CHAPTER -1

INTRODUCTION

India is the second largest producer of two-wheeler in the

world. In the last few years, the Indian two-wheeler industry
has been spectacular growth. The country stands next to
China and Japan in terms of production and Sales
respectively.
Majority of Indians, especially the youngsters prefer
motorbikes rather than cars. Capturing a large share in the
two-wheeler industry, bikes and scooters cover a major
segment. Bikes are considered to be the favorite among the
youth generation, as they help in easy Communication.
Large varieties of two wheelers available in the market,
known for their latest technology and enhanced mileage.
Indian bikes, scooters and mopeds represent style and class
for both men and women in India.
The study and analysis of Two-wheeler in Honda Two-
wheeler company as the main theme them of study.
Today’s business operates in highly competitive
environment. Marketing is most dynamic and challenging
function of modern business at this changing preference of
people, the business organizations are trying to attract
customers at the possible extent. Companies are creating new
ways and tools to make the public know about their products.
Within in this exchange transaction customers will only
exchange what they value (money) if they feel that their needs
are being fully satisfied; clearly the greater the benefit
provided the higher transactional value an organization can
charge.
Marketing objectives, goals and targets have to be
monitored and met, Competitor strategies analyzed,
anticipated and exceeded. Through effective use of market
and marketing research an organization should be able to
identify the needs and wants of the customer and try to
delivers benefits that will enhance or add to the customer’s
lifestyle. While at the same time ensuring that the satisfaction
of these needs results in a healthy turnover for the
organization.
Philip Kotler defines the marketing as ‘Satisfying needs and
wants through an exchange process.
The two-wheeler industry in India has been in
existence since 1955. It consists of the segments viz.,
scooters, motor cycles and mopeds. The increase in sales
volume of this industry is proof of its high growth. In 1971,
sales were around 0.1 million units per annum. But by 1988,
had risen to 3 million units per annum. Similarly, Capacities
of production have also increased from about 0.2 million
units of annual capacity in the seventies to more than 4
million units in the late 90’s.
Private investment was canalized and regulated
through the extensive use of licensing giving the state
comprehensive control over the direction and pattern of
investment. Entry of firms, capacity expansion, choice of
product and capacity mix and technology were all effectively
controlled by the state in a bid to prevent the concentration of
 the economic power. However, due to lapses in the system,
fresh policies were brought in at the end of the sixties. These
consisted of MRTP of 1969 and FERA of 1973, which were
aimed at regulating monopoly and foreign investment
respectively. Firms that they came under the preview of these
acts were allowed to invest only in a select set of industries.
This set of controls on the economy in the seventies
caused several firms to
• Operate below the minimum scale of efficiency Under-utilize
capacity.

• Use outdated technology.

• Low manpower.

While operations below MES resulted from the

fact that several incentives were given to smaller firms, the
capacity underutilization was the result of
• The capacity mix being determined independent of the market demand.

• The policy of distributing imports based on the capacity, causing firms to

expand beyond levels determined by demand so as to be eligible for more
imports.

OBJECTIVES OF THE STUDY

The six weeks study on Promotional activities at DADI

HONDA motors private limited Vizianagaram was intended
with the following objectives.
1. To focus on the profiles of DADI HONDA private limited &
HONDA MOTORS.
2. To analyze the Customers opinion on discounts and offers..

3. To enumerate the customer satisfaction on product services

4. To estimate the customers perspective on the major competitive

brands.

5. To analyze the consumer mode of payment at time of purchase

(direct payment, finance).
 FRAME WORK

 The first chapter of this report contains the introduction, need of the study,
objectives of the study , frame work of the study and limitations.
Types of data, primary data and secondary data are clearly defined in this
chapter.
 The second chapter includes the industry profile. It is also contains
information about
the company growth. And it also contains organizational structure awards
and achievements, organizational chart department chart of DADI HONDA
motor
 Third chapter includes the theoretical concepts of promotional activities
like definition, strategies& tools of sales promotion.
 Fourth chapter, the main part of this report is analysis and interpretation,
after conducting the survey through questionnaire the analysis report had
been done. This chapter contains tables and charts to calculate the
percentages of each parameter.
Interpretation is giving for each and every table. By this interpretation the reader
knows, how the result are arrived at.
 Fifth chapter, contains summary, findings and suggestions. After analyzing the
data finding are the final result in the percentage of population show in interest
towards DADI HONDA are evaluated.
 LIMITATIONS OF THE STUDY

 The study is limited to Honda Motors Customers who have

purchased or come for service to DADI Honda at Vizianagaram.
 Since a convenient sampling method is adopted, the sample may
not be representing all types of customers.
 As the study is conducted for a limited period and hence it may
not be exhaustive.
 There was no way to check the authenticity of the information
given by the respondents and thus had to be accepted as genuine.
 The answers given by the respondents highly depend on
the mood and interest and thus the accuracy fluctuates
sometimes.
 NEED AND IMPORTANCE OF THE STUDY

After globalizations, number of two wheeler markets has entered Indian

Market. New companies have been set up with foreign, especially
Japanese Collaboration by already established companies. Honda motors
Japan has set up subsidiary company at Gurgaon , India to offer state of
the art Honda two wheelers to Indian makes Honda motors with its wide
product range has achieved a respectful market shone with strong dealer
network and excellent after sales services.

