Strategies 2019-20 (July 2019)

AUTO

1. Enhance credit and review pricing and incentives.

Keeping in view current economic conditions instead of giving them further incentive we
have increased their credit days to 40.

2. Ensure availability of all new sizes that can be produced on our equipment

New HR Sizes
Below HR sizes were produced and sold. Few faced rejection due to raw material
during processing by the vendors and were lifted back. These will be produced again after
procurement of new raw material.
45.00mm x 4.00mm
40.00mm x 4.00 mm
28.60mm x 2.70mm
21.70mm x 3.00mm

New CR Sizes
15.90mm x 1.40mm = 67 tons
19.05mm x 1.80mm = 81 tons
20.60mm x 1.80mm = 50 tons
22.20mm x 1.40mm = 05 tons
25.40mm x 1.40mm = 02 tons
27.20mm x 1.60mm (Newly produced size, order in hand)
27.20mm x 2.00mm (Newly produced size, order in hand)

Above sizes are in regular production and sales.

APPLIANCES

1. Review credit terms to account for their turn around cycle.

Currently we are serving the industry through dealer’s network so we are

accommodating Appliances manufacturers though dealers

 Bilal is working on Appliance Industry, Visited 25 Industries so far have taken orders

from 4 of them but due to unavailability of 1” EL in stock they were served through

Dealers.

FURNITURE

1. Enhance the Charpai market share by developing PG pipe.

Charpai sizes of 40.50mm and 47.50mm are being produced and sold in 1.2mm and
1.5mm thicknesses. Last month we have sold 123 tons. New customers are developed for PG
pipe in LHR and FSD region. Working on market development on continuous basis.

WATER/GAS DISTRIBUTION

1. Launch/promote API GI gas pipes at plumber/dealer events.

¾”M GI Pipe has been promoted as Gas Pipe (API) in Rawalpindi, Rahim Yar Khan, Multan
and Bahawalpur Events

Sales Team has spread Gas pipe Launch in the market

Design Input for API/ GI Gas Pipe under way to change caps and printing

Brochures will be created as a support material

It is proposed that defer this strategy till the market conditions becomes normal to have
maximum sales impact
AUGUST STRATEGIES
AUTO

 Improve service quality, complaint handling, automate delivery information, invoicing and
receivables to auto vendors
CONDUIT

 Enhance one window offering for Duct customers bycommencing manufacture of Couplers
for HDPE Duct.
CONSTRUCTION

 Marketmappingofscaffoldingrentalandaccessorymarket.
FURNITURE

 Develop appropriate marketing collateral to promote furniture applications of IIL product

SEPTEMBER STRATEGIES
AUTO

 InvestigateimportdatatoseeifIILcaninstigateimportsubstitutionofthese products
CONDUIT

 CapitalizeonIIL’scurrentcompetitiveadvantages…extendingproductline by induction of
innovative products: multi-ducts, pre-installed pull mechanism
FURNITURE

 Survey the requirements of the furniture industry explore additional applications and evaluate
opportunities of developing new products and determine if we can create a competitive
advantage with our product.
 IntroductionofSSproductrangeforhospital/kitchen/organizedfurnituresegmentto
fabricators.
 Engage interior designers by sponsoring design competitions
FENCE

 Conduct a Market survey to identify existing and potential requirements to estimate the market
size of sub-segments.

OCTOBER STRATEGIES
FURNITURE

 Strategize to supply non standard SS pipe to furniture fabricators in order to reduce the
entry barriers into this high-end product.
FENCE

 Identify a reputable fence manufacturer for JV or franchise for Pakistan in order to bring
cattle/dairy farming and fencing technology to Pakistan