MARKETING STRATEGY

GENERAL MARKETING DESCRIPTION

Geographic
The proposed site of PINTAKASI is in (specific dito) Poblacion I, Indang, Cavite. The
location of the business will be a great part of the success of the operations and because of that
the researchers comprehensively consider the following factors as the basis of the place of the
business:

 The target location strategically sited in Indang proper and has the ability to
attract clients.

 It is accessible to the business’ target market because the business office is

situated within the residential areas as well as to commercial establishments.

 It is also near at schools such as Cavite State University, St. Gregory Academy,
and Child Development Center that are also a prospect client.

 The location is also within the proximity of the popular resorts, events place and
even church where the event can be executed.

 The office is situated near the terminal of public vehicles, where people regularly
go as part of their everyday lives.

Demographic
The business’ target market mostly comprises by households that wants to celebrate
birthdays specially debuts, christening ceremony, weddings and celebration of any sorts. Another
target market is the commercial entities that conducts events such as seminars and conferences,
trade shows, organization milestone, team-building events, product launch events, and the like.