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SCHOOL OF ARTS, SCIENCES AND EDUCATION

Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.

Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.

Goals: St. Dominic College of Asia aims to:


1. Prepare the students to become competent, productive, and socially responsible professional.
2. Actively promote research and the utilization of new technology for the enhancement of individual competencies.
3. Assume leadership role in addressing the concerns of the academic community towards improving their quality of life.

Core Values: S- Service D- Dynamism C- Competence A- Accountability


SDCA QUALITY OF LIFE FORMULA

1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.

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PROGRAM EDUCATIONAL OBJECTIVES (PEO):
Graduates of BA Communication are able to:
1. focus on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad
range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
2. equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on
the media professions.
3. find e m p l o y m e n t as public and corporate communication/information officers, social science and communication researchers/analysts,
communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners,
learning system designers, multimedia designers, and allied/related professions.

PROGRAM OUTCOMES

A. COMMON TO ALL PROGRAMS IN ALL TYPES OF SCHOOLS


The minimum standards for the BA Communication program are expressed in the following minimum set of learning outcomes:
1. The ability to engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice. (Philippine
Qualifications Framework or PQF level 6 descriptor)
2. The ability to effectively communicate orally and in writing using both English and Filipino.
3. The ability t o work e f f e c t i v e l y a n d independently i n multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
4. A recognition of professional, social, and ethical responsibility.
5. An appreciation of "Filipino historical and cultural heritage" (based on RA 7722)

B. Specific to the Bachelor of Arts in Communication Program


Graduates of BA Communication are able to:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
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6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

C. Common to Social Sciences and Communication


Graduates of the Social Sciences and Communication programs are able to:
1. Understand and apply social science concepts and theories to the analysis of social issues;
2. Design and execute social research using appropriate approaches and methods; and
3. Practice professional and ethical standards in the fields of social sciences and communication.
4.
D. COMMON TO A HORIZONTAL TYPE AS DEFINED IN CMO 46 S. 2012
Graduates of professional institutions demonstrate a service orientation in one’s Profession.

E. Common to a SDCA Graduate (Based on SDCA Quality of Life Formula)


The SDCA graduates have the ability to:
a. apply critical and research skills using technological relevant resources/materials;
b. engage effectively in meaningful activities in a multi-cultural society; and
c. accomplish tasks independently and creatively, and express ideas articulately.

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COURSE CODE BAC 108
COURSE TITLE Broadcasting Principles and Practices
UNITS 3
CONTACT HOURS
PRE-REQUISITE None
INSTRUCTOR TBA
TEXTBOOK Tuggle, C.A., Carr, Forrest and Huffman, Suzanne. (2016). Broadcast News Handbook:
Writing, Reporting, and Producing in a Converging Media World ( 6th ed.). Boston: McGraw.
OTHER SUPPLEMENTAL
MATERIALS Videos related to the course
SPECIFIC COURSE INFORMATION
A. LEVEL OF COMPETENCY:
P – Allows student to practice competencies (no input but competency is evaluated)

B. COURSE DESCRIPTION

This course provides the student with information on the origin, operation, organization, history and philosophy of broadcasting in the Philippines and the world.
Students will learn the principles, forms, and techniques of writing news and sports copy, commercials, features and documentaries, music videos, variety and talk
shows, dramas, and educational and corporate programs. This course offers an introduction to mass media, basic elements of radio and television production, format
and style, plays, commercials, and announcements, interviews and talk programs, news and sports, features and documentaries, music, variety and comedy acts, and
professional opportunities. It is suggested that students have experience and competency in using word processors as scripts will be done on computers.
It is also designed to teach students how to write news for radio or TV. It will also introduce students to online journalism and blogs. Students will learn how to
write for the radio and how to use sound from interviews for radio and TV. The class will cover a range of topics from terminology to legal issues in broadcasting. It
will focus on theories and practice of broadcast news gathering, writing and delivery.
C. PRE-REQUITIES BAC 109 Performance Media
CO-REQUISITES BAC 113 Investigative Journalism
D. COURSE
CLASSIFICATION Required Courses Based on Institutional and Program Outcomes
(Required/Elective/Selected

