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INDUSTRY PROFILE

SEBI (Securities Exchange Board of India):

Before the establishment of the securities and exchange board of India, the principal legislations governing

the securities market in India were the capital issues control act 1956 and the securities contract act 1956.

The regulatory powers were vested with controller of capital issues for the primary market and the stock

exchange division for the secondary market in the Ministry of finance, Government of India.

In the year 1989, SEBI was created by an administrative fiat of the ministry of finance. Since then, SEBI as

gradually was granted more and more powers. With the repeal of the capital issues control act and the

enactment of the SEBI act in 1992, the primary market has become the preserve of SEBI. Further, the

ministry of finance, government of India, has transferred most of the powers under the securities contracts

act 1956 to SEBI.

SEBI protects the interest of investors in securities and promote the development of securities market.

FUNCTIONS OF SEBI:

Regulate the business in stock exchanges and any other securities markets.

Register and regulate the working of capital market intermediaries like as brokers, merchant bankers,

portfolio managers and so on.

Register and regulate the working mutual funds.

Promote and regulate self-regulatory organizations.

Prohibit fraudulent and unfair trades’ practices in securities markets.

Promote investors’ education and training of intermediaries of securities markets.

Prohibit insider trading securities.

Regulate substantial acquisition of shares and takeover of companies.

Perform such other functions as may be prescribed by the government.

Review any intermediary or market participant information.


Review books of depository participants, issuers of beneficiary owners.

Investigate and inspect books of accounts and record of insiders.

Suspend the registration of banker if and quarry is there.

Suspend certificates and registration if and quarry is there.

REGULATIONS OF CAPITAL MARKET

Securities and Exchange Board of India (SEBI) was set up as an administrative arrangement in 1988.In

1992, the SEBI Act was enacted, which gave statutory status to SEBI. It mandates SEBI to perform a dual

function: investor protection through regulation of the securities market and fostering the development of

this market. SEBI has been vested most of the functions and powers under the Securities Contract

Regulation (SCR) Act, which brought stock exchanges, their members, as well as contracts in securities

which could be traded under the regulations of the Ministry of Finance. It has also been delegated certain

powers under the Companies Act. In addition to registering and regulating intermediaries, service providers,

mutual funds, collective investment schemes, venture capital funds and takeovers, SEBI is also vested with

the power to issue directives to any person(s) related to the securities market or to companies in areas of

issue of capital, transfer of securities and disclosures. It also has powers to inspect books and records,

suspend registered entities and cancel registration.

The securities market is regulated by various agencies such as the Department of Economic Affairs (DEA),

The Department of company affairs (DCA), the Reserve Bank of India and the SEBI. The activities of these

agencies are coordinated by a high-level committee on capital and financial markets.


INTRODUCTION TO BSE & NSE

BSE (BOMBAY STOCK EXCHANGE)

The Bombay Stock Exchange is known as the oldest exchange in Asia. It traces its history to the 1850s,

when stockbrokers would gather under banyan trees in front of Mumbai's Town Hall. The location of these

meetings changed many times, as the number of brokers constantly increased. The group eventually moved

to Dalal Street in 1874 and in 1875 became an official organization known as 'The Native Share & Stock

Brokers Association'. In 1956, the BSE became the first stock exchange to be recognized by the Indian

Government under the Securities Contracts Regulation Act. As the first stock exchange in India, the

Bombay Stock Exchange is considered to have played a very important role in the development of the

country's capital markets. The Bombay Stock Exchange is the largest of 22 exchanges in India, with over

6,000 listed companies. It is also the fifth largest exchange in the world, with market capitalization of $466

billion.

The Bombay Stock Exchange uses the BSE Sensex, an index of 30 large, developed BSE stocks. This index

gives a measure of the overall performance of the Bombay Stock Exchange, and is closely followed around

the world. Based on the Sensex, the BSE equity market has grown significantly since 1990.

In addition to individual stocks, the BSE also has a market in derivatives, which was the first to be

established in India. Listed derivatives on the exchange include stock futures and options, index futures and

options, and weekly options. The Bombay Stock Exchange is also actively involved with the development of

the retail debt market. The debt market in India is considered extremely important, as the country continues

to develop and depends on this type of investment for growth. Until recently, the debt market in India was

limited to a wholesale market, with banks and financial institutions as the only participants.

The Bombay Stock Exchange believes that a retail market will bring great opportunities to individual

investors through better diversification.


Historically an open-cry floor trading exchange, the Bombay Stock Exchange switched to an electronic

trading system in 1995. It took the exchange only fifty days to make this transition.

NSE (NATIONAL STOCK EXCHANGE)

The Organization:

The National Stock Exchange of India Limited has genesis in the report of the High-Powered Study

Group on Establishment of New Stock Exchanges, which recommended promotion of a National Stock

Exchange by financial institutions (FIs) to provide access to investors from all across the country on an

equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the

behest of the Government of India and was incorporated in November 1992 as a tax-paying company unlike

other stock exchanges in the country.

