SCHOOL OF ARTS, SCIENCES AND EDUCATION

Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.

Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.

Goals: St. Dominic College of Asia aims to:

1. Prepare the students to become competent, productive, and socially responsible professional.
2. Actively promote research and the utilization of new technology for the enhancement of individual competencies.
3. Assume leadership role in addressing the concerns of the academic community towards improving their quality of life.

Core Values: S- Service D- Dynamism C- Competence A- Accountability

SDCA QUALITY OF LIFE FORMULA

1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.

BAC 110 Development Communication Page 1 of 15

PROGRAM EDUCATIONAL OBJECTIVES (PEO):
Graduates of BA Communication are able to:
1. focus on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad
range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
2. equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on
the media professions.
3. find e m p l o y m e n t as public and corporate communication/information officers, social science and communication researchers/analysts,
communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners,
learning system designers, multimedia designers, and allied/related professions.

PROGRAM OUTCOMES

A. COMMON TO ALL PROGRAMS IN ALL TYPES OF SCHOOLS

The minimum standards for the BA Communication program are expressed in the following minimum set of learning outcomes:
1. The ability to engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice. (Philippine
Qualifications Framework or PQF level 6 descriptor)
2. The ability to effectively communicate orally and in writing using both English and Filipino.
3. The ability t o work e f f e c t i v e l y a n d independently i n multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
4. A recognition of professional, social, and ethical responsibility.
5. An appreciation of "Filipino historical and cultural heritage" (based on RA 7722)

B. Specific to the Bachelor of Arts in Communication Program

Graduates of BA Communication are able to:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
BAC 110 Development Communication Page 2 of 15
 6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

C. Common to Social Sciences and Communication

Graduates of the Social Sciences and Communication programs are able to:
1. Understand and apply social science concepts and theories to the analysis of social issues;
2. Design and execute social research using appropriate approaches and methods; and
3. Practice professional and ethical standards in the fields of social sciences and communication.
4.
D. COMMON TO A HORIZONTAL TYPE AS DEFINED IN CMO 46 S. 2012
Graduates of professional institutions demonstrate a service orientation in one’s Profession.

E. Common to a SDCA Graduate (Based on SDCA Quality of Life Formula)

The SDCA graduates have the ability to:
a. apply critical and research skills using technological relevant resources/materials;
b. engage effectively in meaningful activities in a multi-cultural society; and
c. accomplish tasks independently and creatively, and express ideas articulately.

BAC 110 Development Communication Page 3 of 15

COURSE CODE BAC 110
COURSE TITLE Development Communication
UNITS 3
CONTACT HOURS TBA
PRE-REQUISITE BAC 103 Communication Theory
INSTRUCTOR TBA
TEXTBOOK The UNESCO Press (2016), World Communication. I.S.B.N. UNESCO Publisher.
Higgerson, Mary Lou (2016). Communication Strategies for Managing Conflict: A Guide for Academic Leader
OTHER SUPPLEMENTAL Videos and seminars
MATERIALS Janasz, Suzanne C. (2015). Interpersonal Skills in Organization.
SPECIFIC COURSE INFORMATION
A. LEVEL OF COMPETENCY:
P – Allows student to practice competencies (no input but competency is evaluated)

B. COURSE DESCRIPTION

Communication as a field of study covers the various ways by which humans communicate. It focuses on how verbal and non-verbal messages are used to create
meanings in various contexts using various media platforms. It includes a broad range of subject matter ranging from communication, natural and social sciences
and other technical courses such as agriculture, health, and environment. This also includes the study of communication in interpersonal relationships, groups,
organizations, and cultures. The courses in Development Communication orient students to various dimensions of development and communication for social
change. The curriculum provides strong theoretical foundations and experiential learning to meet the existing market demands for trained professionals in
participatory development communication processes and program management. It also focuses on contemporary development concerns, advocacy and
communication for sustainable social change with gender sensitivity. The other important areas of study are behavior change communication, training and capacity
building, media monitoring, audience segmentation and responses, new media technologies and monitoring and evaluation of national flagship programs. The
course orients and enhances the capacity of the students in participatory methodologies and innovative communication techniques are at the core of the curriculum.

C. PRE-REQUITIES BAC 103 Communication Theory

CO-REQUISITES BAC 125 Knowledge Management

BAC 110 Development Communication Page 4 of 15

 D. COURSE
CLASSIFICATION CHED Required Courses
(Required/Elective/Selected
Elective)
SPECIFIC GOALS FOR THE COURSE
PROGRAM OUTCOMES
By the end of four (4) years, graduates have the
ability to:
PO1 - Define and access information needs;
assess and organize information and
knowledge; produce, share and utilize
information and knowledge
PO2 - Apply communication theories/models,
principles, practices, and tools in development
work.
PERFORMANCE INDICATORS
PO1 - Efficient accessing and gathering of need-
based, accurate, authentic, and reliable
information through print, broadcast, and
online sources, research, and other
Investigative techniques.
- Skillful selection, analysis, organization,
and presentation of essential information
in the development and production of
print broadcast and online stories.
PO2 - Skillful use of participatory strategies in
planning, implementing, and evaluating
communication programs
COURSE OUTCOMES
At the end of the semester, the students will be able
to:
1. Understand the dimensions of disaster
management, including preparedness, relief,
recovery and reconstruction .
2. Recognize and assess the relevance of various
paradigms and approaches to disaster
management. Engage with debates on these
paradigms and approaches .
3. Evaluate preparedness plans and actual responses
to specific hazards and conflict-related issues
across a range of settings