BAC 108 Broadcasting Principles and practices Page 4 of 15


Elective)
SPECIFIC GOALS FOR THE COURSE
PROGRAM OUTCOMES PERFORMANCE INDICATORS COURSE OUTCOMES
By the end of four (4) years, graduates have the PO1 - Effective interpersonal skills At the end of the semester, the students will be able
ability to: to:
PO1 - Define and access information needs; - Skillful use of communication strategies in
assess and organize information and mediation, negotiation, and resolution 1. be knowledgeable about the history and
knowledge; produce, share and utilize foundations of Philippine broadcasting and
information and knowledge other electronic media.
2. learn how these forms of communications affect
PO2 - Demonstrate program management and PO2 - Sound design of communication programs their daily lives.
leadership skills and projects 3. make choices in the career field and non-majors
should better appreciate functions of radio and
television.

INSTITUTIONAL PLAN
CONTENT/ TEACHING-LEARNING ASSESSMENT RESOURCES
WEEK NO. LEARNING OUTCOMES
TOPIC ACTIVITIES TASKS TOOLS NEEDED
Video about
1. The student will be able to Units of Study: Reading, Writing ans The lesson
1 define the mass media. Reading, Writing, Speaking techniques Groupings Rubrics
2. The student will be able to and Speaking Tuggle, C.A., Carr,
differentiate between  Introducing mass Forrest and Huffman,
censurable material and media Suzanne. (2016).
controversial material.  Basic elements Oral quiz / Broadcast News
3. The student will be able to of production recitation Handbook:
explain basic jargon of  Commercials and Writing, Reporting, and
broadcasting such as announcements Producing in a

BAC 108 Broadcasting Principles and practices Page 5 of 15


ratings, UPI, AP, FCC  News and sports Converging Media World
regulation, cable TV, pay  Features and ( 6th ed.). Boston:
TV, electronic media, documentaries McGraw.
documentary, commercial
television, educational Gadgets
television, and public
television
Units of Study: Video about
2 1. The student will be able Reading, Writing, The lesson
to explain the impact and Speaking  Hands on learning Actual
radio and television assessments Tuggle, C.A., Carr,
have had on people’s Research skills Reading, Writing ans about the Rubrics Forrest and Huffman,
lives.  Music variety Speaking techniques written news Suzanne. (2016).
2. The student will be able and comedy Broadcast News
to compare and contrast programs Handbook:
television and stage  Drama Writing, Reporting, and
audiences.  Professional Producing in a
3. The student will be able opportunities Converging Media World
to compare and contrast  Final research ( 6th ed.). Boston:
the radio to television in project McGraw.
regard to programming
and audience. Gadgets

Use their skills in a wide Video about


3 The student will be able to Broadcast News range of new and old media The lesson
explain the standard camera Writing Style – technologies in developing Broadcasting Rubrics
movements facilitated by “The Rules” and and polishing their own field work Tuggle, C.A., Carr,
various camera mounting heads. Story Selection technique in capturing Forrest and Huffman,
o The student will be able moments Suzanne. (2016).
to operate a camera properly Broadcast News Broadcast News
going through the basic steps Writing Style- Handbook:
BAC 108 Broadcasting Principles and practices Page 6 of 15
before, during, and after the Leads & Tips Writing, Reporting, and
show or the rehearsal. Producing in a
 The student will be able Converging Media World
to explain picture composition ( 6th ed.). Boston:
in regard to field of view, McGraw.
screen area, screen depth, and
motion. Gadgets
 The student will be able
to control illumination
through directional and
diffused lighting and through
outdoor and indoor lighting.
 The student will be able
to use lighting properly in
regard to baselight, contrast,
and color temperature.
Each group Video about
4 1. The student will be able will discuss The lesson
to describe the special Broadcast News their initial Rubrics
communication skills Writing Style – gathered Tuggle, C.A., Carr,
necessary for different types Copy Sins  Hands on learning documents Forrest and Huffman,
of radio and television Suzanne. (2016).
performers. Reading, Writing ans Actual Broadcast News
2. The student will be able Speaking techniques assessments Handbook:
to demonstrate critical about the Writing, Reporting, and
.
listening behavior as a listener presented Producing in a
and as a viewer. documents Converging Media World
3. The student will be able ( 6th ed.). Boston:
to explain radio terms in Recitation / McGraw.
regard to script writing such quiz
as fading on or fading off or Gadgets
BAC 108 Broadcasting Principles and practices Page 7 of 15
cross fade.
4. The student will be able
to explain television terms in
regard to script wring such as:
dolly in, dolly out, zoom in,
zoom out, tilt up, tilt down,
pan right, pan left, follow
right, follow left, boom shot,
close-up, medium shot, long
shot, and full shot.
1. The student will be able Video about
5 to write scripts for television The lesson
and radio using correct Interviewing  Hands on learning Actual Rubrics
grammar, spelling and assessments Tuggle, C.A., Carr,
capitalization. Reading, Writing ans about the Forrest and Huffman,
2. The student will be able Speaking techniques presented Suzanne. (2016).
to use the word processor to documents Broadcast News
type radio scripts according to Handbook:
specifications required for Writing, Reporting, and
radio writing. Producing in a
3. The student will be able Converging Media World
to use the word processor to ( 6th ed.). Boston:
type television scripts McGraw.
according to specifications
required for television writing. Gadgets

