Started on Friday, March 1, 2019, 11:58 PM

State Finished
Completed on Saturday, March 2, 2019, 12:03 AM
Time taken 5 mins 10 secs
Points 5.00/5.00
Grade 10.00 out of 10.00 (100%)
Question 1
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B2B comprises about ________ percent of e-commerce dollar volume.

Select one:
a. 25
b. 33
c. 50
d. 85

Question 2
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Using a fraudulent voice message to trick the receiver into revealing confidential data such as
account numbers, passwords, or other identifying information is _____________.
Select one:
a. Phishing
b. Smishing
c. Cloning
d. Vishing

Question 3
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Instead of treating mobile commerce and traditional retailing as separate retail channels, the
National Retail Federation recommends an integrated strategy called _________________
retailing.
Select one:
a. Integrated market
b. Multi-channel
c. Omni-channel
d. Multi-tier

Question 4
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___________ apps generate graphic images that are superimposed on pictures of real objects,
such as rooms and roads. For instance, a mobile phone user might point her phone camera at an
office building and activate an app that generates the logos of all food services, such as
Starbucks and Pizza Hut, inside the building.
Select one:
a. Augmented reality
b. Mobile visual search
c. Location based marketing
d. Mobile media

Question 5
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For banks, online transactions are an inexpensive alternative to branch banking. Transaction
costs are about ________ per online transaction versus ________ at a physical branch.
Select one:
a. 2 cents; $1.07
b. 15 cents; 90 cents
c. 25 cents; 50 cents
d. 50 cents; $1.07