page 06 Revolution and Innovation – the Digital Music Market in 2007

Digital Music Sales in 2007

The digital market continues to grow worldwide

Five years after the emergence of a market

for legal online music downloads, the digital Reinventing an Industry –
music business is continuing to see growth
internationally.
The Digital Difference Over 5 Years
Record company revenues from digital sales 2003 2007
are estimated at approximately US$2.9 billion in
2007 – up roughly 40 per cent from US$2.1 billion Number of Less than 50 Over 500 A legal digital music market has
in 2006 and up from US$380 million in 2004. The legal services been created from scratch over the
digital share of the total music market has risen last five years, with consumers now
from only two per cent in 2004 to around 15 per able to shop around more than 500
legal services.
cent in 2007. In the US, digital sales account for
nearly 30 per cent of the music market and in
Licensed tracks 1 million 6 million + Consumers can now legally access
South Korea they account for over 60 per cent more than six million tracks through
of the market. Globally, the digital market is split legal services.
roughly 50:50 between online and mobile sales.
Value of digital Around Around Record labels have created
These figures exclude other digital income music sales US$20 million1 US$2.9 billion a digital music industry worth
streams such as licensing income from approximately US$2.9 billion in just
advertising-supported models and performance five years, a rate of growth many
industries would envy.
rights income. These areas are growing sources
of revenue to record companies. Digital as a 0% 15% Almost a sixth of music sales already
percentage of come through digital channels just
overall recorded five years after legal options opened
Top 10 Global Digital music sales up and this figure is set to grow.
Singles 2007 Number of Today a single artist release can
formats available Less than 10 Over 100 be packaged in multiple formats
Artist Song Sales per artist release and dominated include video downloads, ringtones
(m) by the CD and or mobile full tracks. Sales of Justin
cassette Timberlake’s FutureSex/Love
1 Avril Lavigne Girlfriend 7.3 Sounds comprised of 115 products
which sold a total of 19 million units,
2 Utada Hikaru Flavor of Life 7.2 of which only 20 per cent were in
CD format.
3 Rihanna Umbrella 6.6
1
Estimated digital sales, USA, IFPI.
4 T-Pain Buy U A Drank 5.9
(Shawty
Snappin’) Digital Music Revenues US$ Billions
5 Akon Don’t Matter 5.7 % of the
6 Soulja Boy Crank That 5.2
2.9 total industry:
Tell’Em
2004: 2%
7 Shop Boyz Party Like a 5.2
2005: 5%
Rock Star
2.1 2006: 11%
8 Sean Beautiful Girls 4.8
Kingston 2007: 15%
9 Mims This is Why 4.8
I’m Hot
1.1
10 Beyoncé Irreplaceable 4.6
       
Chart includes: online single track downloads, mastertones,
ringback tones, full track downloads to mobile, video
mastertones. Period Dec 2006-Nov 2007. Combines all
0.4 Source: IFPI. Includes online and
versions of the same song. Sales figures rounded. mobile sales & record companies’
Source: IFPI 2004 2005 2006 2007 revenues. 2007 figure is an estimate

“The record business is turning into a true music entertainment business.

We are breaking away from the single product format to a vast range of different
and complementary products, all centred around the release of an artist.”
Thomas Hesse, President, Global Digital Business, SonyBMG Music Entertainment
 shaping a new era in digital music

4.0 25%
Digital music 3.7

revenues (2008). 3.5

2.9 20%
3.0 20%

2.5
US$ billions 2.2 15%

% digital
15%
2.0

1.5 11% 10%

1.2

1.0
5%
0.4 5%
0.5
2%
0.0 0%
2004 2005 2006 2007 2008

Source: IFPI. Figures include online, mobile and subscription trade revenues. 2008
figures are estimates. Figures rounded and expressed on a fixed exchange rate.

Top five digital music markets (2008) Top 10 Digital Single Tracks 2008
Country Digital share No. Artist Title Sales (m units)
US 39% 1 Lil Wayne Lollipop 9.1
Japan 19% 2 Thelma Aoyama Sobaniirune 8.2
UK 16% 3 Flo Rida feat. T-Pain Low 8.0
France 12% 4 Leona Lewis Bleeding Love 7.7
Germany 9% 5 Timbaland Apologize 6.2

Source: IFPI. Figures reflect digital 6 Greeeen Kiseki 6.2

shares for the period of Jan-Jun 2008. 7 Katy Perry I Kissed A Girl 5.7
8 Alicia Keys No One 5.6
9 Usher feat. Young Jeezy Love In This Club 5.6
10 Chris Brown With You 5.5

Source: IFPI. Chart includes online single tracks, audio and

video mastertones, ringback tones and full track downloads
to mobile. Period of 12 months to November 2008. Sales
figures are rounded. Combines all versions of the same song.

