BUSINESS PLAN

Identifying Information:

Project Enterprise Title :__________________________________________

Proponent/Enterprise group : _________________________________________

Location:
Barangay, Municipality: _______________________
Province: _______________________

No. of PO members: Total: __________

Male: _______
Female: ______

No. of Direct Beneficiaries: Total ________

Male ________
Female _______
Contact Person:
Name _______________________
Position _______________________
Contact Number _______________________

Total Project Cost: Php _________

FishCORAL Fund : Php ________

Beneficiary equity : Php ________
LGU equity : Php ________
Rationale: (2-3 paragraphs)

 A brief background of the PO and the direct beneficiary including its status
(ownership, savings mobilization, average members’ income) and on-going activity
 Brief background of the proposed project-product, supply and demand, projected
income
 Reasons why the project is proposed and why should receive funding and approval

Project Objectives (what is/are aim of the beneficiary? What is their purpose? Attribution to
the overall goal and objectives of FishCORAL)
General:
Specific:

Brief Project Description: (1-2 paragraphs)

 Kind of livelihood, operations/process/methods used

 Who will manage
 The output or product produced

COMPONENTS OF THE BUSINESS PLAN

Section 1: Marketing Plan

1. Description of the Product

PRODUCT DESCRIPTION PACKAGING
MATERIAL SIZE

(description and packaging that will be used, specifying material and size)

2. Comparison of the Product with its competitors (what is the strength or

weaknesses and quality of the product compared to its competitors, the pricing,
relationship with its customers)
3. Location (where is the site/area of your project? Can be presented in map)
4. Market area (where will you sell or bring your products? E.g. public market)
5. Main customers (who are your target main customers? E.g. fish
traders/consolidators, restaurants)
6. Total demand (demand of the product in the market-source: from field guide
survey or from PSA report on supply and demand) if no data available, can be
omitted
7. Market share (% share of the project output to the total demand) if no data on
total demand, can be omitted
 8. Selling price (estimated farm gate selling price of the product- consider the low
season and high season)
9. Sales forecast (choose only 1 table, whichever suits best to your commodity)

If the product is throughout the year, you may use this:

Projection (sales):
given price, estimate of demand/market, and marketing strategy, sales projection can be
made
PRODUCT MONTHS ANNUAL
J F M A M J J A S O N D

If the product is by season, you may use this:

Projection (Sales) – for seasonal products with fluctuating prices

Product Lean Peak ANNUAL
Price/kg Sales Price/kg Sales

10. Promotional measures

Promotional Activities:
means of advertisement, marketing strategies that will be used.
ACTIVITY UNIT QTY COST/UNIT TOTAL COST

11. Marketing strategy (strategies to promote and sell the product, terms of
distribution e.g. through word of mouth, transactional-contract agreement)

12. Marketing budget (total budget of marketing)

Activities Cost
Packaging and labelling
Promotional
Transportation
Total Cost

Section 2: Production Plan

1. Production process

1.1 Process flow chart

Example:

1.2 Process or procedures

a. Pre-operational- installation/construction, source of fingerlings/seedlings
b. Stocking-when and how to stock?
c. Feeding – when, how and what is the feeding schemes and ration or FCR?
d. Stock sampling – how? What methods or equipment to be used?
e. Monitoring – how often? What parameters or data to be monitored?
f. Harvesting – when? How many days of culture before harvest? What
method to be used?
g. Packing – what materials to be used, how many kgs?
h. Marketing – how, when and where?
i. Repair and maintenance – what, how and when?

2. Project design and/or lay-out (drawing)

3. Facility/Equipment specifications, sources, costs
Product machinery and equipment:
machineries/equipment needed to produce the required volume of the product. This can be
clearly presented in a table.

FACILITY/ DESCRIPTION/ QTY UNIT TOTAL LIFE- DEPRECIATION

EQUIPMENT SPECIFICATIONS PRICE COST SPAN

TOTAL

4. Planned capacity/production cycle per year

 Production schedule:
this is based on the production process flow chart. It could be prepared for a day, week, or
month, year or cycle depending on the type of enterprise

ACTIVITY J F M A M J J A S O N D

5. Future capacity (plans for expansion)

6. Raw materials (volume, Cost, source)
Supplies and materials:
describes the condition of the materials to be used, e.g. where and when they are available.
Some materials are seasonal, and this will need to be considered in the production schedule.

