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Kevin Hofer

Inland Empire, CA
Tel: 714-478-1338, Email: kevinmhofer@gmail.com

Experience

Product - Sales Manager July 2017 – Current


IT Retail Riverside, CA
 Product direction, market research, production management
 Quality control oversight and testing.
 Developed internal sales structure from infancy including:
 Workflows, SOP, sales tools, marketing, sales strategy, content production.
 CRM management, personnel training, lead generation, deal management.
 Closing.
 Key Achievements: Setup well-documented repeatable sales process from ‘scratch’ in highly
competitive and volatile market. 200+ accounts in 1.5 years.

Director of Product Development Oct 2013 – March, 2016


Eclipse Liquids Aliso Viejo, CA
 Product development, market research, production management.
 Training and leading multiple teams, providing discipline and performance feedback.
 Creating over 1,000 new products and making improvements to existing products.
 Lead contributor in creating patented technology while successfully predicting industry trends.
 Conducted market research on a regular basis to improve sales through product development.
 Ensuring that best practice is followed in safety, legality and quality control.
 Key Achievements: Implemented cost-savings and reduced material methods of mixing and creating
products that resulted in over $80,000 first YTD savings. Established operating procedures and plans for
scalability from early business concept to fruition. Developed successful and repeatable product
catalogue still in use today.

Inventory Manager Feb 2011 – Oct 2013


OrangeCoast Chrysler, Jeep, Dodge-Fiat Orange County, CA
 Inventory Management for 3 Chrysler dealerships and over 20 million dollars in inventory.
 Decreased vehicle lot damage by over 80% by restructuring storage policies and standard operating
procedures.

PC Services Sales Sep 2007 – Jun 2010


Best Buy Fullerton, CA
 Piloted new test program for Geek Squad/Sales integration.
 Top-grossing salesperson multiple months, key metric/goal achiever.
 Trained entire department in sales-centered computer knowledge.

VOLUNTEER WORK

Volunteer Wildlife Handler - Caretaker Sep 2018 – Current


Orange County Bird of Prey Center Lake Forest, CA
 Wild bird of prey handler, trainer and caretaker
 Husbandry, care, cleaning, facility maintenance, building/construction
 Fundraising, corporate donation prospecting, education and conservation event work

EDUCATION

 Fullerton College, Martin Luther King Jr. High School