TAPAWARMA

   FRANCHISING  KIT  
I. WHO IS TAPAWARMA ?

Definition:
“Tapawarma “ is derived from the words “Tapa” which means dried, marinated meat, one of Pinoy’s all time fave food and
“Shawarma”, meat that is marinated, cut into slice, often wrapped in pita bread and served with various vegetables and sauce. In
short, Tapawarma is the newest Pinoy version of Shawarma, using Tapa as the main meat.

Company Profile:
Tapawarma Inc is one of the newest trademarks of Juan Aerufe International Corp, main office located in 404 Lalaine Building,
Alabang Zapote Rd Almanza Uno, Las Pinas, just in front of SM Southmall Las PInas, you may google us or waze. Tapawarma
was launched last December 2017 and now growing to more than 45 branches in just a few months. They are also the makers of
Senyor Juan Suman Latik Café, first ever Suman Latik Café in the Philippines, zero competitor, 4 years ago now with more than
15 branches inside and outside mall.

The Company started last 2014 as an IT COMPANY offering Digital Marketing and Website/Business Software Development to
small, medium, big brands nationwide. Until the company decided to build their own brand and entered food business since their
President is a certified Chef himself, pushed to pursue his love for food, added his knowledge in Marketing and Business
Operations to make these brands successful.

Juan  Aerufe  International  Corp  

JuanCloud  IT  
Senyor  Juan   Business  
Suman  Latik   Tapawarma   Senyor  Aqua  
Solutions  

Vision and Mission as Tapawarma :

To be the No. 1 Tapa On-the-Go, aiming for 500 branches in the Philippines within 5 years, and be known worldwide within 10
years.

Note: if you want to be part of this mission to go big with us, rain or shine, fully committed, then you may join our family.

Company Core Values:

To  Ourselves:  Prioritize  others  first,  before  me.  (Proverbs  19:17)  
To  the  Company:  Two  are  better  than  one.  (Ecclesiastes  4:9)  
To  Defeat  Anger:  Soft  answer  turneth  away  wrath  (Proverbs  15:1)  
To  Succeed:  Ignorance  is  ‘not  an  excuse’  (Proverbs  5:23)  

II. What makes Tapawarma different from other Franchising Business Model in the Market?
1) HIGHLY SELLABLE PRODUCT
• Brand Name: Our brand “TAPAWARMA ” speaks so loud, when they see us, we don’t need to explain it
anymore as TAPA AND SHAWARMA in ONE.
• Concept: It’s not just Shawarma, main concept is to serve this most flavorful PINOY TAPA on-the-go
(meaning fast service) in four or more different ways: rice, wrap, noodle, wrap. Soon will launch other new item
every 12 months.
• Product Development: every 12 months, to maintain excitement offer new items to our market.
• Longetivity of the Product: tapa has been Filipino’s favorite and in fact one of the country’s specialty since
history, so in terms of its Longetivity, this one is a perfect fit – NOT SEASONAL!
• Market Demand: we offer RICE Tapawarma , 90% of Pinoys cannot leave without rice. Market Share is high.
Plus we have other items like longwich (long sandwich), wrap, noodles, nachos.
• Taste: Recipe from tapa til sauce is made directly by our very own Chef Senyor Juan himself. We don’t buy
from a third party company. We make our own! And yes, it’s yummy, juicy with a combination of sweetness,
saltiness, Filipino style Tapa.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  

NOTE: We don’t Sell PORK. All items are Php49 for Chicken, and Php59 for beef, free iced tea.

2) SUPER AFFORDABLE PRICING

• Price starts at Php49 only PLUS FREE ICED TEA – super affordable without sacrificing the PROFIT of the
branch owners or franchisee.

3) HIGH PROFIT MARGIN

• Even though SRP is affordable, Php49 only, to our market, it didn’t affect your PROFIT MARGIN. In fact you
enjoy:
o 40-50% profit for Main Items (from SRP)
§ This margin can survive for location inside Malls, in fact higher from other franchising
model.
o upto 70% profit for Add Ons (from SRP)

SAMPLE PROFIT AND LOSS COMPUTATION (numbers below are just the average, higher sales for locations with
higher unique foot traffic, specially for good spots inside mall or terminals)