Even though there is waiting period for some products, some are available
across the shelf dealerships are upon not only at metros, but also at urban
and semi urban areas. This is to provide prompt after sales services .it has
opened class of art show rooms and work shops at all the places.

There is a need to study to efforts put in by the Company, Dealers and

Service network to study the extent to which customers are satisfied with
the product, service and allied services etc. Hence it is proposed to study
the Customer Satisfaction levels of Honda Customers with respect to the
product performance, after sales service and other allied services like
finance facility, availability of spares and accessories etc.
 SCOPE OF THE STUDY

The present study is an attempt to get the theoretical concept

of customer satisfaction and to understand their practical
application and problems encountered in implementing these
systems in real organization situation.
 The research provides me with an opportunity to explore in the field of
marketing.
 This research also provides the feedback of people satisfaction and helps in
interacting with them.
 RESEARCH METHODOLOGY
A research design is the arrangement of conditions for
collection and analysis of data in a manner that aims to
combine relevance to the research purpose. Research design
stands for advance planning of the method to be adopted for
collecting the relevant data the techniques to be used in their
analysis, keeping in view the objective of research. The ideal
research design is which minimizes the bias and maximizes
the reliability of the data collected and analyzed. A research
design would act as a guide and help the researcher move
towards the right direction.
Research concerns itself with obtaining information through
empirical observation that can be used to systematically
develop logically related proposition so as to attempt to
establish casual relationships among variables.
 DATA SOURCES:
This study used both primary data and secondary data
Primary data:
Primary data means original data that has
been collected specially for the purpose in mind. It means
someone collected the data from the original source first
hand.
Primary data collection involved consumers and the
staff of the company.
Secondary data:
Secondary data is data that has been collected for another
purpose. It means that one purpose's Primary Data is another
purpose's Secondary Data. Secondary data is data that is

being reused.

Secondary data collected the information about

the topic and concept from books written by management
journals and magazines related to management.
Methods of data collected:
The data was collected through questionnaires and from
various reports of the organization.
 Sampling:

Sample is the representative of the whole universe or

population. Here the universe constitutes customers.
 Sample Technique:
The present study uses Convenient Sampling Method,
population from which the Sampling technique is generally
applied in order to obtain a representative sample.

 Sample Size

The total Sample Size was restricted to 100 Samples.

  Tools for analysis

The collected response from the respondents were tabulated

and on the basis of percentage. The numerical values were represented
through pie-charts to analyze the data
 CHAPTER
-2
 INDUSTRIAL PROFILE

 HISTORY OF INDIAN AUTOMOBILE INDUSTRY

In 1898 the first motor car came to India. Between 1910 and

1920, the automobile industry took firm roots in the country

with the setting up of assembly lines in Bombay, Calcutta and

Madras. The import and assembly of motor cars witnessed a

steady growth crossing the 30,000 mark in 1930. With the

assembling of Dodge Desoto and Plymouth, Premier

Automobiles Limited (PAL) acquired the unique distinction

of a pioneer in the manufacture of motor car in India in 1946,

while the Birla’s Hindustan Motors(HM), Which started off

as an auto component maker, also graduated to making cars

in 1949.

With the Centre deciding in 1954 to develop an indigenous

automobile industry, GM, Ford and other assemblers had to

close down operations. The restrictive policy actually

resulted in keeping the industry thousands of kilometers away

from the state-of-the-art technology. For India, the early-

1980s brought a fresh breeze into the auto sector mainly with
the entry into car manufacture of the government itself with

a 74 per cent stake in MarutiUdyog Ltd(MUL), a joint venture

with Suzuki Motors of Japan maruti 800, popularly known as

the people’s car, was a watershed in India’s auto industry,

registering a sales figure of more than 2,00,000 by 1999 from

a mere 1,200 units in 1984, MUL also has since diversified

its portfolio by inclusion of vans, multi-utility

vehicles(MUVs) and mid-sized cars.

The delicensing of auto industry in 1993 was another major

milestone as it helped attract several international players to

the country: Daewoo, Hyundai, GM, Ford, Peugot,

Mitsubishi, Honda, Fiat and others.

