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introducing the elements of design
● Line: A line is a mark between two points. There are various types of lines, from straight
to squiggly to curved and more. Lines can be used for a wide range of purposes:
stressing a word or phrase, connecting content to one another, creating patterns and
much more.
● Colour: Colour is used to generate emotions, define importance, create visual interest
and more. Some colours are warm and active (orange, red); some are cool and passive.
● Texture: Texture relates to the surface of an object; the look or feel of it. Using texture in
design is a great way to add depth and visual interest.
● Size: Size is how small or large something is. Size is used to define importance, create
visual interest in a design (via contrasting sizes), attract attention.
● Space: Space is the area round or between elements in a design. It can be used to
separate or group information. Use it effectively to: give the eye a rest; define
importance; lead the eye through a design and more.
● Value: Value is how light or dark an area looks. A gradient is a great way to visualise
value - everything from dark to white, all the shades in-between has a value. Use value to
create depth and light; to create a pattern; to lead the eye; or to emphasize.
● Shape: Height + width = shape. There are three types of shape: geometric (triangles,
squares, circles etc), natural (leaves, animals, trees, people), and abstracted (icons,
stylizations, graphic representatives etc).Odder or lesser seen shapes can be used to
attract attention.
examples of artworks
L I N E
NAME OF ARTWORK: “The Scream”
ARTIST: Edvard Munch
YEAR MADE: 1893
MEDIUM: Oil, tempera, pastel and crayon on cardboard
LOCATION: National Gallery and Munch Museum
In this example of expressive lines in art, Edvard Munch uses wavy lines in contrast with a
strong straight diagonal line to convey anxiety.
C O L O U R
NAME OF ARTWORK: “Hammamet with Its Mosque”
ARTIST: Paul Klee
YEAR MADE: 1914
MEDIUM: Watercolour and graphite on paper mounted on cardboard
In this example of colour in art, Paul Klee shows contrast between high intensity and low
intensity colours by using more or less water with his paint.
S I Z E
NAME OF ARTWORK: “Christina’s World”
ARTIST: Andrew Wyeth
YEAR MADE: 19048
MEDIUM: Tempera on panel
LOCATION: The Museum of Modern Art
In this scale in art example, the artist uses scale to show the space or depth between the girl
and the house in the background.
S P A C E
NAME OF ARTWORK: “The Cathedral”
ARTIST: Auguste Rodin
YEAR MADE: 1908
MEDIUM: Stone
LOCATION: Rodin Museum
In Rodin’s The Cathedral, the empty negative space between the hands creates as much
emotion and power as the positive space of the hands.