A variety of factors influence the marketability of industrial real estate and buildings.

The primary factors

to consider when investing in or purchasing industrial property revolve around geographic and local
factors such as proximity to markets and transportation, tax rates and local labor pool. In addition, site-
specific factors will also influence the marketability of buildings in specific geographic locations.
https://smallbusiness.chron.com/factors-influence-marketability-industrial-buildings-39601.html

Some manufacturing entities will be geographically limited in location options due to customer imposed
demands for proximity. For such businesses, their location strategy is largely shaped by JIT (just-in-time)
demands placed on them by customers. Hence, the geographic search territory can be as narrow as the
same community or as wide as next day delivery by truck (often 450 miles). Such “local” industries often
include auto parts, aerospace contractors, bakeries, beverages, building materials, intermediate
chemicals, and packaging.
https://www.tradeandindustrydev.com/industry/manufacturing/best-approaches-toward-manufacturing-
and-distribution-facilities-location-285
Best Approaches Toward Manufacturing and Distribution Facilities Location
28 Feb, 2007

By: Dennis J. Donovan

Marketability refers to the ease with which a product or service can be bought and sold in the open
market. Residential units are highly marketable when the property has one or more highly desirable
characteristics – such as location, price point, floor plan design or a rigorous sustainability program.
https://www.appfolio.com/blog/2014/07/growth-marketability-and-valuation-ask-right-questions/
By Aimee Miller
Growth, Marketability and Valuation: Are You Asking the Right Questions?

Estimate the location’s purchasing power, based on its per-capita income, its median income level, the
unemployment rate, population and other demographic factors. Determine the current sales volume in
the area for the type of product or service you will sell.
Finally, estimate how much of the total sales volume you can reasonably obtain.
https://www.entrepreneur.com/article/240164
How to Determine If There's a Market for Your Business Idea
December 16, 2014

The key component in GIS is geography - information about the earth and the objects found
on it. Its use has billion-dollar implications for businesses and governments. It can be used
for choosing school sites, targeting market segments, planning distribution networks,
responding to emergencies, or redrawing government boundaries. GIS specialists make
devices that view and analyze data from a geographic perspective. They link locations to
information, such as people to addresses, buildings to parcels of land, or intersections
within a city grid system.
https://www.worldwidelearn.com/online-education-guide/science/gis-major.htm