A ruling that India’s automobile Policy was not WTO

compatible compelled the Centre to revise its automobile

policy in 2002 by withdrawing certain conditions

Such as achieving 70% local content requirement, and

upfront minimum capital investment of $50 million. In fact,

the lifting of quantitative restrictions on imports is expected

to further boost the auto industry, bringing more international

players.
TODAY the automotive industry in India is one of the

largest in the world with an annual production of 23.37

million vehicles in FY 2014-15, following a growth of 8.68

per cent over the last year. The automobile industry accounts

for 7.1 per cent of the country's gross domestic product

(GDP). The Two Wheelers segment, with 81 per cent market

share, is the leader of the Indian Automobile market, owing

to a growing middle class and a young population. Moreover,

the growing interest of companies in exploring the rural

markets further aided the growth of the sector. The overall

Passenger Vehicle (PV) segment has 13 per cent market

share.

India is also a prominent auto exporter and has strong export

growth expectations for the near future. In FY 2014-15,

automobile exports grew by 15 per cent over the last year. In

addition, several initiatives by the Government of India and

the major automobile players in the Indian market are

expected to make India a leader in Today the Two Wheeler

(2W) and Four Wheeler (4W) market in the world by 2020.

HISTORY OF PASSENGER CARS IN INDIA:

The passenger car in India has always been considered as

luxury item. Only the rich and the super rich could afford a

Car. In the fifties and sixties owning a Car was the ultimate

statement of having made it in life. There were just three

major players namely Hindustan Motors, Premier

Automobiles and Standard Motors.

The models they offered were the Baby Hindustan, its

later version called the Ambassador, the flat 1100 and the

standard Herald, which fought for market share in a fairly

stagnant market. The Ambassador and the Fiat were the

front-runners with the coming in third.

There were other players in other segments, like the Willis

Jeep and Mahindra & Mahindra’s offering. The late seventies

saw a movement to produce a people an attempt to bring the

less rich into the fold of the more fortunate ones. And so a

seed was sown called the Maruthi-800.

Industry contribution for economy

INDIAN AUTOMOBILE INDUSTRY REPORT

Introduction
The Indian auto industry became the 4th largest in the world with sales
increasing 9.5 per cent year-on-year to 4.02 million units (excluding two
wheelers) in 2017. It was the 7th largest manufacturer of commercial
vehicles in 2018.
The Two Wheelers segment dominates the market in terms of volume owing
to a growing middle class and a young population. Moreover, the growing
interest of the companies in exploring the rural markets further aided the
growth of the sector.
India is also a prominent auto exporter and has strong export growth
expectations for the near future. Automobile exports grew 14.5 per cent
during FY 2019. It is expected to grow at a CAGR of 3.05 per cent during
2016-2026. In addition, several initiatives by the Government of India and
the major automobile players in the Indian market are expected to make India
a leader in the two-wheeler and four wheeler market in the world by 2020.
Market Size
Overall domestic automobiles sales increased at 6.71 per cent CAGR
between FY13-19 with 26.27 million vehicles getting sold in FY19
.Domestic automobile production increased at 6.96 per cent CAGR between
FY13-19 with 30.92 million vehicles manufactured in the country in FY19
In FY19, year-on-year growth in domestic sales among all the categories was
recorded in commercial vehicles at 17.55 per cent followed by 10.27 per cent
year-on-year growth in the sales of three-wheelers.
Premium motorbike sales in India crossed one million units in FY18. During
January-September 2018, BMW registered a growth of 11 per cent year-on-
year in its sales in India at 7,915 units. Mercedes Benz ranked first in sales
satisfaction in the luxury vehicles segment according to J D Power 2018
India sales satisfaction index (luxury).
Sales of electric two-wheelers are estimated to have crossed 55,000 vehicles
in 2017-18.
 Investments
In order to keep up with the growing demand, several auto makers have
started investing heavily in various segments of the industry during the last
few months. The industry has attracted Foreign Direct Investment (FDI)
worth US$ 21.38 billion during the period April 2000 to March 2019,
according to data released by Department for Promotion of Industry and
Internal Trade (DPIIT).
Some of the recent/planned investments and developments in the automobile
sector in India are as follows:

 Ashok Leyland has planned a capital expenditure of Rs 1,000 crore (US$

155.20 million) to launch 20-25 new models across various commercial
vehicle categories in 2018-19.
 Hyundai is planning to invest US$ 1 billion in India by 2020. SAIC Motor
has also announced to invest US$ 310 million in India.
 Mercedes Benz has increased the manufacturing capacity of its Chakan
Plant to 20,000 units per year, highest for any luxury car manufacturing in
India.
 As of October 2018, Honda Motors Company is planning to set up its third
factory in India for launching hybrid and electric vehicles with the cost of
Rs 9,200 crore (US$ 1.31 billion), its largest investment in India so far.
 In November 2018, Mahindra Electric Mobility opened its electric
technology manufacturing hub in Bangalore with an investment of Rs 100
crore (US$ 14.25 million) which will increase its annual manufacturing
capacity to 25,000 units.

