English for Business & Entrepreneurship

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Brief Business Plan Model

[Product Name]
Brief Business Plan
[Year]
EXECUTIVE SUMMARY
[Product Name] presents a [intensifier/compliment] opportunity in my local market with [the target
market]. [Product Name] will [verb] customers [intensifier/compliment + noun] than the
competition. Revenues [passive] to [verb] from [Year 1 revenue] to [Year 3 revenue] in three years.

BUSINESS DESCRIPTION
Product
[Product Name] is a [type of product (specific kind of good or service)] that helps [group of people
who are likely to use this product] [general function] and [another general function] at the same
time.

Management and Operations

[Product Name] will have [number] managers and [number] employee. [Product Name] will [action
1], [action 2], and [action 3].

MARKETING
Market research
Opportunity: [Product Name] presents an exciting opportunity in my local market [target market
demographic profile information, if possible] according to the following data (Total survey
respondents = ##).
Evidence (3-5 questions):
[“Survey Question”] (Ex: “Are you interested in buying Cricket Flour?”)?”
 [Concluding statement] (Ex: Respondents are interested in buying Cricket Flour)
 [Data (Ex: 80% (8 men, 8 women) responded either “yes” (12) or “maybe” (4)
[“Survey Question”]
 [Concluding Statement]
 [Data]
[“Survey Question”]
 [Concluding Statement]
 [Data]
[“Survey Question”]
 [Concluding Statement]
 [Data]
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Competitive Analysis
[Product Name] has [number] direct competitors and [number] indirect competitors in my local
market.
 Direct competition average price for similar product: [amount of money]
 Indirect competition [list examples of indirect competition]

Marketing Mix
The following marketing mix will create the biggest sales for [Product Name] because it is uniquely
designed to attract [target market demographic description].

Product
[Need to Consider (Goods): Sizes, Colors, Features]
[Need to Consider (Services): Sizes, Styles, Features]
[Product Information]

Price
[Need to Consider: Profit, Profit margin, Competitor Prices]
[Product Information]

Place
[Need to Consider: Where the target market shops for this product, Costs of Selling: Directly or
through other business]
[Product Information]

Promotion
[Need to Consider: How will people learn about the product, Advertising, Special Pricing]
[Product Information]
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FINANCIALS
Figure 8.1: Startup Costs
 [Cost 1, amount of money]
 [Cost 2, amount of money]
 [Cost 3, amount of money]
 [Cost 4, amount of money]
Total Startup Costs – [TOTAL Amount]
Total startup costs will be [TOTAL Amount].

Figure 8.2: Sales & Revenue projections

Expected Sales Year 1: [# of products] Year 2: [# of products] Year 3: [# of products]
Price per product Year 1: [price per product] Year 2: [price per product] Year 3: [price per product]
Expected Revenue Year 1: [# x Price] Year 2: [# x Price] Year 3: [# x Price]

Revenues are expected to [describe movement] from [Year 1 revenue] to [Year 3 revenue] in three
years.

Figure 8.3: Cost projections

Startup Costs Year 1: [TOTAL Amount] Year 2: <None> Year 3: <None>
Operating Costs Year 1: [Operating Costs] Year 2: [Operating Costs] Year 3: [Operating Costs]
Expected Costs Year 1: [Startup + Operating] Year 2: [Operating] Year 3: [Operating]

Operating Costs will [describe movement] for Years 1, 2, and 3.

Figure 8.4: Income Statement

Expected Revenue Year 1: [Revenue] Year 2: [Revenue] Year 3: [Revenue]
Expected Costs Year 1: [Total Costs] Year 2: [Total Costs] Year 3: [Total Costs]
Expected Income Year 1: [Revenue – Costs] Year 2: [Revenue – Costs] Year 3: [Revenue – Costs]

Income is expected to [describe movement] from [Year 1 income] to a [Year 3 income] in three
years.