MONTHLY SAMPLE PNL

GROSS SALES Php500,000 (high with no full blast marketing yet)
Php300,000 (average)
Php200,000 (low)
Cost of Sales 50% Php150,000 (based on average)
GROSS Profit 50% Php150,000 (based on average)
Monthly Projected OPEX (-33%) Php99,400 based on AVERAGE SALES, this is
* average rent 30k/month (higher rent is ok, as long as the foot lower if your branch hits the high sales level)
traffic is double)
* 2 full time crew manila rate (28k)
* utilities (average 4k)
* tax, communication load, maintenance, Insurance, Permits, Ops
Supplies
* Local Marketing FB Paid ads worth 9k/month (just a suggestion,
paid to Facebook Directly)
* Royalty 3% and Systems Wide Ad 2% from gross
* Delivery Charge (depends on location)
* Spoilage 1% (emergency)
* POS Subscription and Internet Fee
Projected Monthly NET Profit (17%) Php50,600 (based on AVERAGE SALES, this is
higher if your branch hits the high sales level)

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  

N 3-YEAR SAMPLE FINANCIAL

o PROJECTIONS for ONE BRANCH
t ONLY YEAR 1 YEAR 2 YEAR 3
Php300,000/month Php360,000/month (20% Php396,000/month
e Note: Others open at least 3 branches to (Php10,000/day) increase) (10% increase)
: play with the expenses for a win-win,
larger profit
Yearly
W AVERAGE Gross Sales Php3,600,000 Php4,320,000   Php4,752,000  
e
Yearly GROSS PROFIT 50% 50% 50%   50%  
Yearly Operating Expenses Less 33% Less  31%   Less  28.8%  
d
Projected Net Profit per YEAR Php612,000 (17%) Php820,800(19%)   Php1,007,424(21.2%)  
o
Projected ROI (from 350k All IN
More  or  less  6months  based  on  average  sales  
Package)
n Build  Up/  Start  Up  Stage  
o (most  critical  stage,  needs  
STAGES of Business Growth  Stage   Established  Maintenance  Stage  
t full  blast  marketing  and  
attention)  

WE DO NOT faceguarantee that all numbers above can be reached by your future branch, these are just based on our
average existing branches as of now, without launching and without systems wide ads yet, meaning this is proven, and can
go higher after our launching. Success still depends on so many factors like location, accounting, crew and daily operations
management, your budget on Marketing. Also, keep in mind when you enter Tapawarma Business, or any business, compute
YEARLY and not monthly, not daily, this is why contract is 3years, you have 3 years to make the most out of the investment
and brand. Every month has different performance, there are peak months and lean months. So always be ready. We will
teach you anyway.

HIGHLY RECOMMENDED: It is highly recommended and advisable to start with at least 2 to 3 branches, for you to have
backups and support from your own other branch too, if in case the other branch is making sales and the other is not or
maybe average, you still get to profit from all. Just like what our other franchisees are doing. Then slowly open other
branches near their area for them to easily manage all.

4) INSTAGRAMMABLE PACKAGING
• Instagrammable, classy and durable or grease proof

5) STORE DESIGN
• Store Design is very masculine, visibly accessible to our customers, where they get to enjoy and see how we
prepare our menus.
• Best placed at the terminals, universities, inside large hospitals, offices.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  

BRANCHES (from December 2017 – October 2019)

1. Zapote, Las Pinas 13. Koronadal, South Cotabato (oct 25) 24. Pamplona, Las Pinas (next) 36. Dasma, Cavite (next)
2. Globe Telecom, BGC Taguig 14. Tondo Juan Luna, Manila (Oct 18 25. Almanza, Las Pinas (next) 37. Nueva Ecija (next)
3. Santolan LRT2 Station, Marikina 15. San Pedro, Sto Tomas Batangas 26. Calaca, Batangas (next) 38. Bulacan (next)
4. UE, Gastambide, Manila 16. Gaisano Buhangin Davao, 27. Lemery Batangas (next) 39. Shaw (next)
5. Gaisano Tagum, Davao, Mindanao Mindanao (next) 28. Fairview (next) 40. Balibago, Bataan (next)
6. Bay City Mall Batangas City 17. PUP, Sta Mesa (next) 29. SJDM, Bulacan (next) 41. Bacoor (next)
7. Masbate, Bicol 18. Silang, Cavite (next) 30. Montalban Rizal (next) 42. Cebu City, Cebu (next)
8. Santa Rosa, Laguna 19. Pillar, Las Pinas (next) 31. UST, Manila (next) 43. Others no specific locations yet
9. Recoletos, Bacolod 20. CAA, Las Pinas (next) 32. Recto, Manila (next)
10. Alijis, Bacolod 21. Pulang Lupa, Las Pinas (next) 33. 168 Mall (next)
11. Megaworld Mall, IloIlo 22. Molino, Bacoor Cavite (next) 34. Waltermart, Olongapo (next)
12. Awang, Cotabato City 23. Evacom, Paranaque (next) 35. Taguig (next)

6) POWER TO SUSTAIN
Tapawarma is using strong, proven system in operations, inventory, marketing and all areas in running the store
since the company’s main business is into Marketing and Software Development, hired by big brands for their operations, but
with Tapawarma , you enjoy these as part of your package directly from them. As Franchisee, all you have to do is to
understand and follow standard procedures – of course; LOCATION is the main factor of your success aside from your
management.