Government Initiatives
The Government of India encourages foreign investment in the automobile
sector and allows 100 per cent FDI under the automatic route.
Some of the recent initiatives taken by the Government of India are -

 The government aims to develop India as a global manufacturing centre

and an R&D hub.
 Under NATRiP, the Government of India is planning to set up R&D
centres at a total cost of US$ 388.5 million to enable the industry to be on
par with global standards
 The Ministry of Heavy Industries, Government of India has shortlisted 11
cities in the country for introduction of electric vehicles (EVs) in their
 public transport systems under the FAME (Faster Adoption and
Manufacturing of (Hybrid) and Electric Vehicles in India) scheme. The
government will also set up incubation centre for start-ups working in
electric vehicles space.
 In February 2019, the Government of India approved the FAME-II scheme
with a fund requirement of Rs 10,000 crore (US$ 1.39 billion) for FY20-
22.
Road Ahead

The automobile industry is supported by various factors such as availability

of skilled labour at low cost, robust R&D centres and low cost steel
production. The industry also provides great opportunities for investment
and direct and indirect employment to skilled and unskilled labour.
Indian automotive industry (including component manufacturing) is
expected to reach Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion) by 2026.
Two-wheelers are expected to grow 9 per cent in 2018.
References: Media Reports, Press Releases, Department of Industrial Policy
and Promotion (DIPP), Automotive Component Manufacturers Association
of India (ACMA), Society of Indian Automobile Manufacturers (SIAM),
Union Budget 2015-16, Union Budget 2017-18
ET
MCRP
500 Company Turnover PAT Assets
CR
Rank

7 Tata 123222.91 9273.62 56499.77 52209.4

Motors
Ltd.

21 Mahindra 37026.37 3079.73 49945.17 36926.1

&
Mahindra
Ltd.

19 Maruti 38140.69 2382.37 31475.63 14762.9

Suzuki
India Ltd.

41 Hero 19669.29 1927.9 40398.63 4447.22

MotoCorp
Ltd.

46 Bajaj 17008.05 3454.89 46885.69 5154.96

Auto Ltd.

67 Ashok 11133.04 631.3 6653.15 6621.16

Leyland
Ltd.

101 Sundaram 7419.41 64.63 529.23 2428.87

Clayton
Ltd.

110 TVS 6569.99 127.94 2985 1745.06

Motor
Company
Ltd.

148 Eicher 5138.64 243.12 4448.27 474.14

Motors
Ltd.
396 Force 1574.05 58.62 730.05 583
Motors
Ltd.

List of Top 10 Automobile Companies in India (Figures in Crores)

 COMPETITORS

Automobile Companies
 Audi
 Bajaj Auto
 BMW
 Chevrolet
 DaimlerChrysler (Mercedes)
 Fiat
 Ford
 General Motors
 Hindustan Motors
 New Car Launches
 Hero Honda Motors
 Hyundai Motors
 Mahindra & Mahindra
 Maruti Udyog
 San Motors
 Skoda
 Tata Motors
 Yamaha Motors
 Top Automobile Companies
THE NEW ENTRANTS:

The economic reforms of 1991-92 began to dismantle the policies that

had India isolated and pushed the country’s growth rate from 4 percent

a year between 1960 and 1990 to roughly 7 percent per year since 1994.

India is now being routed as the new Asian Tiger and this could be the

order of the day.

The first multinational car to enter the Indian market was the South

Korean major, Daewoo. Its Cielo was in direct competition with the just

launched Esteem. This was followed by the Peugeot 309, manufactured

by Premier Automobiles in Collaborator, Fiat of ITALY and launched

the Fiat Uno, in direct competition with the Maruti Zen with a price

advantage.
The industry truly took off, as in a flurry of activity; nearly all the major

players announced plans to enter the market. Mercedes tied up with

Telco, to produce the E-220 and the 250-D.

General Motors tied up with Hindustan Motors to manufacture

the Opel Astra, Ford tied up with Mahindra & Mahindra are established

Mahindra Ford assemble the Ford Escort in Nasik. Hyundai entered

India through a 100 percent owned subsidiary to manufacture, santro

followed by Mitsubishi Lancer. Honda recently tied up with Hero

Motors to make Honda City and Telco launched its own indigenous car

the India. Now we have foreign brands like Aston martin, BMW,

Mercedes, Volkswagen in the Indian car scenario competing with the

other brands.