Some top digital selling artists of 2008.

Alicia Keys

Katy Perry
Lil Wayne

Flo Rida

7
Lady Gaga Jason Mraz

Black Eyed Peas

Digital Music Sales Around The World

Music companies’ global digital revenues Top 10 Digital Songs 2009

grew by an estimated 12 per cent in
2009 totalling US$ 4.2 billion in trade
ARTIST TITLE SALES
revenues. Digital channels now account Lady Gaga Poker Face 9.8m
for 27 per cent of music sales, up from Black Eyed Peas Boom Boom Pow 8.5m
21 per cent in 2008 (IFPI). The music Jason Mraz I’m Yours 8.1m
sector is generating far greater value from Lady Gaga Just Dance 7.7m
the online and mobile market than any
Black Eyed Peas I Gotta Feeling 7.1m
other sector in the creative industries,
Taylor Swift Love Story 6.5m
with the exception of electronic games.
Music companies’ revenues from digital Beyoncé Single Ladies (Put A Ring On It) 6.1m
channels are now proportionately more Soulja Boy Tell’Em Kiss Me Thru The Phone 5.7m
than double that of the film, newspaper Kanye West Heartless 5.5m
and magazine industries combined. Britney Spears Circus 5.5m
Source: IFPI. Chart includes online single tracks, audio and video mastertones, ringback tones and full track downloads
Despite this success, the increase in to mobile. Period of 12 months to November 2009. Sales are rounded. Combines all versions of the same song.
the music industry’s digital sales is not
offsetting the sharp decline in sales of Global Digital Revenues Share
physical formats. Overall, global music
35
sales fell for the tenth year running
in 2009. Full year figures were not
available at the time of going to press, 30
but digital and physical global sales
in the first half of 2009 were down 25
12 per cent, excluding performance
rights income (IFPI). 20

In the largest digital music market, 32%

15
the US, within the space of eight 27%
years digital revenues have gone from
10
practically zero to accounting for around
40 per cent of the US music market
5
(RIAA). iTunes is now the biggest music
5% 4%
retailer in the US, accounting for 25 2%
per cent of the overall music market, 0
Games Recorded music Films Newspapers Magazines
followed by Walmart, Best Buy and
Amazon (NPD Music Watch). Sources: IFPI, PWC Global Entertainment and Media Outlook

10
Best seling global Artist Title Sales (m)
digital singles of 2010
The best selling digital single 1 Ke$ha TiK ToK 12.8
of 2010 was Ke$ha’s TiK ToK,
selling a total of 12.8 million
units. This compares to 9.8
2 Lady Gaga Bad Romance 9.7
million digital copies of Lady
Gaga’s Poker Face which 3 Eminem featuring Rihanna Love The Way You Lie 9.3
topped the chart in 2009.
This is the first time a digital Lady Gaga
single has crossed the 10 4 featuring Beyoncé Telephone 7.4
million mark.
5 Usher featuring Will.i.am OMG 6.9

6 Katy Perry California Gurls 6.7

7 Train Hey, Soul Sister 6.6

8 Justin Bieber Baby 6.4

9 Black Eyed Peas I Gotta Feeling 6.1

10 Paramore crushcrushcrush 6.1

Source: IFPI. Period 12 months to November 2010. Sales are rounded. Combines all versions of the same song.

Lady Gaga Usher

Ke$ha Eminem Katy Perry

Music’s changing digital landscape 2004 2010

Licensed music services Fewer than 60 400+

Catalogue available 1 million tracks 13 million tracks

Industry’s digital revenue US$420 million US$4.6 billion

% of industry revenues from digital channels 2% 29%

13
The global top selling digital singles of 2011
The top selling single of 2011 was Bruno Mars’ Just The Way You Are, which sold more than 12.5 million copies. The combined sales of the top
ten digital singles grew by 11 per cent in 2011.

Artist Title Sales (m)

Bruno Mars Just The Way You Are 12.5
Bruno Mars Grenade 10.2
LMFAO Party Rock Anthem 9.7
Jennifer Lopez On The Floor 8.4
Adele Rolling in the Deep 8.2
Lady Gaga Born This Way 8.2
Pitbull ft. Ne-Yo, Afrojack & Nayer Give Me Everything 8.2
Black Eyed Peas The Time (Dirty Bit) 7.3
Maroon 5 Moves Like Jagger 7.0
Bruno Mars The Lazy Song 6.5
Source: IFPI, 12 months to November 2011. Sales are rounded. Combines all versions of the same song.

