WELCOME

TO
PRESENTATION
ON
c vc b
RETAIL MANAGEMENT
 PRESENTED BY:

 PALLAVI PATURDE

 PRIYA KRIPLANI

 MANJUSHREE KOTAL

 PRANEETA RAO
STORE MANAGEMENT
Store Operations Management
Store Design : Interior & Exterior
Customer services
Store Profitability
Retail Display
Visual Merchandising
Floor Management
 INTRODUCTION
 Store is where retailers system &
procedures come in contact with
customers.

 Operation management is
managing of balance between things:

• Meeting customer needs

• Managing resources

 Store operations management is all

about demand & supply
STORE MANAGEMENT
OPERATIONS
Customer Service managing the store

Layout, Design
and
Visual
merchandising
 FUNCTIONS OF STORE
MANAGEMENT

1. To receive raw materials

2. To provide proper storage and preservation
3. To meet the demand of the consuming departments
4. Proper codification, preservation & handling
5. stock accumulation & abnormal consumption
6. Assist in verification
 PROCEDURE IN STORE
MANAGEMENT
 Store records: accurate & up-to-date store records must be
maintained.

 Receipt of stores: proper delivery of items along with

receipts.

 Issue of stores : stores should be issued on first in first out

basis.

 Independent stock checks : regular stock checking by

officers
 STORE DESIGN
INTERIOR & EXTERIOR
 REQUIREMENTS IN STORE
DESIGN
I. Customer focus: store design & layout must appeal the customer’s will.
II. Store image : Store Image is the overall perception the customer has of the
store’s environment.
III. Holistic approach : store design should match the store’s character.it includes
interior & exterior design.it should have a single theme or image
throughout.
IV. Technology & planning :latest technology must be used to assist in developing
a store layout design. e.g.: CAD
 I N T RO D U C T I O N :
STORE DESIGN INTERIOR &
EXTERIOR
 Store design is the architectural character or decorative
style of a store.
 It conveys to the customer “what the store is all about”
 It varies in:
 Kind
 Size
 Geographical location
 LEARNING OBJECTIVES
• List the elements of a store’s environment and define its
two primary objectives.
• Discuss the steps involved in planning the store.
• Describe how various types of fixtures, merchandise
presentation methods and techniques, and the psychology of
merchandise presentation are used to increase the productivity
of the sales floor.
• Describe why store design is so important to a store’s
success.
• Explain the role of visual communications in a retail store.
 EXAMPLE OF
STORE IMAGE
By incorporating a
café as an integral part
of Barnes & Noble
bookstores, a very
relaxing and casual
ambiance is created.
 ELEMENTS OF INTERIOR &
EXTERIOR DESIGN
INTERIOR EXTERIOR

i. FIXTURES i. SIGNS

ii. DISPLAYS ii. RESTRICTIONS

iii. COLOUR iii. WINDOWS

iv. LIGHTING iv. THEFT PREVENTION

v. MULTILEVEL STORES
v. CEILINGS
vi. STORE NAME
vi. SHELVING
 THE DISNEY STORE’S
EFFECTIVE USE
 Approximately 250 million consumers OF THE FREE-FLOW
visit Disney’s entertainment retail outlets DESIGN
each year. New store designs showcase
merchandise in an engaging and
contemporary fashion, keeping pace with
evolving retail trends. Technological
elements - including a front-of-store
media wall that engages guests with
Disney programming, and interactive
kiosks-setting the stage for the Disney
Store in the 21st century.
 STORE LAYOUT
 The objective of layout management is to obtain the maximum benefits from
the space available.
 Decisions while making layout:
a. Value of space
b. Utilization & allocation of space
c. Customer traffic flow
d. Types of goods
e. Complementary merchandise proximity
f. Desired store image
 TYPES OF STORE LAYOUT

1) Straight floor plan : makes use of walls & fixtures to create small
spaces within the retail store.

2) Diagonal floor plan : self service type of retail store

3) Angular floor plan : high end specialty stores with curves & angles

4) Geometric floor plan : uses racks & fixtures for clothing &
apparel shops

5) Mixed floor plan: mixture of straight, diagonal & angular floor plan
 OTHER STORE LAYOUTS
G R I D L AYO U T

Grid Layout: is a type of store layout in which counters and fixtures

are placed in long rows or “runs,” usually at right angles, throughout
the store.
 LOOP LAYOUT

 Loop Layout is a type of store layout in which a major customer

aisle begins at the entrance, loops through the store, usually in the
shape of a circle, square, rectangle, and then returns the customer the
front of the store.
 SPINE LAYOUT
Spine Layout is a type of store
layout in which a single main aisle
runs from the front to the back of
the store, transporting customers in
both directions, and where on
either side of this spine,
merchandise departments using
either a free-flow or grid pattern
branch off toward the back aisle
walls.
 RETAIL DISPLAY

 Presentation & exhibition of products along with the relevant

information.
 Objectives of retail display:
I. Maximize product exposure
II. Enhance product appearance
III. Provide product storage
IV. Remind customers of planned purchases
 TYPES OF DISPLAY

 Assortment display

 Theme display

 Lifestyle display

 Coordinated display

 Unit display

 Rack display

 Videotape display
 VISUAL
MERCHANDISING
 Visual Merchandising : introduction

Is the artistic display of merchandise and theatrical props

used as scene-setting decoration in the store.
BIG PICTURE ELEMENTS
Store-front windows
Welcoming entryway
Flowing floor plan
Cash/wrap counter
Dressing rooms
CORRECT FORM OF VISUAL
MERCHANDISING
 DRESSING ROOM
ELEMENTS
 Mirror

 Hooks

 Chair or bench

 Good lighting

 Door or opaque curtain

 APPAREL FIXTURES AND
SETTING

 Two-way or T-stands • Mannequins

 Four-way • Hangers
 Round Rack
• Cap Trees
 Cubes
• Rolling Rack
 Slat wall
• Mirrors
 Tables
 TIPS FOR KEEPING
DISPLAY S FRESH
Change displays every four to six weeks.
Use eye-catching displays for top shelves
Feature new or seasonal items in spotlighted displays
Rotate out-of-season items to the bottom shelves
 CUSTOMER SERVICE

 Retailers generally use customization and

standardization to deliver customer services.
While customization motivates the service
providers to customize services according to
the needs of individual customers,
standardization ensures that they follow
established guidelines when delivering service.
 The various services provided by retailers to customers can be
grouped under three categories; pre transaction, transaction and
post transaction services. Convenient store hours and information
availability are the most common pre-transaction services offered to
customers. Pre transaction services help target customers gather
information about a store's merchandise and methods for
purchasing it easily.

 Customers evaluate the quality of a service by comparing the

actual service delivered at the store with the service expected.
 STORE PROFITABILITY
 Store profitability refers to maintain competitive prices &
maximize profitability i.e. Managing cost & prices
 Store profitability is one of the major objectives of
modern business organizations

FORMULA: EXPECTED INITIAL MARKUP % =

(OPERATING EXPENSES+PROFIT+REDUCTION)/(SALES
+REDUCTION)
 FLOOR MANAGEMENT
 Floor management is the allocation of store floor space
to departments product categories , storage floor, space
and customer floor space.
 It ensures convenience to customers & places the
merchandise in accordance with the sales persons work
allocation.
 OBJECTIVE OF FLOOR
MANAGEMENT
o To obtain high return on investment.

o To ensure compatibility & rational interface between customers

merchandise & sales people.
THANK YOU!