NALLI

First and the Finest

REBRANDING
by Meera R
 1 “A logo derives meaning from the quality
of the thing it symbolizes, not the other

1 2 3 4
way around”
THE LOGO

THE LOGO COLOUR TYPOGRAPHY DESIGNS

History 4 Colour overview 14 Font typeface 17 Stationery 19
Reference 5 Colour psychology 15 Advertising 24
Sketches 6 Merchandising & 40
Final sketch 7 others
Logo explanation 8
Primary & Alternate 9
logo
Clear space 10
Minimum size 11
Incorrect usage 12
 History Reference

Nalli was established in T. Nagar in 1928 by Nalli Chinnasamy Chetti, he was a famous
weaver of Kanchipuram sarees who had been weaving silk sarees since 1900 and gifted
a Kanchipuram saree, the Durbar Pet, as a souvenir to George V during his visit to In-
dia in 1911. In 1928, he moved to the then Madras city and became one of the first to
open a shop in the neighbourhood of T. Nagar which was founded in the early 1920s.
The shop initially functioned from a house until Nalli established his own showroom in
1935.Nalli Chinnasamy Chetti died in 1958 and was succeeded by his grandson Nalli
Kuppusamy Chetti.Nalli has been synonymous with silk and Kanchipuram sarees.

Under the visionary Nalli Chinnasami Chetty, the family-run brand earned the customers’
trust and became a household name for pure silks and traditional sarees. After thirty
years, the family baton was passed on to the grandson, Nalli Kuppusami Chetty who
has been awarded the Padma Shri in 2003 – India’s fourth highest Civilian Honour – for
his contribution to Trade & Industry.

Over the years, Nalli went to become a leading name in the saree industry, offering
everything from traditional silks to lightweight fabrics like crepes, chiffons and georgette
sarees. With each passing year, Nalli continues to grow and is well known for the
trendsetting designs, high-quality fabrics, and the legacy of over 90 years.

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 Sketches
The first step in creating a logo is sketching. Its an view of how the logo has to be
designed and how the design has been connected with the company’s identity or
history.
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Final sketch
Logo type
Abstract logo means that the product or service is being represented through
an abstract symbol or icon. They offer unique style to the business and catch
the attention of customer easily.
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 Logo explanation Primary & Alternate logo

The primary logo is what is used in most

circumstance and is easily recognizable and
the most familiar. Primary logo is the official
stamp of your brand.

It denotes the first letter of the

Interlaced weaving yarns. brand name on every side.

The alternate logos are also called as sec-

It represents the weavers,
ondary logo. Alternate logos are very import-
Bonding between the people.
ant part of the overall branding package and
they also give you options and variety to your
design elements.

It is the most traditional and elegant among the silk industry.

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 Clear space Minimum size

Clear space is the term for a specific amount of space that a logo must have on all sides, no To make sure the logo is always clear and legible. The minimum size of Nalli logo is restricted
matter where it is used. The reason for clear space is to ensure that a logo maximizes visibil- to a standard width.
ity and Maintaining the Clear space zone between the logo and other graphic elements .The
clear space is marked as X.
Print Digital

X
X

1’’ 75px

X X
X
X
0.5’’ 30px

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 Incorrect usage

2
THE COLOUR
“In nature, light creates the color.
In the picture, color creates the light”

Do not change the Do not use any Do not change the

color of the logo. background colour. alignment of the
logo in any case.

Do not stretch or Do not add any ef- Do not tilt or rotate

shrink the logo in fects or shadows to the brand name or
any case. the logo. the logo in any case

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 Colour overview Colour psychology

The dominantly used colour in this brand is purple and yellow for all its statio-
nery, marketing and merchadisings.
#F8D525
R-248 G213 B-37
C-4% M-12% Y-94% K-0%

Yellow makes you cheerful and it can quickly

YELLOW grab attention.
#6E285B #231F20
R-110 G-40 B-91 R-35 G-31 B-32
C-57% M-95% Y-36% K-23% C-0% M-0% Y-0% K-100%

Purple is associated with richness and royalty.

PURPLE

#FFFFFF
R-255 G-255 B-255
C-0% M-0% Y-0% K-0%

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 3
Fonts & Typeface
“The beauty of type lies in its utility;
prettiness without readability serves
neither designer nor observer”
TYPOGRAPHY Typography in graphic design can strongly affect how people react to a doc-
ument, Careful selection and consistent use of a chosen typeface can be just
as important as the of graphics, color and images in creating and solidifying a
professional brand.

Pirulen (Regular)

abcdefghijklmnopqrstuvwxyz
1234567890

Vogue- (Regular)

abcdefghijklmnopqrstuvwxyz
1234567890

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 4
THE DESIGN
“Design is not just what it looks like and
feels like. Design is how it works”
Stationery

Business card

Size :3.5” x 2”

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 Letterhead and Envelope

Size: 9” x 4.5”

Size: 9” x 12.5”

Size: 8.27”x 11.69” (A4)

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 ID Card

Size:2.12”x 3.37”

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 Advertising

Flyer

Size: 8.27”x 11.69” (A4)

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 Poster

Size: 11.7”x 16.5” (A3)

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 Banner

Size: 40”x 20”

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 Billboard

Size: 72”x 36”

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 Standee Catalog

Size: 24”x 60”

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 Size: 11”x 8.5”

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 Brochure

Size: 11.25”x 8.75”

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 Packages
Bag

Size: 11.25”x 8.75”

Box

Size: 11.25”x 8.75”

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 Merchadising & others Dangler Tag

Size: 2.5”x 2.5”

Size: 2”x 4”

Size: 11.69”x 16.54 ” (A3)

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 Logistics Hi...
I am Meera.R

I am passionate on fashionable things and doing cre-

ative stuffs from my childhood, it pulls me to take fashion
designing as my career. As i am a fashion designer, I am
more attached with clothes and dresses. Even while we
are loads of new trending fashionable clothes, we still
have to do so much creative things in our traditional wear
like sarees. So i took Nalli for rebranding. Nalli- Reflection
of our traditon and my emotion.

I would like to special thanks to Image Creative

Education, Alwarpet for supporting me in every
aspects.
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 NALLI
First and the Finest

No. 202, G.S.T Road, Chrompet , Chennai- 600017.

Phone-+91-44-22414569
Email : customercare@nalli.com