School of Professional Advancement Doc.

No : QA-WI-02
Course Outlines Issue No: 01
Rev : 00

Resource Person: Zakee Saadat, zakee.saadat@umt.edu.pk

Semester: Spring 2019

Course Title: Managing Supply Chain

Course Code: MM-455

Course Type: Foundation

Pre-Requisite: N/A

Counseling Hours: Class day

Program: MSCM/MMM

Name Signature Date

Prepared By
(Resource Person) Mr. Zakee Saadat

Approved By
(Director SPA) Dr. Atif Hassan

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 School of Professional Advancement Doc. No : QA-WI-02
Course Outlines Issue No: 01
Rev : 00

Course Description & Format

In this modern era shorter life cycles and rising customer expectations have forced businesses to
invest and focus more in supply chains. These changing patterns in business are leading towards
integration of process. These process have lead a continuing advances in communication and
transportation technologies ultimately resulting to continuous evolution of supply chain and
techniques to manage it effectively.
Managing Supply chain is an approach to effectively integrate all the activities in a process so as
to minimize the cost and time. It also facilitates the process towards value addition to satisfy
service level requirements.
This course will include the knowledge of value chains, supply managements and integration of
process for getting optimized resource allocation. It will impart the knowledge of supply chain
management by looking deeper into the concepts of development chain, inventory management,
network planning and value of information in process integration.

Course Instructional Objectives

1. The purpose of this course is to instill the integration process by imparting the knowledge
of managing supply chain through important processes like risk pool game and beer
game.
2. In class exercises and practical case studies will assist to gain the practical knowledge of
managing supply chain
3. This course will teach the decision making process. It will help the participants to
generate quantitative evidence for proper and rational decision making in managing
supply chain.
4. Students will learn the optimization process through computer output for model building
and decision making.

Course Student Objectives

1. Students will learn the basic concepts of managing supply chain and evolution of supply
chain management.
2. This course will impart the concepts of managing uncertainties and risk, inventory and
risk pooling, network planning and supply chain integration
3. Students will be given some practical business scenarios, to demonstrate the real life
scenarios for the functional areas of business which will develop their skills in this
particular area.
4. This course will enable the students to review, interpret, design network planning by
integration of all the business process for better and customer focused business product
and services deliverables.

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 School of Professional Advancement Doc. No : QA-WI-02
Course Outlines Issue No: 01
Rev : 00

Course Contents

Following is the session-wise breakup of the course:

Session 1: Introduction

Reading 1: Introduction to Supply Chain Management

One-to-one introduction
Description of Course
Discussion on Course Outline
Setting up of Class Norms
An Introduction managing supply chain

Session 2: Key Issues in Supply Chain Management

Reading 2: Key Issues in Supply Chain Management

Key issues in Managing Supply Chain

Three tier levels of issues
Types of issues in Supply Chain Management
Discussion on the issues of supply chain

Learning Outcomes

This session will highlight the issues in managing supply chain. Firstly these issues are divided
into three tiers based on the working process of organizations and then these will further be
discusses by looking into the real life examples.

Session 3: Inventory Management

Reading 3: Inventory Management

Single Stage inventor control

The economic Lot size
Effect of Demand Uncertainty
Single period Models
Initial Inventory
Multiple order opportunities
Continuous review policy
Variable lead times

Case Study: Steel Works Inc.

Learning Outcomes

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 School of Professional Advancement Doc. No : QA-WI-02
Course Outlines Issue No: 01
Rev : 00

This session will base the knowledge on inventory management, uncertainties during this process
and process to assess the scenario of risk during this process. It will be carried out with the help
of case study based on real scenario of Steel inc. to practice these concepts practically

Session 4: Risk Pooling

Reading 3: 2.2 Risk Pooling

Risk Pooling
Centralised and decentralised Systems
Managing Inventory in supply chains

Learning Outcomes
This session will focus more on risk pooling while managing the supply chain as an integrated
process. All these thing will be discussed under the umbrella of practical issues quoted by
organizations.