Access or ownership? You choose

Certain fundamental factors underpin this growth. First is the continued
widening of consumer choice. Digital music is now broadly segmented
into two main consumption models - “ownership” and “access”.
Both took big strides in 2011. Subscription services expanded and
linked with new partners to reach new audiences – most notably
integrating with Facebook and bundling their services with ISP offerings.
Meanwhile, developments in cloud technology are transforming the way
fans manage and store their music.
Music companies believe both models – access and ownership -
have enormous growth potential. Rob Wells, president, global digital
business, Universal Music Group, says: “The fact that these two models
of consumption can co-exist speaks volumes about the future. In fact,
we have really only scratched the surface of digital music in the last
decade - now we are starting the real mining, and on a global scale.”
Also driving growth is the global surge in consumer demand for
smartphones and tablets. These, along with steadily growing broadband
penetration, are a major factor in the increased uptake of both download
and subscription services. “The technology infrastructure is being put
in place in a way that we have never seen before and that is one major
reason why we feel positive about digital music going into 2012,” says
Edgar Berger, President and CEO, International, Sony Music Entertainment.
Record companies are working with business partners to create products
that can offer a better user experience than unauthorised services. Mark
Piibe, executive vice president, global business development, EMI Music,
says: “We know that some people will migrate from piracy and that others
will not, but we want alternatives to be there. We think the presence of
access services can expand the whole market.”

“ We think the presence of access services can expand the whole market.”
Mark Piibe, executive vice president, global business development, EMI Music.

Digital music trade revenues by year

2009 2010 2011
Trade Revenues (US$) 4.6 billion 4.8 billion 5.2 billion
Growth 10% 5% 8%

7
Source: IFPI. 2011 figures are estimates.
 Gotye. Photo by Søren Solkær Starbird.

Top selling global singles
Canadian artist Carly Rae Jepsen topped the 2012 global
singles chart with Call Me Maybe which sold 12.5 million units.
Jepsen had first shot to fame in 2007, when she came third on
Canadian Idol. An album followed, but it was Call Me Maybe,
released in 2012 that propelled her onto the global stage, topping
the charts in more than a dozen countries. The track received massive
publicity when fellow Canadian Justin Bieber promoted it to his
30 million Twitter followers and uploaded a parody of the video
on YouTube which garnered more than 50 million views worldwide
on the video streaming channel.
Gotye’s Somebody That I Used To Know was the second best-selling
single of 2012, with 11.8 million sales. Belgian-born and based in
Australia, Gotye released his first album in 2003. Somebody That I Used
To Know, which featured New Zealand singer-songwriter Kimbra,
topped the iTunes charts in 46 countries. Its international popularity
was boosted by its quirky video and when artists such as Katy Perry
and Lily Allen promoted it to their followers on Twitter.
Global top selling digital singles of 2012
K-Pop star PSY’s Gangnam Style was the third best-selling hit of the
year, as well as being a YouTube phenomenon with more than 1.2
billion views to date. Gangnam Style is the most successful
of a recent wave of K-Pop hits that have broken internationally.
South Korea’s music sector has attracted heavy investment since
its government overhauled its copyright laws in 2007, a move
which helped the country soar from the 23rd largest recorded
music market worldwide in 2007 to the 11th largest in 2012.
Brazilian singer-songwriter Michel Teló achieved a global hit with Ai
Se Eu Te Pego. Sung in Portuguese, the song broke language barriers
to sell 7.2 million copies, helped by football stars adapting the dance
and performing it as a goal celebration. This helped the hit go viral
on YouTube, attracting almost half a billion views and becoming one
of the top 10 most viewed videos. The song reached number one
in 23 countries in Europe and Latin America. Teló became the first
Brazilian solo artist in five decades to have a song in the US Billboard
Hot 100 chart.
The digital singles chart includes artists from Australia, Brazil, Canada,
South Korea, Trinidad and the US, showing how the internet makes
it possible for artists to break out of their local markets and achieve
global hits.

