SOCH 

Soch represents heritage like no other. From designer apparel to elegant fashionwear, it’s a one -
stop brand for all your ethnic needs. The first exclusive Soch store was opened in 2005. Every store,
since then, has reflected the Indian craftsmanship in a contemporary vocabulary. Through its
innovative use of traditional crafts. Soch celebrates Indian woman with a contemporary lifestyle.
Today, Soch has grown to retail through over 124 exclusive brand outlets across 45 cities.

Soch is a celebration of life and craft - an unabashed medley of prints, colours, designs and
fabrics. While layering years of traditions in an essence unmatched by any other brand, Soch
aims at continuously refreshing its collection with newer silhouettes and ensembles. Browse
over 3000 styles and try on exquisite styles at a Soch store near you.
Footfalls: 4-5

They sell heavily embroidered bridal lehengas between the range of RS 10,000- RS 14,000. These
lehengas are semi stitched. This showroom does not offer the facility of getting the lehenga stitched
there itself. You have to get it stitched on your own i.e self altering. Mostly the lehengas are made
up of georgette, velvet and are also knitted.

In a week there is a sale of upto 1-2 dresses. At a time there are only 20 pieces of lehengas at the
store. Renting facility is not available. Each lehenga is an exclusive piece. Thus only one piece of each
lehenga is available.
At Soch, they take great care in inspecting and packing the product. However if for any reason you are
not entirely satisfied with your product, they are glad to rectify the problem or exchange the product.

30-days Returns, Exchange and Money Back policy

To make shopping at Soch easy and convenient, you get to choose your convenient mode of payment
from amongst the below mentioned:

● Cash-on-Delivery at select places

● Credit Cards
● Debit Cards
● Net Banking

Diwali is considered as the peak season and Soch comes up with promotions and sales during this
festive season ranging gift voucher from Rs1000-5000 which is also one of the main reason for its good
market during these seasons.

When​ ​Soch​ ​started off, the designer ethnic wear for women was considered a niche market. In a short
span of eight years, the concept has generated a large customer base among urban women. It has
redefined the traditional Indian clothing by giving it a modern touch that appeals to contemporary
women. Its ethnic fashion collections, created by own team of designers, mainly consists of products
categories as in sarees, churidar sets, kurtis and unstitched salwar suits made from an assortment of
high quality hand-picked fabrics sourced from different parts of the country. ​Soch​ has tied up with
some of the best manufacturers to ensure the quality of products retailed at its outlets. Since its
offerings are reasonably priced, the brand clicks with a wider audience.

As far as the store facility is considered it provides 3 staff members for bridal wear itself. The store
provides a good ambience to its customers.Also the store has good security facilities like cctv cameras
and RFID for its own scanning and records which reduces the paper work.