VeriTouch

Loyalty
Management
Solution Banking

M1 M2 M3

Merchants Merchants
Merchant Chains

Credit Card Base Schemes Self Service

Transaction System Portal
Tiers Segments
Internet Banking
Core Banking Campaigns Campaigns - Call Center -
System E-Statement
Campaigns

Multi-Channel E-mail Server /

Loyalty Points
Manager SMS Gateway

Gift Catalogues Redemption Partners

Bill Payment Back Office /
Gateway VeriPark Loyalty Management System Reporting / ERP

Mobile Retailer
Gift Pay TV Gift
Telco -Airline
Catalogue Catalogue
Supplier Supplier
Redemption Partners

Flexible Loyalty
Programs
Create loyalty programs and enroll your customers to
encourage repeated purchasing and brand loyalty.
Gift Catalogue & Voucher
Support
VeriTouch LMS solution allows many items to be used as gift
catalog items. Customers can browse the gift catalogue from
the self-service portal or from Internet banking. Once an order
is placed the fulfillment partner is notified and the order can
be reached from the fulfillment partner portal. Similarly
vouchers can be made available to customers where issuers of
vouchers can check and validate the vouchers from the partner
portal.

Multi-Channel Rewarding Dashboard

Loyalty Management System
Orchestrate multi-channel loyalty programs that convert
points and rewards into true customer loyalty.
Points Earned Last 3 Months Points Redeemed Last 3 Months Customer Enrollment

Integrate your programs across all channels including

online, tablet, mobile, social media, kiosks, retail stores
and POS terminals.

Manage simultaneously multiple sources, such as

transactions, deposits, loans, various payment methods, Redemption Ratio Volume of Transaction Top 3 Catalogue Items

along with multiple campaigns and merchants.

Efficiently track and monitor any complaints and convert

them to opportunities with the Back Office add-on.

Merchant Funded Campaigns Accounting Support

LMS allows a bank to offer campaigns that are funded by
merchants. For example a bank can promote usage of their
cards at a specific merchant’s shop by giving five times
more points for spending at that merchant’s. All the cost of
the points will be reflected to the merchant automatically
by our accounting module.
LMS allows posting the necessary entries to the bank’s
accounting system whenever a point is generated, redeemed
or expired. This allows the bank to instantly monitor the
liabilities of all parties and reduce the manual overhead of
running a loyalty program.

Multi-Tier Loyalty Programs Advanced Targeting Support

The Bank can design multiple tiers of loyalty layers where as LMS allows offers to be targeted for specific conditions.
customers engage with the bank, they get more points and The following targeting criteria is supported:
their loyalty tier is increased. The bank can associate various
benefits to these loyalty tiers such as higher ATM limits, Merchant
discounted fees and others as well as points redemption.
Merchant chain
Merchant category code
Day of week
Hour of day

VeriTouch - Loyalty Management System www.veripark.com

 Employee Loyalty Programs Partner Portal
The merchant partners can
Manage multiple targeted membership schemes with variable review the list of loyalty points
durations and prices, including support for corporate-em- redemption requests made by
ployee joint programs the bank’s customers for
specific gift items, fulfill the
requests and manage the
Promote employee motivation and secure your best catalog of available gift items
performers.
and their respective stock.
Measure performance improvement.
Real-Time Rewarding
& Redemption
LMS allows points to be
generated by online integration
to bank systems. This allows the
bank to reward the customers
for their card spending in one
store and would allow them to
use their just rewarded points
as cash in the next store.

Foster employee recognition through engagement.

Draw & Raffles
Management
LMS allows a bank to not only
Loyalty Card Management give points but to give
entitlements for raffles. Each
entitlement can be linked to a
Unleash a full range of marketing and service capabilities to banking event. LMS contains a
get the most out of the customer relationships. utility for random number
generation & determining the
winners of a draw.
Reward your customers with points, discounts and
certificates.
Customer Self
Service Portal
Customer self-service portal as
a web based platform is
integrated with back-end
systems & provides online
shopping for loyalty users. In
this portal customers can check
their balances, loyalty
statements and spend their
points.

Track point balances including earnings, redemptions

expirations and transfers.

Improve overall profit contribution from their gift card

program

System Architecture

Transactions

Core Banking
Self Service Portal Customer
Transactions

Firewall Firewall Internet

Internet

Dynamic CRM
Server - LMS
Credit Card Partners Portal Fulfillment
Partner

Events

Multi-Channel

MS SQL Server

VeriTouch - Loyalty Management System www.veripark.com

Multi-Step Campaign

About VeriPark
VeriPark is a software house specialized in providing software solutions to financial institutions. VeriPark is a Gold Partner for
Microsoft Dynamics CRM and has offices in Istanbul, London, Dubai, Riyadh and Cairo.

VeriPark finance sector solution offerings

VeriBranch VeriTouch VeriLoan

Omni Channel CRM Solution Loan Origination
Delivery Solution for Banking and Solution 
Insurance

Internet Banking Contact Center Personal Loans

Call-Center 360 Degree Customer View Credit Card
Branch Teller Complaint Management Auto Loans
SMS Banking Marketing Mortgage Loans
Mobile Banking New Customer Enrollment Servicing and Application Processes
Sales Lead Capturing
Sales Force Automation

VeriTouch - Loyalty Management System www.veripark.com