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GENERAL MARKETING PRACTICES

Marketing is an organizational function and a process of communicating the value of the


product or service through research, promotion, and selling. It is essential in finding out the
customers’ needs and wants, and fulfilling those requirements. Before considering providing a
product, the marketing team must consider client values and customer satisfaction within the
business. It plays an important role in establishing relationships between customers and the
organizations offering to the market.

The following are the marketing practices of Pintakasi Events:

1. Networking through referrals would help the business develop a strong client base.

2. Create advertising campaigns such as:

a. Business cards and flyers

b. Social media business account and page

c. Tarpaulins promoting the services offered by the business

PROPOSED MARKETING PROGRAM

Without marketing, most businesses would fail, so they must create a comprehensive
marketing plan or program. Marketing plan, a detailed research and written report, is used by
businesses in order to outline the actions that should be taken to customers and clients and
measures taken to persuade them to purchase the product or service. It sets goals and objectives
that provide direction on how marketing should be carried out to reach the target market and
increase the customer base. Developing a marketing plan requires research, time and
commitment, but is a very valuable process that can greatly contribute to your business success.

Target Market

Pintakasi Events’ target markets are families, couples, other people or private and
public organizations from the middle to the upper-middle class. They are the most
capable of affording event organizers and generally have the least time to spare for event
planning. The world's fast pace we live in leaves little time for additional things we'd like
to do, such as scheduling events, parties, and social gatherings. Occasions fill the need by
being available to take on the burden of planning so that people, like family and friends,
can spend time on more important things.

Service Strategy

The aim of Pintakasi Events is to take the stress out of planning and organizing a
special event by taking a step ahead of the market. The business’ services include event
management, event coordination, theming, decor and styling, entertainment and venue
sourcing. The members will work with passion and every client needs will be cared for
separately. Pintakasi Events will offer a superior service at a reasonable cost. By
concentrating on a few specific services, Pintakasi Events will become proficient and
perform the services better than other businesses.