ARTIST TITLE TOTAL SALES (M)

Michel Teló. Photo by Fernando Hiro.
1 CARLY RAE JEPSEN CALL ME MAYBE 12.5
2 GOTYE SOMEBODY THAT I USED TO KNOW 11.8
3 PSY GANGNAM STYLE 9.7
4 FUN WE ARE YOUNG 9.6
5 MAROON 5 PAYPHONE 9.1
6 MICHEL TELÓ AI SE EU TE PEGO 7.2
7 NICKI MINAJ STARSHIPS 7.2
8 MAROON 5 ONE MORE NIGHT 6.9
9 FLO RIDA WHISTLE 6.6
10 FLO RIDA WILD ONES 6.5

Source: IFPI.

The entire world is connected through the internet

and people choose what music they want to listen
to. There is more choice than ever before and this
can be both an opportunity and a challenge for
artists. But a hit is a hit and people feel the music no
matter what language, the rhythm or anything else.
Michel Teló

12
Top global singles Figure 8: Top global singles

The 2013 global singles chart was topped Rank Single & Artist  Total units* (m)
by Robin Thicke, the American-Canadian
singer whose Blurred Lines topped the
charts in 14 countries. The song was taken 1 blurred lines
robin thicke feat. T.I. and pharrell 14.8
from his sixth studio album, also called
Blurred Lines. The track, which featured
T.I. and Pharrell Williams, was promoted
2 thrift shop
macklemore & ryan lewis feat. Wanz 13.4
with a video directed by Diane Martel
that featured models Elle Evans, Jessi
M’Bengue and Emily Ratajkowski and
3 wake me up
avicii 1 1 .1
4 9.9
attracted more than one million views just give me a reason
on Vevo in its first day of release. Thicke P!nk Feat. nate ruess
performed the song with Miley Cyrus at
the MTV Video Awards, in the process
setting the record for an event generating 5 roar
katy perry 9.9
the most tweets per minute (360,000).

Blurred Lines attracted more

6 get lucky
daft punk ft. pharrell williams & nile rodgers 9.3
than one million views on
Vevo in its first day of release
7 radioactive
imagine dragons 8.6
Macklemore and Ryan Lewis’ Thrift 8 when I was your man
bruno mars 8.3
Shop was the second best performing
single. It was the fifth single from the hip
hop duo’s debut studio album The Heist.
9 scream & shout
will.i.am feat. britney spears 8.1
The track went to number one in nine
countries and the accompanying video
attracted more than 485 million views
10 stay
rihanna 7.9
on YouTube.
Source: IFPI  *Units include single-track downloads and track-equivalent streams.

The importance of Figure 9: Percentage of top ten albums in

local repertoire 2013 that were by locally signed artists

Investment in local repertoire remains

Country %
the lifeblood of the international music
South Korea 100%
industry. Album charts in individual
markets demonstrate the continuing Japan 100%
strength of local repertoire as a share of
Brazil 90%
overall music sales. In many markets, local
artists account for the vast majority of Italy 90%
the top selling albums of 2013. In France, Sweden 90%
for example, 17 of the top 20 selling
albums of 2013 were local repertoire, up France 80%
from 10 in 2011. In Germany, seven of the Denmark 80%
top 10 selling albums in 2013 were local
repertoire, a trend reflected in 13 selected Netherlands 80%
non-English language markets (see Figure Germany 70%
9). Record companies are also focused on
Norway 60%
promoting locally signed artists around
the world. Warner Music points to its Spain 60%
Japanese breakthrough artist Kyary
Portugal 50%
Pamyu Pamyu undertaking her second
world tour, while a new wave of Malaysia 50%
Scandinavian artists aspire to follow the
career trajectory of David Guetta, signed Source: IFPI, National Groups
in France and now a global phenomenon.

Lars Winnerbäck photo by Jonas Linell 15

Top selling global albums of 2014 Global Top Digital Singles of 2014

Rank Album & Artist  Total sales (m) Rank Title & Artist  Total sales (m)

1 Frozen 10.0 1 Happy 13.9

Various Artists Pharrell Williams

2 1989 6.0 2 Dark Horse 13.2

Taylor Swift Katy Perry feat. Juicy J

3 x 4.4 3 All of Me 12.3

Ed Sheeran John Legend

4 Ghost Stories 3.7 4 All About That Bass 11.0

Coldplay Meghan Trainor

5 In The Lonely Hour 3.5 5 Let It Go 10.9

Sam Smith Idina Menzel

6 FOUR 3.2 6 Timber 9.6

One Direction Pitbull feat. Ke$ha

7 Rock or Bust 2.7 7 Fancy 9.1

AC/DC Iggy Azalea feat. Charli XCX

8 Guardians of the Galaxy: 2.5 8 Problem 9.0

Awesome Mix Vol. 1 Ariana Grande feat. Iggy Azalea
Various Artists
9 Rude 8.6
9 The Endless River 2.5 MAGIC!
Pink Floyd
10 Bailando 8.0
10 Pure Heroine 2.0 Enrique Iglesias feat. Sean Paul,
Lorde Descemer Bruno, Gente De Zona

Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams.

