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Engineering Management
Case Study #9
GOOD MUSIC BROADCASTING CORPORATION: Ebb Tide
By
Silva, Julius T.
October, 2019
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CASE 9: GOOD MUSIC BROADCASTING CORPORATION: Ebb Tide
Engineer Frederick Panganiban reviewed the consolidated sales report. He wants some
improvement in operations so that overall income will increase. He feels that the sales report
is useful, but he believes some other data may help him make a better decision. How will Engr.
Panganiban make improvements in operations to increase their overall income?
II. Goal/Objective
Various methods were considered to improve GMBC’s operations to increase their overall
income. Strategic Planning can be used in solving this problem. In order to attract more
advertisers, the radio station can have a comprehensive “branding” campaign. For example,
GMBC can launch a specially-composed song as their station ID. Long-range Financial Plan,
this financial plan is needed to ensure the growth of the company for many years to come.
Depreciation of assets has to be considered. Lastly, Operating Budget must be used to have
planned account of expenditures, revenues or profits in the future. Proper budgeting implies
savings for the company.
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IV. Recommendation
References
Executive Summary
Engineer Frederick Panganiban was reading the advertising sales report handed to
him by his assistant. The report contains information from the ten radio stations owned and
operated by Good Music Broadcasting Corporation (GMBC). GMBS derives income from
advertisements; the advertisers are billed depending on the frequency of exposure of their
messages. A certain portion of the advertising income is credited to the account of the
individual stations depending on what GMBC gave to them while the total advertising income
of a station consists of the credit account from the head office plus whatever income from local
advertisers is derived. Each station is managed by a station manager who reports directly to
Engineer Panganiban, the general manager. Engineer Panganiban is now reviewing the
consolidated sales report. He wants some improvement in operations so that overall income
will increase. He feels that the sales report is useful, but he believes some other data may help
him make a better decision.
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