INSTITUTIONAL PLAN
CONTENT/ TEACHING-LEARNING ASSESSMENT RESOURCES
WEEK NO. LEARNING OUTCOMES
TOPIC ACTIVITIES TASKS TOOLS NEEDED
At the end of the lesson the Groupings Video about
Understand the development of Development and student must be able to: Rubrics The lesson
1 communication and its concept its concept Oral quiz /
 Provide and explain recitation The UNESCO Press
the development of (2016), World
communication and Communication. I.S.
B.N. UNESCO

BAC 110 Development Communication Page 5 of 15

 its concept Publisher.

Gadgets
 Develop a critical Theories of  Come up with a well Each group Video about
2 capacity to evaluate Development prepared story board will formulate The lesson
theories of development Communication. prior to their an outline /
communication respective research story board Higgerson, Mary Lou
 Develop the capacity to a) Dominant theory project. Rubrics (2016). Communication
participate in debates on Strategies for Managing
 Explain and
different theories of Conflict: A Guide for
b) Self reliance illustrate key skills
development Actual Academic Leader
theory and techniques
communication appropriate to assessments
about the Gadgets
research
presentation. presented
story board

 Develop a critical Theories of Use their skills in a wide Investigative Video about
3 capacity to evaluate Development range of new and old media journalism The lesson
theories of development Communication. technologies in developing field work Rubrics
communication and polishing actual The UNESCO Press
 Develop the capacity to c) Diffusion theory investigative techniques to (2016), World
participate in debates on come up with an accurate, Communication. I.S.
different theories of fair, comprehensive and B.N. UNESCO
d) Dependent and clear investigative Publisher.
development
inter-dependence documentary.
communication
theory Gadgets

 Develop a critical Theories of  Come up with an Each group Video about

4 Development will discuss The lesson
BAC 110 Development Communication Page 6 of 15
 capacity to evaluate Communication initial document their initial Rubrics
theories of development about their gathered Higgerson, Mary Lou
communication Press theories: respective research documents (2016). Communication
 Develop the capacity to Normative: project. Strategies for Managing
participate in debates on Authoritarian,  Explain and Actual Conflict: A Guide for
different theories of Libertarian, Social understand fact assessments Academic Leader
development Responsibility, about reducing about the
communication Democratic hazard vulnerability presented Gadgets
Participant theory; towards a common documents
Sociological: Uses approach between
& Gratification, disaster risk Recitation /
Agenda setting; reduction and quiz
Two-Step Flow; climate adaptation
Psychological;
Bullet Theory

Success stories in
Development
Communication

Innovations and
trends in
Development
Communication
 Understand what is Prelim Exam: Video about
5 social and economic Social The lesson
development development Produce and present an Actual Rubrics
integration project about assessments The UNESCO Press
Economic theories of development about the (2016), World
development communication presented Communication. I.S.

BAC 110 Development Communication Page 7 of 15

 documents B.N. UNESCO
Publisher.

Gadgets

PRELIMINARY EXAMINATION

 Develop the Political  Explain and Actual Video about

6-7 ability/skill needed to development understand Urban, assessments The lesson
discover/innovate/create Technological, about the
, as demonstrated by Cultural Biological, and presented Rubrics The UNESCO Press
students possessing development Hydro videos and (2016), World
critical thinking skills to meteorological power point Communication. I.S.
assess ideas, acquiring Disasters . presentations B.N. UNESCO
research skills, Publisher.
synthesizing knowledge Quiz /
across disciplines or Brainstorming
applying academic Gadgets
knowledge to self-life
problems

 Demonstrate Ingredients of  Produce and present Actual Video about

8-9 accomplishment of development a high-level back assessments The lesson
discovery/innovation/cre grounding piece about the
ativity through a) Education about their presented Rubrics Higgerson, Mary
producing /constructing b) Health respective documents Lou (2016).
creative works/new c) Population Journalistic Communication

BAC 110 Development Communication Page 8 of 15

 artefacts, effective Planning documentary quiz Strategies for
solutions to real-life d) Agriculture Managing Conflict: A
problems or new Guide for Academic
processes e) Media Leader
f) Good
Governance
g) Water Gadgets
Development Midterm Exam: Actual Video about
10 - 11 Communication assessments The lesson
Understand and know what is  Produce and present about the
development communication a high-level back presented The UNESCO Press
with stress on Social Concept of grounding piece documents Rubrics (2016), World
Mobilization and Social development, about their Communication. I.S.
Marketing characteristics of respective research B.N. UNESCO
developing countries Journalistic Publisher.
Understanding the basic documentary
principle of community Measuring
organizing and advocacy work development- Gadgets
Indices of measuring
Improve skills on the drafting development and
development communication classification of
plan countries based on
development indices