Top selling global albums

IFPI’s 2014 global singles chart was topped by Pharrell Williams’
Happy. The song appeared on the Despicable Me 2 soundtrack

& singles of 2014

The top selling album of 2014 was the motion picture soundtrack
Frozen which sold 10 million copies and topped the charts world-
wide. The album was released in November 2013 and went on
to top the Billboard album chart for 16 non-consecutive weeks.
It claimed the most weeks at number one in the US for a motion
picture soundtrack since Titanic in 1998. It also topped the charts
internationally in countries from Argentina to Japan.
Second in the albums chart was 1989 by Taylor Swift which
sold six million copies worldwide and topped the charts in more
than 10 countries. 1989 was Swift’s fifth studio album and was re-
leased in October 2014. It debuted at number one on the Billboard
200 in the US achieving the highest sales of an album in its first
week of release since Eminem’s The Eminem Show in 2002. The
album also debuted at number one in other markets, such as
Canada and the UK, and charted in the top 10 in leading markets
such as Brazil, France, Germany and Japan.
The third best-selling album of 2014 was Ed Sheeran’s x.
It was the British singer-songwriter’s second studio album and
topped the charts in a dozen countries worldwide.
album and was also the lead single on G I R L, Williams’ second
studio album. It was first released in November 2013 and went on
to top the charts in more than 20 countries, including Canada, the
UK and US. It was the best-selling song of the year in the US, the
world’s largest market. It was partially promoted through a social
media campaign centred around the 24hoursofhappy.com website,
which featured the world’s first 24-hour music video.
The second single was Katy Perry’s Dark Horse. The song
was first released in September 2013, as a promotional single from
her fourth studio album Prism. It was then released as the third of-
ficial single from the album in December 2013. The track, which also
featured rapper Juicy J, was part of a competition run by Pepsi in
which fans could vote on Twitter about whether they wanted it or
Walking on Air to be the first promotional single from Prism. It went
on to chart at number one in the US, Canada and the Netherlands,
while reaching the top 10 in almost 20 countries worldwide.
The third best-selling single was John Legend’s All of Me.
It was taken from the American singer-songwriter’s fourth studio
album Love In The Future. It was his first number one in the US and
also topped the charts more than half a dozen other countries.
For the second year the singles chart includes streaming –
either through on-demand subscriptions (paid and ad-supported)
or video streams of official music video content. The streams are
measured by track equivalents, which involves aggregating multiple
streams to represent one download single track.

12
 G L O B A L M U S I C R E P O R T 2 0 1 6 : S TAT E O F T H E I N D U S T R Y introduction

most popular artists and

global bestsellers of 2015
TOP 10 GLOBAL RECORDING ARTISTS OF 2015

1 ADELE 6 COLDPLAY
2 ED SHEERAN 7 MAROON 5
3 TAYLOR SWIFT 8 SAM SMITH
4 JUSTIN BIEBER 9 DRAKE
5 ONE DIRECTION 10 THE WEEKND

GLOBAL TOP 10 ALBUMS 2015 GLOBAL TOP 10 DIGITAL SINGLES 2015

TITLE AND ARTIST UNITS (M) TITLE AND ARTIST UNITS (M)
1 25 – ADELE 17.4 1 SEE YOU AGAIN – WIZ KHALIFA (FT CHARLIE PUTH) 20.9
2 X – ED SHEERAN 3.5 2 UPTOWN FUNK – MARK RONSON (FT BRUNO MARS) 20.0
3 1989 – TAYLOR SWIFT 3.5 3 THINKING OUT LOUD – ED SHEERAN 19.5
4 PURPOSE – JUSTIN BIEBER 3.1 4 SUGAR – MAROON 5 13.5
5 IN THE LONELY HOUR – SAM SMITH 2.6 5 LEAN ON – MAJOR LAZER (FT MØ & DJ SNAKE) 13.1
6 MADE IN THE A.M. – ONE DIRECTION 2.4 6 LOVE ME LIKE YOU DO – ELLIE GOULDING 12.6
7 FIFTY SHADES OF GREY – VARIOUS ARTISTS 2.2 7 HELLO – ADELE 12.3
8 A HEAD FULL OF DREAMS – COLDPLAY 1.9 8 BLANK SPACE – TAYLOR SWIFT 9.2
9 TITLE – MEGHAN TRAINOR 1.8 9 CHEERLEADER – OMI 8.3
10 BEAUTY BEHIND THE MADNESS – THE WEEKND 1.5 10 WANT TO WANT ME – JASON DERULO 8.1
Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams. For full
top 50 global albums and top 20 digital singles please see page 58 and 59 in the ‘Data and
Analysis’ section of the full report.

