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PRESENTED BY:
PRESENTED TO:
Names:
Santiago, Mari-beth kae R.
Ocampo, Edward
Lucas, Vincent
Santos, Kevin
Marcos, Charlie
LOCATION: 1635 Taft Avenue .corner Vito Cruz St, Malate, Manila.
Executive summary
Coffee was first roasted and brewed in the Arabian Peninsula during the
15th century. In the 16th century, coffeehouses developed in the Ottoman Empire
and Middle East and became known as venues for storytelling and political
discourse. Continental Europe's first coffeehouse emerged in Venice in 1629, and
Oxford welcomed England's first cafe in 1652. Thanks to their reputation as places
of intellectual debate, cafes expanded rapidly. Jerzy Franciszek Kulczycki, a
former soldier, opened Vienna's famed Blue Bottle coffee house in 1686. Kulczycki
capitalized on coffee beans left behind by Turkish troops who fought in 1683's
Battle of Vienna and was the first to serve coffee with milk. During the
Enlightenment, public spheres such as cafes were valued as egalitarian centers of
discourse between thinkers. The Café Procope, a popular hangout among
Enlightenment philosophes like Voltaire and Rosseau, opened in Paris in 1686 and
still exists today. In the 1950s and 1960s, cafes became performance venues for
emerging Beat writers and folk musicians, who were tied to their political values.
Cafes in New York's Greenwich Village and Seattle stood at the forefront of the
coffeehouse counterculture movement.
Specialty coffee debuted in the mid-1970s and profited at a time when
coffee sales declined. In 1987, Howard Schultz bought the original Starbucks from
its creators, rebranded his existing cafes and set out to create a specialty coffee
empire. In response to criticism surrounding the health risks associated with junk
food and cigarettes, fast food restaurants and convenience stores incorporated
specialty coffee into their merchandise. While American fast food and convenience
store coffee caters to a bustling clientele, European extensions, such as the
McDonald's McCafe, have a more relaxed atmosphere. Cafes once more became
a place to spread information in the 1990s with the implementation of Wi-Fi. Today,
many cafes capitalize on special forms of brewing to ensure the best possible cup.
Now a days plenty of coffee shops are existing in different places of the
Philippines. Most of them are located near offices, universities and malls. They
have different style of serving their coffee and snacks. Due to competition, our
coffee shop has a unique way of serving our coffee. Costumers will choose the
type of coffee and the design and color of cup you are going to use. The design of
the cup will appear when you pour the hot coffee. There are also some cups with
“hugot” messages especially for those who are in love and broken hearted as well.
In regards to this idea, our business plan, the Café Emoji is established. Our target
market will be the millennials. Since today’s generation is more sensitive in love,
war, issues and other aspects of the society by the use of expressions in social
media, the concept of Café emoji is to bring the reactions through stuffs and food
service. Our business, which is to be established in Taft, Manila, is an area near
schools and is full of potential customers.
Mission
Vision
Here in café emoji we will give you an experience that you’ve never feel before.
The main purpose of our team is to provide happiness once you came into the café
emoji you’ll never feel alone. This café has a lot to offer not just our product but
also the things you can do inside the café were you can unwind and feel free to
express yourself.
BUSINESS CYCLE
Description of Product or services
A theme restaurant which gives a different atmosphere than named café
emoji. Waiters treating customers as king and queen in a private home setting
rather than a common customer.
The purpose of the Café emoji and its service is to make the customers feel
comfortable, feel at home, and to make their dream come true. One of the
signature features of a café emoji is the use of chanting which is meant to be a
good luck spell to make your drink taste even better. All the workers are wearing
emoji outfit. Customers can also use the tablets, board games and choose an
emoji waiters to take a picture with extra fees and put an emoji sticker on it. If the
costumer want to put it on the wall of freedom just to express their feelings.
Figure 1.1
In one of our settings in our café, we have this setting of a table where
pillows with emoji were put. They can sit on it, hug it, or anything for their
convenience. This gives a comfortable ambiance and atmosphere. Besides the
food that will be served, this will be added as a feature in our café.
Figure 1.2 Café Emoji, Fast Food Restaurant in Dhaka, Bangladesh
FOODS
4 Coffee or Drinks + 4 donuts + 2
Hugging Donut 55
cheesecakes slice
Hugging potato wages 55
Taste
AGE OF RESPONDENTS
35 33
30 28
25
Axis Title
20
19 20
15
10
16-20 YEARS
OLD 21-25 YEARS
OLD 26-30 YEARS
OLD ABOVE 30
YEARS OLD
100 Respondents
The data shows that 19% of the respondents were 16-20 years old, 33% of
them were 21-25 years old, 19% were 26-30% years old, and 20% were 30 years
old and above. Based on the data that we gathered among our respondents we
can see that the ages range of 16-25 years old were willingly answered and
participated on the time we conduct our survey.