7.) ADVANCE TECHNOLOGY

Since the company is an IT company before, we adopted and used technology for for a faster, efficient, lesser effort
and time in operating store, best for busy people. You as the business owner can fully monitor the store anytime and
anywhere using the Mobile-based POS inventory and sales system. No need for tedious AUDIT and monitoring.
Tapawarma is using strong, proven system in operations, inventory, marketing and all areas in running the store
since the company’s main business is into Marketing and Software Development, hired by big brands for their operations, but
with Tapawarma , you enjoy these as part of your package directly from them. As Franchisee, all you have to do is to
understand and follow standard procedures – of course; LOCATION is the main factor of your success aside from your
management.

8.) PROVEN WORLD CLASS STORE SYSTEM AND SUPPORT

Tapawarma is now officially FRANCORP CERTIFIED last March 2019, during the International
Franchise Expo 2019. Francorp is an international organization for Franchising, people behind successful big brands
internationally. Below is Tapawarma’s official launching together with BIG BRANDS during the International
Franchise Expo 2019 at the SMX, Pasay.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  

9.) LONG TERM PLAN

Tapawarma is so determined to fulfill its long term plan, within the Philippines and globally. And to reach
this plan, we have our own POPULAR AND VERY INFLUENCIAL BRAND AMBASSADOR that we will be launching
this year.

II. HOW TO START (SUPER EASY)

STEP 1: Business Orientation via Phone or Office

STEP 2: Submit Franchise Application Form and Requirements for Approval
STEP 3: Contract Signing and Payment
STEP 4: Location Hunt
STEP 5: Grand Opening

Call 09152871151 if you want PHONE ORIENTATION or OFFICE ORIENTATION at our Las Pinas Main Office.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  
III. HOW MUCH
Choose the best option that suits you and your budget. Price will increase before we officially launch our OFFICIAL BRAND ENDORSER. SPECIAL
DISCOUNT FOR 3 BRANCHES AND UP.

SEMI ALL IN PACKAGE ALL-IN ALL-IN Package

STANDARD MALL CART NON MALL INLINE COUNTER
(HIGHLY RECOMMENDED)
Original Price will be back anytime with no notice.
Php240,000 Php350,000 Php399,000
(original Price: Php525,000) (original Price: Php615,000)
(original Price: Php350,000)
NOTE: this package can only be availed within
7days upon receipt of email

Option 1: CASH Option 1: CASH

Payment Terms Option 1: CASH Option2: DP Php180,000
Balance: Php305,000 payment
Option2: DP Php180,000
Balance: Php305,000 payment once
Option2: DP Php120,000 once location is secured location is secured
Balance: Php120,000 payment once location is Option3: DP Php180,000 Option3: DP Php180,000
secured Balance: Php305,000 payable in Balance: Php370,000 payable in 12 to
12 to 24months (once qualified) 24months (once qualified)
FRANCHISE FEE:
• 3 years Usage of Tapawarma logo and other
intellectual trade secrets and Proven System,
Crew Hiring Assistance (online post) and
Initial Marketing Assistance, Pre-Opening
and Opening Assistance, Location
Assistance: Mall endorsement, and Location YES YES YES
Assessment, PROMO Franchise Fee Included: Php120,000 Franchise Fee Included: Franchise Fee Included: Php180,000
• Business Owners Training (4 days) and Crew instead of Php220,000 Php180,000 instead of instead of Php220,000
Initial Training (8 days) for Crew before store Renewable after 3 years Php220,000 Renewable after 3 years
opening in Manila Office. If you prefer training (50% of the franchise fee during time of renewal) Renewable after 3 years (50% of the franchise fee during time of
outside main office (airfare, hotel and food for (50% of the franchise fee during renewal)
3 persons for 8 days will be shouldered by time of renewal)
you)
• After Sales Support – Continuous
Uniform (2 sets): Php3,000 YES YES YES
Initial Food and Packaging Supplies worth Php5,000 Worth Php5,000 Worth Php5,000

