Business Plan Rubric
SCORE
Group Members:
______________________ ______________________
______________________ ______________________
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Grading Criteria Excellent
5 points
Executive Summary Summary generated
excitement, was brief, provided
an overview of the business,
and outlined main points.
Management and Section contained detailed
Organization Plan information regarding all
requested information.
Product Plan Section contained detailed
information regarding all
requested information.
Market Plan Desired company and/or
product image was described in
detail. Market and Sales
Strategies were described and
appropriate for product. Sales
are projected realistically.
Financial Plan Possible financing sources were
identified and business
financial outlook was described
in detail.
Detail Plan was presented in great
detail and it was consistently
obvious there was great
thought behind it.
Professionalism Plan was presented in
paragraph format and had no
spelling or grammatical errors.
Effectiveness Plan was highly effective in
describing the business and its
operations, as well as eliciting
support.
Mechanics No grammatical, spelling or
punctuation errors.
Meeting Deadlines Business Proposal delivered on
time
Notes/Comments:
Section:
______________________
Good
4 points
Summary was brief, provided
an overview of the business,
and outlined main points.
Section contained
information regarding at
least four aspects of
requested information, with
some degree of detail.
Section contained
information regarding at
least four aspects of
requested information, with
some degree of detail.
Desired company and/or
product image was
described. Market and Sales
Strategies were somehow
described and appropriate
for product. Sales are
projected somehow
realistically.
Possible financing sources
were identified and business
financial outlook was
described.
Plan was generally presented
in somewhat great detail and
appeared to have great
thought behind it.
Plan was presented in
paragraph format and had
few spelling or grammatical
errors.
Plan was effective in
describing the business and
its operations, as well as
garnering some support.
1-3 grammatical, spelling or
punctuation errors.
Business Proposal delivered
with a delay of one (1) days.
Fair
3 points
Summary was brief, provided
an overview of the business,
and outlined some main
points.
Section contained information
regarding at least three
aspects of requested
information, with some
degree of detail.
Section contained information
regarding at least three
aspects of requested
information, with some
degree of detail.
Some methods were
described and appropriate for
product. Desired image was
not discussed. Unrealistic
sales projection.
Possible financing sources
were identified and business
financial outlook was
mentioned.
Business plan was presented
in some detail with some
thought behind it.
Plan was presented in
sentence format and had few
spelling or grammatical errors.
Plan described the business
and its operations, but didn’t
garner much support.
4-6 grammatical, spelling or
punctuation errors.
Business Proposal delivered
with a delay of two (2) day.
_________________________________
TEACHER ……………...
/50
Inadequate
2 points
Summary was brief and provided
only an overview of the business
OR an outline of main points.
Section contained information
regarding less than three aspects
of requested information, with
little or no detail.
Section contained information
regarding less than three aspects
of requested information, with
little or no detail.
Methods provided weren’t
described and/or were
inappropriate for product. Image
wasn’t discussed. Sales projection
is missing.
Section failed to identify at least
one aspect of required
information.
Business plan was lacking in detail
and seemed to lack much thought
behind it.
Plan wasn’t presented in sentence
format and/or had many spelling
or grammatical errors.
Plan lacked overall effectiveness,
as it failed to describe business or
garner support.
7 or more grammatical, spelling or
punctuation errors.
Business Proposal delivered with a
delay of more than three (3) days.
Rubric for Drafts
CATEGORY 5 4
Amount of Information All topics are addressed and
all questions answered with
at least 2 sentences about
each.
Quality of Information Information clearly relates to
the main topic. It includes
several supporting details
and/or examples.
Paragraph Construction All paragraphs include
introductory sentence,
explanations or details, and
concluding sentence.
Mechanics No grammatical, spelling or
punctuation errors.
Individual Rubric
CATEGORY 4 3
Attitude Never is publicly critical of
the project or the work of
others. Always has a positive
attitude about the task(s).
Monitors Group Routinely monitors the
Effectiveness effectiveness of the group,
and makes suggestions to
make it more effective.
Focus on the task Consistently stays focused
on the task and what needs
to be done. Very self-
directed.
Quality of Work Provides work of the highest
quality.
Contributions Routinely provides useful
ideas when participating in
the group and in classroom
discussion. A definite leader
who contributes a lot of
effort.
All topics are addressed and
most questions answered
with at least 2 sentences
about each.
Information clearly relates to
the main topic. It provides 1-
2 supporting details and/or
examples.
Most paragraphs include
introductory sentence,
explanations or details, and
concluding sentence.
Almost no grammatical,
spelling or punctuation
errors
Rarely is publicly critical of
the project or the work of
others. Often has a positive
attitude about the task(s).
Routinely monitors the
effectiveness of the group
and works to make the
group more effective.
Focuses on the task and
what needs to be done most
of the time. Other group
members can count on this
person.
Provides high quality work.
Usually provides useful ideas
when participating in the
group and in classroom
discussion. A strong group
member who tries hard!
2 1
All topics are addressed, and
most questions answered
with 1 sentence about each.
Information clearly relates
to the main topic. No details
and/or examples are given.
Paragraphs included related
information but were
typically not constructed
well.
A few grammatical spelling,
or punctuation errors.
2 1
Occasionally is publicly
critical of the project or the
work of other members of
the group. Usually has a
positive attitude about the
task(s).
Occasionally monitors the
effectiveness of the group
and works to make the
group more effective.
Focuses on the task and
what needs to be done
some of the time. Other
group members must
sometimes nag, prod, and
remind to keep this person
on-task.
Provides work that
occasionally needs to be
checked/redone by other
group members to ensure
quality.
Sometimes provides useful
ideas when participating in
the group and in classroom
discussion. A satisfactory
group member who does
what is required.
One or more topics were not
addressed.
Information has little or
nothing to do with the main
topic.
Paragraphing structure was
not clear and sentences
were not typically related
within the paragraphs.
Many grammatical, spelling,
or punctuation errors.
Often is publicly critical of
the project or the work of
other members of the group.
Often has a negative attitude
about the task(s).
Rarely monitors the
effectiveness of the group
and does not work to make it
more effective.
Rarely focuses on the task
and what needs to be done.
Lets others do the work.
Provides work that usually
needs to be checked/redone
by others to ensure quality.
Rarely provides useful ideas
when participating in the
group and in classroom
discussion. May refuse to
participate.