We can got an idea on whom will we see daily on our coffee shop based on
the data on the ages of the respondents. More than half of them were teenager
or what we called millennial by this data we can apply some gimmicks that they
can relate. Like our idea, we include some “Hugot Lines “ on our menu board.
We also put a freedom wall inside our coffee shop, the main purpose of that is to
give our costumer a freedom on writing their thoughts, expressions, problems
etc. which is much related or common on millennial.
Determination of the Market Share
1
24 29
26 20
On the data above it shows 29% of our respondents said that they usually
buy food or eat in the canteen, 24% were in restaurant, 26% in convenience
store, 20% in fast food chain and the remaining percent were other kind of food
store or shop.
How often do you visit cafes?
10
4 28
16
13
29
On the pie graph above 29% of the respondents said that the visit cafes
several times a week, 28% were daily, 16% were several times a month, 13%
were once a month, 10% were several times a year and 4% were once a year.
Let’s go first on the on the data of “how often do you visit cafes?” I’m
impress on the result of the survey many of them said that they daily go or visit
cafes some of them visit cafes several times a week which is good to see from
our respondents but we don’t end with that we want our costumer be more
relative not just to our coffee shop but also to our menu list that’s why I came up
to the question of “Where do you usually eat” by this question we will get a
guideline on our menu list. Our priority is to serve our costumer a relative food
but with a twist of our themed coffee shop. We also conclude some unique recipe
and focus on our main product which was our signature latte and frappes by this
strategy we can make our costumer felt familiar but get a best service and better
taste to their traditional foods and cravings.
Positioning Strategy
10
4 5
5
0
PIZZA DONUT BURGER NACHOS PASTA MOJOS/ GARLIC
FRIES BREAD
On the table on the top 27% choose to eat pasta, 20% on pizza, 18% on
burger, 16% donut, 15% on nachos, 5% on garlic bread, and 4% on mojos/fries.
The pictures shown will be one of the sample products/combos that we will be
selling:
Emoji Combo A
1 Box of Pizza + 4 Pasta (White sauce / Red sauce)
Emoji Combo B
1 Burger (family size good for 3) + 2 Pasta + Nachos or potato
Emoji Combo C
Pasta + Pizza (2slice) + Potatoes
Emoji Combo D
2 Burgers + 1box of pizza + Potato (fries) + Drinks
Cafe Combos
Cafe Combo A
Coffee + Donuts
Cafe Combo B
Cafe + Pizza
Cafe Combo C
Cafe + Nachos
Pricing Strategy
Above 500
401-500 Pesos 3
301-400 Pesos 18
251-300 Pesos 10
201-250 Pesos 16
151-200 Pesos 16
100-150 Pesos 30
0 5 10 15 20 25 30
On the given data it shows 30% were willing to spend 100-150 pesos on
eating in a café store, 16% on 151-200 Pesos, 16% on 201-250 Pesos, 10% on
251-300 Pesos, 18% on 301-400 Pesos, and 3% 401-500 Pesos.
Promotion Strategy
44%
55%
43% 48%
9%
The scenario questioned is when we, the café emoji create a promotional
event when we open and when we market. 48%, as you can see in the graph,
said that there is a chance that they will purchase something from a coffee shop
if it offers something better than the shop they are currently purchasing. We will
create promos which suits their satisfaction
Distribution Strategy
17
35
3
39
Social Media Visual and Graphic Acids Family and Friends Self Discovery Others
On the data we will see that 35% of the respondents says that the get
information thru social media, 39% where on family and friends, 17% on self
discovery, 3% on visual, and 6% on other sources
Unique Products
UCC (UCC) Tarnished
Convenient and easy Reputation (UCC)
(UCC)
Technology (UCC) Customer Service
(UCC)
Costa coffee
.Excellent brand Present in a
name and brand limited number of
visibility. countries
Wide range of Very few number
products. of stores
Reputation for value
for money.