TRY OF PREMIUM CARS:

The premium car segment was chosen by the new entrants as part of a

market entrance strategy to create brand awareness. Today we have the

unusual spectacle of too many cars chasing too few Indians for a country

which used to manufacture 1.81 lacks cars per annum in 1991. India

today producers over 4 lack cars per annum.Car exports are 542,082

units in 2014-15. The first MNC’s car to enter Indian market was South

Korean, major Daewoo. Its Cielo in competition with Maruti Esteem

followed by Peugeot 309, manufactured by Premium Automobiles in

collaboration with Peugeot of France, Premier again had a tie up with

Fiat of Italy to launch Fiat –UNO in competition with ZEN, Mercedes

tie up with Telco General Motors tied up with Mitsubishi with

Hindustan Motors to produce Mitsubishi Lancer Hondo’s tie up with

Hero Motors to make Honda City. Hyundai entered India through a

100% owned subsidy to manufacture Hyundai Santro followed by

Telco’s own indigenous Car Tata India, finally Toyota with its version

of Quails all set to use the existing facilities and to poop the sagging

passenger car market.

The premier car segment was chosen by the new entrants as part

of the market entrance to create brand awareness. Almost all the

entrants now have clear plants of introducing new products in the

midsize segment as step towards capturing volumes to make the

business viable. Customers tent to hold back their purchase decision in

anticipation of new car lunches, price cuts, the Glamour of Millennium

Car and other factors.

For the average Indian Car buyer, the entry of, MNC’s is
definitely a big boon. The customer is getting the best technology on
par with other developed countries. The service he gets has undergone
a qualitative change and the products he gets are quality assured with
high expectations.
 COMPANY PROFILE
HISTORICAL VIEW OF DADI HONDA Pvt Ltd
HONDA MOTOR COMPANY LTD.

Honda has been the world’s largest motorcycle manufacturer since 1959
as well as the world’s largest manufacturer of internal combustion
engines measured by volume, producing more than 14 million internal
combustion engines each year. Honda surpassed Nissan in 2001 to
become the second-largest Japanese automobile manufacturer As of
August 2008, Honda surpassed Chrysler as the fourth largest automobile
manufacturer in the United States Honda is the sixth largest automobile
manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a

dedicated luxury brand, Acura, in 1986. Aside from their core
automobile and motorcycle businesses, Honda also manufactures garden
equipment, marine engines, personal watercraft and power generators,
amongst others. Since 1986, Honda has been involved with artificial
intelligence/robotics research and released their ASIMO robot in 2000.
They have also ventured into Aero space with the establishment of GE
Honda Aero Engines in 2004 and the Honda HA-420HondaJet,
scheduled to be released in 2011. Honda spends about 5Percentage of its
revenues into R&D.

From a young age, Honda's founder, Soichiro Honda (November 17,

1906 -August 5, 1991) had a great interest in automobiles. He then
established the Honda Technical Research Institute in Hamamatsu,
Japan, to develop and produce small 2-cycle motorbike engines. Calling
upon 18,000 bicycle shop owners across Japan to take part in revitalizing
a nation torn apart bywar, Soichiro received enough capital to engineer
his first motorcycle, the Honda Cub. This marked the beginning of
Honda Motor Company, which would grow a short time later to be the
world's largest manufacturer of motorcycles by 1964.
Vision
“Market leader in the motorcycle industry, emerging as a global
competitive centre of production and exports.”

Mission
“A dynamic growth oriented company through market leadership,
excellence in quality and service and maximizing export, ensuring
attractive returns to equity holders, rewarding associates according to
their ability and performance, fostering a network of engineers and
researchers ensuing unique contribution to the development of the
industry, customer satisfaction and protection of the environment by
producing emission friendly green products as a good corporate citizen
fulfilling its social responsibilities in all respects.”

Philosophy
HMSI operates on a principle, which is followed worldwide by all
Honda companies. Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality, yet at a reasonable price for
worldwide customer satisfaction. Honda's philosophy is based on the
company's guiding principle and advocates 2 fundamental beliefs:

Respect for the Individual

Honda recognizes and respects individual differences. The respect for
individual stems from the following three points:
• Initiative
• Equality
• Trusts
It is the contribution from each individual in the company that has made
our company what it is today and that, which will take us into the future.

The Three Joys

• The joy of manufacturing high quality products.
• The joy of selling high quality products.
 • The joy of buying high quality products.