ALL EQUIPMENTS & INITIAL MARKETING

SUPPLIES
1. POS Software and Device for Inventory
Management, Delivery Management, Real-Time
Sales and Cash Monitoring, Crew Attendance YES YES YES
Monitoring
2. Required Initial Marketing & Opening Materials:
30pcs Tricycle Tarpaulin, 500 pcs fliers, 1 X-standee
3. ALL Kitchen Utensils, Office and Janitorial
Supplies, 1pc CCTV and Speaker and all Major
Equipments like 2pcs induction cooker, rice cooker,
pita griller, Meat Heater
8 cubic Standing Refrigirator with Larger Chiller (can NO YES YES
store stocks good for 1 week)
Heavy Duty Standard Cart with Signage YES YES
including Installation anywhere within the Standard Mall Cart: Included in Outside Mall: first 9sqm (location
Philipppines: the Package is the first (4sqm) should be fully furnished with white
OR NO Mall Kiosk: additional Php40,000 ceiling, walling and tiles, electrical and
Outside Store Construction and Materials with 2 (4sqm) water connection)
LED Signages Outside Mall Stand Alone Kiosk:
NOTE: small additional fee for mall installation add Php70,000 (6sqm)
anywhere in the Philippines. Depends on location

Initial Delivery Fee of all Products, Equipments NO NO NO

and Cart to anywhere in the Philippines

Rent: Outside Mall Rent Php10,000-Php30,000, Mall Rent: Php15,000-Php50,000

Permits: Php10,000, more or less for DTI, Barangay Clearance, Mayor’s Permit, BIR Registration, Receipts and Insurance.
OTHER CAPITAL INVESTMENTS YOU NEED TO Initial Working Capital: Php600,000, for your first 6 months operations while building your store reputation within the community,
PREPARE this is just for emergency and should be prepared.
Security Bond: Php20,000 (refundable after contract term)

Should you need anything, or questions, give us a call at 09152871151 (globe) OR email tapawarma@gmail.com

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  
IV. FREQUENTLY ASKED QUESTIONS:
1) Who scouts for location?
YOU. You submit to us your target LOCATION Feasibility study form, you can get from our website, or maybe
attached here. We assess location after contract signing. For mall locations, will just simply endorse you once we
both agree with the location after your contract signing. For the franchisee’s protection, we will not allow another
branch to open near your location, if location has less than 50,000 population.

2) I don’t have fix location yet, but I am decided with Tapawarma, what’s next?
Location hunt is done after contract signing. We can only give you our full location assistance after the contract
signing, or if we have available locations, we could award it to you also. The most important here is that you are
fully decided to start your Tapawarma Business, regardless of which location. Another advantage is you get to enjoy
full location assistance, and secure your target location before anyone does, and get to enjoy the promo price, plus
you will be lined up on the next opening schedule date.

3) How many days will it take for our branch to open after contract signing if we get the ALL-IN Package?
This depends on our next, last scheduled opening. Our team can only open maximum of 2 branches per week. We
have to consider so many factors such us our manpower for us to maintain quality of our service. Again, your
opening will depend on our last scheduled opening; we will line you up next. We are in a first come first serve basis.
Usually after contract signing, grand opening is after 2-3months.

4) Who does the hiring? How many crews?

You. We will just conduct the training. You need to have at least 2 crews to start. It is your responsibility to hire,
terminate, manage and retrain your crew if needed with our help. We will train you as owners. We also have
accredited AGENCIES to help you with the hiring.

5) How much is the crew’s salary?

Minimum Rate. Depends on which location. We have to follow DOLE standards for benefits and compensation.

6) How much is the Royalty Fee?

3% only from Gross Sales, way lesser than others. And 2% for Systems Wide Advertising. This is because not all of
the items are brought from our Commissary, items like veggies, rice, egg, oil and others can be bought outside.
Don’t worry these numbers are doable and are already included in your Profit and Loss computation.

7) Contract is for 3 years, then after 3 years, what's next?

You may choose to renew your contract for another three years. Renewal Fee will just be 50% of the Franchise Fee
(not the package) during the time or renewal. If in case you fail to finish the 3-year contract for some reason, there is
a minimal termination fee. As much as possible, this Tapawarma Franchise Business is exclusively for those who
are financially and technically capable to run the business for 3 years and more, for long term goal and achievement.
The product and the system are all good, very sellable and relevant for current market.
f
8) How many days can the products last?
Upto 3 months for the meat, upto 6 weeks for the sauce

9) Who will deliver our goods to our store?

