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Course Project
Developing key areas of growth leadership will enable you to keep your company on
track during the ups and downs of your entrepreneurial journey. This project will help
you build a strong leadership team, shape your company culture, build positive
relationships with stakeholders, and increase your resilience.
1. Choose one of the roles you identified in the “Describe Your Dream Team”
activity. Where might you find someone who fits that role? Who in your personal
and professional network can you reach out to for help in finding candidates?
The one role that I have identified in the “Describe Your Dream Team” activity is
Marketing and Branding Director. I already know “of” the person, but have not made
contact with the person. I have a friend who knows the person and has done work
with the person and she can put me in contact with her.
2. Write two or three questions you could ask a potential candidate for that role to
uncover whether or not he or she has the needed skills and expertise.
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
2. Who are some clients you have worked with before? 3. Do you have a portfolio to
show your work?
3. Write two or three questions you could ask to gauge the candidate’s level of
knowledge about and enthusiasm for the products or services you sell.
1. As a woman entrepreneur, what are some challenges you have faced in business?
2. Have you ever worked with other women-owned businesses?
3. What are some ideas, without thinking too hard, that you can give me to make my
business more appealing to others?
4. Write two or three questions you could ask that candidate to uncover whether
their values match what you are seeking.
1. What are your thoughts about women entrepreneurs, specifically minority women?
2. Have you faced any challenges with your male counterparts competing for work?
3. If so, please share some of your challenges and how you overcame them.
5. Compose a scenario-based question that will help you elicit the information you
would need to make a good hiring decision. Consider what kinds of challenges the
business has already faced that you would want a person in this role to help you
tackle. Describe that scenario in a few sentences so that you are prepared to
share it with candidates and ask them how they would handle such a situation.
Now draft a short pitch of three minutes or less that you could use to convince the ideal
candidate to join your team. You should be able to clearly articulate:
your vision for the business
the specific responsibilities of the role and how the role will contribute to
achieving the vision you have for the business
the realistic growth projections for the business
how much autonomy the person will have to do the job for which they are being
hired
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
Good afternoon and thank you for taking the time to meet with me. I asked to meet
with you to discuss how we can work together to build my business and hopefully,
yours as well. As you may or may not know, I am a small, woman-owned business. I
have not officially started my business, but plan to within the next 2-3 years. I am
hoping you can come aboard my team and grow with me. My business is a
consulting firm that assists people like you and I; small, minority/woman-owned
businesses. I want to assist women in business by giving them the resources they
need to do business in government contracting. The specific responsibilities you will
have, if you decide to come on board, are to create a marketing/branding campaign
that will appeal to those we will serve. Your expertise will assist me in showing our
customers the value of what my firm has to offer. My projection is to start off small
and only take on the clients that I can realistically handle. In the first 2 years of the
business, I will work alone. Your role will not be as a fulltime position, but on an as
needed basis as I will not likely have the funds to hire you full time. I am not selling
myself short by saying I will not have the funds to bring you on fulltime, I am however
being realistic of what my expectations are as a new business owner. Your
professionalism and ability to work independently will be important. I am relying on
your expertise to get the job done. I am available to discuss ideas and brainstorm, but
you will be expected to work independently and be self-sufficient. I appreciate your
time. Do you have any questions?
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
Example:
Transparency Management is accessible Management holds weekly
and has an open-door policy. status and Q&A meetings.
Management provides prompt
responses to employee
concerns.
1. What challenges can you foresee in following through with the behaviors you
listed? How will you address these challenges?
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
I do not foresee any challenges with following through with the behaviors I have listed.
If a problem should arise, I will face it head on. I will take the necessary steps to
remedy the problem before it gets out of control.
2. How do the behaviors you listed support your company’s mission and vision?
The behaviors I listed support my company’s mission and vision. All of the values I
listed coincide with my mission to help, nurture and assist minority and women-owned
businesses.
3. If your company is already established, in what ways has your ideal culture
already been realized? Where do you need to adjust behaviors to align with the
company’s mission, vision, and ideal culture?
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© 2018 eCornell. All rights reserved. All other copyrights, trademarks, trade names, and logos are the sole property of their respective owners.
PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
Instructions
Select a stakeholder other than a customer. You may choose to envision a real or
hypothetical partner, employee, or investor—just be sure that you are well-versed in
their role and needs. When you have someone in mind, answer the questions below.
Then consider what specific behaviors will help you better support your stakeholder,
improve your credibility, and demonstrate your integrity.
1. Who is your stakeholder, and what is this person’s stake in the company? In you?
3. What do you believe this person most needs from your business?
The only thing this person most needs from my business is to be successful.
6
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
How do you know? What information or evidence do you have to support your
answer?
I know this to be true because of my past experiences with my mentor. I trust her and
know that she wants nothing but the best in me. She has never asked me for
anything, but has always been willing to of herself.
4. What do you believe this person’s top goals are for himself/herself and for his/her
business?
How do you know? What information or evidence do you have to support your
answer?
I’m not sure I understand this question. If you are asking what my stakeholder’s top
goal goals are for herself and for her business, I will say success. Success should be
everyone’s top goal because otherwise, why are you in business. The stakeholder
has always been helpful and supportive.
5. Given these assumptions, how well are you succeeding in helping this
stakeholder?
What can you point to that shows that your business is delivering/will deliver to
this stakeholder what he or she most values?
I can point to my willingness to be a better person. I can point to my willingness to do
what is necessary to better myself and that includes enrolling and completing this
certification program.
What can you point to that shows that your business is delivering/will deliver to
this stakeholder what he or she most needs?
I can point to my experience in the area of consulting. I have been actively doing this
type of work in the public sector for 20 years.
What can you point to that shows that your business is helping/will help this
stakeholder achieve one or more of his/her top goals?
My success will be evident. My success will help the stakeholder achieve her top
goal.
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
6. Consider what concrete steps you can take to develop a more positive
relationship with your stakeholder. Be specific about what promises you can make
(and keep), as well as behaviors that will support your commitment and
demonstrate your integrity.
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
Setback You Are What is the setback you need to address? I do not see
Facing any setbacks that I need to address. However, if a
setback should arise, I will face it head on. It is easy to
ignore a setback, but that should never happen. I will
address, correct and learn from any and all setbacks.
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
10
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PTRBOA003: Growth Leadership for Female Entrepreneurs
The Bank of America Institute for Women’s Entrepreneurship at Cornell
What will you do in the next few days? What will you
have completed over the next month? Because I have
not faced any setbacks, this question is difficult to
answer.
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