Adele photo courtesy of XL Recordings; Ed Sheeran photo by Ben Watts; Taylor Swift photo by Sarah Barlow + Stephen Schofield; Justin Bieber photo by Peter Yang; One Direction
photo by Cal Aurand; Coldplay photo by James Marcus Haney; Maroon 5 photo by Vincent Perrini; Sam Smith photo by Rankin; Drake photo courtesy of Universal Music Group;
The Weeknd photo by Kalen Hollomon

7
GLOBAL MUSIC REPORT 2017: ANNUAL STATE OF THE INDUSTRY G lobal charts 9

GLOBAL TOP 10 ALBUMS OF 2016 GLOBAL TOP 10 DIGITAL SINGLES OF 2016

Units Units
Title and artist (m) Title and artist (m)

One Dance
1
Lemonade
BEYONCÉ
2.5 1 DRAKE
12.5

Love Yourself
2
25
ADELE
2.4 2 JUSTIN BIEBER
11.7

Closer

3
Views
DRAKE
2.3 3 THE CHAINSMOKERS 11.7
FEAT. HALSEY

Hardwired...to Cheap Thrills

4 Self-destruct 2.1 4 SIA
11.1
METALLICA

Sorry
5
Blackstar
DAVID BOWIE
1.9 5 JUSTIN BIEBER
10.8

Work
6
Blue & Lonesome
THE ROLLING STONES
1.8 6 RIHANNA
10.6

7 Years
7
24k Magic
BRUNO MARS
1.7 7 LUKAS GRAHAM
10.4

Don’t Let Me Down

THE CHAINSMOKERS
8
Blurryface
TWENTY ONE PILOTS
1.5 8 FEAT. DAYA &
10.2

KONSHENS

A Head Full I Took A Pill

9 Of Dreams 1.4 9 In Ibiza 10.0

COLDPLAY MIKE POSNER

A Pentatonix Stressed Out

10 Christmas 1.4 10 TWENTY ONE PILOTS
9.9
PENTATONIX

Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams. For full
top 50 global albums and top 20 digital singles, please see the Data and Analysis section
of the full report.
G LOBAL M U SIC REP ORT 2018: STAT E O F T H E IN DUST RY glo bal charts  ·   9

GLOBAL TOP 10 DIGITAL SINGLES OF 2017 GLOBAL TOP 10 ALBUMS OF 2017

TITLE AND ARTIST GLOBAL TOTAL TITLE AND ARTIST GLOBAL TOTAL
CONVERTED ALBUM UNITS (M)
TRACK
EQUIVALENT (M)

Shape of You 26.6 ÷ 6.1

1 Ed Sheeran 1 Ed Sheeran

Despacito 24.3 Reputation 4.5

2 Luis Fonsi 2 Taylor Swift

Something Just Like This 11.5 Beautiful Trauma 1.8

3 The Chainsmokers
and Coldplay
3 P!NK

That’s What I Like 9.7 Human 1.6

4 Bruno Mars 4 Rag'n'Bone Man

Closer 9.0 The Thrill Of It All 1.4

5 The Chainsmokers 5 Sam Smith

6 HUMBLE.
Kendrick Lamar
8.3
6 Songs Of Experience
U2
1.3

8.3 1.3
7 7
Attention DAMN.
Charlie Puth Kendrick Lamar

I’m the One

8 DJ Khaled
7.9
8 Revival
Eminem
1.1

9 Perfect
Ed Sheeran
7.9
9 Harry Styles
Harry Styles
1.0

10 Believer
Imagine Dragons
7.8
10 24K Magic
Bruno Mars
1.0

Source: IFPI. Units include single-track downloads and track-equivalent ad-

supported audio and subscription audio streams. Video streams are excluded.
For full top 50 global albums and top 20 digital singles, please see the Data
and Analysis section of the full report. Source: IFPI. Physical and digital albums included. Streams excluded.