Session 5: Forecasting

Reading 5: 2.7 Forecasting

Forecasting Methods
Judgement Methods
Market Resreach Method
Time-Series Methods
Causal Methods
Selecting the appropriate Forecasting Technique

Case: Sport Obermeyer

Session 6 & 7: Network Planning

Reading 6: Network Planning

Network Design
Data Collection and Aggregation
Transportation Rates
Mileage Estimation Warehouse Cost
Ware house Capacities
Potential Warehouse Location
Service Level Requirements
Future Demand
Model and Data Validation Solution Technique

Session 8: Inventory Positioning

Reading 7: Inventory Positioning and Logistics Coordination

Inventory Positioning
Logistics Coordination
Strategic Safety Stock

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Course Outlines Issue No: 01
Rev : 00

Integrating Inventory positioning and Network Design

Resource Allocation

Case: ELECOMP INC.

Learning Outcomes
This is an important session which will highlight the essence of inventory positioning anf
network design. After basic knowledge the essence of this session is to get the integration of
above mentioned task through optimization and proper resource allocation. This session is
supported by two case studies of practical orientation to have a better understanding of
integrating inventory and network designs

Session 9: Mid-term Exam

Session 10: The Value of Information (Part 1)

Reading 9: The Bull Whip Effect

Introduction
The Bull Whip Effect
Quantifying the Bull Whip Effect
The impact of centralized information on the bullwhip effect
Methods for coping with the bullwhip effect

A Case of Barilla SpA (A)

Learning Outcomes
The variability in the demand of product or services is known as bullwhip effect. It is
demonstrated by numerous factors. In this this session we will look into the details of bullwhip
effect by knowing the factors that causes this effect and how to get best out of this process.

Session 11: The Value of Information (Part 2)

Reading 10: Value of Information Cont. (Page 167-176)

Information Sharing Incentives
Locating Desired Products
Lead-time Reduction
Information and Supply Chain Trade Offs
Decreasing Marginal Value of Information

Learning Outcomes
This session will conclude in contemporary practices for decreasing Marginal Value of
Information. It is followed by a class debate based on three different information scenarios of
three different organizations.

Session 12: Supply Chain Startegies

Reading 11: Supply Chain Strategies (Push and Pull Systems)

Push Based Supply Chain
Pull-Based Supply Chain

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Course Outlines Issue No: 01
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Push-Pull Supply Chain

Identifying the appropriate supply chain strategy
Implementing Push-Pull Strategy

Session 13: Supply Chain Integration

Reading 12: Supply Chain Integration

Impact of Lead Times

Demand Driven Strategy
The Impact of internet on supply chain strategies

Case: The great Inventory Correction

Session 14: Procurement and Outsourcing Strategies

Reading 13: Procurement and Outsourcing Strategies

Introduction
Outsourcing Benefits and Risks
A framework for Buy/Make Decision
Procurement Strategies
E-procurement

Case: Solectron: From Contract Manufacturer to Global Supply Chain Integrator

Session 15: Smart Pricing

Price and Demand
Markdowns
Price Differentiation
Revenue Management
Smart Pricing
Impact of internet
Caveats
Learning Outcomes
This session is about the pricing of products and services. This session will answer two important
questions i.e. “How” smart pricing work and “What” are the appropriate methods for pricing.
Recommended Book (s) & Text:
A comprehensive Course Pack with selection of readings from reputed texts on the subject will
be provided.
E-Resources: http://moodle.umt.edu.pk

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 School of Professional Advancement Doc. No : QA-WI-02
Course Outlines Issue No: 01
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ASSESSMENT METHODOLOGY

Class Participation 15
Class Activities 15
Quiz 10
Mid-term 10
Project 15
Final Term Exam 35
Total 100

CALENDAR OF ACTIVITIES
Session Sub-Topic Readings Activities
1 Introduction to Supply Chain Introduction to Discussion
Management Supply Chain
Management
2 Issues in Supply Chain Management Key Issues in Supply Class Activity
Chain Management
3 Inventory Management Inventory Case study
Management

4 Risk Pooling Chapter 4 Class Activity

5 Forecasting Chapter 5
6 Network Planning Chapter 6 Discussion
7 Network Planning Cont. Planning Reading 7 No Activity
8 Mid Term/ Visit
9 Inventory Positioning Reading 8 from Class Activity
Course Pack
10 Bull Whip Effect Reading 7 from Case Discussion
Course Pack
11 The Value of Information Reading 8 from Quiz
Course Pack
12 Supply Chain Strategies Push-Pull Systems Class Activity

13 Supply Chain Integration Reading 12 Case Study

14 Procurement and Outsourcing Strategies Reading 11+ Case Submission of

Project Document

15 Smart Pricing Reading 12 Presentation