On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993,

NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994. The Capital

Market (Equities) segment commenced operations in November 1994 and operations in Derivatives segment

commenced in June 2000.

NSE Markets
Equity
Derivatives
Debt
Equity Derivatives
Debt Market
NSE Organization Structure

NIFTY:

The Nifty is relatively a new comer in the Indian market. S&P CNX Nifty is a 50 stock index

accounting for 23 sectors of the economy. It is used for purposes such as benchmarking fund portfolios;

index-based derivatives and index funds. The base period selected for Nifty is the close of prices on

November 3, 1995, which marked the completion of one-year of operations of NSE's capital market

segment. The base value of index was set at 1000. S&P CNX Nifty is owned and managed by India Index

Services and Products Ltd. (IISL), which is a joint venture between NSE and CRISIL. IISL is a specialized

company focused upon the index as a core product. IISL have a consulting and licensing agreement with

Standard & Poor's (S&P), who are world leaders in index services.
COMPANY PROFILE

Angel Broking Limited

Philosophy of the Company

Angel Broking ltd. already has a presence in India through company Law, incorporated on December, 1997.

It offers world-class financial planning and a wide range of wealth management products to mass affluent

and affluent customer segments. Angel Broking limited provides a complete range of financial products and

services that include equity Broking (internet based online trading as well as offline trading), financial

planning, insurance, investment products, equity research, demat account and more.

Angel Broking Limited is one of the leading and professionally managed stock Broking firm involved in

quality services and research. Angel Broking Limited is a corporate member of The Stock Exchange,

Mumbai.

The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh

R. Gandhi, which was eventually turned into a corporate membership in the name of Angel Broking

Limited.

Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh

Gandhi, a fifteen years veteran in the market.The group is well supported by a professional and qualified

research team and efficient operations and back office team, which comprises of highly dedicated and

qualified individuals. Angel has an in-house, state of art research department.

Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them. The

company in its endeavor to give its client the best has opened up several branches all over Mumbai, which

are efficiently integrated with the Head Office.Angel Broking Limited is primarily into retail stock broking,

with a customer base of retail investors, which has been increasing at a compounded growth rate of 100%

every year. The company has huge network sub-brokers in Mumbai and other places outside Mumbai,
registered with SEBI, who act as Chanel partners for the company. The company presently has total staff

strength of around 150 employees who are spread accordingly across the head office and all the branches.

Angel has empowered its physical presence throughout India through various strategies which it has been

adopting efficiently and effectively over a period of time, like opening up of branches at various places, tie-

ups with various agencies and sales agents, buy-outs of smaller regional outfits and appointment of sub-

brokers and franchisees. Moreover Angel has been tapping and including high net-worth and self-employed

individuals it its vast array of clients.

Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger

bonds with its customers and chose partners. Angel has a vision to introduce new and innovative products

and services regularly. Moreover Angel has been one among the pioneers to introduce the latest

technological innovations and integrate it efficiently within its business.

MISSION:

To create long term value by empowering individual investors through superior financial services supported

by culture based on highest level of teamwork, efficiency and integrity.

VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies, State of the art technology and personalized service.


Type of company Public company

Industry Financial services

Headquarters Mumbai, India

Key people Dinesh Thakkar (Chairman & Managing Director)

Services Stockbroker

Equity trading

Commodities

Portfolio Management

Services

Mutual funds

Life insurance

Health insurance

IPO

Depository Services

Investment Advisory

Subsidiaries Angel Commodities

Angel Fin cap Pvt. Ltd.

Angel Financial

Advisors Pvt. Ltd.

Angel Securities Ltd.

Website www.angelbroking.com
ANGEL BROKING ORGANIZATION STRUCTURE

CSO (Central
Support
Office)

Regional Office Regional Office Regional Office

Branches & Branches & Branches &


Franchise Franchise Franchise
Branches Branches Branches

Business
Angel Clients
Associates

Angel Clients

MILESTONES

May 2009

Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun &

Bred street Equity Broking Awards 2009

August, 2008

Crossed 500000 trading accounts

November, 2007

Major Volume Driver’ for 2007

March, 2007
Crossed 200000 trading accounts

December, 2006

Created 2500 business associates

October, 2006

‘Major Volume Driver’ award for 2006

September, 2006

Launched Mutual Fund and IPO business

July, 2006

Launched the PMS function

March, 2006

Crossed 100000 trading accounts

October, 2005

‘Major Volume Driver’ award for 2005

September, 2004

Launched Online Trading Platform

April, 2004

Initiated Commodities Broking division

April, 2003

First published research report

November, 2002

Angel’s first investor seminar

March, 2002

Developed web-enabled back office software

November, 1998

Angel Capital and Debt Market Ltd. incorporated

December, 1997
BOARD OF DIRECTOR

Mr. Dinesh Thakkar Founder Chairman & Managing Director. The Angel Group of Companies was brought

to life by Mr. Dinesh Thakkar. He ventured into stock trading with an intention to raise capital for his own

independent enterprise. However, he recognized the opportunity offered by the stock market to serve

individual investors. Thus, India’s first retail-focused stock-broking house was established in 1987. Under

his leadership, Angel became the first broking house to embrace new technology for faster, more effective

and affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and electronic

media often seek his views on the market trend as well as investment strategies.