Motorcycles
Honda is the largest motorcycle manufacturer in Japan and has been
since it started production in 1955 At its peak in 1982, Honda
manufactured almost 3 million motorcycles annually. By 2006 this
figure had reduced to around 550,000 but was still higher than its three
domestic competitors

During the 1960s, when it was a small manufacturer, Honda broke out
of the Japanese motorcycle market and began exporting to the U.S.
Taking Honda’s story as an archetype of the smaller manufacturer
entering a new market already occupied by highly dominant
competitors, the story of their market entry, and their subsequent huge
success in the U.S. and around the world, has been the subject of some
academic controversy. Competing explanations have been advanced to
explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston
Consulting Group (BCG) was commissioned by the UK government to
write a report explaining why and how the British motorcycle industry
had been out-competed by its Japanese competitors. The report
concluded that the Japanese firms, including Honda, had sought a very
high scale of production (they had made a large number of motorbikes)
in order to benefit from economies of scale and learning curve effects.
It blamed the decline of the British motorcycle industry on the failure of
British managers to invest enough in their businesses to profit from
economies of scale and scope.

The second explanation was offered in 1984 by Richard Pascale, who

had interviewed the Honda executives responsible for the firm’s entry
into the U.S. market. As opposed to the tightly focused strategy of low
cost and high scale that BCG accredited to Honda, Pascale found that
their entry into the U.S. market was a story of “miscalculation,
serendipity, and organizational learning” – in other words, Hondas
success was due to the adaptability and hard work of its staff, rather than
any long term strategy. For example, Honda􀂶s initial plan on entering
the U.S. was to compete in large motorcycles, around 300 cc. It was only
when the team found that the scooters they were using to get themselves
around their U.S. base of San Francisco attracted positive interest from
consumers that they came up with the idea of selling the Super cub.

Awards

2011
"Indian Motorcycle of the Year 2011 (IMOTY)
Jury: BS Motoring, Bike India, BBC Top Gear, Overdrive, Auto Bild
India ."
Bike of the Year – CNBC TV18 Overdrive Awards 2011
Bike of the Year - Bloomberg/UTV Autocar Award 2011
Viewer’s Choice Award: Bike of the Year - Bloomberg / UTV Autocar
Awards 2011.

CB Twister
"The Most Awarded Motorcycle of
the Year - 2011"Bike of the Year -
BS Motoring Award 2011.
Bike of the Year up to 110CC – Bike India.
Motorcycle up to 110CC - NDTV Car & Bike Awards 2011.
Premium 100CC Motorcycle – Zig wheels Awards.
Entry Level Motorcycle of the Year - Auto Bild Golden Steering
Awards.

CB Unicorn Dazzler
Motorcycle up to 160CC – NDTV Car & Bike Awards 2011.
Sporty Motorcycle up to 180CC – Zig wheels Awards.
Premium Motorcycle of the Year - Auto Bild Golden Steering Awards.
VFR 1200F
Superbike of the Year – Top Gear
Automotive Technology of the Year – Zig wheels Awards

Brand Honda
" Most Reliable Brand - Advanced
Technology Brand by Auto
India Best Brand Survey
Awards 2011"

Motorsport
Honored for 'Promoting 2Wheeler racing in India' 2010.
Brand
“Most Reliable Brand
- Advance Technology
- Quality
By Apollo Auto India Best Brand Awards 2010"
Trusted Brand Award (Gold) for Two-wheeler: Readers' Digest.
CB1000R
Import Two - Wheeler of the Year NDTV Profit Car & Bike Awards

2010.
CB1000R
Import Bike of the Year – Auto Car Awards 2010.
CBR1000RR
Fire blade
Performance Bike of the Year - CNBC TV 18 Overdrive Award.

2009
CBF Stunner Bike of the Year - NDTV Profit Award 2009
Aviator Scooter of the Year - NDTV Profit Award 2009
ActivaScooter of the Year - ET ZigWheels Awards 2009

2008
Aviator Scooter of the Year - Zigwheels.com
CBF Stunner Motorcycle of the Year (125 C C ) -
Zigwheels.com Activa Scooter Customers Satisfaction
No.1 - CNBC TV18 - Auto Car "Auto Awards 2008.
Brand
-Well Made Bike 2008
-Advanced Technology 2008
-Overall 2008
Honda
-Eco-Friendliness 2008
-Resale Value 2008
By Apollo Tyres - Auto India "Best Brand Survey Awards 2008.