Café emoji
Wide range of Existing café’s
products & Service industry
quality
Challenge to retain
Good variety of customers
products
Organizational Structure
Supervisor Supervisor
(morning shift) (evening shift)
Chief Chief
Bakery Bakery
Management Personnel
First shift Second shift
Personnel
No. of No. of No. of No. of
Personnel working hours Personnel working hours
Supervisor 1 8 1 8
Chief/Kitchen 1 8 2 8
Bartender/Cashier 1 8 2 8
Customer Service 2 8 2 8
Bakery 1 8 1 8
Diswasher 1 8 1 8
Operating expenses
Equipment 58,130
water
13,500 12,250 12,700 13,577
supplies
100,000 150,000 200,000 250,000
Less: Cost of
goods sold
Beginning
inventory - 195,744.00 225,105.00 238,318.26 250,429.97
Less: Ending
inventory 195,744.00 225,105.60 238,318.26 250,429.97 262,971.05
Cost of
goods sold 1,761,696.00 2,025,950.40 2,144,864.34 2,253,869.77 2,366,739.47
Property, Plant
& Equipment
Liabilities
Partner's Equity
Partners Capital-
Beginning 1,990,000.00 155,080.00 (242,046.00) 283,197.24 1,837,066.58
Add/(Deduct)
KITCHEN EQUIPMENT:
Particulars Quantity Unit Unit cost Total Est. Life Yearly Monthly
Particulars Quantity Unit Unit cost Total Est. Life Yearly Monthly
Particulars Quantity Unit Unit cost Total Est. Life Yearly Monthly
TOTAL 419,901.00
Column1 Column2 Column3 Column4 Column5 Column6
SCHEDULE OF OFFICE AND STORE EQUIPMENT
TOTAL 390,000.00
TOTAL 60,900.00
Column1 Column2 Column3 Column4 Column5 Column6
SCHEDULE OF KITCHEN UTENSILS:
TOTAL 72,595.00
SCHEDULE OF SALARIES
Per
Designation month JAN-DEC.
TOTAL 420,000.00
SCHEDULE OF UTILTIES:
Per
Particulars month JAN.-DEC.
TOTAL 234,000.00
Particulars Amount
SEC 10,000.00
BARANGAY 1,824.00
BIR 1,000.00
TOTAL 30,824.00
Supporting documents
Objective
Education
Experience
Landbank Encoder (OJT)
Skills
• Professional in encoding
• Professional in auditing
• Proficient in Microsoft Excel, Power point and Microsoft office.
Awards
• Member of MANSOC
• Member of English and math club
• Join the Events Management Program
• Attend the seminar entitled Resilience at JPL hall of freedom
• Attend the MANSOC (CBA) Convention
• Attend the one billion rising campaign
• Attend the seminar entitled Success at JPL hall of freedom
• Scholar in mega world GPA- 1.75 (2017-2018
Reference
I hereby certify that the above statement are true and correct to the best of my knowledge.
Vincent L. Lucas
B16 LT22 ACM Phase 9 Alapan 1A Imus, Cavite
09053312968/vincentlucas09@yahoo.com
OBJECTIVE
EDUCATION
Tertiary Lyceum of the Philippines University, Manila
(2015-2019)
EXPERIENCE
Greet customers when they arrived and ask if they need assistance
Suggest upsell items to customers based on the items they have chosen
Train new sales staff as needed by the management
SKILLS
Igi De Leon
General Manager – Igi’s Artist Events and Entertainment Production
John Crisrey B. Quilla
Operations and Admin Support – Ahnex Builders and Ready Mix Corp.
Renz Karlo S. Barredo
Seda Hotel
Edward Angelo B. Ocampo
Blk 6-c Purok 1 Zapanta Compound Bayanan,Muntinlupa City
09054649741
ea_ocampo07@yahoo.com
Objective
To be part of a company and to enhance my skills and knowledge
Education
Tertiary: Lyceum of the Philippines University
Intramuros, Manila
2015-2019
Course: Bachelor of Science in Business Administration Major in Operations
Management
Secondary: Mary Mother of God Parochial School
National Road, Muntinlupa
2011-2014
Primary: Bayanan Elemantary School Main
Bayanan, Muntinlupa
2004-2010
Skills
Time Management
Team work
Self-motivation
Decision Making
Ability to work under pressure
Reference
Objective
To be able to apply my knowledge on the principles and theories of the operation
management during my years of studies
Education
Tertiary
Lyceum of the Philippines University
Secondary
Philippine Chung Hua School
Primary
Philippine Chung Hua School
Experience
Manila Barangay Bureau of Manila City Hall
Stock man in Jollibee Robinson Magnolia
Skills
Computer Literate(MS Word, Excel, and Powerpoint)
Able to communicate with others easily
Can work under pressure
Reference
Ms. Sandra Marcos, Audithor, 712-23-84
Mr. Arnie Barte, IT Specialist, 721-23-46
I hereby certify that the above statements are true and correct to the best of my
knowledge