PRELIMINARY EXAMINATION

BAC 108 Broadcasting Principles and practices Page 8 of 15


Actual Video about
6-7 1. The student will be able Wire Services and assessments The lesson
to create and write a short Weather Coverage  Hands on learning about the
sequence using sound effects presented Rubrics Tuggle, C.A., Carr,
to establish a locale or Court Reading, Writing ans videos and Forrest and Huffman,
setting, establish time, Coverage/Micropho Speaking techniques power point Suzanne. (2016).
establish mood, signify nes and Cameras in presentations Broadcast News

entrances or exits, create Court Handbook:
transitions between program Quiz / Writing, Reporting, and
segments, and create Microphones and Brainstorming Producing in a
unrealistic effects. Cameras in Court Converging Media World
2. The student will be able ( 6th ed.). Boston:
to create and write a McGraw.
sequence using music as a
bridge, sound effect, or mood Gadgets
provider.
3. The student will be able
to explain and use basic
elements of good vocal
delivery.
 A The student will be Legal Issues, Actual Video about
8-9 aware of laws, codes, Privacy assessments The lesson
regulations, and labor /  Hands on learning about the
management agreements that Legal Issues, presented Rubrics Tuggle, C.A., Carr,
govern business and work. Libel Reading, Writing ans documents Forrest and Huffman,
 The student will be able Speaking techniques Suzanne. (2016).
to demonstrate how to select Legal Issues, quiz Broadcast News
satellites, channels, and Freedom of Handbook:
programming using a satellite Information Writing, Reporting, and
dish. Producing in a
Converging Media World
BAC 108 Broadcasting Principles and practices Page 9 of 15
 The student will explain ( 6th ed.). Boston:
his/her responsibilities McGraw.
regarding Copyright Laws,
1st Amendment rights and Gadgets
limitations, and Supreme
Court Rulings on privacy,
eaves dropping and bugging.
Actual Video about
10 - 11 1. The student will be able to Activity week assessments The lesson
create and develop an about the
individual final television presented Tuggle, C.A., Carr,
project. Broadcasting  Hands on learning documents Rubrics Forrest and Huffman,
2. The student will be able to Suzanne. (2016).
demonstrate the ability to Reading, Writing ans Broadcast News
work well in team effort Speaking techniques Handbook:
projects. Writing, Reporting, and
3. The student will be able to Producing in a
demonstrate positive Converging Media World
attitudes and work habits that ( 6th ed.). Boston:
contribute to success in McGraw.
training and employment.
4. The student will be able to Gadgets
demonstrate skills and
attitudes that contribute to
safe working conditions.
5. The student will be able to
accept the responsibilities of
being a leader or following a
leader.

BAC 108 Broadcasting Principles and practices Page 10 of 15


MIDTERM EXAMINATION
Video about
13 1. The student will be able Open Meetings and The lesson
to explain and use the Open Records Actual
basic principles of assessments Rubrics Tuggle, C.A., Carr,
business operation,  Hands on learning about the Forrest and Huffman,
ethical practice, and presented Suzanne. (2016).
product marketing. Reading, Writing ans documents Transmuta Broadcast News
2. The student will be able Speaking techniques tion Handbook:
to apply knowledge to Quiz / Tables Writing, Reporting, and
make career decisions. recitation Producing in a
Converging Media
World ( 6th ed.). Boston:
McGraw.