2007
Enter no Best automobile brand of India 2007 (Planman Media)
ActivaBest automobile brand of India 2007 (Planman Media)

2006
Shine TNS Voice of The customer Award 2006 (TNS)

2005
Unicorn Motorcycle of the Year 2005 (B.S. Motoring & auto car)
Unicorn TNS Voice of the Customer Award (TNS)
Enter no Scooters of the Year 2005 (B.S. Motoring & Overdrive)

2004
Enter no Best Scootes of the Year (B S. Motoring & ICICI Bank,
Overdrive
Magazine)

2003
Dio scooter of the year 2003 (BBC).

2002
Activa Scooter of the Year by Overdrive Magazine
 2001
Activa Scooter of the Year 2001 (BS Motoring).

Tokyo, April 28, 2010--- Honda Motor Co., Ltd. today announced its
consolidated financial results for the fiscal fourth quarter and the fiscal
year ended March 31, 2010.

Fourth Quarter Results:

Honda’s consolidated net income attributable to Honda Motor Co., Ltd.
for the fiscal fourth quarter ended March 31, 2010 amounted to JPY 72.1
billion (USD 776 million), an increase of JPY 252.1 billion from the
same period in 2009. Basic net income attributable to Honda Motor Co.,
Ltd. per common share for the quarter amounted to JPY 39.78 (USD
0.43), an increase of JPY 138.95 from the corresponding period last
year. One Honda American Depository Share represents one common
share.

Consolidated net sales and other operating revenue (herein referred to as

“revenue”) for the quarter amounted to JPY 2,279.5 billion (USD 24,501
million), an increase of 27.8Percentage from the same period in 2009,
due primarily to increased revenue in all of the business segments and
currency translation effects. Honda estimates that had the exchange rates
remained the same from the corresponding period in 2009, revenue for
the quarter would have increased by approximately 25.4Percentage.

Consolidated operating income for the quarter amounted to JPY 96.0

billion (USD 1,033million), an increase of JPY368.2 billion from the
same period in 2009, due primarily to increased profit attributable to
increased revenue, reduction in vehicle costs as a result of increased
production and decreased SG&A expenses.

Fiscal Year Results:

Honda’s consolidated net income attributable to Honda Motor Co., Ltd.
for the fiscal year ended March 31, 2010 totaled JPY 268.4 billion (USD
2,885 million), an increase of 95.9Percentagefrom the previous fiscal
year. Basic net income attributable to Honda Motor Co., Ltd. Per
common share for the period amounted to JPY 147.91 (USD 1.59), an
increase of JPY
72.41from the previous fiscal year.
Consolidated revenue for the period amounted to JPY 8,579.1 billion
(USD 92,210 million), a decrease of 14.3Percentage from the previous
fiscal year, primarily due to unfavorable currency translation effects and
decreased revenue in the automobile business. Honda estimates that had
the exchange rate remained the same as the previous fiscal year, revenue
for the period would have decreased by approximately 7.5Percentage.

Consolidated operating income for the period totaled JPY 363.7 billion
(USD 3,910 million),an increase of 91.8Percentage, due primarily to
decreased SG&A expenses and R&D expenses and continuing cost
reduction efforts, despite decreased profit attributable to decreased
revenue ,the unfavorable impact of currency effects and the increase in
fixed costs per vehicle as a result of reduced production.

Consolidated income before income taxes and equity in income of

affiliates for the period totaled JPY 336.1 billion (USD 3,613 million),
an increase of 107.9Percentage from the previous fiscal year.
Equity in income of affiliates amounted to JPY 93.2 billion (USD 1,003
million) for the period, a decrease of 5.8Percentage from the previous
fiscal year.
Racing:

Honda has always played an important role in motor sports, believing it

to be the springboard for technological advancement.
It has also been an aggressive force in the endurance, motocross and
trial races held around the world. We, at Honda, are not allowing this
momentum to let up, as we pursue even greater achievements.
Honda has always loved racing, ever since Sochiro Honda took his
company into motorcycle competition, sometime in the 1950s. Hondas
engineers have tested themselves on the international stage, proving
their technology to be the best in the world. These technologies are
tested in the extreme conditions of motorcycle racing, to adapt them for
use in vehicles that ply on roads today.

In the past, Honda has powered some of the all time great racers,
including Redman, Hail wood, Spencer, Gardner, Capirossi and
Doohan, to 39 riders titles. Even today, some of the greatest motorcycle
racers, like Alex Baros, Max Biaggi, Nicky Hayden ride on Honda bikes,
at the races.
Honda enters the Isle of Man TT Races in 1959 Honda is an active
participant in many offroad races Michael Doohan riding Repsol
Honda's NSR 500.
Technologies like these are not just for the race tracks, but are also
incorporated in our everyday vehicles. They are first tested, refined and
proven under the trying conditions in the races, and then finally adapted
in the vehicles, so that two wheelers like Activa and Dio can utilise and
benefit from such technologies.
HISTORY:

SRI DADI Honda motors Authorised dealer of Honda Company in

Visakhapatnam. Operation in October 2007. which is now popularly

known as DADI Honda?