Initial Stocks, equipment and marketing materials will be delivered at your doorstep 3 days before opening. Delivery
Fees will be shouldered by you. For cart installation within MetroManila, it will be installed directly at the mall one
night before. For cart installation within Provinicial Areas, cart will be delivered at your doorstep first together with
the initial stocks, then fabricator will fly at your location for installation one night before opening or if possible
3days before opening if the mall permits.

For stocks during operation after initial stocks has been sold out, we use a third party courier to deliver directly at
your store. Minimal Delivery fees shouldered by you. It’s part of the computation for you to survive, so no
worries. For Metro Manila we use Transportify or Lalamove. For Provincials, we are in partnership with 2GO.

10) Who manages the “ingress” or the store set-up before opening, and the opening?
You. Our job as Franchisor is just to train, guide and assist you, making sure you are doing ok. Don’t worry, we will
not allow you to open if you and your team are not yet ready.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”
 TAPAWARMA    FRANCHISING  KIT  
11) Can we buy items outside your company?
Yes for some items, specially the veggies, rice, oil and egg. Major items such as the meat, sauce and packaging
should be bought from us only to maintain quality and taste.

12) What are your standard operating hours?

Each branch is required to operate at least 12 hours per day, not later than 12noon. Monday till Sunday. Yes you can
operate more than 12 hours upto 24 hours. For mall locations, we have to follow mall hours.

13) Who takes care of our permits?

You.

14) Who handles our branch’s marketing?

You. We will teach you how, so don’t worry. You are also required to have a minimal monthly budget for your
marketing within the community, making sure you maintain brand presence. Though we, as the franchisor, we have
our own budget for Marketing for the whole brand, not specifically your branch location.

15) I am a bit worried, coz I am a first timer.

Don’t worry, there’s always a room for first timer. We will teach you how. That’s the purpose of franchising, you
get to know all the process, all systems, all you have to do is to STRICTLY FOLLOW each standard procedures.
Success depends on your management, location, crew, continuous marketing within your community.

16) How much is my initial stocks? Good for how many days?
Initially, company SHOULD deliver stocks to you, good for 1 week, or worth Php35,000. Since you only have
Php5,000 free stocks from the package, we will deduct that free initial stocks from your total bill, that should be paid
7 days before opening. For Provincial areas, minimum of two-week stocks or worth Php70,000 is required.

17) How much is the maximum rent?

Depends on location’s capacity to give you sales. But based on our existing sales, we could pay rent maximum of
Php50,000. That location should be really good.

18) Where will be the training?

Training should be at our Las Pinas Office. For locations far from the area especially in Vizayas and Mindanao, you
may opt to choose the on-site training, at your location: AirFare, Transpo, food and lodge will be shouldered by you,
good for 2 persons. This is way cheaper compared to your expenses when you travel to our main office.

19) How many days do we have to need for the training? Is it mandatory?
Yes it is mandatory. 8 days. There will be no opening if the 2 crews and owner/ store manager didn’t complete the
whole training. We are strict in implementing, incomplete manpower, incomplete training, no opening.

20) Any other INITIAL CAPITAL INVESTMENT we should prepare aside from the franchise packages above?
Yes. Prepare for the following
• Permits – depends on the municipality, ranges from 7k-15k
• Rental Deposits – usually first 3 to 6 months rent
• Initial Training Expenses – in case you want to undergo training outside our main office
• Initial Working Capital – total 6 months projected operating expenses, as your back up during
your business’ build up stage within your location, while you are still building your branch in
terms of services, concept, quality of food for 6-12 months, then on the following years once
strongly and consistently built, you will go on to the next stage called “reaping stage”. This is
crucial, as this is usually taken for granted for start up businessmen, to persevere and stay
committed on the goal to finish the franchise term and make profit. Though there are other
locations, better ones, that don’t really undergo this build up stage for some reasons, since their
first few months are a blast already (location and crew are one of the keys).
• Security Bond – Php20,000 (refundable)
• Initial Stocks and Packaging Supplies – Php35,000 good for one week or less (depends on sales)
for locations within Metro Manila. For Provincials, it is advisable to start with at least 2 to 4
weeks stocks, or equivalent to Php70,000 to Php140,000 initial stocks, to avoid rush delivery and
lessen delivery cost. These initial stocks will turn into sales profit anyway.

John 6:35
Then Jesus declared “ I am the bread of life. Whoever comes to me will never go hungry, and whoever believes in me will never be thirsty”