Gadgets
Video about
14 - 15 The student will be able to The lesson
complete successfully a Privacy Laws Investigative Rubrics
television production by and Campus journalism Tuggle, C.A., Carr,
 Hands on learning
following the steps of: Reporting field work Forrest and Huffman,
(1) mode, (2) above-the-line Suzanne. (2016).
Reading, Writing ans
considerations, (3) initial Broadcast News
Speaking techniques
production conference, (4) Handbook:
script conference and below- Writing, Reporting, and
the-line considerations, (5) Producing in a
scheduling, (6) facilities Converging Media
request, (7) final budget, (8) log World ( 6th ed.). Boston:
information, (9) publicity and McGraw.
promotion, (10) rehearsals and
performance and, (11) feedback Gadgets
BAC 108 Broadcasting Principles and practices Page 11 of 15
and evaluation.

The student will be able to


explain the major aspects of
control room directing:
coordination, terminology,
timing, rehearsal methods, and
on-the-air performance.
Activity week Video about
16 - 17 1. The student will be able The lesson
to create and develop an Final Exam: Actual Rubrics
individual final Broadcasting assessments Tuggle, C.A., Carr,
television project.  Broadcast Media about the Forrest and Huffman,
2. The student will be able to Production presented Suzanne. (2016).
demonstrate the ability to documents Broadcast News
work well in team effort Handbook:
projects. Writing, Reporting, and
3. The student will be able to Producing in a
demonstrate positive Converging Media
attitudes and work habits that World ( 6th ed.). Boston:
contribute to success in McGraw.
training and employment.
4. The student will be able to Gadgets
demonstrate skills and
attitudes that contribute to
safe working conditions.
5. The student will be able to
accept the responsibilities of
being a leader or following a
leader.
FINAL EXAMINATION
BAC 108 Broadcasting Principles and practices Page 12 of 15
COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)
Students will be expected to complete all reading, writing, grammar, and speaking assignments and fulfill all tasks for daily homework. All will be expected
to contribute to discussions and in-class activities as well as individual and group presentations. Some cooperative learning experiences, individual projects,
vocabulary study, and research work will also be expected.
Each student will prepare and present a report in class on a particular person or event important in the history of broadcasting. The report will include these
items:
 An oral presentation in class. You should be knowledgeable and well-prepared on the day you do your presentation.
 A PowerPoint presentation. Another brand of visual software may be used, but some sort of visual presentation capable of being shown with the
overhead projector should be prepared. A good visual presentation will include photos and/or other artwork relevant to the topic, and will be free of
spelling and grammatical errors.

2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output ( Portfolio of major activities in Number Theory)

Grading System

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

A. TERM GRADE

Class Standing 60%


Recitation /Assignments/ 20%
Seatwork
Quizzes/ Long Test 20%

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Oral Presentation of Paper/ 20%
Projects/ OBE Related Output

Periodic Examination 40%


100%
B. SEMESTRAL GRADE

The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)

Classroom Policies

On Attendance.
All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.

On ID/ Uniform
Students should always wear their ID inside the campus.
Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.

On Cleanliness/ Others
Students should help in the maintenance of cleanliness and orderliness inside the classroom.
Electronic gadgets or materials (cellular phone, MP3, laptops, etc.) not related to learning and without prior approval from instructors are not allowed to be
used while in class.

BAC 108 Broadcasting Principles and practices Page 14 of 15


Prepared by: / Date: Endorsed by: / Date: Approved by: / Date

ROMEO P. GONZALVO JR.


Faculty Member
Reviewed by: / Date:

DR. MARY NELLIE T. ROA DR. NILDA W. BALSICAS


Dean Vice President for Academics
JERICA V. DIONEDA and Research
SASE Librarian

ROMEO P. GONZALVO JR.


Program Chair

BAC 108 Broadcasting Principles and practices Page 15 of 15

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