebo Silk Soap
that is premium quality soap and they distributed the product worldwide. The Kanegafuchi Industrial
Company formed in 1938 to continue the development of new business.The chemist of the company
invented the first Japanese made synthetic fiber, in 1939.

The operation of the company was interrupted because of the World War II, and almost of its facilities
was destroyed within Japan and overseas in 1945. During 1947, the Kanebo started again with the
Institution of a modified company emblem, a new flag, and a company song. Their campaign for “Speed,
Service, Saving,” reflected the company’s goals and it was reestablished during 1949. The Kanebo
Comprehensive Research center, found in 1958, it generates new ideas for business ventures.
Kanebo diversified into new areas of business, including cosmetics, clothing, prepared foods, and
pharmaceuticals, and expanded into new fields within the textiles industry during 1960’s and 1970’s.

In 1961, Kanebo acquired cosmetics manufacturing operations from Kanegafuchi Chemical Industries
Company; they also established 14 sales organizations throughout Japan to distribute the premium
quality cosmetics. They began clothing manufacturing activities during 1964; they produced and
distribute men’s and women’s couture and ready-to-wear apparel in Japan with their French fashion
designer Christian Dior. Kanebo acquired Tachibana Confectionary Company, producer of frozen
desserts and that was the time where Kanebo Haris, Inc., was formed. The company established a
laboratory in Paris during 1965, and afterwards opened a new cosmetic plant in Odawara in 1969.

In 1971, Kanebo purchased another frozen dessert maker, Izumi Confectionary, and combined frozen
dessert manufacturing into one facility. Production of polyester expanded to a plant in Hokurika in 1972.
The company began to sell Belmie canned brand of coffee in 1973 and non-fry noodles in 1976. They
introduced a new chewing gum, Play Gum in 1978.

A 1978 joint venture with Asahi Kasei, the Japan Synthetic Textile Company, addressed the rising
demand for synthetic materials for absorbents, nonwovens, and other uses. After the acquisition of
Yamashiro Pharmaceuticals Company in 1966, the Kanebo entered into a new field of business. The
division expanded into traditional herbal medicines with the establishment of a laboratory of product
research and development in 1976. After two years, Kanebo introduced Herbal Extract Tablets, a line of
Chinese herbal medicines.

The Kanebo proved that the cosmetics are the most enduring and profitable venture as the company
expanded their business internationally in the 1970’s. They distributed their product in Thailand,
Taiwan, Indonesia, Philippines, Singapore and Hongkong. They also launch a Kanebo Cosmetics in Hawaii
in 1975 and also they entered a retail market in the Europe in the same year. The company formed joint
ventures, Kanebo Cosmetics Europe, Ltd., with UTC international, establishing marketing operations in
Zurich. UTC International, a warehouse group, distributed the cosmetics to 1000 distribution outlets in
nine countries: Switzerland, Germany, France, Austria, Finland, Norway, Sweden, Spain, and England.

The Kanebo celebrated its centennial anniversary in 1987 during the Japan, they has a lot of consumer
spending and capital investment. In the fiscal year ended March 30, 1989, the company recorded

revenue of a ¥481.6 billion ($3.6 billion) and net earnings of ¥2.9 billion ($21.5 million). These

represented an increase over fiscal 1987-88 of 26.1 percent and 22.7 percent, respectively.

Kanebo developed a long-term strategy to improve operations and increase revenues, to maintain
steady growth. The company reorganized its operating divisions to place emphasis on competitiveness
in the marketplace based on merchandise, quality, customer and service. Kanebo sought to use
technology to enhance the beauty of daily living and launched the LIFE institute to study the culture and
The company began to manufacture and distribute footwear and apparel for Fila Holding S.P.A., an
Italian fashion house in 1986. During 1987 they established a joint venture together with China, initiated
the operations in Shanghai for the production of hosiery. Kanebo and Warnaco expanded their
agreement to include men’s clothing and accessories in traditional American styles, such as suits, sport
coats, jackets, sweaters and belts. The two companies changed the brand name to “Charles F.
Hathaway”, Kanebo also purchased 20 percent of Jacqueline de Ribes, a ready-to-wear fashion house in
Paris in 1989. New products for the European market included Deice cosmetics for men, the Tiffa Alga
skin care line, and Affinique CN Essence FX Cream, or “La Crème,” introduce in 1989.

Kanebo Cosmetics Europe established a new plant in 1991, the company focused on West Germany and
the United Kingdom for 50 percent sales growth. During 1992, Kanebo entered the South Korean
cosmetics market. Kanebo’s popular fade resistant lipstick, T’Estimo Rouge II, launched in japan in 1992
with the great success, was introduced to Taiwan, Europe, and Thailand in spring 1993.

After several years of steady growth, executives at Kanebo thought the company was well positioned for
sustained growth. The Asian economic crisis unexpectedly changed the situation in Japan, leading the
company into losses in fiscal 1992 at ¥9.6 billion on revenues of ¥681.4 billion.

In fiscal 1993-94 revenues declined in all areas of operation. The company reduced its workforce by
2,000 over three years through attrition and limited hiring. Natural and acrylic fiber production operated
profitability in 1995, but the depreciated value of the yen required the company to reduce its volume of
exports. The devastating Kobe earthquake in January 1995 negatively affected consumer spending in

Kanebo took several actions to restructure operations for profitability and efficiency. The company
terminated its joint venture with National Starch and Chemical Company in 1994 and separated the
textiles and fibers division into subsidiary companies in 1996. Unrelated to the company’s financial
challenges, in 1997 Christian Dior discontinued its licensing agreement with Kanebo for the production
and distribution of men’s apparel, preferring to handle those operations itself. Through a transfer of
stock from UTC, Kanebo took complete control of Kanebo Cosmetics Europe in 1998 but retained drug
distribution operations.

As kanebo recovered from financial difficulties, the company renewed its emphasis on cosmetics as a
source of revenues, particularly in foreign markets. February 2000, Kanebo entered the mainland
United States cosmetics market for the first time. Kanebo’s Cosmetics Division continuously launched
products attuned to the latest trends, applying new cosmetic technology. In early 2000, Kanebo Goshen
launched a new polyeurethane fabric useful for laminating other fabrics as a moisture-proof film.

Kanebo sought to increase its market presence in Asian countries, particularly China, Taiwan, and
Thailand. Kanebo formed a joint venture with Tasin Industrial in Thailand in early 2001 and launched
four lines of cosmetics.
Kanebo’s Food Division developed nutritional beverages supporting children’s growth, eye health, blood
pressure control, and weight control. In early 2002, Kanebo launched “diet cosmetics’ products after
clinical research found that the aroma of raspberry helped the body burn fat and assisted with weight
loss. Kanebo expanded distribution of cosmetics in the United States. When Barneys New York unveiled
a new cosmetics department in spiring 2002, a Kanebo cosmetics counter were included. Under the
agreement, Kanebo product sales were to be exclusive for six months before Kanebo sought new outlets
on the West Coast and in the Midwest. In addition to the two Sensai brand products, Kanebo introduced
a mid-priced line of cosmetics under the brand name Cynthia Rowley. The company planned to launch a
new premium cosmetics line by 2005.