Mr. Lalit Thakkar Director – Research

Mr. Lalit Thakkar is the motivating force behind Angel’s highly acclaimed Research team. He’s been a part

of the senior management team since the Angel Group’s inception. His technical and fundamental outlook

has provided impetus to Angel’s market research team. Research-based & personalized advisory services are

Angel’s forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on experience and

fundamental knowledge of the market can predict the market trend early. His views on the market trend are

often quoted in the print and electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angel’s strategic

decision-making process. He has been with the group since August 2004. He has handled several functions

of the group like finance and operations, to name a few. He has rich experience in finance, investment

banking, treasury, consultancy and advisory services.


Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group, Mr.

Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young.

Mr. Rajiv Phadke Executive Director – HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Group’s growth over the last four years. Holding a major in

Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning,

international marketing, financial services, brand-building, HRD and quality management.

With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial companies from

concept to commissioning. His career horizon spans Motilal Oswal Securities, Times Guaranty Financials,

Nagarjuna Securities and Tata Exports Ltd. He is also a well-known speaker in the HR and business

development circuit and his views are featured on various electronic media as well.

Mr. Vinay Agrawal Executive Director – Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business Development,

Operations, Product Development and E-broking initiative. He is actively involved in exploring new ways to

adopt technology for business enhancement.

A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as Finance

and Operations Consultant, and since then he’s quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of professional

marketing of broking services at Angel. His area of focus is Business Development, Risk Management and

Operations.

Mr. Daxini has immense experience in the marketing of financial products and services. He has been
associated with HDFC Bank Ltd. in the past.Mr. Hitungshu Debnath Executive Director - Distribution &

Wealth Management.

A marketing professional and a British Chevening scholar from the London School of Economics, Mr.

Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. It includes

the distribution of Insurance, mutual funds, IPOs, personal loans and other wealth management products.

Mr. Debnath has over 18 years of industry experience. He has been associated with Times Guaranty

Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management and HDFC Asset

Management Ltd. in the past.

Mr. Mudit Kulshreshtha Executive Director - Business Intelligence & Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel.

With a Bachelor’s degree in Engineering and PhD in Economics, Mr. Mudit Kulshreshtha has more than 12

year’s experience in the field of strategy and business consulting.He has been associated with reputed

consulting firms like Deloitte Consulting India, Ernst and Young, Arthur Andersen and WNS Global. He has

advised several big clients in the U.S. and U.K. He is also a known speaker at public seminars and

conferences organized by CII, NASSCOM, Indian School of Business and IIT.

Mr. SantanuSyam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale

Banking, Treasury Banking, Consumer Banking and CBS. He started his career with ANZ Grind lays Bank

and he was also associated with Standard Chartered Bank in India as Director Transactional Banking.

Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking & Technology

seminars organized by SCB Singapore, BSE India & Euro Finance.

Mr. Ketan Shah Associate Director - Information Technology


IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the designing of Angel’s IT policies

and Strategies. Mr. Shah leads all IT-related activities from planning and budgeting to implementation and

maintenance.

Mr. Shah has over 18 years of industry experience. He has been involved in various aspects of Business

Operations in his previous assignments.

Ms. Pinky Kothari Associate Director - Sales And Marketing

Ms. Pinky Kothari is responsible for development and expansion of the Angel Group’s business in Southern

India. She started her career at Angel as Business Development Executive. She was then appointed the head

of Surat Branch and the South Gujarat region, before assuming the role of Associate Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast experience in business

development in the financial services industry.

Mr. Naveen Mathur Associate Director – Commodities Business

A CFA of 1997, Mr. Mathur holds a Post-Graduation degree in Financial Management and Business

Finance. He brings with him over 14 years of experience in the financial markets. He had been associated

with Religare Commodities, Karvy Consultants and with BLB Ltd in the past. He has been involved in

several management activities, treasury operations, corporate and strategic planning, and research activities

in Futures and Options markets in his past assignments.


SWOT ANALYSIS: -

Strength: -

Co-operative and Experienced Branch Managers

Good Database

Reliance Brand

Low pricing

Weakness: -

Inexperienced Staff

Low awareness due to lack of advertisement.