Models of
Development-
Dominant Paradigm,
Basic Needs Model,
New Paradigm of
development

BAC 110 Development Communication Page 9 of 15

 Development
Communication-
concept and genesis,
characteristics,
differences between
communication and
Development
Communication

Philosophy &
Approaches to
Development
Communication
MIDTERM EXAMINATION
Understanding the basic  Explain and understand Video about
13 - 14 principle of community Media and Societal Perspectives on The lesson
organizing and advocacy work National overcoming Vulnerability Actual
Development and enhancing assessments Rubrics Higgerson, Mary
Improve skills on the drafting Resilience. about the Lou (2016).
development communication presented Communication
plan documents Transmuta Strategies for Managing
Apply different communication Traditional Media: tion Conflict: A Guide for
techniques learned on how to types, Quiz / Tables Academic Leader
coordinate and plan with characteristics, role recitation
partner communities, GOs and in development Gadgets
NGOs communication

Development
Formulate a DC Plan based on reporting- roles and

BAC 110 Development Communication Page 10 of 15

consultation with partner responsibilities of a
communities, GOs and NGOs development
reporter, ethics in
reporting,
specialized skills
required and issues
in development
reporting
News reporting:
definition of news,
ingredients and
qualities of news,
news value, types of
news reports,
structure of news
reports

Radio news, features

and commentaries.
Radio and
development
communication.

Television and
cinema: role in
development
communication.

ICTs: scope in
development

BAC 110 Development Communication Page 11 of 15

 communication.

Application of skills and Prospects and Appreciate and understand the Video about
15 - 16 knowledge learned on media challenges of strengths and short comings The lesson
production and data gathering Development on the implementation of the Investigative Rubrics
techniques Communication DC plan journalism The UNESCO Press
field work (2016), World
Apply Knowledge on media Planning Improve writing skills, Communication. I.S.
production, public speaking , Development analytical and critical B.N. UNESCO
writing, listening skills Communication thinking and synthesizing Publisher.
Campaign abilities
Sharing of communication as
form of service learning Gadgets

Appreciation of working with

various partners and publics
 report / present an Final Exam: Actual Video about
16 - 17 investigative news in an Integration assessments The lesson
accurate, fair, Project  Produce and present a about the Rubrics
comprehensive and clear high-level 30 minutes presented The UNESCO Press
manner. Investigative documents (2016), World
Journalistic Communication. I.S.
documentary B.N. UNESCO
Publisher.

Gadgets
FINAL EXAMINATION

BAC 110 Development Communication Page 12 of 15

COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)
1.1. For Prelims
Case studies.
Field experiences are an essential part of the teaching-learning process and help students to acquire appropriate skill sets. The course prepares students to
take up positions in development agencies, media houses, corporate engaged in social responsibility initiatives, market research organizations, teaching and
administrative positions in educational institutions. The curriculum encourages students to work as independent consultants and social entrepreneurs in the
development sector.
.

1.2. For Mid Terms and Finals

The exercise will extend over the largest part of class time throughout the semester. It will consist of several phases including group presentations on
disaster preparedness, real time decisions in response to impending or unfolding disaster scenarios, debriefing and evaluation.

Students will be assigned to teams and required to complete series of tasks. The tasks will be completed within class time. Students will have to use all
the resources, readings, theories, concepts, and other materials presented in the course. Students will have to submit individual reflective feedback and
comments on the exercises.

2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output ( Portfolio of major activities in Number Theory)

Grading System

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

BAC 110 Development Communication Page 13 of 15

 A. TERM GRADE

Class Standing 60%

Recitation /Assignments/ 20%
Seatwork
Quizzes/ Long Test 20%
Oral Presentation of Paper/ 20%
Projects/ OBE Related Output

Periodic Examination 40%

100%
B. SEMESTRAL GRADE

The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)

Classroom Policies

On Attendance.
All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.

On ID/ Uniform
Students should always wear their ID inside the campus.
Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.

BAC 110 Development Communication Page 14 of 15

On Cleanliness/ Others
Students should help in the maintenance of cleanliness and orderliness inside the classroom.
Electronic gadgets or materials (cellular phone, MP3, laptops, etc.) not related to learning and without prior approval from instructors are not allowed to be
used while in class.

Prepared by: / Date: Endorsed by: / Date: Approved by: / Date

ROMEO P. GONZALVO JR.

Faculty Member
Reviewed by: / Date:

DR. EVELYN V. ENEJOSA DR. NILDA W. BALSICAS

Dean Vice President for Academics
JERICA V. DIONEDA and Research
SASE Librarian

ROMEO P. GONZALVO JR.

Program Chair

BAC 110 Development Communication Page 15 of 15