ITEMS DESCRIPTION/ QUANTITY COST/UNIT TOTAL SOURCE

SPECIFICATION COST

7. Labor ( manpower and cost)

Manpower Requirements:
determine the manpower / labor requirements, skills level, costs

POSITION QUANTITY DUTIES BASIC SALARY ANNUAL SALARY

Worker 1

Worker 2
Worker 3

8. Production cost (total cost of production)

Particulars Total Cost

Equipment
Raw materials
Labor
TOTAL

9. Overhead expenses
 Production utilities:
Describe the utilities used such as water and light with corresponding cost.

PARTICULAR COST/MONTH COST/YEAR

Water
Light

10. Waste material disposal

Waste Disposal Method:

Describes how the waste will be disposed; bio-degradable and non-biodegradables.

Section 3: Organizational and Management Plan/ Operations Plan

1. Form of business
(Describe the form of ownership of the business: sole proprietorship, partnership,
cooperative, corporation.)

2. Organizational structure
Done through organizational chart, organized according to the four functional areas
Marketing
Production
Finance
Administration

Describe who will directly manage the project and what is the arrangement of the group to
run the business (role of PO, role of members)

3. Staffing (who will take charge or manage of the business as illustrated in the
organizational chart)

PERSONNEL QUALIFICATIONS DUTIES AND HONORARIUM ANNUAL

RESPONSIBILITIES AND OTHER COSTS
BENEFITS

4. Pre-operating expenses (expenses incurred before the start of the project e.g. PO
registration, permit, training, other activities done)
PARTICULARS COSTS
 1. DOLE Registration
2. LGU permit to operate

TOTAL COST Php

PRE-OPERATING ACTIVITIES: Through GANTT CHART (sample only)

ACTIVITY TIMEFRAME (in months)
J F M A M J J A S O N D

Preparation of BP
Negotiation for
financing
Registration of
business
Setting up of prodn
activities
Other activities

Start of business
operation

5. Office equipment and supplies (needed by the PO/beneficiary to run the business
e.g. record book, ballpen, etc.)
Particulars Cost/month Cost/Year
Record book
Ballpen

TOTAL

6. Administrative expenses
Particulars Cost/month Cost/Year
Transportation
Meals (Food)
Miscellaneous exp.

TOTAL

7. Organization and Management Cost (the total cost of the O&M)

Particulars Cost/month Cost/Year
Salary/honorarium
Pre-operating expenses
 Office equipment and supplies
Admin. Expense
TOTAL

Section 4. Financial plan

1. Project Cost (the total project cost – IFAD, LGU, PO) Php

2. Financing plan and requirement

Particulars IFAD LGU PO Total

Fixed assets
(equipment/facility
Working Capital/
Operational Expense
(raw materials,
seedlings, fingerlings)
Labor (manpower
salary
Marketing Cost
Pre-operating expense
Overhead cost
Others
TOTAL

3. Projected profit loss statement (attached template)

4. Projected cash flow (attached template)

5. Balance Sheet (attached template)

7. Breakeven point – (discuss briefly on the return of output or input here the breakeven
point as shown in the projected income statement)
8. Return on Investment (discuss briefly or input here the ROI as shown in the
projected income statement)
9. Financial analysis- Is the subproject feasible?

Section 5. Sustainability or Expansion Plan

Sustainability/Expansion Plan: describe how the sub-project can become self-reliant and how
it can continue even after the first cycle of operation which was funded under the
FishCORAL enterprise/livelihood fund scheme; how the repayment will be collected and
remitted to the Community Financial Intermediary (CFI) or bank, if any, how the remitted
amount to the CFI will be reflowed back to the livelihood/enterprise group to sustain
operations e.g. saving mobilization schemes, counter parting schemes.

Section 6. Risk Management Plan

How to cope and address the risk or threats to be encountered during the project
implementation
Example:
Risks/Threats Mitigating When to address Responsible Person
measures/Steps
Typhoon
Poaching
Diseases

MONITORING AND EVALUATION, M&E

The M&E plan for the enterprise will build on from the overall project M&E framework.

At the FishCORAL project level, this may include the formation of the
Livelihoods/Enterprise regional-provincial monitoring team, which plans the monitoring
visits in the field, together with the required documents (e.g. meeting attendance sheets,
Activity Work Plan per month/quarter/year, and brief Accomplishment Reports).

At the Enterprise Level, the PO can develop its own monitoring of its business by:
Preparing the Enterprise Activity Workplan: activity, schedule, resources, in charge
Identifying who is in charge of monitoring – whether activities are achieved or not; if not, to
work out measures for accomplishment.

ANNEXES
1. Detailed breakdown of bill of materials (e.g. cage frame, cage net, etc.)
2. List of direct sub-project beneficiaries with filled-up baseline survey forms
3. Savings Mobilization Scheme, if applicable
4. Other requirements as stated in Table 4 of livelihood guidelines
5. LIST OF REFERENCES

NOTE: If completed, delete all red fonts!