From Monthly Sale of 160 Two wheelers initially it has reached a

monthly sales volume 250nos. (3000 per annum). This spectacular

growth is mainly due to aggressive, clear headed management and with

sheer hard work of every staff member and above all out standing

customer support.

DADI Honda captured 25Percentage of Visakhapatnam two and

wheelers market successfully standing with the challenges from

competition. As of now DADI Honda.has a work force of 70 members,

with an annual turnover of Rs. 12 crores. They have also opened a

separate service station for better customer care.

PROMOTIONALACTIVITIESOF DADI H0NDA

The promotional activities adopted by DADI Honda motors are:

1. Test Rides
2. Exchange Mela
3. Mileage Contest
4. Loan Melas
5. Youth events
6. Sponsoring youth Events.
7. Financing in the spot
8. Distributing pamphlets
9. Advertising in news paper
 SERVICE DEPARTMENT

Head : Shiva

1.. 6 Free Services and nine Paid Services for active aviator dio shine cbr250etc.
2. 6 Free Services and 14 Paid Services for 125CC and 150CC
Vehicles.
3. Extended warranty also giving to all models. except twister

4. Free Checkup Camp. For every.sunday

5. Engine over hauling for all Post Warranty Vehicle.

6. We are giving warranty for fuel adultration for single time.

7. Total Workers are 42 members.

8 After Free Services 200 rupees Charged.

Spare Parts
Spare Parts Incharge – SIVA

Input : Every Month Purchase of of Spare Parts Company of Honda

Motor (Delhi) Out put: Sols of Spare parts – work shop of Honda
Show Room out side Mechanics and

Customers .

Total Spare Parts above 11,000 Part

Finance Level

1.The DADI HONDA Provides sum finance facility to the customers. The
finance facility Banks are
a. HDFC
b. Family Credit (Pvt)
c. Sriram Finance
d. fulletron
The finance lever provides interest rate Rs. 1per 100. The customer paid
minimum 30Percentage of the Vehicle Amount. The finance facility
taken by the above 6000 people of them.
Sales Manager :S. K. V CHANDARA SEKHAR There are four
executives monthly they are sold 400 vehicle. They provide
12Percentage Interest rate. Incentive given by company per vehicle
1000 to 1500 Rupees of them.
The demand is very more for Honda Bikes there are 50Percentage of
Bikes Purchase by spot cash 50Percentage Vehicle side Finance
Purchase.
They are not giving any offer to vehicle some times company giving
insurance offer. More sales for shine.unicorn
 ACHIEVEMENTS

They are good in Customer Dealership Enquiries and giving good

facilities to Customer.
Following are the achievements of the government in the past four years:

 Number of vehicles supported under FAME scheme increased from 5,197 in June
2015 to 192,451 in March 2018. During 2017-18, 47,912 two-wheelers, 2,202 three-
wheelers, 185 four-wheelers and 10 light commercial vehicles were supported under
FAME scheme.
 Under National Automotive Testing And R&D Infrastructure Project (NATRIP),
following testing and research centers have been established in the country since 2015
o International Centre for Automotive Technology (ICAT), Manesar
o National Institute for Automotive Inspection, Maintenance & Training
(NIAIMT), Silchar
o National Automotive Testing Tracks (NATRAX), Indore
o Automotive Research Association of India (ARAI), Pune
o Global Automotive Research Centre (GARC), Chennai
 SAMARTH Udyog – Industry 4.0 centers: ‘Demo cum experience’ centers are being
set up in the country for promoting smart and advanced manufacturing helping SMEs
to implement Industry 4.0 (automation and data exchange in manufacturing
technology).

 The Honda Civic was launched in 1973 as a solution to the oil crisis that arose that year
and was able to achieve 40 miles per gallon on a highway. It went onto becoming one
of the world’s most fuel-efficient cars.
 The Honda Prelude was the world’s first four-wheel drive car.
 Honda was the first Japanese car manufacturer to launch the dedicated luxury brand in
1986- named Acura.
 Honda Accord became the first model under a foreign brand name to become the best-
selling vehicle in the United States.
 Honda became the second largest car manufacturer in Japan in 2001. Honda’s market
value equals that of GM and Ford put together and the company is the eight-largest
automobile manufacturer in the world.
 The tiny Fit car manufactured by Honda is selling well, and the company has plans to
introduce a five-door hybrid model that will compete with Toyota’s Prius.
 ORGANISATION
STRUCTURE

PROPRIETOR

CHIEF EXECUTIVE

GENERAL MANAGER

SALES Dept. Accts. Dept Work Dept. Spares Dept.

Group Leaders Accts Works Manager spare in Charge

Sales Executive service Manager Asst. Spares

Supervisors

Mechanics