Lack of loyal clientage

Developing product.

Opportunity: -

Untapped Market

Increased spending power

Changing Mindset of Customers

Unpredictable Sensex

Threat: -

Reach

Stiff competition from existing players in the market.


SERVICES:

The company financial services Their services include online stock broking, depository services, commodity

trading and investment advisory services. Wealth management solutions such as personal loans and

insurance are also delivered by this company. In 2006, the company started its Portfolio Management

Services(PMS) ,

IPO’s business and Mutual Funds Distribution (MFD) arm. The company publishes research reports on

areas related to investment broking.

Angel Broking Products & Services

Angel Broking Pvt Ltd: Angel Broking ltd is engaged in providing trading facility in equity cash, derivatives

(NSE, BSE), currency futures (NSE and MCX), portfolio management services and distribution of third-

party products like Life Insurance, Mutual funds & Personal Loans.

Angel Commodities Broking Pvt Ltd: Angel Broking Commodity Limited is a member of both the

commodity exchange MCX & NCDEX and allows trading in all the commodities. At present, trading in

commodities is restricted to futures contracts only.

Key services by Angel Broking are:

Angel Broking Equity Trading: Angel broking is registered member of NSE and BSE, you can trade in

Equity Cash and Equity Derivatives with angel using online or offline (branch / sub brokers) network. Angel

Broking equity research team is there for you to give daily research report, weekly research report, latest

market updates and news and intraday stock tips.

Angel Broking Commodity Trading: Angel broking is registered member of MCX & NCDEX, trade in

Commodity future with angel using online or offline (branch / sub brokers) network. Angel Broking
commodity research team also provides daily commodity research report, weekly commodity research

report, commodity news and more.

Angel Broking Portfolio Management Service (PMS)

Angel Fin Cap: Providing service like Loan Against Shares, IPO Funding and more.

Angel Broking Mutual Fund service:

With Angel Broking you can invest in major mutual funds. Angel Broking Mutual fund service helps you to

diversify your portfolio. Angel Broking Mutual Fund research service is available for you for free of cost.

Angel providing SIP Calculator and Return Calculator.

Angel Broking depository services:

Angel broking is registered as a Depository Participant with CDSL. You can avail Demat service with Angel

to get fast and paper less transaction.

Angel Broking Intraday trading calls:

Avail intraday trading tips by advisory service to get most of your investment. With angel Broking intraday

trading tips, you can buy and sell stocks on same day without waiting for delivery call and wait for T+2

days.

Angel Broking Investment Advisory:

With Advisory Desk key task is to help client understand their risk profile and define investment goals

realistically. This desk give you guide line what to buy / sell and when to buy / sell. Advisory desk help

client to restructure their portfolio based on sound research.

Angel Broking ARQ Advisory Service

Angel Broking NRI Service:


Angel Broking offers a range of products and services catering to the needs of NRIs. The services are:

NRI service desk for personalized assistance.

NRI Investment Advisory desk.

Online equity trading platform.

Assistance for opening hassle free NRE/NRO/PIS A/C with multiple tie up bank with ANGEL BROKING

LTD.

Investment in IPOs and Mutual Fund.

Auto reporting to Regulatory & auto funds/shares payout-paying.

PMS Service for NRI Customers.

PAN Card Service for NRI Customers.

Angel Broking has tie up with AXIS, INDUSIND, IDBI, Yes bank for NRE/NRO/PIS

Angel Broking Life Insurance Service: With Angel Broking you can avail life insurance products like Term

Plans, Endowment Plans, Money back Plans, Children Life Insurance Plans and ULIP Plans to meet your

individual insurance requirements.

Angel Broking Fundamental Research Services:

Sunday Weekly Report

The Industry Watch Report

Stock Analysis Report

Flash News

Angel Broking Technical Research Services

Nifty Tracker

Online Charts

Intraday Calls

Position Calls

Derivative Strategies and Futures Calls.


AWARDS:

 2009 - 'Broking House with Largest Distribution Network' Award and 'Best Retail Broking House'

Award at BSE IPF- D&B Equity Broking Awards

 2012 - BSE IPF-D&B Equity Broking Award for ‘Best Retail Broking House’

 2012-13 - Among BSE Top 10

 Performers in Equity Segment(Retail Trading) FY2012-13

 2013 - BSE-IPF D&B Equity Broking Award for ‘Broking House withLargest Distribution Network’

 2013 - BSE-IPF D&B Equity Broking Award for 'Best Retail Equity Broking House'

 2013-14 - Awarded ‘Top Three Clients Traded Members in Equity ’by the BSE

 2014 - BSE-IPF D&B Equity Broking Award for ‘Broking House with Largest Distribution Network

 2014 - Global Marketing Excellence Award for 'Best Mobile trading application'

 2017 - MCX Commodity broker of the year award.